"There's no such thing as alternative medicine. There's only medicine that works and medicine that doesn't." This is a perspective shared by Dr. Paul Offit. In his book, Do You Believe in Magic? The Sense and Nonsense of Alternative Medicine, Dr. Offit offers a scathing exposé of the alternative medicine industry, revealing how popular therapies leverage efficacy via the placebo response despite being ineffective, expensive, and in some cases even deadly.