The Self Maid Podcast

Episode 100 of Self Maid is a very special one for me.

Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day.

Sitting down to interview Mal now feels like a true full circle moment. To go from student to business owner, and now to host him on the podcast after building something I’m proud of, is something I don’t take lightly.

Last year, Mal also brought me up on stage at his big reunion event on the Gold Coast to speak about my journey and the success I’ve had; a moment I’ll never forget and one I’m incredibly grateful for.

This episode is about mentorship, legacy, discipline, and what it really means to play the long game in business. It’s also a moment of reflection and gratitude; for Mal, for the Self Maid community, and for everyone who’s been part of the journey to 100 episodes.

Thank you for listening, for supporting the show, and for being part of the ride.

Here’s to the next 100.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back.

In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with shape your discipline, your ambition, your habits, and ultimately the trajectory of your business. If you want a bigger life, you need to put yourself in bigger rooms.

Today we talk about the power of upgrading your environment, letting go of relationships that limit you, and intentionally choosing a circle that raises your standards instead of lowering them.

Proximity is power — and your future depends on who you allow close.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the  business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.

I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together.

The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind with them consistently. Meanwhile, your newsletter and waitlist are like a honeypot you build over time, so when you need new clients, you’ve already got a warm audience waiting.

Both are slow burns, but if you put in the effort now, they’ll compound into serious momentum later.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main character in your story is what wins clients, followers, and fans. 

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.

Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give, give, give… and one day, when you finally need something, that goodwill comes back to you.

I share how I’ve built connections in the cleaning industry that paid off years later, the idea of the “relationship bank,” and why the most successful people never stop digging their well, even when business is booming.

If you want to build a brand and a network that lasts, this episode will shift how you think about relationships and trust in business.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work together directly. More info to come.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advocates. Packed with real-world examples, practical strategies, and timeless quotes from business leaders, this episode will show you how to keep your finger on the pulse of your business—before there isn’t one. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for help made all the difference, and how you can encourage the same mindset in your team.

If you’ve ever held back from speaking up because you didn’t want to look dumb, this episode will challenge that thinking and show you why a five-minute fool is always better than a forever fool.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)