I first spotted Callum on Linkedin where he publishes recorded content of his sales calls. I know some people that will not listen to their calls in private. Callum publishes them warts and all etc...critiquing the good and the bad.

He generates business for companies across a variety of industry sectors and types and the way he talks about his work you can see where the value is and why he is successful at what he does.

A great example of Blue Ocean business strategy - operating in a space where there is less clutter and if you are good and are prepared to put the work in then the rewards are great.

Callum gives some brilliant tips for people whose job it is to sell on the phone but he also endorses the channel to those people who think that telephone sales / marketing has lost its place in business development

I first spotted Callum on Linkedin where he publishes recorded content of his sales calls. I know some people that will not listen to their calls in private. Callum publishes them warts and all etc...critiquing the good and the bad.

He generates business for companies across a variety of industry sectors and types and the way he talks about his work you can see where the value is and why he is successful at what he does.

A great example of Blue Ocean business strategy - operating in a space where there is less clutter and if you are good and are prepared to put the work in then the rewards are great.

Callum gives some brilliant tips for people whose job it is to sell on the phone but he also endorses the channel to those people who think that telephone sales / marketing has lost its place in business development

This is the first Shift Control podcast of 2022 - also available on YouTube, featuring Gregory Bradley from BLK BOX, the Belfast based fitness equipment manufacturer. Celebrating 10 years in business, the company has grown into a genuine market leader and is considered to be one of the exemplar Irish manufacturing companies.

In the week that the podcast was recorded they had just finished an install for Manchester United and whilst they work alongside many of the global sporting brands in GAA, Rugby, soccer and myriad other sports, they are fast becoming the provider of choice for individuals, gyms and amateur sports teams.

Gregory talks about how the company transitioned into an e-commerce business at the beginning of the pandemic and how they work towards delivering the very highest standards of customer service.

As the business as grown they have moved premises and at their North Belfast facility, they have taken much of the production process internally, giving them much greater control one how they run their business.

Gregory talks about the importance of culture within BLK BOX and mentions the 'non-negotiables,' the expected behaviours of the staff and the current recruitment and retention challenges they face along with the rest of the manufacturing sector in the North.

He demands very high standards from himself and posits the notion that he does not ask anything from his staff that he would not expect from himself.

Greg was on the SHIFT CONTROL podcast 6 years ago and it is interesting to watch his personal development as well as the development and growth of his business.

I genuinely hope you enjoy listening to this podcast as much I enjoyed recording it.

Hard to explain how hard it was for me to record and then publish this podcast - operating very much outside the comfort zone but I think that Greg's contribution is immense and has made all the anxiety worth while.

I hope you enjoy.

NOTES FROM THE EPISODE:

BLK BOX Website, www.blkboxfitness.com

Instagram, https://www.instagram.com/blkboxfitness/

Recommended by Gregory: Dan Sullivan, https://www.strategiccoach.com/

Recommended by Paul: The 5 Dysfunctions of a team, Paul Lencioni

A little while ago I had an interest in parts marketing, working with a couple of GAA teams. In the course of that work, I met with Enda Lynch who at the time was Head of Sponsorship at 02, when they were lead sponsor at IRFU as well as having naming rights at The Point / 02 music venue in Dublin.

Shortly after, Enda moved to Thomond Park, home of Munster Rugby, working with one of the leading names in club rugby, nationally and internationally.

In this podcast we get insights from both sides of the sponsorship wall - the brand investing big in sport and entertainment and as a leading sporting property in search for commercial partnerships.

A consulate professional and a go-to on sports marketing, Enda makes for a very interesting guest and delivers some sound advice for those people interested in sport and sponsorship.

Thanks for listening.

Paul

Much is made of the comparison between high performance sport and high performance sales - way too many sports books to mention that offer some excellent examples of people performing at the highest levels and the lessons those teams and managers can offer business.

It's an honour to have Enda McNulty guest on the show as someone who achieved sporting success at the highest level with Armagh winning the 2002 All Ireland and 7 Ulster titles in a career spanning 15 years or so.

Following on from his on-field success, Enda created McNulty Performance a consultancy specialising in moulding and crafting high performance teams and individuals in both sport and business - working with the IRFU, Google, Amazon, LinkedIn to name but a few of a roster of clients the envy of any consultancy practice.

In this episode he shares some valuable insights into the world of high performance - the importance of getting the right culture set up in your team.

He's very smart, knowledgeable and has some particularly valuable insights into what makes a winning team.

A very enjoyable episode to record for me and I hope you get the same enjoyment listening to it.

For more information on Enda and his business McNulty Performance visit www.mcnultyperformance.com

Delighted to have Declan Coyle on this weeks podcast. Declan is a leadership, development and transformational coach who has worked with some of the most successful teams in GAA as well as helping out John Calipari of the University of Kentucky in 2012 on their way to a championship victory.

This podcast moves from left to right, north to south and up and down - I was thinking about taking an edit to parts of it but that might take away from Declan's flow.

The Green Platform methodology, was founded by Declan and is designed to help you identify and implement more positive choices in your personal, business or sporting life.

I got to find out the difference between emotions and feelings and to recognise that there is a split second between that 'feeling' and your 'reaction' wherein you can make better life choices.

It's not easy, but it works.

I hope you enjoy the podcast.

Delighted to have Declan Coyle on this weeks podcast. Declan is a leadership, development and transformational coach who has worked with some of the most successful teams in GAA as well as helping out John Calipari of the University of Kentucky in 2012 on their way to a championship victory.

This podcast moves from left to right, north to south and up and down - I was thinking about taking an edit to parts of it but that might take away from Declan's flow.

The Green Platform methodology, was founded by Declan and is designed to help you identify and implement more positive choices in your personal, business or sporting life.

I got to find out the difference between emotions and feelings and to recognise that there is a split second between that 'feeling' and your 'reaction' wherein you can make better life choices.

It's not easy, but it works.

I hope you enjoy the podcast.

I really enjoyed recording this podcast with Hugh Gilmore, a sports psychologist working with the British Weightlifting and athletic teams.

I first crossed paths with Hugh 7-8 years ago whilst we were both offering different levels of support to the Queens University Sigerson team.

On a recent podcast I heard Hugh talk about the comparisons with sport and business in terms of creating culture and a high performance environment. In this episode we cover a lot of territory - the difference in culture and traditions to the theory of motivational interviewing.

Hugh talks about how he helped to create a thriving culture in British weightlifting and gives some first class insights into his area of expertise.

He has his own podcast 'Eight % Mental' and runs workshops occasionally on these very subjects.

He was incredibly generous with his time - we spent 4 hours chatting, most of which could have made it onto the podcast and definitely hope to get him back on before the year is out.

I hope you enjoy listening as much as I enjoyed recording.

Hugh is on Insta 'HughJohnGilmore' and Twitter @HughJGilmore

Enjoy

Paul

I really enjoyed recording this podcast with Hugh Gilmore, a sports psychologist working with the British Weightlifting and athletic teams.

I first crossed paths with Hugh 7-8 years ago whilst we were both offering different levels of support to the Queens University Sigerson team.

On a recent podcast I heard Hugh talk about the comparisons with sport and business in terms of creating culture and a high performance environment. In this episode we cover a lot of territory - the difference in culture and traditions to the theory of motivational interviewing.

Hugh talks about how he helped to create a thriving culture in British weightlifting and gives some first class insights into his area of expertise.

He has his own podcast 'Eight % Mental' and runs workshops occasionally on these very subjects.

He was incredibly generous with his time - we spent 4 hours chatting, most of which could have made it onto the podcast and definitely hope to get him back on before the year is out.

I hope you enjoy listening as much as I enjoyed recording.

Hugh is on Insta 'HughJohnGilmore' and Twitter @HughJGilmore

Enjoy

Paul

In episode 17 of the Shift Control Podcast I speak with Paul Creighton, CEO of AES Global - a company specialising in home security systems, operating across 28 countries globally.

It was an enjoyable podcast on a number of levels - Paul gives great insight into his business and how he has been able to manifest a clear goal - a from "bedroom to boardroom" journey - emotional intelligence, resilience and how he has been able to help support local businesses survive the recent pandemic.

For more information on Paul and AES Global click here https://www.aesglobalonline.com