The SEO Mindset Podcast

Today, we’re diving into the big topic of setting yourself up for success. Whether you’re dreaming of a career pivot, starting a side hustle, or simply looking to build healthier habits, success begins with clarity and action. In this two-part series, Sarah and Tazmin explore how to define your goals, build a strategy, and take purposeful steps toward your vision.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Beating Those Blue Monday January Feelings - The SEO Mindset Podcast
• Get More Done In 12 Weeks Than Others Do In 12 Months

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Feeling the January blues? Tune in as we share practical tips to brighten your mood and start the year strong. From boosting energy with simple habits to embracing mindfulness and setting inspiring goals, this episode is your guide to finding joy and motivation during winter's toughest month!

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Optimise Your SEO Career: Self Reflection - The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

If you are setting your 2025 goals, you might be making one or more of these 3 common mistakes. Tazmin shares what they are, how to overcome them, and then revisits "How to set meaningful goals".

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Are you looking for more passion in your career. In a world where many are stuck between wanting more from their career & life, but also wanting the security their current role gives them what should you do? And what if you don't know what your passion is? How can you get unstuck and move forward?

In this weeks episode Tazmin shares a simple exercise that will help you get a better understanding of what your passion is and how to build your career and life around it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversity in the industry fosters creativity, innovation, and inclusivity in campaigns, ensuring broader audiences feel seen and valued. Ibukun emphasizes the significance of b-digital, a thriving community for Black professionals in digital marketing. By offering mentorship, networking, and resources, b-digital empowers its members to excel and address industry disparities.

About Ibukun

Ibukun Oluleye wears many hats from a Brand Executive at a Birmingham agency to Head of Events at one of the UK's largest black in marketing communities, and a founding member of (BRUMWIM) Birmingham Women in Marketing. She has a passion for platforming underrepresented voices, helping juniors and young people build their personal brand and supporting companies with getting to grips with brand strategy. When she's not working, you'll probably find her reading, learning British sign language or trying to learn crotchet and failing.

Where to find Ibukun

Ibukun's Website

Ibukun Oluleye on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

B-Digital UK

The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between.

Check out B-Digital

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT

Find taking breaks hard? You're not alone. This week Inge joins Sarah to discuss how you ensure you take breaks even when you don't find it easy.

About Inge:

Inge brings over two decades of experience in marketing and high-tech industries, with expertise that predates the rise of SaaS. With a strong foundation in engineering and business administration, she combines her fascination with technology and strategic acumen to drive impactful results. Her career spans a diverse range of roles, from working with major corporations to shaping strategies for agile startups. Inge has excelled in areas such as strategic planning, lead generation, partnerships, and content development, making her a versatile and dynamic leader in the tech and marketing space.

Where to find Inge:

Inge Boubez on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

B-Digital UK

The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between.

Check out B-Digital

Support the podcast today!

Enjoy and like listening to the podcast, then why not support us?

Give us a one off donation

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

Ebere Jonathan sits down with Tazmin Suleman to dive into the inspiring journey of Search Africon—from a mere idea to a resounding success. Together, they explore the origins of the concept, the pivotal steps that transformed it into reality, its standout achievements, valuable lessons learned along the way, and much more.

About Ebere:

Freelance SEO Consultant and Search Africon event organizer.

Follow Ebere:

Ebere's Website

Ebere Jonathan on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Sign up to Clear Connect Network:Clear Connect Network Signup Form

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Be A Sponsor - Search AfriCon

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

B-Digital UK

The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between.

Check out B-Digital

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

It's tricky turning an idea into a reality. In this episode, we explore the journey from inspiration to execution, uncovering what it truly takes to transform an idea into a tangible reality. Sarah invites Crystal to join her on the podcast to discuss their own experiences, how they overcame challenges, and practical strategies that will help you. If you’ve ever had a great idea but struggled to make it happen, this episode is for you. Tune in, and get inspired to take the first step!

About Crystal:

Crystal Nyarko is a dynamic Freelance Social Media and Marketing Specialist and the visionary Founder of Clear Narrative Media, a purpose-driven Media and Marketing Agency.

Where to find Crystal:

@crystalnyarko on Instagram

@crystalnyarko on X

Crystal's Website

Crystal Nyarko on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Clear Connect Network Launch

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.

Give us a one off donation

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Check out STAT

This week's episode is a in depth conversation with Mo Kanjilal who is the co-creator of Watch This Sp_ce, a multi-award-winning diversity and inclusion company.

Mo spoke about her journey from her English degree, to a role in corporate, to now running her own company around her values, and the realities behind the 'success'

She also spoke about the types of diversity and why inclusion is important for organisations.

About Mo:

Mo Kanjilal is Co-Creator at Watch This Sp_ce, a multi-award-winning diversity and inclusion company. After a career in international technology corporations leading global teams, Mo progressed to Senior Leadership roles where she focused on creating diverse, inclusive teams. After working in smaller companies on similar initiatives, she co-created Watch This Sp_ce during the pandemic. The company works with organisations across sectors to help them understand why inclusive teams matter, what changes they need to make and how to help people work better together. Mo is a TedX Speaker, Charity board Trustee, a Non-Exec Director, and Author. Watch This Sp_ce’s first book ‘The Inclusion Journey’ is published by Kogan Page and available now.

Where to find Mo:

Mo's Website

Mo on YouTube

Mo Kanjilal on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• The Inclusion Journey
• Watch This Sp_ce Inclusion Consultancy UK

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.

Buy Me A Coffee

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.

Check out RankSuite

We discuss all things journaling, including what it is, benefits, and how you can do it the most effectively.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Revitalise E-Journal — Tazmin Suleman

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation