To summarize:

Who is your next client – not specifically, but conceptually? How does she see the world, who is she affiliated with, and who are her people?

Are you managing your clients’ assets, or guiding them to who they want to be?

Who are you helping them become?

To summarize:

Be careful of what you wish for. You might just get it.

Less is more, more or less.

To summarize:

You don’t get referrals because you believe people refer the work. They don’t; they refer you. The work is a service, you are an experience.

People would have you believe that the problem is that your process isn’t clear enough. I am not so sure. I think the bigger problem is that you are lost in the work.

If you want referrals, you need to deserve them. You deserve them when you do your work generously, and with more humanity than your customers expect.

To read the original article, click on the title: https://moseleywilliams.com/push-me-pull-you/ (Push Me Pull You.)

So to summarize:

The easiest way to grow your audience is to pull them towards you.

Pushing is selling, and discounting your cost is pushing mistaken for value.

Read the blog or watch the video, you’ll be glad you did.

Prospecting is over – when did you last successfully prospect to anyone?

Want to improve your chances? Start staging a better experience for your existing clients. There is a 47% chance your next client knows an existing client.

See your clients for what they are – precious.

Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: https://www.entrepreneur.com/article/335686 (Closing the Gap Between Brand Promises and Customer Trust.)

So to summarize:

Companies spend a lot of money attracting customers through promises, but very little creating trust and engagement after the point of sale.

Your clients value you more for how you do what you do, than what you actually do. This is especially true in regards to solving problems.

The best marketing is the experience you STAGE for your existing clients. Give people a story to share that other people would want to be a part of.

How is your summer going? Are you recharging?

Your three resources are time, energy and money. Money is the least critical to your success; you can always earn it back, but a million dollars won’t buy you a minute.

Drop me a line and let me know what you’re thinking about.

To read the original article, click on the title: https://moseleywilliams.com/do-you-love-it-enough/ (Do You Love It Enough?)

So to summarize:

What is it about — not what but how — you do what you do that you love so much that you know everyone else will love it too?

Most great businesses didn’t become great businesses for what they did. It was about why they did it.

Figure out why the people who do business with you chose you. Once you figure that out, a lot of your other marketing problems will go away.

Accept that your job is important, but not interesting. You are interesting (ask your mother).

Don’t be boring. Remember: it’s not what you do, it’s how you do it that makes a person a fan of yours.

Cater to those who care. No matter what you do, make it for people who care the most. They will spread the word and sooner or later, and others will want it.

To read the original article, click on the title: https://moseleywilliams.com/the-non-believers-at-the-gate/ (The Non-Believers At The Gate.)

So to summarize:

Do you know the difference between a ‘really good idea’ and a market?

A market is a really good idea that other people want.

Seems pretty obvious to me that the smartest thing you can do is pay attention to the people who like the idea, and the people they know who agree with them.