The Showrunner

There is one way that stands above all others as the simplest way to build an audience of responsive and loyal listeners. A path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences. This path is an interview-based podcast.... Listen to episode

There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. In this episode of The Showrunner, Jerod and Jonny discuss the many benefits of mini courses. They also outline their plan for... Listen to episode

Last week's podcast recommendation wasn't a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than podcasts. If you want to feel better about your Netflix binging, this is the episode for you! In this episode... Listen to episode

We're podcasters, producers, and Showrunners. This means we do one thing and we do it well: we create! But is this enough? Your download numbers and audience engagement may tell you otherwise. In the world of digital entrepreneurship, we understand that even the best products and services in the world do not sell themselves, they... Listen to episode

Hosting and running a podcast is (thankfully) a lot of fun. If it wasn't, most of us probably would have quit our shows a long time ago, because it is a lot of hard work. Aside from the personal satisfaction and minor ego boosts we get from hosting a podcast, there are two metrics that... Listen to episode

Have you ever felt like you're not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share their own experiences with facing a... Listen to episode

There is a time in every Showrunner's journey when we think about giving up, packing it in, and quitting. The common response is to keep pushing and stay focused. But not today. In this episode, Jerod and Jonny talk about when you should pack it in and quit your podcast. Quit your show, not quit... Listen to episode

We have a special guest on this week's episode: John Jantsch, the founder of Duct Tape Marketing and bestselling author of three books. John hosts the Duct Tape Marketing Podcast, and he preaches an angle about podcasting that not many are promoting. We discuss it on today s episode. John believes that leveraging a podcast is... Listen to episode

A Sponsorship is the most common method for achieving direct profitability from your podcast. Jerod just accepted the first sponsor for one of his shows after 4+ seasons without one. He and Jonny discuss a few lessons he learned along the way, and whether the "big announcement" email he sent his audience was a good... Listen to episode

After a mysterious few days during which several Showrunner listeners and course members were unable to submit new podcasts to iTunes … there is breaking news. Apple Podcasts Connect is here, and it's worth getting excited about. In this remarkably short episode of The Showrunner, Jerod and Jonny discuss: What Apple Podcasts Connect is, what... Listen to episode