The SEO Mindset Podcast

We delve into the important topic of career planning. Tazmin and Sarah navigate the benefits, challenges, and strategies that shape our professional journeys. Do you need a concrete action plan, or flexibility when it comes to crafting a fulfilling career path in SEO? All of this and more is explored in the week's episode, we hope you enjoy!

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Differences Between the Fixed & Growth Mindset [Part 1] - The SEO Mindset Podcast - The SEO Mindset Podcast
• Five-Step Career Decision Making Process – Office of Career Strategy – Yale University
• Career Planning - CMI

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

In this episode Tazmin is joined by Crystal Nyarko. Crystal is the founder of Clear Narrative Media, Crystalized Nation Ghana and Freelance Social Media and Marketing Manager. She talks to Tazmin about the importance of aligning your business to your pu1rpose, and what this means for your growth and brand.

About Crystal:

My name is Crystal Nyarko Asiedu, Founder of Clear Narrative Media, Crystalized Nation Ghana and Freelance Social Media and Marketing Manager.

Where to find Crystal:

@crystalnyarko on Instagram

@crystalnyarko on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

We do a recap of the live podcast we did in April 2024, where the topic was all about being authentically (and unapologetically) you.

Tazmin and Sarah were joined by a special guest, Willow Mack, Senior Vice President of STAT Search Analytics, as unfortunately Jack couldn't attend this time - he decided to attend a wedding instead (we know, talk about priorities...)

We review the live podcast with Jack, and get his viewpoint on being authentically himself, and how he overcomes the obstacles and challenges that he faces.

About Jack:

Where to find Jack:

Watch the Live Podcast

Sign up to be notified about future Live Podcasts

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Resources used for episode

• Being Authentically (& Unapologetically) You - Live Podcast April 2024 - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

We dive deeper into the topic of burnout to understand what is actually is, the symptoms and causes, and 3 simple actionable tips to help those who are experiencing it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman | Goodreads
• Burn-out an "occupational phenomenon": International Classification of Diseases
• Quiet & Loud Quitting with Soma Ghosh | Captivate - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Enjoy and like listening to the podcast, then why not support us?

Give us a one off donation

This week we have a special episode for you, as we recorded a live podcast in front of an audience the night before April's brightonSEO 2024. The topic was all about being authentically (& unapologetically) you, including benefits, challenges, success stories, and easy-to-implement strategies.

We were joined by a special guest, Willow Mack, Senior Vice President at STAT Search Analytics.

About Willow:

Willow is a proven strategic leader who is passionate about values based leadership. She believes in the value of each person and strives to create an organizational culture that does the same. Her successes are rooted in the relationships she builds and the ability to communicate purpose in support of an organization's short-term goals and long-term vision.

Follow Willow:

Willow's Twitter Page

Willow's LinkedIn Page

Huge thanks to our event sponsors for helping make this event possible and supporting the live podcast.

Sistrix - Main Sponsor

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

Find out more about Sistrix

STAT Search Analytics - Goody Bag Sponsor

STAT is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Find out more about STAT

Majestic - Drinks Sponsor

Launched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.

Majestic is constantly revisiting web pages and sees billions of URLs a day.

Find out more about Majestic

Shout out to Silicon Brighton, who have helped make this event possible. They have been involved from the very start, and have helped us to find a great venue for the live podcast, and will be making sure everything runs smoothly from a tech perspective.

Silicon Brighton is a community-led initiative supporting digital growth in the South East, believing in Brighton, its people, and its potential.

Working hand-in-hand with the local tech community, they provide individuals with free opportunities for networking, training, up-skilling and development, helping them to take their careers and businesses forward.

Find out more about Silicon Brighton

Also shoutout to Projects, who offer coworking spaces and memberships, along with meeting and event spaces, a podcast suite, cafes, bars and even a gym! The event will be taking place at one of Projects event spaces called, Projects The Lanes. It's an awesome space, and the team has been very accommodating for the event, even giving us a cheeky discount for hiring out one of the rooms!

At Projects, their mission is to provide a home for better business. They create and operate inspiring spaces that make everyone feel included. With 2 beautiful buildings open in the heart of Brighton and many more set to open across the UK, Projects is proud to house a community of collaborative businesses. They believe economic success can and should also have a positive impact on people and the planet. Through their spaces and programmes, they empower individuals and teams to reach their full potential, personally and professionally, within a supportive environment.

Get in touch to book a free trial day and experience their workspaces, meeting rooms, event spaces, podcast suite, cafes, bars and gym, plus meet our welcoming team and members: [email protected].

Find out more about Projects, by visiting their website.

This year we were an official brightonSEO fringe event.

brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US.

It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better.

This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers.

Find out more about brightonSEO.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Buy Me A Coffee

Copyright 2026 Sarah & Tazmin

What are the pros and cons of co-owning and running a business when you have ADHD? We have Dana DiTomaso to discuss this very topic on this week's episode.

About Dana:

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.

Where to find Dana:

@danaditomaso on X

Dana's Website

Dana on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Elizabeth Linder LinkedIn
• Elizabeth Linder Twitter
• Sunsama - Make work-life balance a reality.

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

This week Tazmin talks about a topic that can zaps our time and energy - Procrastination! This is an often seen as laziness, and in this episode we aim to get rid of any misconceptions, and provide you with some tips and strategies on how to deal with it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all the episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Feeling Stuck: What to Do When You Don’t Know What to Do - Moz

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Enjoy and like listening to the podcast, then why not support us?

Give us a one off donation

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT

What is toxic hustle culture and why is it bad? Sarah and her guest, Josephine, discuss this very topic at length, including what we should do instead to lead a healthier and happier work-life.

About Josephine:

Josephine is a Junior SEO Manager at BARFER'S. She has always been passionate about Marketing and has worked in the field for over 3 years. Throughout those, she has been at 6 companies gathering lots of experiences both terrible and great. With that knowledge in hand, she aims to help others, especially when it comes to confidence and upholding boundaries with employers. While she loves her job, her true passion is writing fiction.

Where to find Josephine:

Josephine's LinkedIn profile

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes:The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Lily Ray: NYC Based SEO Professional, DJ, & Drummer 😏

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

We explore practical strategies for managing frustration at work, plus triggers and benefits to try and keep this emotion in check. Learn actionable techniques for identifying sources of frustration and cultivating resilience through mindfulness and assertive communication. Whether a seasoned professional or new to the workforce, gain valuable insights for creating a fulfilling and productive work environment. Tune in to learn how to navigate workplace frustration with professionalism, grace, and renewed purpose.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• How Do You Handle Difficult Conversations with Loretta Milan - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

We explore the common tendency to overlook or justify the negative actions of others, and why it's crucial to break free from this pattern. Join Sarah and Tazmin, as they uncover the impact of excusing bad behavior, discuss practical strategies for setting boundaries, and empower ourselves to create healthier relationships and environments. Let's stop making excuses and start advocating for respect and accountability.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• The Many Types of Self-Care - The SEO Mindset Podcast
• Importance of EQ in our Careers with Ammar Farishta | The SEO Mindset Podcast - The SEO Mindset Podcast
• Quiet & Loud Quitting with Soma Ghosh | Captivate - The SEO Mindset Podcast
• How Do You Handle Difficult Conversations with Loretta Milan - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

This podcast is hosted by Captivate, try it yourself for free.

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation