The Showrunner

The question of how much content to give away for free (and what to charge for it) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. We begin this episode by following up on last week's listener question regarding which link is better to include in weekly... Listen to episode

You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week's new episode of The Showrunner. We begin with a brief discussion about one of great perks of running... Listen to episode

People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strategy behind his long-awaited show. To start, we take you behind our strategy for conducting a 2-on-1... Listen to episode

Get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience. This week's episode opens with a reflection on the unique experience we shared this week: Jerod stepping into Jonny's Hack the Entrepreneur host... Listen to episode

Meekness has no place in front of a microphone. But, for new showrunners who are just getting started, and even grizzled showrunners who still deal with the roller coaster of human emotion, how do you develop and maintain the confidence necessary to run a remarkable show? This episode was inspired by a reader email, the... Listen to episode

When you conduct interviews with guests — particularly high profile guests — you've got just one shot to get it right. This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). We begin this episode with a quick discussion about how Jon balances being a husband and father... Listen to episode

The podcasting gods sure had fun with us on this one. We set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump through every possible hoop to actually do it. The end result is an episode that is ironic, meta, and immensely... Listen to episode

The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience. The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you. In this episode, we provide an... Listen to episode

The Memorial Day holiday on Monday of this week (here in the U.S.) pushed all shows on Rainmaker.FM back one day. Hence, why this week's new episode came out a day late. Upon reflection, I'm not a fan of this strategy we implemented. I understand why we made the decision, but in our effort to... Listen to episode

One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show. After opening with a brief discussion about incredible benefits you can gain from taking online relationships... Listen to episode