Innovation has a long heritage. There are many proven innovation methods which have been around for decades.

Methods like Quality Function Deployment which was developed in 1966 and already promoted a user centered approach. If you like just look it up on Wikipedia.

The benefits of these innovation methods are crystal clear. They have a track record of delivering reliable results in certain situation.

Strangely these proven innovation methods haven't made it into the practice of service design, yet. Why is that?

That's what you'll learn in this episode where Jonathan Kalinowski and I dig into this question.

So if you're looking for ways to add more rigour and credibility to your work then this episode is just for you!

--- [ GUIDE ] ---

00:00 Welcome to episode 104

01:54 Who is Jonathan

04:40 Facilitating desired outcomes

11:00 There is an accountability problem

14:20 We need to learn from our heritage

19:45 The importance of rigour

26:55 Leveraging the Jobs To Be Done framework

39:20 Focus on desired outcomes

42:20 How can we build better relationships

49:40 Get in touch with Jonathan

50:30 Finale

--- [ LINKS ] ---

* https://www.linkedin.com/in/kalinowskijonathan/

* https://hbr.org/1988/05/the-house-of-quality

* https://en.wikipedia.org/wiki/Quality_function_deployment

* https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/

* https://www.instagram.com/design.for.service/

--- [ MORE ] ---

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