The Shift With Bassem Saber

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​

Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​

Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to continuously grow his business.

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​

Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.

Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need to be doing to find long-term success.

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.

Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally.

Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external partners that have helped her grow the Bounce brand across various locations in the Middle East.

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed.

Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently valued at $100M.

Join us as Marisha delves into the growth and marketing strategies she employs at Mindvalley, the underutilized marketing channels she leverages and how Mindvalley grew from a simple meditation platform to one of the fastest growing businesses in the world.

With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough.

Chris Do is one of the top branding experts globally. He has amassed 1M followers on Instagram, has led multiple businesses and works with some of the world's top brands.

Join us as Chris recounts his journey to gaining almost a million followers, becoming one of the most in-demand branding specialists of our generation, and how he is able to help his personal brand and business stand out among the competition.

Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​

Flo Akinbiyi is a globally-renowned public speaker and communication coach who has helped countless professionals, executives and companies improve their public speaking skills and prepare for crucial events and meetings.​

Join us as Flo recounts his journey on how he found his passion, what communication coaching is and how it helps, what social media best practices he swears by, and much more.​