The Shane Sams Show

Today's guest on The Shane Sams Show is Robbie Baxter, author of The Membership Economy–a book which predicted the rise of subscription services like Netflix and was literally our membership bible for growing our first membership site into a million dollar membership!

Jocelyn and I went to a conference in the Philippines, hosted by Chris Ducker, called Tropical Think Tank. We went just to get around other entrepreneurs and see what they were doing. We were sitting at a table with James Schramko and I started telling him about what were selling, that it was going well, but that it was also very high-energy. He flat out told us it was a membership, all we needed to do was sell it once and have people pay you forever. He told us to read The Membership Economy by Robbie Kellman Baxter on our way home.

So, of course, I read the whole thing on our way back to the Philippines. And, read it all in one sitting. I knew when we closed the book that we had to do what this book said, as soon as possible.

And, then in June of 2015, as soon as we got home, we implemented the membership model into each and every one of our four businesses.

Within 30 days of opening our membership, we had over 1,000 members, paying an average of $49 to $99 a month, and it's been that way ever since. Now, we've helped over 3,000 people do the same thing in the last 5 years.

All of that literally came from us reading The Membership Economy by Robbie Kellman Baxter.

In today's episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.

In today's episode you'll learn:

What the Membership Economy is all about

The difference in headline benefits and engagement benefits

Why the free trial can help or hurt you

Why friction is key to attracting quality members

The Forever Transaction

How to evolve your offerings

How to engage and retain your members

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

I am pumped because today we have an amazing guest on the show - Amy Porterfield! Amy Porterfield is one of the best podcasters and entrepreneurs anywhere online. She has built an incredible business that generates millions of dollars every single year! Part of her strategy? The membership model in her Momentum Membership!

Amy says she has a customer journey product line inside her business with 3 products:

1) List Builders Society

2) How to Create a Digital Course

3) Membership Program

Momentum Membership is Amy's back-end membership. She created it because she felt 12 weeks wasn't enough in order to create your course and launch it again! She ultimately wanted to "stay in the trenches" to continue to train and troubleshoot with her members!

Amy's membership is based on 3 things: community, accountability, and training!

We also discuss self-doubt. Coming out from behind the stage (after working for Tony Robbins), putting herself out there was terrifying. She often thought, "who am I to be doing this?"

The fear she had and the imposter syndrome was all in her head - Amy keeps her mindset in check every single week!

In today's episode you'll learn:

How Amy Porterfield grew her membership community into a million dollar membership (during a pandemic)!

The importance of list-building!

How you can use webinars to grow a membership site of your own.

How to use Facebook to grow your business!

What Amy does to stop self-doubt!

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Brooke Castillo of The Life Coach School! Brooke has one of the most successful membership sites and businesses you will ever hear!

Get this: Brooke's business is on-pace to make $35,000,000 this year! It's ALL done through monthly memberships!

Brooke started out with a podcast (The Life Coach School Podcast) and a lot of launch products - no membership.

One of the things she wanted to do was simplify her business with two main products.

She wanted:

A membership for clients that wanted to get coached (on anxiety, for drinking, weight loss).

Her certifications for those who wanted to become a life coach.

Creating a way to get coached in an affordable way meant memberships were the way to go!

Brooke truly understands not to devalue yourself. She stacked up TONS of money into developing herself and her skillset.

That means members paying $297/month is NOT too high of a price!

When you create that much value, members could never spend enough to get the value out of it.

In Brooke's membership, she wanted her members to feel like they have exclusive access to her. That is why she didn't let the members talk to each other! In doing so, the relationship felt more like they were just having it with her on a more personal level.

The Life Coach School started because of Brooke's personal experiences with ending her suffering around emotional eating.

When she decided to become a life coach her experiences (God-given talents of experiences) lead her to fix a problem she knew was out there and that she knew the answers to!

You can't go into business just to make money. You have to have an offer and a desire to help others!

In today's episode you'll learn:

How Brooke discovered the membership model (through the Flipped Lifestyle Community)!

The pivotal moment Brooke decided to use the membership model for her online business.

How to run high-priced memberships.

Why it's important to get your pricing right for audience.

The marketing, tactics, all the things that took Brooke from 1,000 members and took it to the next level.

How you can implement Brooke's strategies to make a 8-figure membership site!

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is my good friend, the one and only Pat Flynn of the Smart Passive Income Podcast!

As many of you know Pat was a huge inspiration and early mentor in our quest to become online entrepreneurs. His story inspired me and my wife Jocelyn to launch our first online business. And, he even encouraged us to launch the Flipped Lifestyle Podcast.

I've had the great pleasure of getting to know Pat over the years and even appeared twice on the Smart Passive Income Podcast!

All the years I've known Pat I've asked him multiple times, "bro, when are you going to launch a membership site?" Well a few months ago I sent him that text and he replied back, "I have a secret - it's coming soon!" I'm happy to report that that day has finally come and Pat Flynn has launched his first paid membership community - SPI Pro. SPI Pro rolled out of the gates with hundreds of applicants and members, and is already an amazing success story in Pat's portfolio.

In today's episode Pat and I are going to go deep into his strategy for starting, building, and launching a successful membership community. We are going to talk about using an application process for your membership to create and control the culture of your community. We are also covering how to tie a monthly recurring membership site with your existing course, coaching, or affiliate business. And, how critical a team is to building a million dollar membership of your own!

In today's episode you'll learn:

Why start a membership in the first place?

Running an application for your membership 101

Why you should scale what doesn't scale

Using third-party memberships

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's episode of The Shane Sams Show is a little bit different. This one is a solo show that is all about goals for the new year!

Shane talks about how to set goals and the 3 things he does at the beginning of each year to achieve the goals that he sets, whether that's for family or in business, and how you can follow these steps to achieve your goals, too!

If you're tired of setting goals and not reaching them, this is the podcast for you!

In today's episode you'll learn:

How to set goals

3 things to do to achieve your dreams

Different types of goals you can set to avoid letdown

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Brian Moran, Co-Author of the New York Times Bestseller, The 12 Week Year!

Brian had a lot of success at a young age, working his way up the corporate ladder, but then he realized that his passion was really in coaching, so he started doing consulting. He came to the realization that companies didn't need new ideas--they needed implementation. Brian and his business partner had an upcoming conference, so they decided to write the book, and it became a New York Times bestseller.

On this episode, Shane Sams and Brian talk about the practicality of the 12 week year, and the problems that people come across when setting annual goals. Success is about moving forward, and Brian's method helps people and businesses continually take steps in the right direction. It's about planning tactically, not conceptually, because you can't execute concepts.

Learn more about Brian and his book at 12WeekYear.com!

In today's episode you'll learn:

Why people struggle to stick to a plan

How to set up your 12-week plan

The role of accountability in execution

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Myron Golden, author of From The Trash Man to The Cash Man! Myron has consulting clients whose businesses are doing 7 and 8 figures in revenue using the business optimization strategies Myron taught them. His students are experiencing exponential business growth. Myron teaches everyday people to become wealthy, often using skills they already have.

This episode is all about sales! Myron and Shane Sams talk about how Myron got started in sales and how sales are the heart of the economy. People love to buy and to be sold to, but they hate to be convinced. If you're trying to sell, you need to shift the potential buyers' beliefs before they become objections. This podcast is truly packed with so much wisdom when it comes to selling!

Shane and Myron also talk about the opportunities that come from learning new skills. If someone asks you something more than twice, that's a sign that you know something that other people don't.

Learn more about Myron at MyronGolden.com!

Dan Miller's book: https://www.48days.com/about-us/dans-bio/

In today's episode you'll learn:

Myron Golden's story of going from trash man to cash man!

Why sales are the most important thing you can focus on

How to get more money to circulate into your business

The value of re-pitching and pre-pitching so that customers will want your product

People love to buy and to be sold, but they hate to be convinced

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Glenn Lundy! Glenn is a husband to 1, a father to 8, and the host of the wildly popular Facebook Live show #RiseAndGrind and creator of Breakfast with Champions on Clubhouse!

In this episode, you'll learn about Glenn's powerful story of going from homeless to successful and what changed his outlook on life. After going through incredibly difficult times, Glenn lead a car dealership from 120 cars a month to an 800% increase in sales in five years, becoming the 2nd largest used car franchise in the country.

Glenn started a podcast that took off, and now he and his team are pumping out 5-10 podcast episodes daily with the prolific strategy of recording conversations that are already taking place on Clubhouse.

In today's episode you'll learn:

Glenn Lundy's story of going from homeless to wildly successful entrepreneur

How to be a prolific podcaster

How we are the catalyst for both negative and positive thoughts

How to seize opportunities on new platforms

To learn more about Glenn, check out GlennLundy.com and TheMorning5.com!

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Michael Stelzner of Social Media Examiner and Social Media Marketing World! Michael is a pioneer in the online marketing space.

Michael has been a prolific content creator for many years and always seems to be ahead of the curve, due to his ability to see and analyze trends in the social media world.

Shane Sams and Michael Stelzner discuss how the pandemic affected Michael's live event business and how entrepreneurs can be optimistic and look for opportunities in the midst of difficult circumstances. There's no better time to try something new than when you're forced to try something new.

In this episode, Shane and Michael discuss how to be an innovator and how most everything doesn't work. You have to fail your way to success and be willing to experiment.

If you experiment, you can't fail.

Learn more about Michael Stelzner at SocialMediaExaminer.com!

In today's episode you'll learn:

How to be a successful entrepreneur

What happens when your business falls apart

How to surround yourself with a powerful network

How to be an innovator

If you experiment, you can't fail

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.

Today's guest on the Shane Sams Show is Greg Hickman of AltAgency! For years, Greg was in the mobile and text message marketing space, but then he transitioned into building funnels and automation for entrepreneurs.

Shane Sams and Greg Hickman go way back. In this episode, they dig into Greg's journey into entrepreneurship and how he was one of the first people that Shane and Jocelyn paid to help with their online business!

They talk about how focusing one doing one thing for a specific group of people helps to move the needle faster than being a generalist. Specialization is what gets you paying clients and customers to move your business forward. Just because you're doing a lot of things in your business, that doesn't mean that you're making progress. It's better to be the glacier than the prairie fire!

Find out more about Greg Hickman at AltAgency.com!

In today's episode you'll learn:

The ups and downs of entrepreneurship

How to turn your service into a product

How to say no as an entrepreneur

It's not profitable to be a generalist

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.