By Shinah Chang
How exactly does someone with zero business or artistic training launch and grow a $900k business and build a life full of creativity and freedom? That’s exactly what The Shinah Show explores. Ever
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The podcast currently has 120 episodes available.
I recently asked on my social media for podcast topic ideas - and wow did you guys deliver!
On today's episode of The Shinah Show, I'm sharing one student's struggles with getting her business up and running (and profitable!). She reached out because she is trying to be strategic in her products and offerings to ensure she can actually make money. Does she go for the place cards & gift tags, or focus on the bigger jobs with. more complexity?
This is where there is a BIG divide in the industry - lower skillset products & services vs. higher paying jobs. While one is easier to produce and has a lower barrier of entry, the other requires more time, effort & finesse. So how do you know which one is RIGHT for your business?
Join me as I examine these two highly different niches of the calligraphy industry and discuss:
I'm so excited to delve into this topic and show you just how many different ways you can utilize calligraphy!
Don't forget - The Holiday Shop is open now through December 17th, 2024! It has our best course deals of the year & exclusive bonuses! We’re offering 50% off our workbooks, mini-course, and course trainings we rarely open to the public (including our brand new engraving course!) - all of which can help take your business to the next level! Click HERE to score all these amazing deals right now!
Episode 116 - How To Get Live Calligraphy Jobs (And Be Great At Them)
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**This episode is a replay of episode 48. It has been updated to reflect current course sales & promotions**
The demand for calligraphy workshops (and people to teach them!) is alive and well. BUT I’ve heard from SO many of you that you’re itching to host your own workshops- but paralyzed at the laundry list of to do’s that forms even before signing up your first attendee.
I want more of you to feel EMPOWERED to teach your own classes!! So in this week’s episode, I’m breaking down my own experience teaching workshops, including:
I’ve packed all this information plus SO much more into my online course “How to Teach Calligraphy Workshops” which is on sale RIGHT NOW in Crooked Calligraphy’s Holiday Shop - open November 13th - December 17th 2024!
The Holiday Shop has our best course deals of the year & exclusive bonuses! We’re offering 50% off our workbooks, mini-course, and course trainings we rarely open to the public (including our brand new engraving course!).
Click HERE to score all these amazing deals right now!
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Brand activations (aka “Live Event Calligraphy”) can be a super fun & lucrative job in the calligraphy industry – if you’ve got the skills to deliver the goods!
Brands frequently collaborate with calligraphers to personalize their products with everything from pointed pens & brush pens, to glass engraving, at live in-person events. As far as locations? They are only limited by your imagination! Both my students & I have been hired for activations at duty-free shops in the airport, food & wine events, weddings, plenty of department stores, fancy boutiques, and even liquor store events!
Join me on this episode of “The Shinah Show” as I share my tactical tips for landing, executing, & being in-demand live calligraphy events, including:
Activations can often be intimidating if you haven’t done them – which is why I’m taking you behind the scenes and pulling back the curtain on the industry standards & practices so YOU can be set up for success!
In the coming weeks, I’ll also be exploring the courses that are going to be in my “Holiday Shop” (opening soon!) and sharing more tactical advice on the podcast about how to utilize them to break into the world of calligraphy!
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Yep, you read that title right.
If you thought the idea & success of Crooked Calligraphy just fell into my lap, you might wanna settle in for an eye-opening episode.
In October of 2013, depressed and burnt out, I flat out quit my 6-figure job as a corporate lawyer and went from a completely independent & successful career woman, to living in my best friend’s spare bedroom with NO direction in my life. It took me nearly 4 years of rest, resetting, and a whole lot of trial and error until I could even turn a decent profit and finally feel “successful”.
I rode the prosperous wave and threw myself all-in to Crooked Calligraphy –generating over $1 million in revenue – before I decided to blow my life up all over again.
Join me on this episode of The Shinah Show as I share my 11-year journey of highs & lows in the world of entrepreneurship, and the lessons I’ve learned along the way including:
Make sure you stick around until the end to hear what the current phase of my business is looking like– and what my husband building a 20’x30’ dance floor in my backyard has to do with it 😉
Link to Episode 102 - "Lawyer to Calligrapher - My Story"
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“Us small business owners are over here thinking that if we make a mistake, if we have a failure, if something doesn’t go the way we wanted it to… it means something catastrophic about us.”
Most businesses statistically fail. So how do the other businesses succeed you ask? Because most of them are products of business owners who have failed previously.
In Silicon Valley, failed businesses are considered a badge of honor. However, as female small business owners, oftentimes we beat ourselves up over the slightest tinge of failure (especially those of us who are perfectionists). We need to STOP beating ourselves up when we screw up!
In this episode of The Shinah Show, I’m sharing with you my best advice for reframing your mindset and picking yourself up when the inevitable bump in the road occurs. We’ll dive into:
There is only one way to learn business – by DOING it. No amount of research and reading will replace the tangible, hands-on learning that must take place to successfully establish a company. So, get out there and move through it – even if its messy & uncomfortable – and create your own badges of honor.
READY TO GET OUT THERE AND LEARN?? COME WATCH MY FREE WORKSHOP HERE!
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This episode is a small preview of my full, in-depth "Calligraphy Business Made Simple Training" - CLICK HERE TO WATCH IT FOR FREE
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Starting a business isn’t necessarily hard because of the knowledge you need to run it. But rather because you need to look inside yourself and find the courage and strength to face the hard things.
Let that sink in for a minute. Because that’s just one of the lessons I’ve learned throughout my 9 years of entrepreneurship.
On today’s episode of The Shinah Show, I’m sharing with you the 3 biggest mistakes I made when starting out – because more than anything, I want to teach other budding entrepreneurs what REALLY matters when you’re just getting your feet on the ground.
I’m breaking down not only the biggest, but the toughest lessons I had to learn, including:
And if you’re feeling lost in the overwhelm that comes with saying ‘yes’ to becoming your own boss, you are so not alone – and I want to share some words of wisdom with you.
My Biz Webinar showcases my very best tips & tricks to establish your own business (in only 6 months nonetheless), and its all yours – for FREE. Click below to watch it until Sunday, October 20th 2024!
This is all leading up to the start of my Holiday Sales Bootcamp starting Sunday, October 20th 2024 as well, where I’ll be personally guiding this session’s students from product inception, to sale! Click HERE for all the details!
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Montine has been my life-coach for 10 years. She leads a magical, creative, laughter-filled, self-love-incuding practice called Intuition Painting.
And she needs your help, because her beautiful studio in Asheville, North Carolina was recently decimated by Hurricane Helene.
Montine has had to cancel nearly all of her retreats for the rest of the year. So she asked me to help spread the word about the Intuition Painting classes that are left.
If Intuition Painting (or transformative life and business coaching) is something you're interested in... please visit crookedcalligraphy.com/intuitionpainting to learn about working with Montine.
“Even top ranked tennis players win barely more than half the points they play.” - Shinah
In today’s episode, I’m going to totally transform the way you think about business “mistakes” and “failures.” ‘Cause way too many of us go into business thinking you’ve gotta be close to perfect.
Even Roger Freakin’ Federer, a world-renowned tennis player, barely won HALF his points while playing matches. BUT the key to his success was the fact that he did not focus on the points he lost. Instead, he let go of those past mistakes, took a breath, and chose to tackle the present moment - one point at a time.
On this episode of The Shinah Show, join me to learn:
Business is just like life – you’re never going to get it perfect (and you shouldn’t have to!). Its messy, full of highs and lows, and sometimes uncomfortable – but hey, we’re all finding our way through it and getting better at it one day at a time.
Interested in starting your own calligraphy journey (and want some help with those messy, imperfect moments?). Come join me for my free workshop – let’s do some brave things together ❤️
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"If you only measure business success in dollars... you'll never be satisfied, because you're never acknowledging the things that are actually making your life better." - Shinah
I just got back from my honeymoon trip to Paris and had a realization about why my business feels like a slam-dunk SUCCESS to me right now... despite me not reaching my goals in my last course launch.
Listen in to hear:
- High and lows of my honeymoon to Paris
- The unexpected reason I was dreading the return to my business
- The one thing I always give myself after every vacation... that feels like REAL SUCCESS to me
I hope this episode will help you to step back and realize you're probably more successful than you realize... and it's time to measure, acknowledge, and celebrate those successes, so you have the confidence and inspiration to KEEP GOING!
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“We’re not satisfied with the quality of your calligraphy, so we won’t be paying you.”
Yes, that was actually said to me. And naïve, inexperienced Shinah hadn’t gotten payment upfront – so all my work ended up being for nothing. Sucks, right?
I recently shared this experience with my Calligraphy Biz Inner Circle members. Not to teach them about payment standards, but to remind them that client’s opinions can be brutal. But at the end of the day, they are just that – OPINIONS.
Join me this episode as I share the advice I gave my Inner Circle about:
Make sure you stick around and see what ended up happening with this client (you won’t believe the twist of events!).
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