We're kicking off 2022 with a series of three podcasts, each to help you organize your marketing efforts for the new year! In Part 1, Wendy Simmons and Allison Tivnon discuss a key first step: the Check-up Checklist. Use this process to assess the current state of your marketing department. Where are you succeeding? Where can you improve? The checklist offers a high-level view of your teams' skills, capabilities, and needs, while also serving up action items you can tackle once you're caught up on proposal work. Download the checklist here. 

CPSM CEU Credits: 0.25 | Domain: 2

As the year comes to a close, the team at Middle of Six is looking ahead to the trends, themes, and indicators that could shape AEC marketing in 2022. This special extended episode features a roundtable discussion between Wendy Simmons, Melissa English, and Allison Tivnon. We break down the challenges and opportunities of 2021, preview the year to come, and offer up some predictions on the continuing evolution of the AEC industry. 

CPSM CEU Credits: 0.75 | Domain: 1

Storytelling captures attention and inspires trust. Stories spark conversation at networking events, get firms shortlisted on proposals, and captivate during interviews. Many of these stories are hiding in plain sight, but how to you find them? And once you do, how do you tell them? In this episode, Wendy Simmons and Pursuit Strategist Rachel West talk about the value of storytelling and how to capture the 'Why' behind the work. 

CPSM CEU Credits: 0.5 | Domain: 5

Having a dedicated marketing professional means your firm is thriving! But how you define and support this role is critical to finding (and keeping) a specialist who can successfully wear all the marketing hats. Drawing from  firsthand experience as lone marketers, Wendy Simmons and Allison Tivnon dish on the benefits, challenges, and unique opportunities of marketing departments of one. 

CPSM CEU Credits: 0.5 | Domain: 6

We HEART Instagram because it's a visual platform that helps brands of every shape and size share their personality and passion. But where do you start if your firm is new to the network? And how about gathering that elusive Insta-worthy content from your technical staff? We answer those questions and more in this "All things Instagram" conversation with Middle of Six's Digital Marketing Strategist, Allison Rose. 

CPSM CEU Credits: 0.25 | Domain: 5

LinkedIn, Facebook, Instagram, Twitter, oh my! Social media is firmly embedded in AEC marketing, but in this ever-changing digital landscape, which platforms are right for your company? For our first discussion on social media, Middle of Six's Digital Marketing Strategist and Graphic Designer, Allison Rose, shares a high-level overview of popular networks and her recommendations specific to AEC firms. 

CPSM CEU Credits: 0.5 | Domain: 5

Sharing your expertise can feel like a daunting task. How much is OK to share? What type of information will resonate with your audience? And how do you draw out meaningful stories from your technical or field staff? Middle of Six principals Wendy Simmons and Melissa English give their recommendations to help AEC leaders and marketers stand out from the crowd and connect with decision-makers. 

CPSM CEU Credits: 0.5 | Domain: 4

When discussing major updates to your existing website, there are two paths: refresh or rebuild. Wendy Simmons and Kyle Davis talk through each option in detail, exploring what makes them different, when you might prioritize one over the other, and how to optimize your time and budget when renovating your "digital storefront." 

CPSM CEU Credits: 0.5 | Domain: 5

Is it just us, or is the thought of being disqualified in the pursuit process the stuff of nightmares? Enter the Proposal Strategy and Responsibility Matrix. In this episode, Wendy Simmons and Pursuit Strategist Rachel West break down Middle of Six's pursuit planning document, sharing topics ranging from common booby-traps to best practices, to ensure you and your team are set up for success! 

CPSM CEU Credits: 0.5 | Domain: 4

AEC Marketing departments typically have too much to do and too few resources to do it. This leads to overworked staff, quality control issues, and unfulfilled department goals. So, what is the right size marketing team for your firm? Allison Tivnon talks about how to collect and leverage data to discover where your time and resources are currently going and decide where they should be going.  

CPSM  CEU Credits: 0.5 | Domain: 4