What makes an associate relationship last 19 years?

In this episode, Martin sits down with Dr. Kieran Whelan to unpack why long-term associate relationships are surprisingly rare in chiropractic… and what makes them work when they do.

We discuss:

• The hidden costs of owning your own practice
• Why autonomy, mastery, and purpose matter more than money alone
• How to create a practice culture people actually want to stay in
• The impact of consistency, collaboration, and shared values
• Why “busy” isn’t always the goal

Kieran also shares the story of what first inspired him to become a chiropractor and how creating more space outside practice helped him enjoy practice even more.

A conversation about communication, culture, lifestyle design, and building a sustainable career in chiropractic.

Also, quick heads up:

Aligned Practice is opening for just 3 new chiropractors.

The new intake includes our personalised onboarding process designed to help create momentum in communication, retention, referrals, and confidence.

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Check out the Retention Recipe

https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate