The SIGRUN Show

Sif Traustadottir is an animal behaviorist and veterinarian in Iceland with over a decade of experience helping pet owners live in harmony with their pets. She is the owner of Sif the Vet where she helps people understand their pets' behaviors and develop preventative and training strategies to improve their pets' behaviors.

I first met Sif in my Momentum Mastermind group. She already had a small email list as well as a few courses, but she was struggling to maintain a sustainable income. In this client case study episode, she shares her entrepreneurial journey and how she developed a sales funnel that consistently results in a 70% profit for her business every month.

"Sometimes what people want from us is so obvious in hindsight, but we have a blind spot to it." - Sigrun

In This Episode of The Sigrun Show:

• The benefits of surveying your list
• Using tripwires to nurture and engage your audience
• Offering multiple entry points to your funnel
• Using Facebook Live videos to increase conversions
• Comparing conversion rates between video ads and blog post ads
• Why video ads often work better than text ads
• Evaluating Facebook ad conversion costs
• How she plans to improve the funnel
• Creating a product to upsell to your list
• The benefits of networking with your local market

Key Takeaways:

• Learn what your audience wants to learn from you by surveying your list.
• Develop a sales funnel that gives your audience what they want while nurturing them.
• Test various advertising campaigns and monitor them closely.

Connect with Sif Traustadottir:

• SiftheVet.com
• Sif the Vet on Facebook

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Free Access to My Most Exciting Live Training Yet

Are you ready to create your lifestyle business?

Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Sue B. Zimmerman is the recognized expert on Instagram marketing strategies for entrepreneurs. She is passionate about helping small business owners impact the world and grow their businesses through Instagram marketing techniques. She has been a featured speaker at Social Media Marketing World, Social Media Camp and Social Media Day San Diego. She has taught thousands of entrepreneurs around the world how to grow their following and sell their products and services through her virtual training programs, mentoring groups, and one-on-one coaching services.

In this episode, Sue shares how she was inspired to learn about Instagram and what motivated her to teach others how to use it to grow their businesses. She also gives tips on how to grow an authentic audience on the platform.

"You have to earn a follower." - Sue B. Zimmerman

In This Episode of The Sigrun Show:

• The importance of leading with relationships
• The difference between growing a following and growing an authentic following
• Crafting an Instagram post like you are talking to one specific person
• Strategies for tracking traffic
• Promoting freebies on Instagram
• How the Instagram Explore algorithms work
• Identifying and avoiding fake accounts and negative people
• Using Instagram Stories for growth opportunities
• Gathering insights and analytics from Instagram Stories
• Using hashtags and geotags in Instagram Stories
• How Sue nurtures her followers and email subscribers
• Selling products and services on Instagram
• Creating urgency around your products

Key Takeaways:

• You have to decide that you want to make Instagram one of your social platforms and go all in.
• Have a bio that says exactly who you are and what you do.
• Have content that is interesting to look at and makes sense.
• Pay attention to the people tapping through your whole story then, send them some love and connect with them.

Resources Mentioned:

• Bitly

Connect with Sue B. Zimmerman:

• SueBZimmerman.com
• Sue on Instagram
• The Instagram Expert (Sue's business Instagram account)
• Sue's first YouTube video
• Sue's Allbirds Shoes Video

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Peek, founder of The Impact Ripple, is a money and impact coach who is passionate about helping entrepreneurs play a bigger game in their businesses and transform their mindset around money through her online courses and coaching programs. Lisa has previously joined me in Episode 18 for On Air Coaching to figure out how to take her offline business to an online platform.

In this episode, Lisa joins me for the very first Client Case Study episode to share how she successfully launched and marketed her first five-figure online course. She also shares some of the mindset challenges she faced during her launch and how she overcame them.

"Every time you take a step, there's a new technology aspect associated with it." - Lisa Peek

In This Episode of The Sigrun Show:

• How she tracked the progress of her goals
• How passion and staying committed to her vision helped her achieve her goals
• Dealing with mindset challenges
• Lessons she learned throughout her launch
• Learning about Facebook ads and how retargeting ads work
• Her launch strategy and how she grew her list
• How long she kept the cart open and why she feels it was too long
• Offering a bonus for "fast action-takers"
• How interacting and engaging with her audience impacted the success of her launch
• How messenger bots can help make it easier to interact with your audience
• What she plans to do differently for her next launch

Resources Mentioned:

• WebinarJam
• ActiveCampaign

Key Takeaways:

• Take things step-by-step. You can't force anything.
• Stay focused.
• Interact and engage with your audience.

Connect with Lisa Peek:

• The Impact Ripple
• Lisa's Facebook page

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Are you ready to create your lifestyle business?

Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining for this free live training now!

Jill Stanton is the co-founder of Screw the Nine to Five, her and her husband Josh's slice of the internet where they teach unsatisfied webpreneurs how to eliminate the overwhelm, focus on the right tasks and build their businesses strategically.

Jill joins me to share the secrets she has learned to get high retention rates and creating raving fans for an online membership program. She explains the four pillars that keep your community members engaged, how she encourages member integration into her online community, and how she uses her free Facebook group community as a funnel tool to promote her paid membership program.

"With membership sites, you are at the mercy of the member experience." - Jill Stanton

In This Episode of The Sigrun Show:

• Why Jill never closes the cart on her paid membership program
• The "secret sauce" to get people to join
• Why she heavily promotes her free Facebook group and why she closed the first free group
• How she surveyed her group to deliver content in a format they want
• How she builds her email list
• The nurture sequence to move free group members into a paid community
• How to encourage member integration in a community
• Using member-created content
• What the "virtual campus" is and how it helps members build momentum on work-related tasks

Resources Mentioned:

• ManyChat
• Sococo

Connect with Jill Stanton:

• Screw the Nine to Five
• Screw Community

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Chronic pain and illness affects millions of people worldwide. In many cases, it leads to having to retire, being let go from a job and having a hard time finding a new job. This is what happened to me.

Before I started my online business, I was the Managing Director at a medical technology company and was experiencing excruciating pain. Despite visiting multiple doctors and specialists, no one could figure out what was wrong or how to treat my pain.

I could no longer work.

In this episode, I share my journey with Repetitive Strain Injury and how being diagnosed with a chronic illness has inspired me to become an online entrepreneur.

"It may not be the best solution for everyone with a chronic illness, but for me, it was the best medicine." - Sigrun

In This Episode of The Sigrun Show:

• How I was diagnosed with Repetitive Strain Injury
• My struggle with getting a proper diagnosis
• My employer's reaction to my chronic pain
• How I finally began finding relief for my RSI
• What finally inspired me to follow my dream and start my own business
• How I'm managing my RSI while running a business
• The hardest part about having my own business

Get Free Access to My Most Exciting Live Training Yet

Are you ready to become a create your lifestyle business?

Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram.

Denise Duffield-Thomas is a money mindset coach and mentor with a passion for helping female online entrepreneurs develop a healthy mindset around making money, getting paid what they are worth, and controlling their financial situations so they can lead fulfilling lives. She is an award-winning international speaker and has written two best-selling books: Lucky Bitch and Get Rich, Lucky Bitch.

Denise talks with me about her story, what her first few online courses were like and how she used these experiences to learn and improve her courses over time. She also discusses how following her passion led her to creating her first million-dollar course, the mindset challenges she had to overcome and gives tips to new entrepreneurs considering creating their first online course.

"It's your course, you decide. You have to feel good about what you are charging." - Denise Duffield-Thomas

In This Episode of The Sigrun Show:

• The importance of starting a blog or podcast before launching a course
• How passion plays a role in developing a highly profitable online course
• Reframing failures as learning opportunities to learn and grow
• Tips on growing your audience
• Developing systems and infrastructures before launching a course
• The benefits of limiting the number of participants in your first few courses
• How creating a course can help you create boundaries in your business
• When to start selling affiliate courses
• Overcoming money mindset blocks
• Creating a membership program vs. selling a time-limited course
• Why consistency is critical to your success
• How Denise's motto "All roads lead to bootcamp" has helped her overcome "shiny object syndrome"

Key Takeaways:

• Before you launch your first course, start with blogging or podcasting first.
• Develop systems that will support your course before you launch.
• Start small. The road to creating something that could be a million-dollar course is littered with bad ideas.
• Keep going. Be consistent.

Connect with Denise:

• LuckyBitch.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Denise's Free Money Mindset Workshop

Reclaim Your Money Power

Discover The 3 Mistakes That Keep Women Entrepreneurs Broke and Exhausted – And How You Can Eliminate Them!

Marketing is one of the most important parts of running your business. Without it, your potential clients won't find you or your services. While marketing is key to a business's success, many entrepreneurs spend too much time marketing their services and not enough time on activities that directly result in revenue to scale their business.

Birgit Pestalozzi is the owner of The Happy Heart Coach, a relationship coaching business focused on helping successful women in business find their "Mr. Right" in a time-efficient manner. Over the last several months, she has spent more time and energy on nurturing her growing audience than she has focusing on creating revenue-producing products.

She joins me to learn strategies that can help her spend less time on marketing, overcome the "shiny objects syndrome," and focus on the right things that will help her grow her business.

"You don't have to do everything." - Sigrun

In This Episode of The Sigrun Show:

• Identifying one medium that you enjoy and connects with your target audience
• The purpose and profitability of hosting retreats
• The benefits of batching tasks
• Outsourcing tasks to help avoid procrastination
• Developing strategies and processes that help you be more efficient
• Tips on finding the right people for your growing team

Resources Mentioned:

• Virtual Staff Finder
• Upwork

Key Takeaways:

• Pick one medium to focus on
• Outsource time-consuming tasks
• Repurpose your content

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Being in business is a journey. When you are first starting out, you are often focusing on ways to become known in your industry, to grow your mailing list, and to find your first clients.

When I began my entrepreneurial journey, I started from scratch. I didn't have a mailing list or any clients. I needed a lot of hand-holding, so I signed up for many different courses.

Over the years, as my business and my clients' businesses began to grow, I learned a lot and created a roadmap to building a profitable online business.

Today, I'm sharing that roadmap with you. I'll also discuss why it's important to follow each stage instead of jumping from one stage to another.

"Signature courses cannot be created on Day 1." - Sigrun

In This Episode of The Sigrun Show:

• What is "Stage 0" and why it's often the most frustrating stage for entrepreneurs
• Why beta testing is important when starting your business
• How to begin charging and setting price-points for your programs or services
• How to identify what your audience really wants
• The importance of creating your signature course before creating a Mastermind program
• Why it's important to add masterminds to your portfolio
• How to build authority in your niche

Resources Mentioned:

• Mark Schaefer's book: Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

• Episode 5 with Mark Schaefer: How to Become Known in 30 Months or Less

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Get free access to the 7 Stages training videos and take your online business to the next stage.

Being able to communicate what you do, the problems your products or services can solve, and the results your clients can expect by working with you is a challenge that many new business owners face. After all, if you are not able to explain what you do, you may lose a potential client or customer.

Irina Fotland is the owner of Fabfengsuinista, a lifestyle entrepreneur and "Big Visionary Optimist" with a passion for helping people develop an abundant lifestyle and flow in their business through Feng Shui techniques.

Irina joins me to learn communication strategies to convey the types of problems her services can solve and the results client can expect when they work with her. We discuss how creating case studies can help you gain clarity on what you do and how to identify specific keywords your potential clients may use to find your services online.

"Use the words that people understand." - Sigrun

In This Episode of The Sigrun Show:

• The benefits of defining your niche
• How too much detail explaining your methods can negatively impact your business
• Using keywords to identify and connect with your ideal clients
• Writing case studies as blog posts to explain how your services solve your clients' problems
• How to use blogging as a way to get clarity on what you do

Key Takeaways:

• Using fancy words doesn't help people understand what you do. It can actually do the opposite.
• Creating weekly case studies can help you get clear on what you do and how you serve your clients.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show.

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Amber McCue is the founder of NiceOps, an organization that helps busy business owners learn to manage their time and business efficiently and effectively. She is a business operations expert passionate about helping entrepreneurs streamline their success through process-oriented, procedure-based strategies.

Amber joins me in this episode to discuss how entrepreneurs can get more accomplished by outsourcing tasks in their business. She also shares the secrets to building a winning team. We discuss how to identify what tasks you should consider outsourcing as well as the steps to take when hiring your first team member.

"It takes a lot of energy to run a business." - Amber McCue

In This Episode of The Sigrun Show:

• The importance of defining your values before you begin hiring a team
• How to treat contractors as team members
• Maintaining relationships with your contractors - even between projects
• Whether or not to hold regular team meetings
• Handling responsiveness and creating project charters
• Creating an organizational chart
• What to include in a job description
• Creating a "What Must I Do" list to identify what you should not outsource
• Mindset shifts associated with hiring and building a team

Key Takeaways:

• Define your values as a business
• Conduct a simulation test task
• Maintain communication and relationships with your team
• Create metrics to know whether tasks are achieving results

Resources Mentioned:

• Slack
• Asana

Connect with Amber McCue:

• AmberMcCue.com
• ThePlanathon.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.