The Showrunner

Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid... Listen to episode

Up until today, we ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director... Listen to episode

Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: "Showed her work" every step of the way with ZeroToBook.FM Developed... Listen to episode

What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to... Listen to episode

Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you're willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful in keeping you moving forward. In this... Listen to episode

In the past, we ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe... Listen to episode

Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares... Listen to episode

We're back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we've had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by... Listen to episode

Time is of the essence. As Showrunners, we have a finite amount of time to focus on producing our shows. Between work, sleep, family, fitness, friends, or showrunning, there is never enough time to do everything we want to be doing. According to an article written by Jessica Stillman, we only have time to pick... Listen to episode

Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with his daughter. Needless to say, Jerod has some questions … and Jonny does his best to provide some answers. How... Listen to episode