We're all familiar with "Know, Like & Trust" when it comes to marketing and sales funnels, but there seems to be a problem with what happens before the "Know" portion of it. Surprisingly we don't have a lot of great language around the work that's needed for people to know we exist. How can something so simple feel so complex though? How can it be so misunderstood? And what can we do about it so that we can get in front of more potential clients?


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Part of evolving your business is creating new offers that serve different needs among your ideal clients. The problem is that the options for the types of offers you could create is almost endless! In this episode I'll mention the most common, and the pros and cons of each. Hopefully this helps you narrow down which type or types will be best for you as you continue to grow.

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Yay! You've cracked the code of bringing in consistent revenue and now you're looking to scale. But what does that look like and how can you do it without going nuts trying to juggle your current business? That's where my 3 Pillars of Scaling come in. First you have to stabilize your current business. Then it's time to strategize next steps on new offers. Lastly, it's essential to create a sales & marketing plan to launch that new offer. I break it all down for you in this episode so you can keep growing your revenue without growing your working hours.

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After selling and marketing, hiring is probably the most stressful thing for business owners. It brings up A LOT of feelings. You've worked so hard to bring in money, and now you have to decide if you are going to give some of that away. Plus you have to trust another person with your business! What if you choose wrong? What if you're not a good boss? What if it doesn't help you grow?
Because this is such a sticky subject for most of us, I brought in an expert when it comes to hiring and managing teams. Join me and Tasha Booth as we chat about how to be smart with hiring.

BIO:
Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.

LINKS:

The Launch Guild

https://thelaunchguild.com/

https://www.facebook.com/thelaunchguild/

https://www.instagram.com/thelaunchguild/


Tasha Booth

https://www.tashabooth.com/

https://www.facebook.com/thetashabooth/

https://www.instagram.com/thetashabooth/

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It can often feel so frustrating to be doing the work and not seeing immediate results from it. But the good news is that the consistent effort you're putting in now will give you results 90 days from now.
The key is to pick a few marketing strategies you can implement fo 90 days, then see what worked best, and double down on that for the next 90 days. Don't overload yourself, but also don't give up too soon. There's a real reason why this works and I explain it and more in this episode.

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As Maggie says in this interview, "So many more people will care about you if you're genuine online." But this can feel hard and scary. In a world where "cancel culture" abounds it can feel terrifying to publicly take a stand for what you believe in as it pertains to your business.
While it's inevitable that not everyone will share our same opinions and beliefs, the good news is that by standing in our own truth we attract more of the RIGHT people for us.

Join Maggie Frank-Hsu & I as we talk about simple ways to show up as yourself in your content.

BIO:
Maggie Frank-Hsu helps women give themselves permission to command attention and respect for what they do. She is a writing coach to entrepreneurs who want to go from invisible to high-profile expert. Because when women believe we deserve attention, we are fighting back against patriarchy. Maggie has spent her entire career using words to move audiences as an online marketer, an editor and a reporter. She received her master’s from the Columbia School of Journalism. She lives in San Diego with her husband and her 2 sons.

LINKS:

maggiefrankhsu.com,
The Write When You're Rusty guide (free download): https://mfh-consulting.ck.page/76af876832

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In the best of times selling can be one of the hardest parts of running a business. Even for entrepreneurs who are making money, it can still feel cringey to ask for a sale.
Now add a global pandemic to the mix where people are genuinely freaked out and many are in difficult financial situations and it feels like it would be wildly unethical to sell. But it's not! Tune in to hear more about it and why you don't need to start giving away everything for free.

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In this moment of shelter-at-home protocols due to COVID-19 many of us are being tasked with running businesses with everyone in our family home all day. This is incredibly challenging especially if we can't, or don't want to, put our businesses on hold.
As some who's been homeschooling and running businesses from home for the past 10 years, I've been able to grow year after year with Power Hours. Tune in to hear about this simple strategy that will help you maximize your limited time.

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Congrats! You've decided on your course and you've either built it out or you'll run a beta round and create as you deliver it. Fantastic! But how the heck do you sell the dang thing now? There are SO MANY WAYS! There's really no "right" way to do it, because so many different ways work. In this episode we talk launch vs. no-launch, cart open dates vs. evergreen, challenge vs. webinar and more.

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One way to add a new revenue stream to your business is with courses or other digital products. While marketers sell you the dream of "making money in your sleep," there's a lot more that goes on behind the scenes to make this a profitable venture. There are several things to consider before you start to create a single module or worksheet. And you might even be able to spend less time creating than you think! Tune in as I give an overview of what courses can be great for, if you should create one, and how to do it.

LINKS & RESOURCES MENTIONED TODAY:

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