The SEO Mindset Podcast

Have you ever wondered how to price your product/services?

Maybe you wanted to ask for a raise, but found it difficult to have 'that' conversation.

Or you were offered a job, and deep down knew the salary was not in line with the value you brought, but didn't know how to navigate the situation.

Well, this week's episode, I was joined by Ed Deason, a Business Coach who shares his expertise on how to handle these 'money' situations and why so many struggle with pricing.

About Ed:

Follow Ed:

Ed Deason on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast - if you're feeling extra generous, leave us a review!

Resources used for episode

• Ben Goodey on LinkedIn
• Taylor Scher on LinkedIn

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

Support the podcast today!

Enjoy and like listening to the podcast, then why not support us?

Give us a one off donation

Rejection is bound to happen, it's something that we can't avoid, especially if we're pushing ourselves and stepping outside of our comfort zone. Whilst it's unavoidable, there are easy-to-implement strategies that you can put in place to help you better deal with rejection.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

This week we have a special episode for you. It's the recording of The Live Podcast we recorded a few weeks ago at Brighton.

Sarah and Tazmin, along with our co-host, Jack Chambers-Ward talked all about how to Career Plan without Overwhelming Yourself.

We talked about our experiences of career planning, what has worked for us, and what hasn't, and shared actionable tips aimed at making career planning easier. There was also a live Q&A with the audience, and as is now the way at our events, were super authentic, and supportive of each other.

It is longer than usual, so grab a drink, get cosy, and enjoy!

Live podcast sponsors:

Headline sponsor - SISTRIX

Food and drinks sponsor - Majestic

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all podcast episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast

Resources used for episode

• Free Ikigai Training

Copyright 2026 Sarah & Tazmin

Do you stay or do you go? We've all been in that situation where we've stayed a little too long in a situation, as we're hoping and wishing things will change. In this episode we delve into this topic, discussing when you should indeed stay, and when you should walk away, and how to do this in a healthy way.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast - if you're feeling extra generous why not leave us a 5-star review!

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

We talk about the age old Japanese concept or theory of ikigai, which offers a path to discover what truly brings joy and satisfaction. Listen to find out more about this concept, how it can help, and how you can implement it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all podcast episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast

Resources used for episode

• Differences Between the Fixed & Growth Mindset [Part 1] - The SEO Mindset Podcast
• Download your free Ikigai training

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

Job hunting is hard, and so is changing your mindset so that you can think more like an entrepreneur (even when you're not self-employed).

Each season we'll end with not one, but two bonus episodes. During these bonus episodes, we'll be digging into our extensive archive, and reposting some of our favourite conversations, guests, and topics. When reposting these existing episodes, we'll add a fresh perspective whether that's a new thought angle and perspective, or give you more valuable tips and advice.

For this season's second bonus episode, we've decided to repost an episode in our fifth season where we discuss thinking like an entrepreneur, and Tazmin gives her top tips when job hunting.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Women in Tech SEO | Global Community
• How to Overcome the Fear of Failure | SEO Mindset Podcast - The SEO Mindset Podcast
• Mentorship with Montse Cano | The SEO Mindset Podcast - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.

Live Podcast Apr 25

Self-reflection is hard but important for personal growth and career development. Don't worry, Tazmin has you covered in this bonus episode of the podcast, where she gives her top tips and advice.

Each season we'll end with not one, but two bonus episodes. During these bonus episodes, we'll be digging into our extensive archive, and reposting some of our favourite conversations, guests, and topics. When reposting these existing episodes, we'll add a fresh perspective whether that's a new thought angle and perspective, or give you more valuable tips and advice.

For this season's first bonus episode, we've decided to repost an episode in our first season where we discuss self reflection.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

This weeks Alice Rowan talks about how to market yourself without feeling awkward. Most of us find it a bit (or lot) icky, but the truth is, without it, progress is difficult.

Alice shared her insights on why it feels awkward, what she does to combat it, gives lots of actionable tips, and gives her strong views on selfcare, all in her usual straight forward manner.

About Alice

Consider Alice your friendly neighbourhood no-bullshit website copywriter and SEO nerd. Her speciality is detangling chaotic websites to improve the messaging, conversion, and user experience.

Follow Alice

@alicerowancontentmarketing on Instagram

Alice's Website

Alice Rowan on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode

• Freelance SEO UK -Nikki Pilkington- non wanky SEO freelancer

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss and episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.

Live Podcast Apr 25

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT

What is stakeholder management and why is it important to your career? This week Tazmin talks to Sabiha on this crucial soft skill which is key to career progression and leadership.

About Sabiha:

Sabiha has been in the industry for over 20 years, and is the founder and CEO of marketing consultancy business Nisa Digital, based in the UAE. Nisa Digital specialise in Life and Applied sciences marketing, providing strategic, digital and mentoring services to help businesses achieve their marketing goals. Sabiha is the recipient of the Top 100 Rising Women Power Leaders in Asia 2023 Award, and also a mentor and member in the DBWC, WTS and FCDC communities. She is a judge at many marketing awards including the Global Search Awards, MENA Search Awards and APAC Search Awards!"

Where to find Sabiha:

Sabiha on LinkedIn

Sabiha 's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Clear Connect Network

Use code 'seomindset' at checkout to get £10 off your ticket price for Clear Connect Network, hosted by Clear Narrative Media.

Check out Clear Connect Network

Check out all episodes: The SEO Mindset Podcast website

Shoutouts during the episode:

Women in Tech SEO Community

Freelance Coalition for Developing Countries (FCDC)

Paid Search Association

Dubai Business Women Council

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.

Live Podcast Apr 25

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT

How do you successfully manage a team during time of uncertainty? This week we get into this very topic with our guest, Sai Deshmukh who manages a team of 40, where we discuss the good and bad times, and her key learnings.

About Sai:

Sai Deshmukh is a marketing strategist with a passion for data-driven SEO campaigns. With over 8 years of experience, she's helped 60+ tech startups and giants boost SEO presence in all business verticals.

Where to find Sai:

@seowithsai on Instagram

Sai on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Deepak Mankani on LinkedIn

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.

Live Podcast Apr 25

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT