The SIGRUN Show

Olaf Schwantes is a business and relationship coach from Hanover, Germany who, for the past 7 years, has worked with couples to bring a "fresh wind" into their relationships. His work is currently conducted mostly offline, and he has recently decided to take his business to the next level and launch his services online.

Olaf joins me for this on air coaching episode to learn how to convert his email list into paying customers and launch his first online group coaching program. We also discuss the benefits of hosting a small beta group program and how to qualify your group coaching prospects.

"Those who are willing to change, invest." - Sigrun

In This On Air Coaching on The Sigrun Show:

• How to leverage webinars to launch your group program
• Identifying a comfortable size for your first group program
• Determining how scalable your future online programs will be
• How to qualify your group coaching prospects
• How long your beta group program should be
• Pricing your beta program
• Number of webinars you should host to launch your beta program

Key Takeaways:

1. Entertain the thought that people actually want to open up in a group.
2. Remember: you decide the rules.
3. Qualify your group coaching prospects by using an application and asking them to invest.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As entrepreneurs, when we go to seminars or conferences, we like to take away as much as possible from the event and apply what we learn to our businesses. Once we get home after an event, we need to break down and revisit all the information to figure out how we can implement what we've learned to improve our businesses. Since returning from INBOUND 2017, I've been doing just that.

In this episode, I share some of the ideas, lessons, and inspiration I got from the INBOUND 2017 conference and suggest how you can incorporate these lessons into your own business.

"The times where I've not tried to fit in and am just myself, that's where I have the most growth" - Sigrun

In This Episode of The Sigrun Show:

• My first impressions of INBOUND 2017
• My personal feedback about the conference
• The experiences I had throughout the event
• Lessons I have learned from the keynote speakers and their talks
• Learning about feedback from Billie Jean King
• What lessons we can learn from Pixar's creative process and how they can improve our business

Resources Mentioned in This Episode:

• Braving the Wilderness

• Refinery29
• Piera Gelardi's Keynote Speech

Key Takeaways:

1. Surrounding ourselves only with people who share the same opinions as us makes us lonely.
2. Have a strong back, a soft front, and be wild at heart.
3. Be authentically you, even if it is hard.
4. Failure is feedback.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Attending conferences and events is a great way to network, meet new people, and learn strategies and insights from experts in your field. People often ask me what conferences I recommend for female entrepreneurs. So, I have taken some time, done some research and put together a list of sixteen conferences to help you kickstart your networking.

In this episode, I recommend some of the best business business conferences for female entrepreneurs and solo entrepreneurs. I explain my process for finding, booking and attending conferences, and dive deep into my list of conferences that I have attended, or want to attend.

"I truly believe that you have to find a conference where you get inspired for your business" - Sigrun

In This Episode of The Sigrun Show:

• My experience at Inbound in Boston
• Events I've attended or would like to attend
• Upcoming events that I am hosting
• Why I integrated conferences into my life and business
• My conference attendance habits

Key Takeaway:

• Conferences and seminars can provide you with a diverse network, and inspiration for your business

Resources Mentioned in This Episode:

• INBOUND 2017
• Nordic Business Forum
• Money, Mindset, and Marketing
• Summit LA17
• Youpreneur Summit
• Women's Entrepreneurship Day
• Date with Destiny
• Powerful Living Experience
• Sigrun LIVE: Mastermind and SOMBA Event!
• Alt Summit
• Traffic & Conversion Summit
• Mastermind Days
• Social Media Marketing World
• Funnel Hacking Live
• ICON
• AMPLIFY

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you have a startup company or have been running one for decades, having the right tools can help you focus your energy on growing and expanding your online business. I used to run a software business, and one of the things I learned is that you can't try to be everything to everybody; otherwise, you're not really good at anything. This is also true in choosing the right tools to help you save time and effort as you run your business. In this episode, I give an overview of the tools and applications you might need in running your online business and share how these tools have worked for me. I also recommend tools for startup businesses as well as compare and contrast the ones I've tried and tested for my business. "It's nice to have a project management tool to discipline yourself." - Sigrun In This Episode of the Sigrun Show: Creating beautiful graphics even if you're not a designer Having different tools for unfinished tasks and completed ones Using a communication tool for your team instead of Messenger Having a separate website builder for your membership sites Why WordPress hosting is better than other web hosting alternatives Time-saving tools for replying to common client inquiries Why I changed many of my tools this year Key Takeaways: Take advantage of free trials. If a tool doesn't work for you, you can always cancel it. Once a year, make it a habit to review all the tools you're using to make sure you're using them all, and you're not unnecessarily spending on tools you don't utilize. Resources Mentioned: Evernote Sketch Canva G Suite - Google Apps Dropbox Slack Asana Zoom Adobe Creative Cloud Audacity Xero MailChimp Ontraport Infusionsoft ConvertKit ActiveCampaign GetResponse MailerLite Wordpress Thrive Themes OptimizePress Leadpages Click Funnels AccessAlly Teachable Thinkific Bluehost WP Engine Groove SurveyMonkey Typeform Google Forms Calendly Hootsuite Buffer MeetEdgar 1Password LastPass Receipt Bank Zapier Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Webinars are one of the great freebies you can offer as part of your strategy in building and growing a business. In the last two and a half years, I have done 100 webinars that, together with Facebook ads, have been instrumental in the growth and success of my now six-figure business. Aside from being a fantastic freebie, webinars can also provide some income as you continue to help others and get your message out there at the same time.

In this episode, I share 7 different approaches you can use to monetize your webinars. I also share some examples of webinar membership programs, how to add more value to your webinars, and the most significant way to use webinars that will help your business thrive.

"Webinars are one of the best ways to teach a subject, show your personality, and sell your program all in one take." - Sigrun

In This Episode of the Sigrun Show:

• Why webinars are easy and effective freebies
• How webinar topics impact what you want to be known for
• How to choose a topic for your webinar
• What cold traffic is and how to advertise to them effectively
• Advantages of selling access to single webinar replays
• How to package your bundle
• How a free webinar is different from a paid workshop

Key Takeaways:

1. For paid webinars, aim for a larger audience through low pricing.
2. Integrate your webinars into your business model and marketing strategies.

Resources Mentioned:

• 12 Days of Webinars
• 7 Stages Profit Plan

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

In early 2014, I was very active in marketing the business that I just started. It was during this time when I came up with the idea to write a blog post about a topic that people kept asking me about - how to start a company in Switzerland. This led me to write an epic blog post that ranked first on Google for my keywords without spending a single dollar on advertising.

In this episode, I share the characteristics of an epic blog post, some tools you can use to help create and promote this kind of post, and suggestions on how you can repurpose your content. I also discuss the importance of using the right keywords, tags, and plugins when creating your post.

"If you are getting lots of questions about a topic, it's time for you to write that epic blog post." - Sigrun

In This Episode of the Sigrun Show:

• What is an epic blog post
• Key elements to include in your post
• How long your blog post should be
• How to make your content readable
• Coming up with the right keywords
• How to optimize your SEO
• What to do after creating your content
• Why I removed my post from Google

Key Takeaways:

1. Write content that people are waiting to read.
2. Your content should be helpful, long, and informative.
3. Make your post easy to read and visually appealing.
4. Create a title that people search for on Google.

Resources Mentioned:

• Google Keyword Planner
• Yoast SEO
• Meet Edgar

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

I have always been an optimistic person, even as a child. When things don't go the way I hope they will, I make the best out of the situation by looking at what I can learn from my mistakes or the circumstances. While our brains are wired in a way that we quickly remember the bad things over the good ones, I discovered that being intentional plays a significant role in optimism and the pursuit of happiness.

In this episode, I share how the books The 7 Habits of Highly Effective People by Stephen Covey and The 7 Habits of Happy Kids by Sean Covey have impacted the way I look at being responsible and being in charge. I also share some insights I've learned from these books about personal development and habits you need to develop to build a good life as an entrepreneur.

"You can train yourself to be happy. You can train yourself to be optimistic." - Sigrun

In This Episode of the Sigrun Show:

• Fostering the habit of taking responsibility for your life and business
• Why planning is important in achieving happiness and success
• Why you should focus on accomplishing three things a day
• What the win-win situation is all about
• The skill to practice while communicating
• Defining synergy
• Having balance in your life and business

Key Takeaways:

1. You are in charge. You are responsible for your life and business. It's up to you to make the most out of it.
2. Improve your outlook by surrounding yourself with the right people.
3. Those who have a plan are more likely to succeed than those who don't.

Resources Mentioned:

• The 7 Habits of Highly Effective People
• The 7 Habits of Happy Kids
• Eat That Frog!
• The Wheel of Life Self-Assessment Tool

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset

It doesn't matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don't work on it. This is why I have put together a free guide for you with all the tools that I use.

Sign up now to start to work on your money mindset today!

Creating an ultimate freebie is the key to having a successful online business. Your ultimate freebie is something that is packed with value that you give as a gift to your potential clients or customers. Freebie ideas may include downloadable cheat sheets, checklists, mini-courses, or even video series.

Freebies are designed to grow your list by helping your target audience solve a problem. They are, ultimately, the very beginning of your online sales funnel. In this episode, I'm sharing what an ultimate freebie is, how you can use your freebies to grow your business, as well as how you can create and promote the ultimate freebie for your business.

"Your freebie should be as valuable as your paid content." - Sigrun

In This Episode of The Sigrun Show:

• What is an ultimate freebie
• Why your freebie should be as valuable as your paid programs and services
• Common types of content you can use as an ultimate freebie
• Using Facebook challenges, Facebook Lives, and webinars as ultimate freebies
• How to promote your freebies
• Strategies for combining your freebies with your blog posts to achieve optimal results

Key Takeaways:

1. A freebie is a representative of, or a valuable sample of, your product or service.
2. Overdeliver on your free content so people are willing to pay for your paid content.
3. Your freebie should be easy to consume.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Stacy Tuschl is the founder and host of the She's Building Her Empire podcast and community, where she helps high-performance, purpose-driven women entrepreneurs overcome challenges and obstacles to create a self-sustaining business. She has been featured on EOFire, The Huffington Post, and Inc. Magazine and is passionate about helping women authentically create their legacy - their empire.

Stacy joins me to share how building a team to support you in business can impact your growth, increase your profits, and maximize your productivity. She also shares powerful tips and strategies to help you through the interviewing, hiring, and training processes and explains what tasks you should and shouldn't consider outsourcing.

"You have to inspect what you expect." - Stacy Tuschl

In This Episode of The Sigrun Show:

• Building your team and putting systems in place before adding to your business development
• Hiring early - even before you're making money - can significantly impact the growth of your business
• Hiring full-time virtual assistants
• Identifying your hiring criteria
• Using a probation period in your hiring process
• The biggest differences between hiring in-person vs virtually
• Strategies to communicate with your virtual team
• How to train a new hire

Resources Mentioned:

• Virtual Staff Finder
• OnlineJobs.ph
• Voxer app
• Trello
• Zoom

Key Takeaways:

1. You have to put systems in place. If you have systems in place, it's not as hard the second time around.
2. Understand that hiring someone will slow you down a bit while you're training them.

Connect with Stacy Tuschl:

• She'sBuildingHerEmpire.com
• She's Building Her Empire podcast
• She's Building Her Empire Facebook group

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Anne Raaymakers, founder of Fanfactor, is a social media marketing and business coach, organizer, networker, and blogger. She is an expert in helping business owners, entrepreneurs, and organizations improve their impact, grow their online presence and communities, and increase their sales through social media marketing, networking, and advertising.

Anne shares her story and how she overcame mindset challenges and obstacles along her journey. She explains why she strongly feels that failure is not an option in business and why she has decided to pivot her business to help female entrepreneurs overcome mindset challenges and other obstacles.

"You have to do what you are meant to do." - Anne Raaymakers

In This Episode of The Sigrun Show:

• How Anne started her social marketing coaching business
• Why giving up is not an option
• Why Anne is passionate about helping female entrepreneurs overcome any obstacle
• Misconceptions many new entrepreneurs have about starting and growing a business
• The importance of hard work and determination to grow your business

Key Takeaways:

1. Community is the most important asset for your business.
2. Don't let challenges and obstacles hold you back from achieving your dreams.
3. Remember: You don't have to do everything yourself.

Connect with Anne Raaymaker:

• Fanfactor
• Facebook
• Twitter
• LinkedIn
• YouTube

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.