The Showrunner

Your audience does not need your ideas. It's true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider. You shouldn't simply hit "publish" and then run to the next idea. This way you can... Listen to episode

You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don't continue, you've published your 50th episode. Congrats! Now, you have to change what you do. Today's episode is based on a book titled What Got... Listen to episode

You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don’t continue, you’ve published your 50th episode. Congrats! Now, you have to change what you do. Today’s episode is based on a book titled What Got... Listen to episode

We have a special guest on this week's episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting successful live online events. David is very knowledgeable and experienced, and you'll find his insight valuable. By the way: this episode was... Listen to episode

One of the four key elements of a remarkable podcast is monetization. We've talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of direct podcast monetization: sponsorships vs. affiliate marketing. As we weigh them both, remember that it does not need to be... Listen to episode

In this episode of The Showrunner, we're going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Learning. The three big ideas are: Why learning is more about pulling information out than putting it in Why difficulty is... Listen to episode

We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Producing useful and valuable content on a consistent basis takes having... Listen to episode

We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Producing useful and valuable content on a consistent basis takes having... Listen to episode

We spend a lot of time discussing being a better podcast host. In this episode, we discuss some specific ways that you can become a better podcast listener — and why it's important that you do so. This week's episode is broken down into three sections: 3 tips for getting more out of the time... Listen to episode

As Showrunners we spend our time honing our interview skills, tweaking our recording gear, and promoting ourselves on social media. What if we are missing out on a crucial aspect of being a Showrunner? This crucial aspect is thinking. Are you doing enough of it? Any podcast is in one of two businesses: the idea... Listen to episode