This is Cyber Security Month and we're talking about the essential steps small business owners can take to secure their businesses. Listen to this episode as we give uncomplicated tips even non-techies can implement.

Many small business owners know that protecting their business from cyber threats is essential to the continued operation and success of their business. Some feel it is a daunting and complex task, as well as expensive, to undertake.

As a small business owner you don't have to become a cyber security expert but you must learn and implement the basics. So your first step is to educate yourself on the common threats, which can go a long way in helping you safeguard your business.

Then implement following simple and effective steps, regularly:

Creating strong passwords and making sure they are changed every 90 days is a must, because it is your first line of defense to cyber threats.

Data Backup is important because losing your business information can be devastating. Backing up your data regularly is a must. You should also backup your data online, offline and off-site so you can verify it's integrity.

Setting access controls based on job positions, reviewing and adjusting permission regularly will help minimize the number of people that have access to sensitive business information.

A Firewall acts like a gatekeeper for your computer system, and serves as your second line of defense. A Anti-Virus is your third line of defense, detecting and ridding your system of malware. These two tools are crucial and are the backbone of your cyber defense system.

Keeping your computer system, and devices, updated regularly while implementing the above steps will assist you in securing your small business. Also, there are lots of workshops, tutorials and courses you can take like Coursera's free course "Cyber Security for Everyone" to help you stay up with the changing digital landscape.

To connect with our host, Tashaya Singleton, send an email to [email protected] or join the Secrets of Earning Money Show Group on Facebook. If you would like our host, Tashaya Singleton, to assist you in achieving your business, insurance or financial goals send an email to [email protected] or visit her website www.ClickTJS.com

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This is National Women's Small Business Owner Month and we're going to dive into the topic of Leadership. Listen to this episode to learn four (4) strategies to improve your leadership skills and elevate your business success.

Many people think leadership is only about having a title that puts you in a position of power, but there is more to leadership than that. Good leadership skills are essential to success in both business and life. Leadership is about character, influence and making a positive impact in your life as well as the lives of others.

The four (4) strategies to elevate your leadership skills are:

A leader you must be confident in their abilities and decisions making skills. As women, our confidence is the cornerstone that helps to build trust and respect from our team, so we must do everything we can to cultivate it.

Effective communications skills are essential to being a good leader. A good leader understands that communication is a two-way street, with both sides being given the opportunity to speak and to be listened to. Effective communication allows everyone to be on the same page and work together efficiently towards a common goal.

A leader must also trust their team. By encouraging your team, assigning tasks and allowing them to take ownership, a leader empowers their team. This can boost the overall productivity of the team and the bottom-line.

Committing to personal and professional development is more important than ever in this rapidly changing business landscape. Continually staying up to date in your industry, acquiring new information and improving your skills will keep you relevant, and on the path to business success.

Remember, leadership is a continuous journey, that does not stop when you reach top, it will continue throughout your entire life if you desire to continue to excel at the top.

This National Women's Business Owner Month and we are going to take a deep dive in to cost-effective marketing for small businesses. Listen to this episode to learn how to get big results in your marketing without breaking the bank.

Startups and small business owners often find themselves working with a limited budget, and try to stretch that budget as far as possible to get the results they need for their business. This makes it important for them to learn how to be creative when managing their business finances, in the early stages and during challenging business cycles.

Marketing and promotion is as essential to a business' success, as air is for us to breath. It is actually one of the key contributors to business failure. In this digital age, many people think all they have to do to make their business a success is to post on social media, create a large following and the sales will just start rolling in. However, as organic social media reach declines small business owners are going to have to find ways to attract new customers, win back old customers, and stay connected to current customers.

This makes learning how to be creative and using cost-effective marketing strategies essential to your business becoming successful or continuing to be successful over time. Here are some free and low-cost marketing strategies that get results:

Offline

Online

Utilizing these strategies, while carefully monitoring your budget and the effectiveness of your marketing, can lead significant business success which will allow your business to thrive during challenging times.

Happy Women's Business Owner Month! Today we are going to dive into talking about the Top 5 Challenges Women Business Owners have and how to overcome them. Listen to this episode for actionable insights on how to overcome these challenges, so you can keep moving forward to achieve your business goals.

Women have been making remarkable strides in the business world. We have proven that we are resilient and capable business owner , accounting for over $1.8 trillion in revenue. However, our path to success has it's own unique set of challenges.

Our Top 5 Challenges are:

Despite the fact that women-owned businesses account for $1.8 trillion in revenue, we are still not receiving equitable pay. Research shows that women entrepreneurs pay themselves 28% less than male entrepreneurs, according to Freshbooks. And 88% of women owned businesses generate less than $100,000 in annual revenue.

Women can implement the same strategies for overcoming pricing challenges as they do in other areas of business. By researching, understanding the value of the services they provide, negotiating and using strategic pricing both revenue and business owner pay can be increased.

Securing funding is a challenging task for almost any business owner, but especially for women. Women owned businesses are primarily self-funded, and seek funding only 25% of the time. Research, according to Fundera, shows that women owned startups only receive 7% of venture capital funding. However women owned businesses have a 69% success rate with crowdfunding. So if you're a women owned business and need access to capital then crowdfunding is a viable solution to obtain the funding you need.

Balancing family and business is challenging for most people, but as we all know it can be done. It is just a matter of understanding their will be times you will be out of balance because of work or project deadlines and family events. With practical strategies like scheduling, prioritizing and getting assistance from others you can effective handle the life work balance issue.

A KPMG study found that 75% of women executives have experienced imposter syndrome in their careers. And approximately 70% of people will experience imposter syndrome in their lives. So, women business owners should take some comfort in knowing they are not alone when it comes to dealing with imposter syndrome. Invest in your personal development, celebrate you achievements, and believe in yourself to overcome self-doubt.

Breaking through the glass ceiling is something women, and minorities, have been attempting to do this for years. By joining associations, attaining leadership positions, creating a strong support network including a mentor, and sponsor, you will be equipped with the tools needed to overcome this challenge, as well as help others to do the same.

These tips serve as a guide to empower women business owners to overcome the Top 5 Challenges Women Business Owners have. In conclusion, women business owners should believe in their abilities, create strong supportive network, and pursue their business dreams with unwavering confidence. And most importantly, remember that you've earned your place in the business world.

As Self-Improvement Month comes to a close, this episodes focuses on 5 steps to help you achieve more. Listen to this episode to get tips that will help you move closer to your goals.

In this world filled with endless opportunities and distractions, achieving more can sometimes feel like a serious challenge. Many of us have dreams and aspirations, but transforming them into concrete achievements often requires a clear and actionable plan.

This is where the "The 5-Steps to Achieving More", a simple roadmap, comes into play:

Networking, identifying mentors, and consider outsourcing the tasks where expertise is lacking. These steps serve as a guideline for those of us on a journey to achieve our definition of success. And, by following these key principles, you empower yourself to navigate the complex landscape of personal and professional growth, making your dreams a reality.

As you already know, success is a journey and with the right roadmap, you can chart your course with confidence.

This is Life Insurance Awareness Month, and in this episode we are talking about the use of Life Insurance and Real Estate Investing. Listen to learn how it can assist you in building your real estate portfolio.

Real estate investing can be a lucrative path to financial success, but it often requires substantial capital, typically in the form of loans. As investors navigate the ever-changing landscape of the real estate market, safeguarding their investments is paramount. This is where business loan insurance steps in as a key financial instrument.

Business loan insurance, also known as collateral loan insurance, is a risk management tool that provides financial protection to investors and their loved ones. It serves as a safety net in the event of unforeseen circumstances, ensuring that real estate investments remain intact and profitable.

By safeguarding their assets and leveraging the power of insurance, investors can navigate the real estate market with confidence. This sense of security enables investors to make strategic decisions, whether it's acquiring additional properties or investing in renovations and improvements that can increase property value and help them achieve their financial goals.

To connect with our host, Tashaya Singleton, send an email to [email protected] or join the Secrets of Earning Money Show Group on Facebook. If you would like our host, Tashaya Singleton, to assist you in achieving your business, insurance or financial goals send an email to [email protected] or visit her website ⁠⁠www.ClickTJS.com⁠ 

This is Self-Improvement Month and we are celebrating all month long! In this episode we talk about continuous learning to help you thrive in business. If you want to learn how knowledge is power in business, then you'll want to listen to this episode.

Continuous learning is not a luxury it is a necessity in business. Our business environment is constantly changing, and faster than ever before. The one thing we can be sure of is as thing changes we need to change, or we'll go out of business.

As technology advances and we go through journey through unchartered territory, beginning with AI, and ending with who knows what, as business owners we must adapt to stay relevant and competitive. The only way we can do this is through continuous learning.

Continuous learning will enable entrepreneurs and small business owners to be aware of, and prepare for, predicted future industry trends. Allowing entrepreneurs to acquire new knowledge and skills that will empower them to make informed decisions, as well as solve complex problems, so they can stay ahead of their competitors.

So entrepreneurs and small businesses should embrace learning to thrive in business, and become the best versions of themselves. As the road to success in business, and life, is paved with an unwavering commitment to self-improvement through continuous learning.

You'll gain clarity on the distinctions, benefits, and scenarios where each type shines and the insights needed to make informed decisions about life insurance. It's not just about securing a financial safety net; it's about providing peace of mind for yourself and your loved ones.

To connect with our host, Tashaya Singleton, send an email to [email protected] or join the Secrets of Earning Money Show Group on Facebook. If you would like our host, Tashaya Singleton, to assist you in achieving your business, insurance or financial goals send an email to [email protected] or visit her website ⁠www.ClickTJS.com⁠

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Happy Self-Improvement Month! We've been gone for a while but now The Secrets of Earning Money Show is back. We have been offline focusing on resolving to identity theft and technology issues. Over 100,000 identity theft and personal data breaches occur every year according to the FBI. And many similar crimes are believed to go unreported. Financial identity theft is the most common form of identity theft. The biggest targets for identity theft are children, mega social media users, high-income earners and the elderly. Identity theft is most often committed by a family member.

Here are some proactive steps to safeguard your digital identity:

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This is Women's History Month and we are celebrating all month long. We are joined by our special guest, SEO Marketing Specialist, Snehal Singh. She is passionate about marketing, has almost a decade of experience as an SEO Marketing Specialist and is the Co-Founder of A Website Clinic. Listen to this episode as Snehal shares her recommendations to help you improve your SEO Marketing. 

We always hear the experts say that SEO Marketing is important in order for a business to be successful, but many of us still don't know where to start when it comes to SEO Marketing. SEO Marketing organically helps a business attract new and prospective customers. This is a good for all businesses, but especially for startup and small businesses that are operating on a budget because it is not paid advertising. 

SEO Marketing will require a business owner to know their customer, learn about keywords and create valuable content. This means a small business owner must know what their customers wants and needs for this type of marketing to work. Also, since search engines are a business and they bring over 60% of all traffic to websites, you need to understand their algorithms. There is a lot to understand when it comes to implementing SEO Marketing. So if you're not getting the results you want or you are ready to increase your sales and visibility with SEO Marketing both on-page and off-page, which I just learned about, be sure to connect with a SEO Marketing professional that has the talent and experience that can get you the results you want.

You can connect with Snehal Singh by visiting her website www.AWebsiteClinic.com or sending an email to [email protected]

To connect with our host, Tashaya Singleton, send an email to [email protected] or join the Secrets of Earning Group on Facebook. If you would like our host, Tashaya Singleton, to assist you in achieving your business, insurance or financial goals send an email to [email protected] or visit her website www.ClickTJS.com

#Women #Business #Marketing #SEOMarketing #TashayaSingleton #SecretsOfEarningMoneyShow #NationalWomensHistoryMonth #podcast #WomenInBusiness