The Shift Control Sales Podcast

The Shift Control Sales Podcast

By Shift ControlBusiness
Download on the App Store

The Shift Control Sales Podcast episodes

  • Episode 3 Commodity Sales
    Following a recent conversation with a client, this podcast focuses on 'Commodity Selling'
    If the sales person creates the narrative that what they are selling is 'just a commodity' then the buyer has it within their gift to immediately talk about price.
    When the negotiations go straight to price, it becomes almost impossible for the seller to protect that price. The growth of coffee over the last many many years is a great example of how a commodity can be celebrated and gain substantial margin increases.
    In the podcast I discuss the 3 waves of coffee growth and how making the sales process an educational one - supported by excellent customer service - you can create more value that the customer is happier to pay more for.
    Shift Control is a sales training and sales coaching consultancy, working with individuals and teams across Ireland.
    For more information, email [email protected] or visit www.shift-control.co.uk
    11 min
  • Episode 3 Commodity Sales
    Following a recent conversation with a client, this podcast focuses on 'Commodity Selling'
    If the sales person creates the narrative that what they are selling is 'just a commodity' then the buyer has it within their gift to immediately talk about price.
    When the negotiations go straight to price, it becomes almost impossible for the seller to protect that price. The growth of coffee over the last many many years is a great example of how a commodity can be celebrated and gain substantial margin increases.
    In the podcast I discuss the 3 waves of coffee growth and how making the sales process an educational one - supported by excellent customer service - you can create more value that the customer is happier to pay more for.
    Shift Control is a sales training and sales coaching consultancy, working with individuals and teams across Ireland.
    For more information, email [email protected] or visit www.shift-control.co.uk
    11 min
  • Episode 2: Shift your bias
    Does everyone have a biased viewpoint? How you vote, what you buy, what you read - all of our conventional 'consumer behaviour' is influenced and informed by who we are, our family background, schools, geography, what we read, who we hang out with...
    How do these biases affect the world view of our business, of our marketing messages, our value propositions and in turn how does that thinking impact how sales people fully engage with customers and new prospects.
    Shift Control is a business improvement consultancy focusing on delivering sales training and sales coaching to individuals, teams and organisations throughout the island of Ireland.
    For more information visit www.shift-control.co.uk or email [email protected]
    23 min
  • Episode 2: Shift your bias
    Does everyone have a biased viewpoint? How you vote, what you buy, what you read - all of our conventional 'consumer behaviour' is influenced and informed by who we are, our family background, schools, geography, what we read, who we hang out with...
    How do these biases affect the world view of our business, of our marketing messages, our value propositions and in turn how does that thinking impact how sales people fully engage with customers and new prospects.
    Shift Control is a business improvement consultancy focusing on delivering sales training and sales coaching to individuals, teams and organisations throughout the island of Ireland.
    For more information visit www.shift-control.co.uk or email [email protected]
    23 min
  • Episode 1: January 2020 - The Hegalian Dialectic
    The first podcast of 2020 - and the first since mid-2019 - focuses on customer retention and the importance of creating value for those customers who helped you achieved targets over the previous 12 months.
    Stratgic thinking in sales often focuses on acquisition over retention yet the importance of reducing the churn rate in your sales is obvious.
    The Hegalian dialectic is a writing method (amongst other things) that can be used to help better understand the importance of creating 'tension' in those existing customer relationships.
    For more information on sales strategy for your team or team or individual sales coaching, please email [email protected]
    11 min
  • Episode 1: January 2020 - The Hegalian Dialectic
    The first podcast of 2020 - and the first since mid-2019 - focuses on customer retention and the importance of creating value for those customers who helped you achieved targets over the previous 12 months.
    Stratgic thinking in sales often focuses on acquisition over retention yet the importance of reducing the churn rate in your sales is obvious.
    The Hegalian dialectic is a writing method (amongst other things) that can be used to help better understand the importance of creating 'tension' in those existing customer relationships.
    For more information on sales strategy for your team or team or individual sales coaching, please email [email protected]
    11 min
  • Solocast - Podcasts, Linkedin, Speed-reading and Bill Burr
    The first podcast of 2019 is a solo podcast focusing on sales, media and podcasts.
    The last few months I have cut out pretty much ALL media from my life and taken control of what I DO listen to....podcasts (Rich Roll, Michael Gervais, Dan Carlin, Irish History, Blindboy Boatclub...and Bill Burr...)
    Audio books are starting to work for me again and I'm having a go at speed reading...courtesy of Tim Ferriss
    Sales focus in this podcast is on prospecting and why front loading the effort will pay dividends when it really matters.
    Will get back to the conversational format next week - in the meantime, thanks for listening in.
    Paul
    32 min
  • Solocast - Podcasts, Linkedin, Speed-reading and Bill Burr
    The first podcast of 2019 is a solo podcast focusing on sales, media and podcasts.
    The last few months I have cut out pretty much ALL media from my life and taken control of what I DO listen to....podcasts (Rich Roll, Michael Gervais, Dan Carlin, Irish History, Blindboy Boatclub...and Bill Burr...)
    Audio books are starting to work for me again and I'm having a go at speed reading...courtesy of Tim Ferriss
    Sales focus in this podcast is on prospecting and why front loading the effort will pay dividends when it really matters.
    Will get back to the conversational format next week - in the meantime, thanks for listening in.
    Paul
    32 min
  • Episode 34: MadLug - a brand story for good
    Marketing has never been more complex than now. Channel proliferation. Social unconformity. Decreasing attention span. Big data. Small data.
    And then there is the myth of the 'Brand Story.' That is to say the myth that a brand story is anything more than just a poor mans sales pitch.
    A good brand story stands out for all of the right reasons - check out my podcast with Park Howell Shift Control Episode 17 - Park has it down to a very fine art and a set process. Check out www.businessofstory.com
    There are some people who just get it and Dave Linton is one of those
    At a recent seminar on the future of marketing in Belfast, I had the pleasure of listening to Dave, CEO of Madlug tell his remarkable 'brand' story. So compelling was it that I emailed him immediately to try and get him on the podcast.
    And here he is - his story is right in the sweet spot of everything the I believe to be good about marketing and the art of storytelling.
    Enjoy - and if you do enjoy, please share.
    58 min
  • Episode 34: MadLug - a brand story for good
    Marketing has never been more complex than now. Channel proliferation. Social unconformity. Decreasing attention span. Big data. Small data.
    And then there is the myth of the 'Brand Story.' That is to say the myth that a brand story is anything more than just a poor mans sales pitch.
    A good brand story stands out for all of the right reasons - check out my podcast with Park Howell Shift Control Episode 17 - Park has it down to a very fine art and a set process. Check out www.businessofstory.com
    There are some people who just get it and Dave Linton is one of those
    At a recent seminar on the future of marketing in Belfast, I had the pleasure of listening to Dave, CEO of Madlug tell his remarkable 'brand' story. So compelling was it that I emailed him immediately to try and get him on the podcast.
    And here he is - his story is right in the sweet spot of everything the I believe to be good about marketing and the art of storytelling.
    Enjoy - and if you do enjoy, please share.
    58 min

About The Shift Control Sales Podcast

From the publisher's feed

Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.