The Showrunner

We're back! In this week's episode we explain why we didn't publish a new episode last week and what you can learn from our mistake, then we discuss a listener question that leads to an important epiphany from Jonny. The question we tackle is whether or not it's okay to alternate between monologues and interviews... Listen to episode

As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honour. This is part of the game and an integral part of being a Showrunner.... Listen to episode

With Jonny focused on preparing to lead his first ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week's episode about show intros. You may think that branding your podcast begins with the name and... Listen to episode

Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid... Listen to episode

Up until today, we ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director... Listen to episode

Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: "Showed her work" every step of the way with ZeroToBook.FM Developed... Listen to episode

What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to... Listen to episode

Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you're willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful in keeping you moving forward. In this... Listen to episode

In the past, we ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe... Listen to episode

Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares... Listen to episode