The Self Maid Podcast

In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.

We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner must master to scale. From his relentless focus on customer service to the systems that made it all possible, this is the unfiltered story of a man obsessed with quality, consistency, and growth.

Whether you’re growing a cleaning business or dreaming bigger, this one’s full of hard-earned wisdom you won’t hear anywhere else.

You can check out more of Jim by heading to his website.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands?
In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 franchises worldwide. From servant leadership to fierce franchisee loyalty, Jim dropped so many gems that it deserves its own pre-episode.
I’ll share some of the biggest takeaways, what surprised me most, and why this upcoming interview is a must-listen for any business owner chasing both profit and purpose.

The full interview drops Wednesday—this is your warm-up.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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I turned 24 today. Just wanted to jump on here quickly and say a big thank you to everyone listening!

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or followers, but for you. When imposter syndrome hits or you feel stuck, these raw moments can remind you just how far you’ve come. Your journey deserves to be recorded, even if no one else sees it—because one day, you’ll need that proof. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It’s financial blindness. From Uber Eats on Afterpay to pawn shops loaning against handbags, we’re living in a time where people will do anything but learn how money actually works.

Jason brings it back to the cleaning industry and explains why knowing your numbers isn’t optional — it’s survival. If you’re running blind on margins, cash flow, or profit per job, this episode is your wake-up call.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with Scott and Gabby from Kings Cleaning Co to answer real questions about the cleaning industry and share insights from the businesses we run.

We cover everything from growing a team, handling client challenges, scaling a cleaning business, and what it’s really like behind the scenes. Whether you’re just starting out or already running a crew, this episode is packed with practical takeaways and real talk from the field.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business growth and what it takes to scale in the cleaning industry. We talk about the water restoration course we’re doing in Sydney, how they’re using TikTok to grow their brand, lessons learned from hiring staff, and so much more. Whether you’re just starting out or looking to level up, this episode is full of real talk and actionable insights from people in the trenches.

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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Is your cleaning business running smoothly, but not really growing? In this episode, we unpack why "good enough" can be the biggest threat to greatness. If you’re stuck in comfort mode, it’s time to snap out of it and level up.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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As business owners, it’s easy to let one small issue consume our entire day. A single complaint, a minor mistake, or a difficult customer can feel like a massive problem—even when the bigger picture tells a different story. In this episode of Self Maid, we break down why we fixate on the negative, how to shift our mindset, and why overreacting to small challenges can hold your business back. Learn how to zoom out, focus on what truly matters, and stop letting minor bumps in the road throw you off track. If you’ve ever let one problem ruin an otherwise great week, this episode is for you! 

Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

If you want to grow your cleaning business (or any business), you need to do two things: make it ridiculously easy for customers to buy from you and make it much harder for people to work for you.

In this episode, we break down why removing friction for customers leads to more sales and higher conversions—just like Amazon does. But when it comes to hiring? You need to do the opposite. Raise the bar. Filter out the time-wasters. Attract only the best people—just like Harvard does with its admissions process.

 🎧 Tune in now and start making your business easy to buy from—but tough to get hired into! 🚀 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)