The Showrunner

If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? It has been said that we all have a certain amount of ‘bad radio' in us. Awkwardness behind the mic, not as quick at thinking on our feet, and generally not providing... Listen to episode

We're not sure what happened. This was supposed to be a five-minute Showrunner Short expressing our gratitude to you, our audience, on this week of Thanksgiving in the United States. But the showrunning gods had other plans … In this 39-minute episode, we end up chewing on a buffet of topics — several of which... Listen to episode

How do you kick the growth of your show's email list into high gear? In this episode, Jonny and Jerod offer up some of the strategies that have worked for them in growing powerful email lists for their shows. If you missed last week's episode, it was a rebroadcast of an earlier episode about the... Listen to episode

Yes, you've heard the main section of this episode before — about the importance of building an email list as part of your audience engagement strategy. But the intro and outro are new, as Jerod explains why we decided to rebroadcast this episode this week. The smartest showrunners know that their podcast is only the... Listen to episode

What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this... Listen to episode

What happens when we become so focused on new social media tactics that we lose sight of our goals? We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren't spending producing our shows. Should we be spending all of our time... Listen to episode

Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus on Twitter. Here is the question, via Jeff Leo Hermann Question regarding social... Listen to episode

If there is one distinction to be made between podcasters that build audiences and those that struggle to get listeners, it would be leveraging the content you create. You may have heard this called repurposing content, but it s even more than that. It is how you take your initial podcast and leverage the reach of... Listen to episode

This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … This week's episode begins with a callback to last week, as Jerod notes a massive bit of irony that came out of the episode... Listen to episode

Should I use a script? It's one of the most common questions we get from aspiring first-time Showrunners. In this week's episode, we analyze when it's right to use a script … and when it's not. But we start with a fun question that was posed in our Showrunner Course forum … based on a... Listen to episode