The Self Maid Podcast

In this episode, I dive into one of the biggest silent killers of cleaning businesses: cash flow problems. You’re paying your team every week, but your clients are taking 60 to 90 days to pay you. That gap? It can crush your growth if you don’t have a plan.

I break down the real numbers behind this cash flow squeeze and share three powerful ways to fix it — including how to use overdrafts, invoice financing, and even my credit card to bridge the gap and keep payroll running smoothly.

If you've ever felt the stress of being profitable on paper but broke in your bank account, this episode is for you.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode of Self Maid, I dive into one of the most underrated but insanely effective ways to grow your residential cleaning business: door knocking. Yep; just you, some flyers, and the courage to show up.

I break down why this strategy works so well in male-dominated niches like pressure washing and window cleaning, and why most residential cleaners are leaving money on the table by ignoring it. We’ll explore some of the mindset blocks that stop people (especially women) from giving it a go, and how to overcome them.

You’ll also get example scripts, practical tips, and a fresh way of looking at direct sales that could unlock a whole new stream of clients.

If you’ve ever felt stuck on how to get more leads without spending big, this episode is your sign to knock on the next door, and open a whole new level of opportunity.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame discounts.

We’re talking about building a referral system based on reciprocity—where both the referrer and the referred person benefit. It’s simple, smart, and it works because it taps into how people actually behave.

I also share one of my favourite stories; how George Clooney gave $1 million to his 14 best mates, with one condition that created the perfect mix of generosity and social pressure. There’s a huge business lesson in that, and I’ll show you how to apply it directly to your cleaning biz.

If you want more referrals without being awkward or pushy, this is the episode for you.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 The last few weeks have been tough. We've lost key team members, taken a hit to our revenue, and had to face some hard truths about the business. In this episode, I’m opening up about what’s been happening behind the scenes; what went wrong, how we're responding, and what I’ve learned through it all. If you’re going through a rough patch in your business, this one’s for you. It’s not all wins and highlight reels, this is the real stuff. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this special episode, I’m pulling back the curtain and sharing my full story, from humble beginnings to building one of WA’s most recognised cleaning businesses. You’ll hear the raw, unfiltered truth about the early struggles, the breakthroughs, the turning points, and the lessons that shaped both me and the business.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

75 episodes in - what a milestone! Thanks for riding with me.

In this solo episode, we’re diving into one of the most underrated business growth strategies: simplification. Inspired by a Valentine’s Day gift stall I saw that sold pre-packaged, handwritten-card-ready gifts (genius, right?), we explore how making things easier for your clients can make your business explode.

From streamlining booking and payment, to packaging your services in a way that sells itself, this episode shows you how to make your cleaning business feel like a no-brainer. Because if you want to succeed, simplify.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business owners face when scaling. From raising prices and adding GST without losing clients, to hiring staff before demand is fully there, and stepping back from cleaning when clients only want you.

Whether you're a solo operator preparing to grow or already managing a team, this episode breaks down practical strategies for each stage of your business journey. Learn how to transition from technician to leader with systems, structure, and confidence.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Should you trust your gut or follow the numbers? In this episode of Self Maid, Jason shares how to balance real-world feedback with hard data to make better decisions in your cleaning business. Learn how to avoid blind spots, spot hidden opportunities, and lead with both insight and evidence.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for you. In this one, we’re talking about the power of saying no, setting boundaries, and why being uncomfortable in the short term leads to long-term strength in your business. Stop training clients to walk all over you. Start building a business that respects your rules, your worth, and your vision.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.

I take you behind the scenes of flying to Sydney, walking into the Channel 7 studios, and what it was like sitting on national TV. But more importantly, I dive into how it happened — through consistent organic content, finding my voice online, and leaning into my own style on TikTok.

If you’ve ever doubted whether posting content could actually lead to real opportunities, this episode is proof it can. Your next big break might just be one post away.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)