In this episode, Ben talks with the General Manager of boutique cycling apparel brand, Pedal Mafia. Cool name, great products, and a super interesting interview covering branding for ecomm and the value in understanding your customers.

Check out Pedal Mafia here.

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Shopify Merchants will find this podcast very interesting with topics covered including starting up, a clear vision, brand development, product strategy and the importance of understanding customers.

As GM, Anthony is across the whole business, from the early days to now and from product development to marketing and growth. Pedal Mafia are serious about their niche and their brand, and in this podcast Anthony talks about the importance of focussing on your brand, your name, visuals and messaging.

Pedal Mafia have seen the benefits of brand-focus in ecommerce and their Shopify story is a successful one of steady growth and a dedicated community of riders. Take a look at the Pedal Mafia Instagram account for a good example of a brand that has their photography and visual 'look and feel' well defined and looking awesome.

In the beginning, Pedal Mafia's mission was to give cyclists high quality apparel with a visual point of difference, at reasonable prices. While the core mission hasn't changed, the company has expanded their product range and Anthony and Ben talk about the importance of having direct access to customers, listening to their feedback and evolving the products accordingly.

Take a ride with Pedal Mafia yourself

Website

Instagram

Take a look at the Pedal Mafia presentation from the June Shopify Meetup

Presentation Deck

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Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

In this episode our director Ben De Jonge gives a short workshop on the importance of branding on ecommerce websites.

Connect with more Shopify content here.

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Most ecommerce business owners and marketers will find this episode interesting as Ben talks about why and how branding is so important for online engagement and sales, and exactly what 'branding' means from The Cut's point of view, and particularly for ecommerce.

If anything, the ecommerce revolution is making branding and brand experiences more important than they ever have been. Without face-to-face interaction and real-life sales people to engage with customers, it is your brand elements that deliver those experiences online for your business.

With so many businesses, online and offline, leaving branding as an after-thought, this podcast explores how branding works in ecommerce, from logo design and positioning, to your niche and hero imagery and even the language used on home pages, and throughout an ecommerce website.

The Cut is almost always working with businesses to make their brands and messaging more powerful, and effective. Ben is well positioned to give this series of short tips that will help ecommerce business people to step back and assess their key brand elements, identify areas for improvement, and to start making positive changes.

When branding comes together well, it will make a massive difference to the type of people your site attracts, the level of engagement you achieve with potential customers, and certainly the conversion rates.

Take a listen, and then get ready to take a look at your ecommerce branding.

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Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

In this Episode, Ben talks to Emily Forrest, from digital marketing agency and ecommerce specialists, Reload Media on many things about digital marketing for ecommerce. From strategies, to best practice process, to simple tips and insights to help Merchants understand, and take positive action.

Find out more about Reload Media here.

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Reload have their head office in Brisbane, with international offices in London and Manilla.

The people who will find this podcast most interesting include Shopify merchants and ecommerce business owners. It will suit ecomm owners at various stages of growth because it includes useful insights for small businesses who might be planning digital marketing for the future, or even looking for early learning on the subject. 

Plus, it gives good insights into some of the processes carried out by Reload, and they set a good benchmark of what best practice should be in digital marketing.

In this podcast Ben and Emily chat about Unite, the international Shopify conference where The Cut and Reload shared some learning experiences. They talk about digital marketing specifically for ecommerce businesses, the most important first steps business owners should take with their digital marketing, and the value of strategy and process. They cover the importance of feedback and communication, and a flexible approach that allows for ongoing adjustment.

Our thanks to Emily and the team at Reload for taking the time to talk on our Podcast.

Find out more about Reload Media here.

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

This episode is the final in our series from Shopify Unite 2019, the global ecommerce conference for partners and developers in Toronto, Ontario, Canada. 

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This episode was recorded by Ben and Scott not long after their long-haul return to Perth. They talk about the final 2 days of the conference, the after party, their learnings and out takes, and in general their biggest highlights and impressions of their first Unite.

The Unite conference is for Shopify partners (agencies like The Cut), and app developers, and with 1700 people attending in 2019, it is a big and busy event. While we always feel the strength of the Shopify community and ecosystem here in Perth, and in the APAC region generally, it is truly impressive to see almost 2000 people coming together from around the world to learn, meet and share information and opportunities.

While the announcements made by Shopify at Unite 2019 were big, significant, many and varied, it was the people Ben and Scott met that made the biggest impression. And many of those people will become partners on The Cut's events and contributors to the way we help ecommerce business people in Perth. It is exciting to be involved with such a progressive and growing ecommerce platform and the future looks bright.

Listen in and enjoy.

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Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

Join Ben and Scott, 30 floors above downtown Toronto, as they wrap up Day 2 of Shopify Unite 2019, and give an overview of the most impressive announcements from the Shopify key notes.

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The dynamic due dropped into Toronto on Saturday night, and kicked off pre-conference activities on Sunday evening with an APAC Shopify Partners networking event to meet people and talk about running Shopify Meetups.

Monday was dedicated to tourism, with a strike mission to Niagra Falls, and a Blue Jays baseball game in the evening. Go 'Jays!

On Tuesday, things started to get serious with conference registration, receipt of 'swag' and then a tour of the Shopify Toronto offices. In a word, cool space, hip location.

Then the APAC community shared a brunch and Ben went off to Toronto Facebook for a presentation on Facebook + Shopify and how they are helping commerce in social media channels. Scott went in the other direction, to the Toronto Google offices for a presentation on a similar theme, from the Google POV.

Wednesday, Day 2 of Unite 2019, started with the main event of the conference - Key notes from senior Shopify people to announce new releases, features, functionality and new business directions. This session was met with tons of excitement and applause, and Ben and Scott give their views on their highlights.

Listen in to learn more about what is defining Shopify Unite 2019, and the key directions for the platform for the next 12 months, and into the future.

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

In this episode, Ben and Scott give a wrap up of their visit to LA, and an interview with LA Shopify Guru, Leah, recorded in the LA Shopify store.

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Travelling up to Toronto for Unite 2019, the global Shopify conference, Ben and Scott broke the journey with 2 nights in LA. They attended an LA Shopify networking event, took a look around the Peterson Automotive Museum and then Uber'd across downtown LA to the new Shopify Store.

There, they spoke with Shopify Guru Leah, and hit her up for a few minutes to talk about the store and what happens there. In short, it provides a support and learning space for merchants, and they hold regular events and presentations, as well as displaying the full and brand new range of upgraded Shopify Point Of Sale products and new tech.

From there, the dynamic duo met with the founder of Tap Cart, Sina Mobasser, in their brand new Santa Monica offices. Tap Cart technology enables Shopify merchants to turn their websites into native apps for Apple and Android devices. We hope to get Sina onto our podcast sometime soon.

Take a listen and hear the full story from Ben and Scott, and Leah from Shopify.

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

Join The Cut directors Ben De Jonge and Scott Sanders as they travel from Perth, Western Australia to Toronto Canada, via LA.

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Heading to Toronto to attend Unite 2019, the global Shopify conference for partners and developers, Ben and Scott are dropping regular updates from their trip.

This one comes to you fresh from the Virgin lounge at Perth airport just as they are about to board the 'red-eye' for Sydney.

Ben and Scott talk about the significance of Unite, the special opportunities they have planned, and the highlights from a packed schedule of key notes, workshops and one-on-ones with some of Shopify's most senior people.

In LA, our dynamic due will meet with the city's Shopify community of agencies, and re-connect with Shopify's APAC partner manager.

Plug in your buds, take a listen and keep your eyes peeled for fresh episodes as they drop.

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

In this episode, you get to sit back and enjoy the cultured British tones of Stuart Thornton, CEO of ecommerce start-up Hoolah. Stuart's accent is in direct contrast to Ben's own Aussie drawl, but Ben battles on bravely.

Find out more on Hoolah here.

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Hoolah offer clever payment option integrations for Shopify merchants and are growing fast in the 18 months or so since they launched. This is an interesting conversation that includes the psychology of online shopping, making payments, and some impressive case studies achieved by the team at Hoolah. Our thanks to Stuart and his team for their energy and openness.

Ben and Scott visited the Hoolah offices in Singapore earlier in 2019 and were impressed by the team and their vision for their business.

Hoolah is a payment option that allows ecommerce customers to break down a total cost into more manageable increments. That means that purchases are more accessible and people can get what they want, right now, and pay gradually a little later.

For Shopify merchants, Hoolah means a decrease in abandoned carts and an increase in sales and cashflow. These are always positive wins for any ecomm business owner.

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

Hello again everyone, and Ben is back with another Shopify Partner Interview, this time with Rob, Director and Founder of delivery and fulfilment platform, Shippit.

Find out more about Shippit here.

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We (Ben and Scott) met Rob earlier in 2019 at an APAC Shopify event in Singapore and in this awesome interview Rob talks in detail about the importance of getting the delivery system right to maximise customer happiness.

If you're a Shopify merchant or ecommerce business owner and selling things online, and experiencing challenges with shipping and delivery etc. then you will fine this podcast very useful.

Rob was inspired to start Shippit after he and some friends were on the receiving end (pun intentional) of some less than ideal shipping and delivery experiences. Shippit is a clever platform based on making it simple and streamlined for ecommerce merchants to achieve best-practice delivery and fulfilment.

When you get this right, your customers have bigger smiles, and that means they are more like to return, and to tell their friends.

Happy listening and learning. Enjoy!

Contact The Cut today, we're here to help.

Connect with more Shopify content from The Cut here.

And take a look at a vid of our Shopify Meetups Here.

In this episode, Ben talks with Dr Sandy Heldsinger, the director and co-founder of Brightpath. This podcast is all about custom software development, using the Python language, and specifically for the education sector.

The Cut have worked with Brightpath since 2015, initially to improve the software, then to rebuild it, and now to work with the business to add new features and enhancements.

Brightpath is education software, specifically created and designed to help teachers and educators assess their students. Brightpath software is used in primary schools across Western Australia and South Australia, with plans to expand into high schools, and also into other states.

Dr Sandy is a passionate educator and former teacher and she and the team at Brightpath work hard to develop and continue to improve their sector-leading and progressive education assessment software. At The Cut, we're very happy to share a great relationship with Brightpath that is highly productive, challenging and rewarding.