The SEO Mad Scientist
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The SEO Mad Scientist episodes

  • The SEO Vault Episode 159 - What Moves The Needle in SERPs

    The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast features Chaz Edwards, Terry Samuels (special guest), Mike Milas, and Bucky Helms.

    -      We had a special guest on this episode, Terry Samuels. He is the founder of Salterra Digital Services, https://salterrasite.com/. He hosts quarterly SEO masterminds and the SEO Spring Training, https://seospringtraining.com/.

    -      Weekend deal: Get 10% cashback on store credits.

    -      Google Business Profile Suspensions Spiking

    -      Google Business Profiles Removes Health & Safety Attributes

    10:06 Web 2.0 Ranker Weekly Update

    -      We had a special guest on this episode, Terry Samuels. He is the founder of Salterra Digital Services, https://salterrasite.com/. He hosts quarterly SEO masterminds and the SEO Spring Training, https://seospringtraining.com/.

    -      Weekend deal: Get 10% cashback on store credits.

    -      We will be rolling out a new update on our SEOreports.agency dashboard.

    -      Our Local Reporting Suite is live. https://web20ranker.com/data-studio-custom-analytics/

    13:53 SEO News For The Past Week

    -      Google Business Profile Suspensions Spiking

    -      Google Business Profiles Removes Health & Safety Attributes

    -      Google Shopping Chat Feature On Product Results

    Google Says

    -      Google: Anything That Talks About Link Juice Should Be Ignored

    SEO Discussion

    16:15 What to do to rank high as a new website in a competitive niche.

    Q&A

    22:26 Which one converts more traffic: GMB or the website for local business?

    24:38 In SAB businesses, Google tells us to set a distance that is maximum two driving hours. Does this mean that we shouldn’t target the locations that are further than two driving hours?

    31:56 What courses would you recommend for one to become a competent SEO specialist?

    39:37 Q&A for the guest

     Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

    Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

    1 hr 1 min
  • The SEO Vault Episode 158 - The Importance of Having Optimized URLs

    The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.

    -      Weekend deal: Get 15% off the first month of monthly GBP campaigns using code 15offGBP.

    -      The Service Area Business bug has been fixed

    -      Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

    -      Google: We Won't Penalize For Keyword-Stuffed URLs

    -      Google: There Is No Percentage To Measure Duplicate Content

    4:30 Web 2.0 Ranker Weekly Update

    -      We will have Terry Samuels as the special guest on next week’s episode of the Vault.

    -      We have two new case studies out for our linkbuilding and monthly GBP campaigns:

    a.    How A Law Firm Increased Phone Calls 414% & Increased Website Visits 351% W/ GBP Monthly Campaign: https://web20ranker.com/how-a-law-firm-increased-phone-calls-414-increased-website-visits-351-w-gbp-monthly-campaign/

    b.    How A Law Firm Increased Organic Users By 77.45% & Organic Traffic By 63.58%: https://web20ranker.com/link-building-increases-organic-traffic-users/

    -      Weekend deal: Get 15% off the first month of monthly GBP campaigns using code 15offGBP.

    -      We have added the Local Reporting Suite to the monthly GBP campaigns.

    13:54 SEO News For The Past Week

    -      Google September Core & Product Reviews Updates Both Finished Rolling Out On September 26th

    -      Did Google Local Service Ads Remove License Numbers?

    -      Google Posts Submit Button Not Working For Some

    -      The Service Area Business bug has been fixed

    Google Says

    -      Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

    -      Google: We Won't Penalize For Keyword-Stuffed URLs

    -      Google: If You Don't Know If Your Content Is Expertly Written, Then It Is Not

    -      Google: There Is No Percentage To Measure Duplicate Content

    SEO Discussion

    17:21 How the Service Area Business bug affected rankings

    22:41 The importance of having optimized URLs

    29:07 SEO Mad Scientist Update

    Q&A

    25:19 I have a problem where I only have ~300 pages, and all of a sudden, there are 15,000 non-index URLs (most of them are parameter queries, such as sorting order). I believe this is the reason rankings are dropping. Can someone lead me in the right direction to begin fixing this issue?

    Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

    Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

    50 min
  • The SEO Vault Episode 157 - Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?

    The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.

    -      Weekend deal: Save 20% on Custom signals and Infographics service using code CSInfo20.

    -      Google Unleashes Fifth Product Reviews Update Before Core Update Is Done

    -      Survey Says Again: Links The Most Challenging Area Of SEO

    -      Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?

    4:00 Web 2.0 Ranker Weekly Update

    -      The Local Marketing Mastermind took place last weekend. We shared about local SEO and agency growth.

    -      Weekend deal: Save 20% on Custom signals and Infographics service using code CSInfo20.

    -      GeoBooster, the mobile check-in tech and local content generating system, will be live on LocalViking within a week or two.

    -      Beta SERP results are live.

    13:54 SEO News For The Past Week

    -      Google Unleashes Fifth Product Reviews Update Before Core Update Is Done

    -      What We're Seeing From The Google Product Reviews Update #5

    -      Google Results About You Search Beta

    SERP Changes & Tests

    -      Google Tests Highlighting Text In People Also Ask As Well…

    Google Says

    -      Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?

    -      John Mu says Google is good at filtering hack spam:

    -      Here Is What Google Considers Quality Issues: Things Users Consider Problematic

    SEOs Say

    -      Survey Says Again: Links The Most Challenging Area Of SEO

    SEO Discussion

    20:13 The effect of having pages that are not indexed

    23:00 Biggest takeaways from the Mastermind

    27:17 SEO Mad Scientist update

    Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

    Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

    39 min
  • The SEO Vault Episode 156 - Optimising Your Site For Better Ranking

    The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast features Chaz Edwards, Joseph Shields (special guest), Mike Milas, and Bucky Helms.

    • We had a special guest on today’s Vault episode: Joseph Shields. He is the founder of Social Media Expeditors. https://socialmediaexpeditors.com/

    24:32 Web 2.0 Ranker Weekly Update

    • The Local Marketing Mastermind will be there next weekend from September 16th to 18th in St. Petersburg, Florida.
    • GeoBooster will be available in LocalViking and Local Brand Manager.

    Q&A

    2:37 Q&A with the guest

    32:00 Questions from the guest:

    • What tools and processes do you have in place to manage so many SEO clients?
    • What are your pricing strategies?

    SEO Discussion

    45:27 SEO Mad Scientist Update

     

    SEO News For The Past Week

    • Google Helpful Content Update Movement? Yes But Not Widespread.
    • Google Updated Review-Type Results That Can Impact Search Console Reports

    SERP Changes & Tests

    • Google Learn Something New Web Story Feature
    • New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?
    • Google Tests Site Name Above URL In Mobile Search Results & Rounded Favicons Again

    Google Says

    • Google Home Hub Display Reviews Disclaimer Notice
    • You Don't Want Google To Rank Your Site In Specific Regions
    • Danny Sullivan: Google Helpful Content Update Is Big But Not A Huge Shake-Up
    • Google: Crawl Rate Spikes Not A Sign Of The Helpful Content Update Rollout

    Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

    51 min
  • The SEO Vault Episode 155 - Helpful Content For Ranking

    The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.

    -      We have launched our custom Google Data Studio Reporting. You can check it out here: https://web20ranker.com/data-studio-custom-analytics/

    -      Weekend deals:

    i)              20% off Local Marketing Mastermind tickets using code LMM20

    ii)             20% off Google Data Studio Reporting using code GDS20

    -      Google Helpful Content Update Is Now Rolling Out

    -      Google Adds "View All Business Profiles" To Web Search Results

    -      Google Discover Also Lets You Hide Content From Authors

    3:32 Web 2.0 Ranker Weekly Update

    -      We have launched our custom Google Data Studio Reporting. You can check it out here: https://web20ranker.com/data-studio-custom-analytics/

    -      Geogrids are now live in SERPresults.

    -      The Local Marketing Mastermind is coming up in three weeks, from September 16th to 18th, in St. Petersburg, Florida. Grab your ticket here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/

    -      Weekend deals:

    iii)           20% off Local Marketing Mastermind tickets using code LMM20

    iv)           20% off Google Data Studio Reporting using code GDS20

    10:39 SEO News For The Past Week

    -      Google Helpful Content Update Is Now Rolling Out

    -      Google Core Web Vitals Report Adds URL Level Data For Examples URLs

    -      Google Adds "View All Business Profiles" To Web Search Results

    SERP Changes & Tests

    -      Google Tests New Local Service Ads UX

    -      Google Discover Also Lets You Hide Content From Authors

    Google Says

    -      Google: Beauty Blog With Financial & Medical Advice A Bit Sus

    -      Google: Don't Noindex Pages With Comments, Keep The Good Comments Only

    -      Google: Quality Raters Guidelines Are Not A Collection Of Ranking Tips

    SEO Discussion

    15:54 The effect of long-form content and multilocation sites on ranking.

    18:11 Google’s helpful content update.

    29:10 Stripe’s updated Terms of Service

    34:45 SEO Mad Scientist update.

    Q&A

    27:01 For a local SEO medium competition, how many PBN Map Embed Link would you suggest from Web 2.0?

    Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

    46 min
  • The SEO Vault Episode 154

    The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast, features Chaz Edwards, Mike Milas, and Bucky Helms.

    -      Weekend deals:

    1.    Get 20% off new Managed Linkbuilding campaigns using code: Search20

    2.    Get 20% off Local Marketing Mastermind tickets using code: LMM20

    -      Google Tests Larger Live Stream Box In Search Results

    -      Google Tests Expandable Maps In Search & Tabs In Map Results (Again)

     

    8:18 Web 2.0 Ranker Weekly Update

    -      We have the Local Marketing Mastermind coming up on September 16th to the 18th at St. Petersburg, Florida. Get your ticket here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/

    -      All in-person tickets will come with a FREE GoHighLevel sub-account and a custom CRM snapshot.

    -      Agency Partnership Program members get 50% off any extra ticket purchased after the first ticket.

    -      Geogrids are now live on SERP results.

    -      Geo Booster will be added to SERP results soon.

    -      Weekend deals:

    1.    Get 20% off new Managed Linkbuilding campaigns using code: Search20

    2.    Get 20% off Local Marketing Mastermind tickets using code: LMM20

    18:54 SEO News For The Past Week

    -      Affiliates Swapping Out Dofollow Tracking Links After Google Product Reviews Update

    SERP Changes & Tests

    -      Google Tests Expandable Maps In Search & Tabs In Map Results (Again)

    -      Google Tests Larger Live Stream Box In Search Results

    -      Google Search Displaying Far Fewer FAQ Rich Results Today

    Google Says

    -      Google: Tons Of SEOs & Sites Produce Terrible Content Not Worth Indexing

    -      Google Can & Does Drop URLs From Its Index Over Time

    SEO Discussion

    21:38 The effect of outbound linking on ranking

    27:17 SEO Mad Scientist update.

    Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/  

    37 min
  • The SEO Vault Episode 153

    The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast, features Chaz Edwards, Sophie Allen, and Bucky Helms.

    4:44 Web 2.0 Ranker Weekly Update

    -      As part of LocalViking and LocalBrandManager tech stack, we’re getting ready to announce a new technology that allows service workers to download a mobile app to take pictures that you can use for your GBP listing. The tech is called GeoBooster.

    -      We are launching our rank tracker SERP results, with GeoGrids scheduled to be added in soon.

    -      We have a new blog up about what to do if your GMB listing gets suspended. https://web20ranker.com/common-reasons-why-google-listings-gets-suspended-how-to-reinstate-listings/

    -      Weekend deals:

    iii)           Get 15% off any managed search campaigns, using code Search15

    iv)           Get 20% off Local Marketing Mastermind tickets, using code LMM20

    -      We have further discounts for agency partners. Check your emails for more details. It’s buy one ticket at full price and get the rest at 50% off.

    -      We’re offering a free GoHighLevel sub account with every in-person ticket.

    -      We will stop selling in-person tickets soon, as the discounted rooms are about to run out.

    -      We recently launched marketing niche guest posts. https://web20ranker.com/marketing-niche-guest-posts/

    -      AP news features now include Yahoo Finance and MarketWatch for free.

    -      We are upgrading the Week of SEO bundle tickets to exclusive access tickets to our event.

    -      We will be launching Google Data Studio, Google reporting soon.

    33:03 SEO News For The Past Week

    -      Google Keyword Planner Newish Feature: Organize Keywords Into Ad Groups

    -      Google Rich Results: People Also Ask Rises While FAQs Drops

    -      Google Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More

    -      Google Follow Feature Docs Now Say Use Descriptive Titles For RSS Feed & Use A Single Feed 

    SERP Changes & Tests

    -      Google Featured Snippet Callouts, False Premises, MUM & More

    -      Google Search Showing Fewer Review Rich Results In Shopping Vertical

    -      Google Tests Search Refinements In Autocomplete For Desktop

    Google Says

    -      Google Search Console Reporting To Gain Google Lens? Not Yet…

    Q&A

    15:28 What’s the best way to get citations indexed?

    19:13 Thoughts on GBP post guideline update, specifically logos on posts, and the impact there?

     Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/  

    43 min
  • The SEO Vault Episode 152

    The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast, features Mike Milas, Michael Merlino (special guest), and Bucky Helms.

    • We had a special guest on The SEO vault, Michael Merlino, who is also one of the speakers at the Local Marketing Mastermind. He will be speaking about the importance of creating a brand and entity in local. He uses CTR manipulation and other “engagement signals” to help boost ranking.
    • Legal Ruling May Allow Rumble To See Some Of Google's Secret Ranking Algorithms
    • Google Business Profile Tests Expandable Menu In Web Search
    • Weekend deals:

            Friday: Get 20% off Press Services using code save20onpress

            Saturday/Sunday: Save 20% on LMM tickets using code LMM20

    12:51 Web 2.0 Ranker Weekly Update

    • The Local Marketing Mastermind will be there from September 16th to the 18th and a roundtable on Monday, the 19th. The in-person tickets now come with GoHighLevel access, 3-12 month access and custom snapshot, depending on the ticket level.
    • All monthly managed campaigns come with a free custom, GoHighLevel account.
    • Weekend deals:

                  Friday: Get 20% off Press Services using code save20onpress

                  Saturday/Sunday: Save 20% on LMM tickets using code LMM20

    42:07 SEO News For The Past Week

    • Legal Ruling May Allow Rumble To See Some Of Google's Secret Ranking Algorithms
    • July 2022 Google Product Reviews Update Kicked In on Friday Afternoon
    • Tracking Tools Now Picking Up On The July 2022 Google Product Reviews Update Volatility?
    • Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More
    • Five Years Later: Sites Still Being Migrated To Google's Mobile First Indexing

    SERP Changes & Tests

    • Google Business Profile Tests Expandable Menu In Web Search
    • Google Loading A New People Also Ask In The Footer Section Of Search

    SEO Discussion

    27:01 Using CTR to get the best ranking results.

    Q&A

    1:58 Q&A for the guest

    24:48 With CTR, is there a way to set up an automation so that new blog posts can automatically get some CTR?

    25:59 How do we increase CTR? Are there any other life hacks around that?

     Join us every week for the latest SEO news and Q&A session with Chaz, founder of Web 2.0 Ranker, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/ 

    54 min
  • The SEO Vault Episode 152

    The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast, features Mike Milas, Michael Merlino (special guest), and Bucky Helms.

    • We had a special guest on The SEO vault, Michael Merlino, who is also one of the speakers at the Local Marketing Mastermind. He will be speaking about the importance of creating a brand and entity in local. He uses CTR manipulation and other “engagement signals” to help boost ranking.
    • Legal Ruling May Allow Rumble To See Some Of Google's Secret Ranking Algorithms
    • Google Business Profile Tests Expandable Menu In Web Search
    • Weekend deals:

            Friday: Get 20% off Press Services using code save20onpress

            Saturday/Sunday: Save 20% on LMM tickets using code LMM20

    12:51 Web 2.0 Ranker Weekly Update

    • The Local Marketing Mastermind will be there from September 16th to the 18th and a roundtable on Monday, the 19th. The in-person tickets now come with GoHighLevel access, 3-12 month access and custom snapshot, depending on the ticket level.
    • All monthly managed campaigns come with a free custom, GoHighLevel account.
    • Weekend deals:

                  Friday: Get 20% off Press Services using code save20onpress

                  Saturday/Sunday: Save 20% on LMM tickets using code LMM20

    42:07 SEO News For The Past Week

    • Legal Ruling May Allow Rumble To See Some Of Google's Secret Ranking Algorithms
    • July 2022 Google Product Reviews Update Kicked In on Friday Afternoon
    • Tracking Tools Now Picking Up On The July 2022 Google Product Reviews Update Volatility?
    • Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More
    • Five Years Later: Sites Still Being Migrated To Google's Mobile First Indexing

    SERP Changes & Tests

    • Google Business Profile Tests Expandable Menu In Web Search
    • Google Loading A New People Also Ask In The Footer Section Of Search

    SEO Discussion

    27:01 Using CTR to get the best ranking results.

    Q&A

    1:58 Q&A for the guest

    24:48 With CTR, is there a way to set up an automation so that new blog posts can automatically get some CTR?

    25:59 How do we increase CTR? Are there any other life hacks around that?

     Join us every week for the latest SEO news and Q&A session with Chaz, founder of Web 2.0 Ranker, with his group of panelists, where we try to answer all your SEO Questions.

    Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

    Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/ 

    54 min
  • The SEO Vault Episode 151

    The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

    We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

    This Week's Podcast, features Mike Milas, Sophie Allen, and Bucky Helms.

    • Weekend deal:

    - (Friday) 20% off Mastermind tickets using code: LMM20

    - (Saturday & Sunday) 20% off Custom signals and Infographics services using code: CSInfo20

    • Google Pushing Business Profile Verification Over Video
    • Google Maps May Remove Selfies, Blurry, Or Poor Quality Images
    • Google Products Carousel Displays Product Reviews Under Appears On These Lists
    • Unique IP Addresses Do Not Give You A Google Ranking Advantage, Google Says Again

    3:40 Web 2.0 Ranker Weekly Update

    • The Local Marketing Mastermind is coming up from September 16th to 18th and the Monday roundtable. All 11 speakers and topics have been confirmed. Grab your ticket here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/
    • We have limited discounted rooms at the Hilton hotel Bayfront for the Mastermind here: https://www.hilton.com/en/book/reservation/rooms/?ctyhocn=SPTSHHF&arrivalDate=2022-09-16&departureDate=2022-09-18&groupCode=LMM&room1NumAdults=1&cid=OM%2CWW%2CHILTONLINK%2CEN%2CDirectLink
    • Weekend deal:

    - 20% off Mastermind tickets using code: LMM20

    - 20% off Custom signals and Infographics services using code: CSInfo20

    • We have a new blog up about the importance of review management in an SEO agency here: https://web20ranker.com/how-reviews-benefit-seo-campaigns/

    21:49 SEO News For The Past Week

    • July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far
    • Google Pushing Business Profile Verification Over Video
    • Google Local Service Ads Seeing A Lot Of Fake Reviews
    • Google Maps May Remove Selfies, Blurry, Or Poor Quality Images

    SERP Changes & Tests

    • Google Maps Tests Infinite Scroll For Search Results
    • Google Products Carousel Displays Product Reviews Under Appears On These Lists
    • RankRanger: Google Things To Know No Longer Showing In Desktop Search
    • Google Now Showing Three Local Service Ads Listings
    • Google Tests Search Bar With Refinements Mixed With Vertical Navigation
    • Google Tests Explore More Search Refinement For Product Queries

    Google Says

    • Unique IP Addresses Do Not Give You A Google Ranking Advantage, Google Says Again
    • Google: There Is No Objective Way To Count Links
    • Google Super Basic Video On SEO (Google says to keyword optimize titles and content)

    SEO Discussion

    7:32 Getting instant GBP verification.

    50:39 SEO Mad Scientist Update.

    Q&A

    46:09 How to do unsuspension for locations that are banned because of association with one owner  

    Join us every week for the latest SEO news and Q&A session with Chaz, founder of Web 2.0 Ranker, with his group of panelists, where we try to answer all your SEO Questions.

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About The SEO Mad Scientist

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Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.