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In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?
What if you simply don't want to, or don't feel comfortable putting yourself out there?
In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding or constant visibility. She shares how she did it and (more importantly) why it works.
About Veruska:
Veruska, is a global growth and international expansion consultant specialized in multilingual SEO, globalization/internationalization, localization strategy, and go-to-market planning for complex, cross-border businesses.
Where to find Veruska:
Veruska's Website
Veruska Anconitano on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Check out all episodes: The SEO Mindset Podcast website
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Today’s episode is brought to you by Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Check out Clear Narrative Media
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
Copyright 2026 Sarah & Tazmin
This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.
About Lily:
Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.
Where to find Lily:
Lily's Website
@lilyraynyc on X
Lily on LinkedIn
Lily on Bluesky
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Today’s episode is brought to you by Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Check out Clear Narrative Media
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Check out Clear Narrative Media
This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discretion is advised.
We can’t always avoid life’s curveballs, but we can prepare ourselves to handle them with resilience and clarity.
This week, Sangeeta joins Sarah to talk about navigating life’s inevitable challenges. She opens up about her own personal experiences, what threw her off course, how she coped, and the steps she took to get back on track. Together, they explore how to get comfortable with discomfort and share practical strategies to help you move forward when life doesn’t go as planned.
About Sangeeta:
Sangeeta Pillai is an activist, podcaster, writer & speaker. She is the creator of the South Asian feminist platform Soul Sutras, has won many awards for her Masala Podcast and been featured in the press a lot. What keeps Sangeeta going? The hundreds of messages I get from my sisters who tell me that my work “changed their life”.
Follow Sangeeta:
@soulsutras on Instagram
Sangeeta's Website
Sangeeta on YouTube
Sangeeta on LinkedIn
Pre-order 'Bad Daughter'
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Today’s episode is brought to you by Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Check out Clear Narrative Media
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Check out Clear Narrative Media
Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap?
Tazmin talks Sarah through her recent brightonSEO talk, 'Burn Bright Not Out: How to Succeed On Your Terms', where she talks in depth about the common success trap and three steps to finally breaking free.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
In this episode, we’re unpacking the UK Supreme Court’s ruling that defines “woman” based on biological sex and why that’s deeply harmful to the trans community. We’ll explore how this decision erases trans identities, threatens legal protections, and reverses hard-won progress.
We’ll share my thoughts on why trans rights are human rights, and why true equality means standing with our trans siblings. Finally, we’ll talk about how to show up in the workplace, from respecting pronouns to challenging transphobia and creating inclusive spaces. This isn’t just about policy, it’s about people. Let’s talk about what real support looks like.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Check out all episodes: The SEO Mindset Podcast website
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
In this episode, Shola shares a powerful story about why you shouldn't be afraid to ask questions and having curiosity. We also cover why people are afraid, how to deal with rejection and practial strategies you can implement to get more familiar with asking questions.
About Shola:
Shola Kaye is the author of two books and an award-winning international speaker on Communication, Inclusive Leadership and Empathy at Work. She’s passionate about helping organisations create an atmosphere of belonging for their people. When a workplace is fully inclusive and welcoming, amazing things happen. People are transformed into leaders. Teams and groups perform better. Everyone gains. Shola’s work has appeared in a variety of industry journals, she’s a LinkedIn Learning instructor, and her clients include The United Nations and Deloitte.
Where to find Shola:
@shola_kaye on Instagram
Shola's Website
Shola on YouTube
Shola Kaye on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Check out Clear Narrative Media
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
This week we’re doing things a little differently…
On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast.
That’s right, we recorded an episode in front a live audience, and the topic was all about personal branding.
LIVE Podcast Sponsors
Shoutout to our headline sponsor, SISTRIX, who provided us with insightful data on the topic of personal branding, which helped us to shape the episode and conversation on the night.
Also thanks to our food sponsor Majestic and drink sponsor Sitebulb. The event isn’t possible without the support of our wonderful sponsors, so huge thank you!
Okay, are you ready for the live podcast recording? Let’s get stuck in!
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Check out all episodes: The SEO Mindset Podcast website
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Copyright 2026 Sarah & Tazmin
This week, Tazmin reflects on her recent journey to India and how the experience continues to enrich her life.
She attended an International Women’s Conference at the Art of Living ashram in Bangalore, which also included a transformative meditation course. In this episode, Tazmin shares with Sarah the profound impact of just one session and how its benefits have stayed with her long after returning home.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Check out other episodes: The SEO Mindset Podcast website
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Donate & Support The Podcast
If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.
Buy Me A Coffee
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Feeling overwhelmed by endless SEO to-do lists? In this episode, Sarah and Tazmin explore how smart prioritisation can really help you. Learn practical tips, mindset shifts, and simple strategies to take control, stay focused, and feel more organised every day.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Check out all episodes: The SEO Mindset Podcast website
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Give us a one off donation
In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Today’s episode is brought to you by STAT Search Analytics
STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Find out more about STAT
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Come join us for the LIVE podcast the night before brightonSEO
That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
We look forward to seeing you on the night 🙌
Get your ticket
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Come join us for the LIVE podcast the night before brightonSEO
That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Live Podcast Apr 25
Check out our sponsor, STAT Search Analytics
STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Check out STAT
From the publisher's feed