The Shift Spotlight!

In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps away, it's a clear indicator that it's time to delegate or discontinue the task at hand.

Ben likens himself to a "heat-seeking missile," gravitating towards tasks that energize and excite him. He takes on these tasks personally, knowing that his passion will lead to excellence. On the flip side, when a task doesn't bring him joy, he finds someone else who can take it on, even if it comes at a higher cost. This approach isn't just about personal satisfaction; it's a strategic move to optimize his time and focus on what he does best.

To learn more about Ben's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews the Founder and CEO of AdaptAbilities, Michelle Hordal. AdaptAbilities is a beacon of hope for families with children who have diverse abilities or special needs. Michelle, a former teacher, was moved by the struggles and frustrations of families with children with disabilities. This led her to establish AdaptAbilities, with its main service being respite care. This service is crucial in preventing caregiver burnout and providing families with a much-needed break.

Michelle started by providing respite care herself, but as the demand grew, she expanded her team. She was able to attract talented professionals through her connections with the University of Alberta. Today, her leadership team consists of five people, including a director of Fun Development and Communications, and a CFO.

To learn more about Michelle's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews the Founding Partner of Gearhart Law, Richard Gearhart. Richard explained that his job involves protecting people's ideas, including inventions, company brands, and creative works, through patents, trademarks, and copyrights.

Richard clarified a common misconception about the use of the copyright symbol. He explained that a creative work automatically receives copyright protection once it's reduced to a tangible form, even without registration with the copyright office.

Richard emphasized the significance of communication and understanding within his business. He confessed that he used to worry about pushing too hard for people to show their work, but he now realizes it's necessary for everyone's benefit.

He also highlighted the importance of having a financial process in place. He shared an example of how he improved his tax deductions by properly classifying his expenses, demonstrating the practical benefits of good financial management.

To learn more about Richard's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews the CEO of Triangle ABA, Amber Nelms. Amber revealed that she lived in India for five years and is passionate about fitness and mindset training. As a behavior analyst, Amber incorporates the science of behavior into her work. She believes in the power of training the mind and visualizing the person one wants to become. Amber's unique perspective as a consumer first, having a child on the autism spectrum, and working in various roles within the ABA field, allows her to ask the right questions and build the best company based on her journey.

When asked about the resources Amber wished she had when starting her company, she mentioned the ongoing challenge of ensuring that she has the right people in the right positions within her company. She admitted that in the past, she made the mistake of believing people based solely on what they say about their skills and abilities.

Amber emphasized the importance of looking beyond resumes and focusing on the true skills and qualities that her employees possess. She shared an example of hiring a billing manager who didn't have prior experience in that specific role but had the determination, problem-solving skills, and attention to detail necessary to excel in the position.

Amber discussed the importance of building a supportive culture within her company. TriangleABA organizes bi-monthly activities for its employees, allowing them to bond and support each other. Amber believes that this culture of support is crucial for the success of the business and the quality of services provided to clients.

To learn more about Amber's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews Leigh Feldman, the CEO of Bishop's Cuts in Color. Bishop's Cuts in Color is a franchise organization that helps owners bring the Bishop's brand to their markets. Founded in 2001, the company's mission is to provide salon-level services at appropriate pricing, creating a safe and welcoming space for all types of people. What sets them apart is their gender-neutral pricing, a unique approach in the industry.

As someone who has grown within the company, Leigh has faced his fair share of challenges. One of the most surprising aspects for him was the different interpretations and perspectives among owners, managers, and employees. He emphasized the importance of understanding each situation and working together to find solutions.

Leigh shared how Bishop's Cuts in Color has taken steps to be a supportive and non-predatory franchise system. They have implemented a bucketed royalty system, where stores that require less support from the company pay lower royalties. This approach aligns with the owners' perspective that if they are running a well-oiled machine, they shouldn't have to pay the full amount.

The company has also repositioned its contracts to align with lease agreements, allowing franchisees to exit the system or make changes at the end of the term. However, 75% of their franchisees have chosen to renew their agreements due to the support provided by the company.

To learn more about Leigh's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews Colin Sanburg, the founder of FinElevate, a company that provides financial strategies for entrepreneurs.

Colin, a multi-business owner with an executive MBA, shares his journey of entrepreneurship, emphasizing the importance of financial focus. He discusses the growth of his first business, his goals for FinElevate, and the challenges he faced during the COVID-19 pandemic. Colin also highlights the importance of continuous learning, candid coaching, and having a deeper purpose in business. He expresses his excitement about the opportunities ahead and his passion for helping other businesses overcome financial constraints.

To learn more about Colin's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success.

Victoria also highlights the challenges of rapid growth, including team turnover and financial management. She shares her rigorous hiring process and the importance of letting go for growth. Looking ahead, Victoria plans to focus on the crypto industry and reveals her new program, Authority Creator. She encourages listeners to connect with her on social media.

To learn more about Victoria's work, click HERE and HERE.

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

Your host, Winter Baserva, talks with the Founder and CEO of Rent To Retirement, Zach Lemaster. Zach is the brains behind Rent to Retirement, a company that has carved a niche for itself in the real estate investing landscape. They identify promising real estate markets across the country, build local teams, and offer package deals to investors who prefer a hands-off approach. From building or renovating properties to leasing and managing them, Rent to Retirement handles it all.

In an industry rife with competition, trustworthiness is paramount. Zach emphasized that Rent to Retirement has been in the industry for over a decade, earning a strong reputation. With a background in healthcare, Zach understands the importance of protecting one's name and reputation. The company boasts more five-star reviews than any other in the industry and offers unique services like in-house financing, and working across different asset classes and markets.

Zach explained that Rent to Retirement caters to two main categories of investors. He also shared his insights on the current real estate market in Atlanta, highlighting the high demand for affordable housing and the lack of inventory. Despite predictions of a market crash, the influx of people moving to Atlanta has kept the market stable. Zach's business model, which includes renting, multifamily properties, and single-family homes, makes it less dependent on market conditions.

To learn more about Zach's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of OnBoard Legal, Richard Brock. Richard's venture, OnBoard Legal, is an executive search firm and consulting company for the legal industry. They work with law firms and corporate legal departments across the country, helping them add talent to their firms, providing strategic consulting, and facilitating mergers and acquisitions.

One of the common practices in law firms is hiring and letting go of attorneys based on the state of the business. Richard explained that law firms have become smarter about this over time, learning from the past recession. On Board Legal focuses on placing partner-level lawyers with books, which helps firms maintain their attorneys.

One of the hardest parts of running their business, according to Richard, is dealing with clients who don't always listen to their advice. He believes that if clients trust their expertise more, things will go more smoothly for everyone involved.

To learn more about Richard's work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, Winter interviews Carlos Frank Rodriguez, the CEO of Parachute Group Echo. They discuss Carlos' military background and its influence on his business, which aims to empower small businesses and rural communities through technology.

Carlos shares his experiences with ADHD and PTSD, and how understanding his neurodivergence has helped him navigate life's challenges. He also discusses his vision of re-skilling veterans and supporting the neurodivergent community through his company. The conversation highlights the importance of authenticity, mental health, and the challenges of running a business.

To learn more about Carlos' work, click HERE and HERE.

Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Think you'd be a great guest on the show? Apply HERE.