The SIGRUN Show

Joanna Blein, CEO of Blein.Consulting, aims to make branding an easy and fun experience for her clients. She also aspires to help female entrepreneurs go through branding and visibility transformation in this crowded and noisy market. She wants to transform the brandless to branded, the unnoticeable to visible, from being "one of the many" to being "one of a kind."

Joanna joins me in this episode of on air coaching to learn how she can get past her fears and overcome the things that are stopping her from reaching her full potential. I discuss how you can phrase your offers in a way that won't push your potential clients away. And I share some strategies you can apply to shift your focus from worried to excited.

"The fear of failure never goes away. It gets less. You'll get used to it." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• Joanna's biggest fear and greatest struggle
• Why you need to talk to as many people as possible about what you do
• What your conversion rate implies about your business
• How to respond to client queries to get them to attend your webinar
• Why one-on-one mentoring is trickier than an online group class
• Why follow-up is very critical in sales

Key Takeaways:

1. Ask for feedback and use it constructively.
2. Start working on your challenge as soon as possible.
3. Present your clients with a problem they can relate to and understand.
4. Have outstanding topics, fast-action bonuses, and testimonials on your webinars.

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Gyda Gudjonsdottir is an online teacher who created a 5-week math course in Icelandic that serves as training for the standardized tests in math. Her courses are designed to help students as young as 11 excel in Math. She started her online course in 2013, and is now working on creating other courses and looking forward to launching her membership site.

Gyda joins me on this episode to talk about how she started her online business from scratch with only a borrowed computer, a tablet, and ingenious ideas for an online math course. She also shares how she balances full-time teaching while working on a side business and the rewards she gets for her hard work.

"Everything is possible." - Gyda Gudjonsdottir

In This Episode of The Sigrun Show:

• Gyda's inspiration for her online business
• Identifying the market based on the demand
• How she marketed her online courses without offering freebies
• Why summer is the busiest time of year for her business
• The number of available slots per summer course
• The average price of the course
• Benefits of an online course versus a typical classroom setup

Key Takeaways:

1. It's difficult to start an online business, but managing it gets easier every year.
2. Be committed and find your inspiration.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Doris Reimann founded her business and has been working as a tax consultant since 2009. She is also the founder of the SmartSteuern-System where she has developed a program that helps entrepreneurs have a profitable business by teaching them how to determine the right business strategy and how they can be better and more efficient leaders.

Doris joins me in this On Air Coaching episode to learn how she can transition her business from tax consulting to business consulting and mentoring. I also share some practical steps you can take to transition your business, how to let your clients and followers know about the upcoming changes, and how to gauge their response around those changes.

"The best way to do a transition is to start talking about what you want to be known for." - Sigrun

In this On Air Coaching Episode of The Sigrun Show:

• The challenge in wanting to be known for two things
• How to transition your business without losing any current business
• Possible response of your clients and followers as you make the transition
• Practical tips to transition your business

Resources Mentioned:

• #54: How to Pivot Your Personal Brand with Chris Ducker
• #56: How Your Mind Influences Your Business with James Wedmore

Key Takeaways:

1. Start talking about the transition you want to make in your business to build awareness.
2. Start marketing what you want to be known for - even if you don't have clients in that area yet.
3. Remember: Transitioning from one business to another takes time. Have patience.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Sarah Grear, owner of Creative Custom Writing, Inc, is a copy conversion expert, and has personally written copy for over 200 start-up businesses that are now earning 7 figures in a single launch. When Sarah is not writing copy, she teaches entrepreneurs in her DIY online writing classes, taken by over 1,000 people in over 30 countries. She is a speaker and published author and her focus is on helping online entrepreneurs turn browsers into buyers with persuasive writing. Sarah loves supporting entrepreneurs who want to amplify their voice and their sales. She has been featured as one of 50 Must-Follow Women Entrepreneurs in 2017 by The Huffington Post.

In this episode, Sarah discusses the intricate nature of copywriting, how entrepreneurs should go about getting the best copy written for their business, and how to go from six to seven figures.

"Be willing to experiment and try being a copywriter for yourself." - Sarah Grear

In This Episode of The Sigrun Show:

• Sarah's experience as a copywriter
• What entrepreneurs can do without a copywriter
• Recognising where businesses often bottleneck
• The differences between a five-figure launch and a six- or seven-figure launch
• Hiring the right copywriter for you
• Mistakes made before a launch
• Amount of assets in a six-figure launch
• What to do for your first launch

Resource Mentioned in This Episode:

• Rocket Fuel by Gino Wickman and Mark C. Winters

Connect with Sarah Grear:

• SarahGrear.com
• Reveal Your Greatness Guide Book

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Carol Cox founded Speaking Your Brand to help determined and highly driven women entrepreneurs put their message - their core idea - out in the world in their desire not only to succeed in business but also to inspire and affect change. Aside from teaching business and marketing at a university for more than 15 years, Carol also does speaking engagements and conducts training on leadership for women, branding, and public speaking.

Carol shares how she came up with a framework that can make a presentation attention-grabbing and compelling while providing useful information to the audience. She also shares the process to help others discover their core story so they can use it in highlighting their topic. She explains how you can turn your core message into a signature talk and provides some helpful and practical advice on how you make your presentation compelling.

"What's important is that you took your personal story and you universalized it so the audience can see themselves in you." - Carol Cox

In This Episode of The Sigrun Show:

• How Carol became the go-to person in public speaking
• Why it's hard to capture your core message during your first year of business
• Different ways of creating a signature talk
• Explaining the "call to adventure" concept and how it relates to your business
• An approach to use if you don't have a big moment
• The four components of a core message
• Describing the three acts of a signature talk
• Seeing you as the expert when your audience need help
• Closing your presentation with a "callback"

Key Takeaways:

1. Avoid getting stuck. Find someone to help you brainstorm and point out the essential things you can't see.
2. Showcase your expertise instead of selling from the stage.

Acts of a Signature Talk:

1. Set up the situation.
2. Showcase your ideas.
3. Offer a resolution.

Resources Mentioned:

• Joseph Campbell's book: The Hero's Journey

Connect with Carol Cox:

• Free PDF for the signature talk framework: Speaking Your Brand
• Carol Cox on Instagram
• Carol Cox on Twitter

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Colin Boyd is a Certified Professional Speaker, trainer, and NLP practitioner, helping business owners and entrepreneurs increase their impact, discover new levels of confidence, and communicate their ideas on any stage or platform. He has worked with countless businesses, corporations, and entrepreneurs, including Hewlett Packard, Anytime Fitness, Aurora Energy, and The Coaching Institute to help them improve their communication and productivity skills and provide them with EQ strategies to stand out among their competitors.

In this episode, Colin shares his journey into marketing, public speaking, and presenting on stage. He shares valuable tips on how to market and sell your programs, products, and services through speaking and storytelling while keeping your audience engaged.

"People buy the conviction. They buy the certainty." - Colin Boyd

In This Episode of The Sigrun Show:

• How Colin discovered his passion for teaching and presenting on stage
• Your presentation is about your audience - not you
• The fundamental process you need to know as a presenter
• What is "untrained intuition"
• Understanding the structure and flow of your presentation
• Developing your skill as a speaker
• How to develop a connection with your audience
• How identifying the underlying purpose of your speech helps you develop conviction
• Overcoming tension and anxiety before presenting
• Using special and time-limited offers to sell your product or service at an event
• Applying public speaking strategies to webinars, podcasting, and other platforms

Resources Mentioned in This Episode:

• Robert Cialdini's book: Influence: The Psychology of Persuasion

Connect with Colin Boyd:

• Colin Boyd's website
• Persuasive Presentation Webinar Training

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

James Wedmore is a video marketing strategy expert, author, coach, and podcaster who has helped thousands of entrepreneurs over the last 8 years learn how to leverage the power of video marketing and YouTube to grow their businesses through his online courses and programs. In 2016, he shifted his focus after discovering a massive gap in the online marketplace - the mindset of entrepreneurs - and launched his podcast and signature course.

James joins me to share his entrepreneurial journey, discuss how your mind influences your business, and the importance of overcoming limited beliefs and mindset blocks to achieve your goals and become a successful entrepreneur. We discuss how core beliefs play a role in your success in life and business and why it's so important to step out of your comfort zone to reach your goals.

"You change your thinking - you change your world." - James Wedmore

In This Episode of The Sigrun Show:

• How James transitioned from being a video marketing expert to a mindset mastering coach
• His philosophy on "stacking the deck" to improve your mindset
• Strategies to improve your mindset
• The importance of observing yourself, your thoughts, your feelings, and your intuition
• His definition of the term "hustle" and why people often find comfort in working hard and hustling
• His 95/5 principle and how it will impact your business and life
• What it truly takes to be successful

Resources Mentioned in This Episode:

• Jeff Sutherland's book: Scrum: The Art of Doing Twice the Work in Half the Time

Key Takeaways:

1. The secret to success isn't in the strategy - it's in your mindset.
2. Become your own student and, simultaneously, your own teacher.
3. Everything we need lies within us. Observe yourself and your feelings.
4. Believe in yourself. You are worthy.
5. Intention and mindset is everything. You choose your perspective and your intention.

Connect with James Wedmore:

• Mind Your Business Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lisa Woodruff, who grew up from a family of entrepreneurs, created a system of organization called The Sunday Basket in 2002. This concept is so compelling that Lisa now has 24 licensed Sunday Basket workshop providers in two countries and conducts income-generating organizing classes online. Aside from being a successful entrepreneur and a home organization expert, she has also written the books The Mindset of Organization and How ADHD Affects Home Organization and created the blog and podcast Organize365.

In this episode, Lisa shares how you can plan your day so you can focus on your business and still be able to organize your home and become an organized entrepreneur.. She goes over how you can have your home organized in a year by decluttering and organizing for only 15 minutes in a day. She also explains the value of the Friday Box, another organization system designed for busy and thriving entrepreneurs.

"Stop putting these expectations on yourself of what a perfect home looks like. There is no such thing." - Lisa Woodruff

In This Episode of The Sigrun Show:

• How to convert a blog to a business
• How to figure out the core idea for your business
• Options to avoid messes for busy entrepreneurs
• The significance of being firm with your working hours
• What to do if your house is a mess
• Where to start when decluttering your home
• The Sunday Basket system for home organization
• The Friday Box system for business organization

Key Takeaways:

1. Know when you are most productive and prioritize your business, not household chores, during those hours.
2. Save time on dishwashing by using paper plates, eating out, or having food delivered.
3. An organized closet allows you to conserve energy for decision-making in your business so you're not spending energy in choosing which clothes to wear.

Connect with Lisa Woodruff:

1. The Sunday Basket
2. The 100 Day Home Organization Program
3. Organize365

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Chris Ducker is a powerhouse serial entrepreneur, bestselling author, keynote speaker, and the founder of the Youpreneur personal branding business community. He has helped countless entrepreneurs develop and craft their personal brand and improve their success through his coaching and mastermind programs.

Chris joins me today to share his experience with pivoting his business from being known as "the virtual staff finder" to his current personal brand - the Youpreneur. He shares his insight and knowledge on why niching your services down when you're just starting your entrepreneurial journey is critically important to your long-term success and how small pivots along the journey can significantly impact your business.

"The further you can niche down your focus when you're just starting out, the faster you are going to hit the ground running." - Chris Ducker

In This Episode of The Sigrun Show:

• How burnout drove him to pivot his business
• What is the Youpreneur ecosystem
• How hosting masterminds helped him pivot his brand
• The benefits of niching your services down as a new entrepreneur
• How pivoting your business and personal brand can help you develop new skills

Key Takeaways:

1. When you pivot, the people that get you, love you, and want to be part of your circle will naturally progress with you.
2. The people that don't like the direction you are going will stop following you - and that's okay!

Connect with Chris Ducker:

• ChrisDucker.com
• Youpreneur Podcast
• Youpreneur Summit

• Chris's book: Virtual Freedom

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jasmine Star, owner of Jasmine Star Photography, left law school to follow her creative passion - photography. Through her journey, she built a 6-figure, worldwide brand by leveraging the power of social media marketing. She became recognized as one of the Top 10 Wedding Photographers in the world with countless images published in magazines. After diversifying her business, she began helping other creative entrepreneurs build the businesses of their dreams.

Jasmine shares her story and provides insight on how entrepreneurs can grow their businesses and attract raving fans through social media. She gives tips on how to grow your followers and increase engagement as well as how she converts followers into customers.

"Social media is a real conversation. It's just happening on the internet." - Jasmine Star

In This Episode of The Sigrun Show:

• How Jasmine learned from mistakes to strengthen her skills
• The value of cross-pollinating your content between different social media platforms
• How she engages with her audiences on multiple platforms without using automation
• How to research your audience to deliver content that resonates
• Using hashtags
• Converting social media followers into customers
• Why you shouldn't compare your social media success to others
• The "secret sauce" to growing your audience on social media

Key Takeaways:

1. Truly understand who your audience is and what they want.
2. Ask yourself: "How do I serve my audience?"
3. Ask yourself: "How do I build trust?"
4. Ask yourself: "How do I start those conversations?"

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.