The SIGRUN Show

Most entrepreneurs, if not all, want to have the right people on their team. The person with the right skills who accepts the challenge and matches your values - that would be the perfect match! While it is good to set expectations for your team and your

Theresa Loe is a serial entrepreneur and business coach who founded her business as a result of the first two businesses she started simultaneously. She is the host of the award-winning Living Homegrown podcast where she talks about food and organic gardening. For nine years, Theresa was the co-executive TV producer of Growing A Greener World, a popular gardening series in the US on the PBS network.

Theresa joins me to discuss her entrepreneurial journey as she pivots from one business to another. She explains why having a team is important for the growth of your business and how to hire a team when the right time comes. Theresa also shares what an integrator is and the significant role this person plays in the success of your business as well as the signs to look for to assure that you and your potential integrator are headed in the right direction.

"We are not handing out tasks. We are handing out the responsibilities. You don't want to be managing. You want to be the visionary." - Theresa Loe

In This Episode of The Sigrun Show:

• How other influencers noticed Theresa and how this affected her career trajectory
• How she transformed from nothing to the authority figure her audience is looking for
• Why her group coaching services immediately took off
• The purpose of bringing people on your team and how this step affects your business growth
• What an integrator is and the personality tests that potential integrators can take to assess their fit
• The three different types of leaders necessary in the online space
• Why Theresa uses the word "leader" instead of member to refer to each person in her team
• How having an "impact goal" affects your business and team success
• Why it's crucial to share your vision with your first team member on the first day
• How to build trust in the decisions that your team is making
• How knowing your personality helps you as an entrepreneur
• Why it's crucial for everyone on your team to match your core values

Resources Mentioned:

• Rocket Fuel by Gino Wickman and Mark C. Winters

Connect with Theresa Loe:

• LivingHomegrown.com

• Living Homegrown Podcast

• Get Your Free Assessment! TeamUpRoadMap.com

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I recently flew to Amsterdam for one night to meet with over 20 SOMBA participants. One of the stops on Michelle Obama's tour for her book Becoming was being held there in the Ziggo Dome with over 15,000 fans, and I simply could not pass up the opportunity to see the former US First Lady in person.

In this episode, I share 8 lessons from attending Michelle Obama's book tour. I discuss how my values and beliefs on raising children align with Michelle Obama's and why entrepreneurs need to focus on their health and wellness. As well as sharing how Michelle has inspired me to let go of perfectionism and ask for help. I also share the mantra Michelle used as First Lady when faced with political attacks and why I've decided to adopt this mantra when reacting to comments and feedback online.

"You can have it all. But you need to ask for help - or hire help." - Sigrun

In This Episode of The Sigrun Show:

• How Michelle Obama raised her children on the concept of "raising adults" vs "raising children"
• Michelle's values for maintaining a stable lifestyle for her children despite frequent travel
• Why Michelle worked so hard to get accepted into Princeton University and why she emphasises the importance of education
• Michelle's morning fitness routine and why she believes health and fitness is important
• The importance of asking for help
• How Michelle's mantra helps her manage negative criticism as a powerful female leader
• The "soft power" Michelle used as First Lady to scale her impact on the country and the world
• The importance of sharing your story

Resources Mentioned:

• Episode #295: Book Review: Becoming by Michelle Obama

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Gwen Lane is a lifestyle entrepreneur with a background in digital marketing who coaches other influencers - as well as aspiring influencers - in ways to expand their reach and maximize their revenue as well as their impact. Her advertising experience has led her to work in the entertainment and e-commerce industries such as Disney, Nike, Nordstrom, and Facebook.

Gwen joins me to discuss influencer marketing and define what an influencer is, what they do, and how you can become one. She talks about the strategies she used to achieve her influencer status as well as the different ways you can monetize your influence on top of brand sponsorship. She also shares a powerful tool that will help you market yourself as a digital influencer to brands and companies as well as the right approach to take when you are a beginner influencer.

"If you do it with good intentions, to help your audience, then the right brands and the right people will partner with you." - Gwen Lane

In This Episode of The Sigrun Show:

• How Gwen's business accelerated because of her corporate background
• When she started her blog, The LA Girl
• The criteria for being an influencer
• The different kinds of influencers, based on their follower numbers
• Why there's a big advantage for companies and brands to work with influencers
• Can coaches also be influencers?
• How to make an Influencer Portfolio
• The going rate for influencer marketing
• How small brands can take advantage of influencer marketing for their products
• The right way to approach influencers if you want to work with them
• Why choose to be an influencer when there are so many already

Connect with Gwen Lane:

• TheLAGirl.com

• The Spark Society

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Countless entrepreneurs use social media as part of their primary marketing strategy. Millions - if not billions - of people are on social media, and we may want to reach as many of them as possible. But with this large number of people comes overwhelming challenges that every online business owner needs to overcome.

I share the social media challenges that prevent online entrepreneurs from moving forward. As well as discussing how these challenges affect how your audience behaves and the direction of your social media marketing. I also discuss the opportunities that come up despite facing these hurdles as well as some tips on the emerging social media trends to take advantage of.

"Where there are challenges, there are opportunities." - Sigrun

In This Episode of The Sigrun Show:

• The reasons businesses use social media for marketing
• How the Cambridge Analytica scandal caused some serious privacy concerns and doubts on data protection methods
• Why it's challenging to build Facebook trust
• How passive consumption plays a role in the high rate of loneliness and depression among social media users
• How the cost of social media ads affect businesses
• Why Amazon has the potential to be the next social media giant
• The current marketing trend that gets your Facebook post more attention
• The similarities between Facebook and YouTube
• The proposed solution for overwhelming the Facebook feed problem
• What the Facebook Ad Funnel is and how it works
• How to lower your Facebook ad cost
• Where you should focus your content strategy
• What to do before asking your audience for the sale
• Social media channels aside from Facebook that people are looking into

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Christina Jandali is a business growth strategist who helps boost her clients' profits through the power of Facebook. She's passionate about helping those who want to do more and be more outside of their 9-to-5 jobs. She also helps entrepreneurs get seen and make their business stand out in today's busy market.

Christina joins me to share how to create an engaged Facebook community ready to buy your offerings. She explains why seemingly popular Facebook groups sometimes close down, the importance of paying attention to the kind of content you share in your Facebook community and the metrics you should - and should not - pay attention to as a Facebook group owner. She also shares how Facebook groups benefit new business owners as well as multiple six-figure entrepreneurs, and how your Facebook members can become ambassadors of your group.

"Business is about creating relationships with your audience and your community and creating connection." - Christina Jandali

In This Episode of The Sigrun Show:

• How Christina figured out what she was meant to do
• How she created her first program
• What drove her to create her Facebook community
• How community engagement comes naturally
• How to find the purpose for your posts
• The difference between vanity metrics and purposeful engagement
• How to sell on Facebook Groups without sounding salesy
• How to filter the right people into your group
• The benefits of having a Facebook page versus a Facebook group
• When to hire a community manager to help manage your Facebook group

Connect with Christina Jandali:

• DeliverYourGenius.com

• How to Get Your First 1000 Facebook Group Members

• Grow Your Facebook Group - 5 Day Challenge
• Leading A Kickass Facebook Group

Get a chance to win 1-1 coaching with me!

As I celebrate my fifth anniversary in online business, I'm giving away FIVE 30-minute coaching sessions - each one valued at $500! Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.

1. Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify.
2. Leave a 5-star review on Apple Podcasts. If you don't know how to leave a review? Click here for a video with instructions for you.
3. Follow me on Instagram, my username is @sigruncom.
4. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post.
5. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review).
6. Your name will be added to our pot and we'll announce the winner on Instagram on April 5th 2019.

If you've already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

It's been five years since I had my first sale in my online business. Over the years I've been building my business, I've met remarkable people who've influenced me, impacted the direction of my business, and contributed to the growth of both my company and my role as a leader and entrepreneur. I've learned a lot along the way and look forward to the ways my business will impact and better the lives of others in the exciting years to come.

In this 5-Year anniversary episode, I share ten valuable lessons that helped me build my business from zero to multi-million dollars in only five years. I share relevant tools and experiences that helped me build my online business, and increase my efficiency and following.

"It's your willingness to invest that's going to determine how successful you'll become as an entrepreneur." - Sigrun

In This Episode of The Sigrun Show:

• The common mistake aspiring entrepreneurs make
• How helping others without actively selling benefits your business
• The healthy mindset that will help you thrive in networking events
• The people who can help you build your business
• How I created highly valuable free content that impacted my following
• What to do if you want a faster return on investment
• How to make people trust you faster
• The different ways you can invest in your business
• The definition of "refocus" and how to implement it in your business
• How to start building your dream team
• Slowing down to speed up your success
• What it means if you're not growing as a leader and entrepreneur

Resources Mentioned:

• MailChimp
• Ontraport
• Infusionsoft
• Good to Great by James C. Collins

My Challenge for You:

As I celebrate my fifth anniversary in online business, I'm giving away FIVE 30-minute coaching sessions - each one valued at $500! Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.

1. Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify.
2. Leave a 5-star review on Apple Podcasts. If you don't know how to leave a review? Click here for a video with instructions for you.
3. Follow me on Instagram, my username is @sigruncom.
4. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post.
5. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review).
6. Your name will be added to our pot and we'll announce the winner on Instagram on April 5th 2019.

If you've already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us.

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Colin Boyd is a Certified Professional Speaker (CSP) and qualified Performance Coach with the International Coaching Federation who helps others pitch their stories powerfully. He equips business owners with the skills they need to communicate their story persuasively on stage or online. With an Executive Coaching diploma and EDISC Behavioral certification, Colin helps his clients offer their products with clarity and boldness as they develop the confidence they need to present their ideas effectively.

Colin joins me today to explain the relationship between communication, public speaking, and selling. He discusses the different parts of a presentation and the different levels of the Speak and Sell Journey that allows you to shift your mindset on the focus of your presentation. He also shares the most significant revelations he's had about the importance of masterminds, the transformation of business owners from speakers to sellers, and the different powerful ways to influence people.

"Speaking isn't about education. It's not about entertainment. But speaking is selling."- Colin Boyd

In This Episode of The Sigrun Show:

• One of the reasons masterminds are so powerful
• The difference between presenting to your audience and conversing with them
• The role that your audience's beliefs play in your speech and sale
• The true purpose of telling a story
• Three parts of any presentation
• The biggest problem your audience have when listening to you speak
• How to know what to teach and how much content to give
• Sample frameworks and structures of a persuasive speech
• What happens if you give your audience too much "How To's"
• How to build and design your presentation
• The level of the Speak and Sell Journey that allows you to tap your audience's conviction
• Where your real influence kicks in

Resources Mentioned:

• Episode 57: How to Sell in an Engaging Way on Stage with Colin Boyd

Connect with Colin Boyd:

• Colin Boyd Website

• Instagram
• Facebook
• Freebie for you! Sell with Story Guide

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Marsha Shandur is a Storytelling Coach who helps big organizations, solopreneurs, and keynote speakers craft their stories in a way that creates instant connections with their ideal clients. Raised in a Russian household, Marsha lived and breathed storytelling growing up so much that she incorporated it into her previous jobs as a radio DJ and a networking mentor. Today, Marsha's approach has been so impactful that she was featured in Forbes, BBC, and Mashable.

Marsha joins me on this episode to share how you as a business owner can immediately connect with your dream clients by using storytelling in your branding, sales pages, and your speech. She explains what 'action scenes' are and how they help you craft your story and explains the most important part of any story. She also shares why her organization is split into two as she caters to organizations and individuals as well as the reasons why she doesn't turn away someone who wants to learn how to tell their stories.

"Every time you think that something could be a story or could be an action scene, write it down." - Marsha Shandur

In This Episode of The Sigrun Show:

• The journey that led Marsha to be a storytelling coach
• How she ended up with her domain name
• How to create a good story that connects with your potential clients
• As well as how to make people feel like they know you better
• Debunking the myth about natural storytellers
• How to use the "Freaky Friday" body-swap approach when telling your story
• Different ways to say your emotions
• Telling a story on stage versus trying to teach or telling a story online
• What matters when you're collecting stories
• How a stranger led her to her first coach
• What it means to face yourself every day as an entrepreneur

Connect with Marsha Shandur:

• YesYesMarsha.com
• Yes Yes Marsha on Facebook
• Free resources for you! How to Tell Captivating Stories and The Baby Walk Story Sessions Audio Series

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As business owners, it is important to celebrate our accomplishments and the milestones we have achieved in our entrepreneurial journey. That's why each time I reach a new milestone in my business, I like to celebrate and share my achievements - including the milestones we reach with my podcast.

Since August 2017 when I released my first episode of The Sigrun Show, I have truly enjoyed my podcasting journey. One of the biggest benefits my podcast has given to me and my business is the ability to deeply connect with you - my listeners. So, upon reaching my 300th episode, I certainly wanted to celebrate this accomplishment with you.

To celebrate, I asked my listeners to share their favorite podcast episodes from The Sigrun Show, why these episodes made it to the top of their favorites list, and what keeps them tuning in to the show each week. They also share some of the biggest takeaways from their favorite episodes as well as how the show keeps them motivated, inspired, and reenergized to keep pushing forward in their online business.

"Sigrun is a breath of fresh air in a really noisy online world."

In This Episode of The Sigrun Show:

• How my episode with Ali Brown inspired listeners to be bold, confident, and iconic.
• Why one listener calls The Sigrun Show "the most inspiring podcast for entrepreneurs."
• How sharing my personal business journey inspires and motivates podcast listeners.
• How the show helps listeners feel reenergized and inspired to keep moving forward.
• Why listeners loved the On-Air Coaching episodes and the value they received from each episode.
• How the show gives listeners a motivation 'kick in the butt" when they need it most.
• How the show inspires online entrepreneurs to think big, take action, and believe anything is possible.
• Why our listeners enjoy watching The Sigrun Show grow, evolve, and continue to develop as much as I do.
• Why the number one reason listeners say they love the show is because of the diverse topics and stories shared in each episode.
• How being raw and authentic helps listeners feel more connected and related to me and my guests.
• How the show helps online entrepreneurs "break boxes" in their life and business.

Resources Mentioned:

• Episode 47: How Your Money Mindset Affects Your Revenue Potential
• Episode 56: How Your Mind Influences Your Business with James Wedmore
• Episode 250: How to Detect and Work Through Your Upper Limit Problem
• Episode 271: How to Step Into Your Zone of Genius and Become Iconic with Ali Brown
• Episode 297: Find Your Why and Your Business Will Thrive

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!