The SEO Mindset Podcast

Tazmin shares her top tips for setting meaningful goals in 2024, in this bonus episode of the podcast.

For this special episode, we are doing things a little differently. We've decided to republish a popular episode from last year, where Sarah and Tazmin discussed setting goals for 2023.

We're republishing, as this episode is essential listening for those wanting to set goals in 2024. Even though it's a year old, the content is still VERY relevant!

We wanted to add more value, so in this bonus episode we reshare this previous episode but with bonus content from Tazmin. We hope you enjoy!

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

This is a bonus episode in collaboration with the Search with Candour podcast. Unfortunately we had some technical difficulties, meaning we don't have a recording of the live podcast we did during brightonSEO in September, where we discussed managing energy levels when at conferences. However, we promised you a podcast, so Sarah, Tazmin and Jack recorded a special episode to recap the live podcast, and discuss the main takeaways. We hope you enjoy!

About Search with Candour podcast

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.

Listen to the podcast now!

Follow Search with Candour podcast

Jack on LinkedIn

Jack on Twitter (X)

Jack on Instagram

Sign up to find out about more Live Podcasts!

Click here to sign up for find out about more live podcasts: Live Podcast Google Form

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• brightonSEO the world's largest search marketing conference
• Women in Tech SEO
• Neurodivergents in SEO

Copyright 2025 Sarah & Tazmin

Tazmin and Sarah talk about what authentic confidence is, why it's important and how to become it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Self Reflection - Importance & Actionable Tips
• Differences Between the Fixed & Growth Mindset [Part 1]
• Differences Between the Fixed & Growth Mindset [Part 2]
• How to change your internal belief system to get the most from life.

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

Having a bad or ‘off’ day at work is common. Sarah and Tazmin discuss how they deal with bad days at work, and if they can be prevented.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode

• Celebrating your Wins (No Matter How Small) - The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

In this week's episode, Sarah chats with Jesscia about dealing with overwhelm, including practical strategies to implement.

About Jess:

Jessica has been in SEO for 8 years, with a two year stint doing PT alongside it during lockdown. Her favourite part of SEO is content strategy and that's what she posts mostly about on her LinkedIn and newsletter SEOsnack.

Where to find Jess:

@jess_didgeheads on X

Jessica on LinkedIn

Jessica's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode

• Changing Minds | Comprehensive psychological services
• Celebrating your Wins (No Matter How Small) - The SEO Mindset Podcast
• SEO by day. Mom of 3. Nerdy at heart. Loves Mangoes.
• SEO Manager @Assembly, Ex Startup Founder, Msc.
• Sara Taher | SEO Consultant & Speaker
• In-house versus agency skills with Sara Taher | The SEO Mindset Podcast - The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

In this week's episode, Sarah chats with Gus about how to navigate a career in SEO as a new parent, sharing actionable advice and tips.

About Gus:

Gus Pelogia is a journalist turned SEO, working and living across the world since 2011. He’s currently an SEO Product Manager at Indeed, the #1 job site in the world with over 250 million unique visitors every month. Every day, he writes tickets for small and large initiatives and works in a cross-functional team with writers, UX researchers, engineers and product managers.

Where to find Gus:

@pelogia on X

Gus 's Website

Gus Pelogia on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode

• Getting Promotions with Dan Saunders | The SEO Mindset Podcast
• How to Measure the Impact of your SEO Changes with Causal Impact - Giulia Panozzo
• Giulia Panozzo LinkedIn profile
• Giulia Panozzo Twitter Profile

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

Claire chats with Tazmin about how you can run your business without it taking over and ruling your life. They also chat about why people are drawn to start their own businesses, common pitfalls and strategies to navigate these.

About Claire:

Claire Taylor co-founded her Digital Marketing Agency in 2007. She has helped countless clients achieve online growth and success in what is often a crowded and competitive space.

Where to find Claire:

Claire's Website

@ClaireTaylorUK on X

Claire's Facebook page

Claire's Facebook group

@claireloutaylor on Instagram

Claire Taylor on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode

• Tazmin Suleman LinkedIn
• Tazmin Suleman - Coach, Trainer & Public Speaker

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

This week Tazmin talks to Giulia Panozzo about Neuroplasticity, what is it and how can it help people in their careers.

About Giulia:

Giulia is in-house Director of Customer Acquisition for a global marketplace and a freelancer neuromarketing consultant.

Where to find Giulia:

Giulia's Facebook page

@SequinsNsearch on X

Giulia's Website

Giulia Panozzo on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Wix - our Season 7 Sponsors

Wix is our fabulous Season 7 sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode

• Areej AbuAli LinkedIn Profile
• Areej AbuAli Twitter Profile
• Founder of Crawlina an SEO Consultancy and Creator of Women in Tech SEO
• Neurohub articles
• The ABCDE of Learned Optimism

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

What situations do we end up opening ourselves up to scrutiny, and why is it important for growth and development? What challenges do we face and how can we overcome the fears? These questions are all answered in this week's episode when Sarah interviews George on the very subject.

About George:

George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.

Where to find George:

@geochingu on X

George's Website

George on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• The 3 C's You Need for Change - The SEO Mindset Podcast
• We chat to Kristie Plantiga about Imposter Syndrome | The SEO Mindset Podcast - The SEO Mindset Podcast

Wix - our Season 7 Sponsors

Wix is our fabulous Season 7 sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

• Best-in-class defaults and automations 
• Native integrations 
• Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

Change can be hard! In this week's episode, Tazmin and Sarah talk about the three C's that are needed: Commitment, Courage and Consistency.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Sign up and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Energize: Make the Most of Every Moment by Simon Alexander Ong | Goodreads
• Effortless: Make It Easier to Do What Matters Most by Greg McKeown | Goodreads
• Simon Alexander Ong - Life Coach & Business Strategist

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee