The SIGRUN Show

Nathalie Wiederkehr is the owner of Swiss Medical Travel, a company focused on helping travellers and tourists find affordable medical clinics and practitioners throughout Thailand, Antalya, Istanbul, and Cyprus. Her entrepreneurial dream began while working as a Swiss tour operator when she received numerous inquiries from her customers for her recommendations for good quality, affordable medical services such as laser eye surgery, dental surgery, hair transplantation surgery, in-vitro fertilization treatment, and plastic surgery.

Nathalie is currently in Stage 1 of her business. She joins me in this On Air Coaching segment to learn strategies and techniques to help her grow her email list, gain visibility in her niche, and become a recognized expert in her field.

"People are not interested in signing up for a newsletter. You need some kind of free offer against the email address." - Sigrun

In this On Air Coaching on The Sigrun Show:

• Why a lead magnet (freebie) is critical to growing your email list
• How to promote your freebie
• Using Facebook ads to grow your email list
• Finding the "sweet spot" between the right target audience and a Facebook ad that resonates with your audience
• The key to using look-alike audiences for your Facebook ads
• The importance of focusing on one target audience first
• Creating a "Welcome" email series and funnel
• The importance of creating case studies to build trust with your audience

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As an entrepreneur, you've probably heard the term "mastermind" before. Thousands of business owners swear by joining mastermind groups, attributing most of their business' success to the value of these groups.

But, what is a mastermind, really, and how can joining one help you start - or grow - your business and achieve your goals? In this episode, I explain what a mastermind is, why you should join one, and how it can positively impact the growth of your business. I'll also explain the benefits and process of launching your own mastermind group for your business.

"Joining a mastermind group is key in accelerating your business." - Sigrun

In This Episode of The Sigrun Show:

• What is a mastermind?
• How masterminds help you grow your business and work on your personal development goals
• Why masterminds are critical for home-based business owners
• How launching a mastermind can help you scale your business
• Types of masterminds
• The benefits of incorporating a Facebook group with your mastermind program
• Identifying the right format for your program
• How I developed my VIP Mastermind group

Key Takeaway:

• Mastermind groups can be of any size, but you need to find out what works best for you.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Marian Nielsen Joos has been a Traditional Chinese Medicine practitioner since 2003, helping clients get healthier, feel better, and reduce their pain through a holistic medicine approach. She is the facilitator of the Chinese Medicine Summit and is responsible for bringing holistic medicine techniques to communities throughout Denmark. She has participated in the 2005 International Traditional Chinese Medicine Congress in Germany and has held numerous workshops in her Swiss clinic, including The Heart Way workshop.

Marian joins me in this Client Case Study episode to discuss how becoming an entrepreneur can also be a transformational personal development journey. She shares her journey through entrepreneurship and the experiences that have transformed her life - and the structure of her business.

"Don't stop just by fear. Look it in the eyes and keep on going." - Marian Nielsen Joos

In This Client Case Study on The Sigrun Show:

• How Marian rediscovered her story and how it inspired her to restructure her offline business
• How her passion for identifying the root cause of her patients health concerns inspired her to transform her personal life
• The connection between personal development and business development
• Overcoming mindset challenges and fears to take the next step in life and business
• How she stepped out of her comfort zone to launch her online summit
• The importance of setting a strong foundation before taking a leap into a new, big project
• What she found most beneficial about being in a mastermind

Key Takeaways:

1. Listen to your inner voice.
2. Keep following your dream.
3. Take action when you have the foundational strategies in place.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

One of the goals of being an entrepreneur is to earn money. While setbacks and challenges are inevitable, it is important to know your money mindset because you may be impacting your business and sabotaging your own success because of limiting beliefs that have been ingrained in your mind.

In this episode, I share how your money mindset plays a vital role in the success of your business. I explain how I discovered the story behind my beliefs about money and why your beliefs are important and how they affect your business. I also discuss how you can change your mindset to prevent it from holding you back and from interfering with the growth of your business.

"We all have some kind of limiting beliefs. The key is to uncover them. " - Sigrun

In This Episode of The Sigrun Show:

• How my money mindset affected my revenue
• Realizing my limiting beliefs and money mindset
• Figuring out why I believed that rich people are bad and how it influenced the success of my business
• Comparing wealthy and unhelpful paternal grandparents versus poor and helpful maternal grandparents
• How I changed my money mindset and created new beliefs

Key Takeaways:

• Discover your limiting beliefs and create a new, empowering story.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset

It doesn't matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don't work on it. This is why I have put together a free guide for you with all the tools that I use.

Sign up now to start to work on your money mindset today!

Esther de Charon, a.k.a. The Wonderfully Weird Soul Whisperer, is a Certified Transformational Coach, an author, an artist, and an Art Historian with over 25 years of experience in the International Culture, Arts & Design, and Consultancy industries. She has worked with entrepreneurs and large brands such as KLM, Fortis Bank, and GreenWish and has been featured in several publications including The Huffington Post, Marie Claire, and Thrive Global.

Esther joins me on today's Client Case Study segment to share her entrepreneurial story and how she transformed her business to achieve the impossible. She explains how strategically planning her challenges and launches have allowed her to go from having no clients starting out, to helping over 1,000 "wonderfully weird" female entrepreneurs.

"It's all about seeing what's possible." - Esther de Charon

Today's Client Case Study on The Sigrun Show:

• How Esther felt about her business one year ago
• Why she decided to invest in a mastermind
• The transformational moment in her business
• The importance of planning your launch or challenge instead of "launching from the hip"
• How her previous work experience played a role in her business success
• The importance of knowing what you are capable of

Key Takeaway:

• Following a plan actually gave me a framework. Within a framework, you can do anything you like.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you realize it or not, your mindset plays a critical role in the success of your business. Your self-belief, confidence, and determination can be the key to going from 5 figures to 6 figures, but many entrepreneurs struggle with their money mindset.

In this episode, I go over how changing my mindset around money has impacted my business. I'll also explain how a simple mindset shift can help you reach your revenue potential - even during the "slow months."

"Mindset is the key to making money." - Sigrun

In This Episode of The Sigrun Show:

• How allowing the "lizard brain" to take control can significantly impact your revenue potential
• The benefits of competing with yourself to reach your revenue goals
• Overcoming money blocks and improving your money mindset
• My theory on why women often struggle with money mindset challenges more than men

Key Takeaways:

1. Reaching your revenue potential comes down to your money mindset.
2. Be persistent and look for creative solutions.
3. Don't believe in "slow months." Don't believe that you can't make more money.
4. Most importantly - believe in yourself.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset

It doesn't matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don't work on it. This is why I have put together a free guide for you with all the tools that I use.

Sign up now to start to work on your money mindset today!

Martina Fuchs is a Digital Marketing Consultant, Brand Strategist, and the founder of Experten+Marketing. She helps entrepreneurs, mid-sized business owners, and corporations grow their businesses through digital marketing strategies and developing techniques to become recognized as an expert in their field. She has been featured in numerous international magazines including Cosmopolitan, Harper's Bazaar, and Homes & Gardens and is a highly sought-after speaker, author, and blogger.

Martina shares her story and explains how success can sometimes look like a failure during your first launch. She shares how she launched her first online course during an online summit event and the lessons she learned from the experience.

"It's not about the number of people. The conversion rate is what you should be thinking about." - Sigrun

In This Episode of The Sigrun Show:

• Why Martina launched a smaller product before launching her signature course
• How she identified her clients' pain points to create her pilot project
• How she launched and sold her self-study course at an online summit
• Dealing with obstacles during a launch
• Why she felt her first launch was a failure
• Calculating your conversion rate
• The importance of keeping a realistic perspective about your launch
• Strategies for repurposing your pilot project

Key Takeaways:

1. Stay relaxed - especially when things go wrong
2. Do your best - despite what happens
3. Focus on conversion rates, not the number of seats you fill.

Connect with Martina Fuchs:

• Experten+Marketing

• Free checklist: Expert-Positioning (German Edition)

• Facebook

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

A good business idea either solves a pain or provides a pleasure, but how do you identify what pain or pleasure points your clients want? After all, you don't know what you don't know!

Finding out what your clients really want from you is often easier than you may think. Your clients often want to see you succeed and are eager to share their problems, their pain points, and possible new product or service ideas with you.

In this episode, I talk about why it's important to identify what your clients want and how to figure it out. I also share strategies on how you can identify your clients' pain points or pleasure points so you can give them what they want.

In This Episode of The Sigrun Show:

• Solving a problem that you have can help you solve your clients' problems
• How to identify your clients' pain points
• How to identify your clients' pleasure points
• How pain points and pleasure points can often overlap

Keith Cunningham's Formula for Success:

1. Find out what they want
2. Go and get it
3. Give it to them

Resources Mentioned:

• Rework by Jason Fried and David Heinemeier Hasson

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joanne Sweeney-Burke is the CEO of Digital Training Institute and the author of Social Media Under Investigation: Law Enforcement and The Social Web. She is also an international public speaker, podcast host, and digital marketing trainer with an extensive background in broadcast journalism, public relations, and marketing.

Joanne shares how she gained clarity on her business strategy through firing clients. She also shares some of the mindset struggles she has faced throughout her entrepreneurial journey, how she overcame roadblocks, and how she transformed her business to work less and earn more.

"You don't have to be everywhere all the time." - Joanne Sweeney-Burke

In This Episode of The Sigrun Show:

• How Joanne came to terms with being known as the expert in her field
• How she realized she was serving the wrong clients
• Charging confidently and competently while receiving a positive reaction from clients
• Overcoming self-worth and self-doubt challenges
• How she changed her content strategy to reflect her new business direction

Key Takeaway:

• Sometimes you need to take a step away, especially in your business, and have conversations with other people to get clarity.

Connect with Joanne Sweeney-Burke:

• Digital Training Institute
• JBS Talks Digital Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot!

Many female entrepreneurs around the world dream of retiring their husbands. Some even want to be able to work with their husbands, side by side, in their online business, but only a few women actually achieve this dream.

If you would have told me three years ago that I would one day retire my husband, I would probably have laughed. At that time, I was relying on my husband's income. I was starting to grow my business, and a few years later, my husband lost his corporate job.

In this episode, I share my story of how I retired my husband when he lost his job and some of the lessons we have learned from working together.

"The idea that I could replace both of our incomes was outrageous to me, but I worked very hard." - Sigrun

In This Episode of The Sigrun Show:

• The turning point in my online business
• How my husband getting laid off became a blessing in disguise
• How I was motivated to replace our previous corporate incomes
• Why having clear roles and responsibilities is critical when working with your partner in your business
• Having emotional support while growing your business

Key Takeaway:

• Follow Oprah Winfrey's advice: "Surround yourself with only people who are going to lift you higher."

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot!