In this episode we talk about the importance of resilience in business success. As entrepreneurs we experience both highs and lows in our business be sure to listen to this episode for tips and real life examples to help increase your resilience particularly in the face of online challenges like identity theft and cyber hacking.
Crisis Resilience Strategies for Business
During a crisis, business resilience is important, you must be willing to adapt and maintain confidence. You can pivot from selling financial services to doing offline consulting, training online and offline.
Managing the reputation of your business in crisis situations is a must! Public relations with help from a publicist can do wonders. However, doing it yourself through self-education from books and courses is an alternative for those who cannot afford professional assistance.
Cybersecurity for Solopreneurs and Small Businesses
On average it costs a small business $15,000 when they experience a breach, and causes most small businesses to go out of business.It is crucial for small business owners to implement cybersecurity, especially if you're a solopreneur. Regularly doing antivirus scans, having firewalls, and purchasing a small business owners policy (BOP). A small business owners policy has a minimum coverage amount of $15,000 for cybersecurity.
Implementing multi-factor authentication for online accounts (email, social media, etc...), and maintaining a backup phone that is used for security purposes only. Also, monitor your credit reports, social security statements, and business addresses for any signs of fraud.You need for an emergency plan in case of an online or offline business crisis. Automating parts of your business or finding assistance to help maintain consistency, as well as actively doing offline marketing and networking. By combining your online and offline efforts, it can lead to business growth and accelerate the restoration of your business's reputation.
Building Resilience
The speaker discussed resilience in business and personal life, emphasizing the importance of self-belief, strategic planning, and adaptability. They shared personal experiences and examples of successful businesses that overcame crises, highlighting the need to study and learn from others' success stories. The speaker stressed that resilience involves consistent effort, even when progress seems slow, and encouraged listeners to draw on their past experiences to overcome challenges.
To register for "Business Success & Sales Essentials Bootcamp" on August 29th, 2025, go to www.Tashaya.com
The "Business Succession & Sales Essentials Bootcamp" will help small business owners plan for transition, scale, and build business value for potential sale.
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