The SIGRUN Show

Elisabeth Engel is a certified OpenMind Coach who works with highly sensitive and highly gifted people. Even though she has hosted workshops and invested in marketing courses, Elisabeth is struggling to find new clients.

In this episode of On Air Coaching, Elisabeth and I brainstorm ways she could attract new clients, market her services, and grow her business. We look at ways to promote in-person workshops, strategies to improve her content marketing efforts, and the importance of creating a high-value freebie to attract new subscribers to her mailing list.

"Invite them to interact with you in a way that doesn't feel scary." - Sigrun

In This Episode of The Sigrun Show:

• The "know, like, and trust" formula
• Replicating things that have worked in the past
• Tips on keywords and optimizing SEO for your website
• Short-term and long-term strategies to gain new clients
• The power of using a call-to-action
• Building a mailing list and creating a funnel system
• Using Facebook redirection ads to maximize your content marketing
• Setting up workshops to increase engagement and build trust
• Creating a newsletter "welcome" series and nurturing your list

Resources Mentioned:

• Meetup.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Rachel Luna has become known as the Queen of Confidence. She is a confidence coach passionate about helping women gain the confidence they need to achieve their goals, passions, and dreams. She is the author of the bestselling book: Successful People are Full of C.R.A.P (Courage, Resilience, Authenticity, Perseverance): A Step-by-Step Guide to Getting It Together & Achieving Your Dreams as well as a public speaker.

Rachel joins me to share her story, discuss why women are often less confident than men, and what we can do to gain the confidence we need to truly make an impact on the world. We also talk about some of the key areas that often hold women back from achieving optimal confidence and how we can overcome them.

"We all tell ourselves stories based on facts." - Rachel Luna

In This Episode of The Sigrun Show:

• How holding on to the emotions behind facts impacts your confidence
• The importance of facing facts without telling a story
• The link between self-worth and self-confidence
• Recognizing what you need and asking for it
• The societal roles that affect confidence in women versus men
• Confidence-building strategies for women
• Rachel's definitions of true confidence and false confidence
• Being committed and intentional to improve your confidence
• The effects of comparing yourself to others
• Honoring what you are truly good at and staying in your "zone of genius"

Key Takeaways:

• The idea of being confident all the time is a pipe dream.
• If you stop telling yourself false stories, you will develop more confidence in who you are.
• Men are just as insecure as women. They are just better at hiding it.
• You can't have a feeling or emotion without a thought.

Resources Mentioned:

• The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks PhD.

Connect with Rachel Luna:

• RachelLuna.Biz

• Rachel's book: Successful People are Full of C.R.A.P

• Rachel's upcoming book: Girl Confident

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Ariane Heinz is a vocal consultant and the owner of Ariane Leanza Heinz where she works with local clients such as The Walt Disney Company and TEDx Zurich speakers to develop their voice, gain the confidence to perform, and learn to sing through her unique coaching and mentoring programs. She is also the facilitator of the Creator Mindset Summit, which will go live on September 1st through 7th.

Ariane joins me today to develop a strategy for taking her offline coaching business online to help more people develop their speech and singing skills and gain the confidence to perform on stage. We also discuss the importance of starting a short, 6-week online course and marketing strategies to help her grow her list and increase her online visibility.

"The shorter your first program is, the better." - Sigrun

In This Episode of The Sigrun Show:

• Identifying your online target audience
• Why niching your services makes you more attractive to the people you work with
• Creating a promise for your new online program
• Identifying what your audience wants from your program
• Creating and launching a 6-week beta program
• Why you should start with a 6-week program
• Taking the next step after launching your first online course
• The importance of recording your coaching sessions - both online and offline

Resources Mentioned:

• Zoom

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Shazzie is a life and business mastery mentor, the host of Raw Kitchen on The Active Channel, and the author of five books. She is a recording artist of guided meditations for Divinity Publications, Ltd as well as the creator of several online transformational courses, including New 2 Raw and Divinity in a Box.

I first met Shazzie a few years ago through an online mastermind group and have loved her ever since.

Shazzie joins me today to share her story, give insights on how entrepreneurs can grow their first million dollars, and talk about her new course: The Grow Your First Million Members Club. We also discuss the importance of building duplicatable systems and why growing your email list is so important to your overall success.

"The key to all of life's treasures is simplicity." - Shazzie

In This Episode of The Sigrun Show:

• The life experiences that made her choose to pivot her business
• How she sold her first business
• The impact of writing down your goals and intentions
• Creating systems to scale your business
• Taking risks and identifying weak points in your business
• The importance of growing your email list
• How to identify what your clients want and the format they want it in

Key Takeaway:

• The biggest thing is to get systems in place.
• If you do something and you are having to manage it every day, you'll never be able to scale your business.

Resources Mentioned:

• Typeform

Connect with Shazzie:

• Shazzie.com
• Detox Your World book
• Grow Your First Million Members Club

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lisa Peek is a Money and Impact coach and the owner of The Impact Ripple. Her mission is to help entrepreneurs overcome their mindset limitations around money, allowing them to play a bigger game, grow their businesses, and create a massive impact on the world through her one-on-one coaching and Abundance Bootcamp programs. Her goal is to grow her Abundance Bootcamp group coaching program to over 50 participants and increase her engagement during her upcoming launch.

Lisa joins me today to learn engagement strategies that will help her get more members into her program. We also discuss how messenger bots can be used to impact her engagement and help increase sales.

"You can launch with a pop-up Facebook group without it being a challenge." - Sigrun

In This Episode of The Sigrun Show:

• Ideas to motivate people to join pop-up Facebook groups before a launch
• The benefits of using pop-up Facebook groups to launch a program
• Using messenger bots to increase engagement
• Rules and best practices for messenger bots
• Ways to prompt interaction in your pop-up group
• Integrating sliders and messenger bots on your sales page
• Creating action and response triggers with messenger bots

Resources Mentioned:

• ManyChat

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Larter is a business coach, consultant, speaker, and the author of Pilot to Profit. She is the founder of The Pilot to Profit Success System, a program that has helped thousands of entrepreneurs better understand how to build their businesses for success.

Her career began in the retail industry where she worked her way up the corporate ladder before owning her own retail store. Through her journey, she realized there was a lot about entrepreneurship that she knew that others did not. She decided to sell her retail business and start her entrepreneurial journey as a business coach.

Today, Lisa joins me to share her story, how she started her coaching business, and how she hosted and filled a live event with over 300 entrepreneurs. She shares the lessons she has learned from her first live event as well as tips on what to expect when hosting your own.

"People can't buy what you can't communicate." - Lisa Larter

In This Episode of The Sigrun Show:

• Why she decided to host a live event
• The "continuum of trust" philosophy
• How live events enable you to deepen relationships and opportunities in your business
• Creating a movement at one event for the next event
• Profitability of hosting an event
• Negotiating contract terms with venues
• Looking for sponsorship partnerships
• The difference between social event managers and revenue-generating event managers
• Why having a good-sized following is important for your event's overall success
• Marketing strategies for live events
• The pre-, during, and post marketing activities for live events

Lisa's Lessons on Hosting a Live Event:

1. Be prepared to invest a lot of money
2. Figure out how to create leverage

Connect with Lisa Larter:

• LisaLarter.com/event - Grab your Early Bird tickets today!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram.

Beatrice Drach is a fitness and health coach with over 20 years of experience in the healthcare industry. She obtained her Master's degree from the Medical University of Vienna in the field of Health Promotion and Prevention. She runs a successful offline health coaching business and has recently decided to take her business online.

Beatrice joins me today to learn time management strategies that will help her start her online business and successfully launch and fill her online membership program.

"You are the boss of your calendar in your business." - Sigrun

In This Episode of The Sigrun Show:

• How to find time to scale your business
• How taking one day off from your offline business can impact the growth of your new online program
• Prioritizing and setting intentions
• Time-blocking strategies
• Creating a sense of urgency for your new online program
• The benefits of offering multiple fee structures for your online program
• Creating an exciting call-to-action statement
• How setting a launch date can motivate you to take strategic action

Key Takeaway:

• If it is important enough to you, you can make the space.

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Zach Spuckler is an online business strategist, consultant, and the founder of Heart, Soul, Hustle. He teaches online entrepreneurs how to grow their businesses with Periscope, Facebook Ads, Facebook challenges, and messenger bots through his online courses and one-on-one coaching services.

At the age of 22, Zach grew his business to multiple 6-figures, allowing him to quit his job and leave school.

Today, Zach shares his tips and insight on how Facebook challenges can help you sell your high-end programs, make more money, and grow your business. He explains how challenges allow you to position yourself as an expert in your field and the steps you should take to create a successful 5-day challenge.

"If you want to charge high-end, take the time to goal forecast. Start there." - Zach Spuckler

In This Episode of The Sigrun Show:

• How Zach grew his business to 6-figures within his first year.
• Using Facebook challenges to build relationships with your audience.
• Being clear on the intention of your challenge.
• Being clear on your buyer's transition patterns from announcement to conversion.
• Factors to consider when launching a challenge.
• Why using free coaching challenges is not a good idea to launch a high-end program.
• The importance of giving your audience small, actionable, micro-commitments that move them to purchasing your program.
• Overcoming challenge objections, obstacles, and negative feedback.
• How challenges help you research your audience.
• Why challenges work well for both new and advanced business owners.

Zach's Tips on Structuring Your Challenge:

1. Start with a tangible outcome.
2. Create a space to interact with your audience.

Join the How to Plan a Challenge Event!

Learn how to map out and build a strategy to create your own successful 5-day challenge! Visit HeartSoulHustle.com/Sigrun to join Zach Spuckler's How to Plan a Challenge Event! Hurry! The event begins on August 14 at 9 AM.

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Janna Scharfenberg is the founder of In Good Health, a company focusing on helping individuals achieve optimal health and yoga instructors improve their yoga classes. She has helped thousands of people through her coaching, workshops, and online programs.

Janna is in what I call stage four of the 7 Stages of a Profitable Online Business. She has already launched a few small courses, as well as a signature course, and would like to scale her signature course, but she's not sure how to do it without sacrificing quality.

In today's On Air Coaching segment, I provide Janna with strategies to scale her signature program while still achieving the high-quality standards and credibility.

"There are ways to be visible and approachable without answering every single question." - Sigrun

In This Episode of The Sigrun Show:

• How your mindset plays a role when launching a signature program on a massive scale
• Assigning homework, tests, and final exams
• Creating certifications
• Strategies for assigning homework for your signature course without overwhelming yourself
• How to use Facebook groups to scale your signature course while remaining visible and approachable

Key Takeaways:

• Set boundaries
• Have co-coaches as an option
• Allow course participants to grade other students' homework
• Create course options with and without certificates

Resources Mentioned:

• Coursera

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Natalie Eckdahl has successfully built her personal brand and online platform from the ground up through her podcast, the Biz Chix Podcast. She is a business coach, keynote speaker, and professional facilitator and has been featured in Inc. Magazine, Fast Company, Entrepreneur Magazine, and The Huffington Post.

Natalie launched her podcast in January 2014 and has been featured as one of the Top Business Podcasts on iTunes. Today, her show has over 200 episodes for female entrepreneurs and women in tech.

She joins me today to share how she got started as a podcaster and her podcasting process. She also shares her insight and experience on how starting a podcast can help you grow your coaching business and attract new clients.

"A great place to start podcasting is by being a podcast guest." - Natalie Eckdahl

In This Episode of The Sigrun Show:

• How her podcast led her to launch masterminds and one-on-one strategy sessions
• How she booked guests for her show
• The benefits of podcasting
• The value of having a back catalogue of your show
• How to turn your listeners into clients
• The importance of doing solo episodes
• How hosting on air coaching calls helps you position yourself as an expert and connect with your clients and listeners
• Why it's important to be a guest on podcasts and how it can impact your business
• Why networking is important in the podcasting industry
• Is the podcast industry over-crowded?

Key Takeaways:

• Start with your why. Really think about what you want your show to do for you.
• Do something to stand out.
• Niche down. Really go specific.
• Create quality content.
• Remember - anytime you put a podcast out there, that could be the first - and only - episode a potential listener listens to.

Resources Mentioned:

• Lead Digits
• Shane and Jocelyn Sams - Flipped Lifestyle Podcast
• Audio Technica ATR-2100 microphone
• Libsyn
• Heil PR 30 microphone - great for women's voices
• Heil PR 40 microphone - great for men's voices
• Focusrite audio interface

Connect with Nicole Eckdahl:

• Biz Chix
• The New Podcasters Resource Guide

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!