The Shift With Bassem Saber

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.​

Few people around the world possess the charisma and charm that Dave Crane does, and that's because he has worked hard to get to where he is today. Dave is a master of storytelling, public speaking and entertainment, among other things, but his main strength comes from his ability to jump and grow wings on the way down.​

Marketing for healthcare brands is unlike any other industry. Does social media have a big role to play? What's the best way to get patients for a low cost? Where do influencers come into play? 

Anyone who is self-employed will know: marketing yourself in 2023 is extremely complex. Nassim Nasr is a renowned artist and marketer, and his unique story of how he decided to follow his dream and the steps he took to achieve it is sure to captivate you.​

People crave authenticity, and when it comes to social media, few things can help you achieve growth the way that being your natural self does. Mais Mohammed is many things: a TV Presenter, a Life Coach, a Yogi, an Influencer, but most of all, a human.​

Referral marketing can be an absolute goldmine when done right. In this episode of Masters of Marketing, Phil Bedford, the Godfather of Referral Marketing, takes us through exactly what you can accomplish for your business with referral marketing, and how.​

Growth can only be the result of dedication, commitment, and efficient use of resources, and this is all too obvious in this episode of Masters of Marketing where Nader Amiri, Founder of elGrocer, discusses how he grew elGrocer and pulled off a multi-million dollar exit.​

Some marketers know how to talk the talk AND walk the walk. In this episode of Masters of Marketing, Tariq Abu Samra, Founder & Managing Partner of BloomingBox.com, shows us exactly how he grew his business to become one of the largest e-Commerce gifting platforms in the region in just a few years.

PR is one of the most essential building blocks for a company's reach and brand trust, and in this episode of Masters of Marketing, Zeina Akkawi, a renowned Publicist and Managing Director of PAZ Marketing Management, shows us exactly how it's done.

No one has ever built a multi-million-dollar business by accident. This fact is all too evident in this episode where serial entrepreneur Vikram Ahuja, Co-Founder of Talent500 and Founder of Byond Travel, delves into the biggest lessons he's learned and some of the most innovative marketing tactics he has successfully applied and used to grow his businesses.​