The SIGRUN Show

Six years ago, I was diagnosed with an incurable disease. At first, the doctors didn't know what was wrong with me, but they knew I was unable to work. I wanted to work, and I needed to find something I was passionate about - something I could do that also fit my new lifestyle.

Four years ago, I found my passion - my dream business - helping people all over the world find their true passion, start the right business, and grow their businesses to become profitable. It took me 22 years to realize my true passion.

In this episode, I share my entrepreneurial journey, how I found my true passion, and why I believe it's never too late to find your passion.

"It's never too late to switch to a new path or find a new passion." - Sigrun

In This Episode of The Sigrun Show:

• My journey from the corporate world into entrepreneurship
• The need for degrees as an entrepreneur
• The importance of having a plan, but being willing to adapt and change it
• How travelling can impact your life

Key Takeaways:

1. It's okay to change your mind, change your path, follow a new passion and switch direction when you have a business.
2. Speak your mind.
3. Have a balance between learning and executing.
4. Put your health first.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!

Caitlin Bacher is the creator of The Fab Facebook Group System, an approach that can help you grow your business in and through your Facebook community. Caitlin started her journey as a social media consultant in 2015 where she specialized in Instagram. Creating a Facebook group was one of the strategies she used to promote her services to find out later on that this approach would turn her business around.

In this episode, Caitlin joins me to share the game-changers that can turn your Facebook community from quiet to engaged. She also shares the three-step framework she crafted to encourage your Facebook community to connect with you and with one another. She also explains how you can form that connection and increase your revenue by genuinely caring for and helping the people in your Facebook community.

"The Facebook group should be a place where you are stirring desire, illuminating points, and shedding light on knowledge gaps." - Caitlin Bacher

In This Episode of The Sigrun Show:

• Benefits of having a Facebook group
• When to close your Facebook group
• The value in sharing stories over sharing tips
• Three basic types of content
• How to stir desire to your program
• The different roles of people in your group
• Why you should tally the content of your Facebook group
• How to build KLT (Know-Like-Trust)
• Why it's important to want to help people

Key Takeaways:

1. The Facebook group is a place where you get people excited about a specific topic that you're an expert in.
2. Instead of tips and tricks, start sharing stories and things that are relatable.
3. Slow down to speed up.

Connect with Caitlin Bacher:

• CaitlinBacher.com
• Caitlin's Facebook Group

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

If you have a membership site or you're offering multiple online courses, you may think that you already have a good revenue stream for your business. No matter how great your signature courses are or how extensive your email list is, there are still numerous ways for you to grow your business by adding extra avenues to increase your revenue stream.

In this episode, I share the different revenue models to consider adding to your business. As I discuss each one in detail, I also share which models are considered main revenue streams over those that are add-ons to your already existing strategy. I also give real examples of lifestyle entrepreneurs who have tried and tested these approaches so you can learn from their experiences and make wise choices on how to move forward with your business.

"At some point, you start to do something that's outside your core business, and that's where you want to get." - Sigrun

In This Episode of The Sigrun Show:

• Affiliate revenue
• Cost of commission in affiliate marketing
• Sponsors for your podcast
• Advertising for your blog or website
• Profiting from eBooks and checklists
• Topics to consider for eBook writing
• The freemium strategy for apps
• Apps and magazine affiliations
• Paid speaking engagements
• Business partnership and software development
• Using physical products to build a community
• The most scalable and consistent revenue system you may have
• Building client relations through offline workshops and retreats
• Membership sites as a primary revenue stream
• The progress from one-on-one coaching to group coaching to online course creation

Key Takeaways:

1. If you have many followers and clients, advertising, eBooks, and checklists can work for you.
2. Workshops, eBooks, checklists, and one-on-one coaching are great offers at the beginning of the customer's journey with you.
3. Main revenue streams include online courses and membership sites.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lana Shlafer is the founder of Master Your Life Academy and the creator of the 21-Day Ease Course. She is a life mastery coach and public speaker who has been featured in numerous publications such as The Huffington Post, Midwifery Today, and TV One. She has helped thousands of people around the world learn strategies to go from just managing their life to totally mastering it through her digital courses, mastermind programs, and live events.

Lana joins me to discuss how to achieve self-mastery beyond success and shares her story of what set her on the path to achieve mastery over her personal life. She also explains how making small, daily changes is the key to mastering your life and business as well as the connection between self-worth, self-sabotage, and self-mastery.

"Self-mastery is the purpose of life." - Lana Shlafer

In This Episode of The Sigrun Show:

• How focusing on mindset as well as psychological and emotional healing has helped Lana master her personal life
• Lana's philosophy on achieving success
• Lana's definition of self-mastery
• How your environment shapes the way you perceive reality
• Why Lana believes quantum leap changes are often more destabilizing than small daily changes
• Understanding that "inner work" is the most important part of "outer work"

Key Takeaways:

1. Manifesting isn't about stuff. It's about actually creating and molding a life that's custom tailored to your greatest joy.
2. All emotions are there for a beautiful reason and are a gift.
3. Reveal, heal, and soar.

Connect with Lana Shlafer:

• LanaShlafer.com
• Lana on Facebook

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

I recently had the opportunity to see Oprah. She was hosting her SuperSoul Sessions event and the event was scheduled a week before the Social Media Marketing World Conference (SMMW). I was already planning to attend SMMW in California, so I instantly decided to attend Oprah's event.

At her event, I learned so much about life, business, and entrepreneurship - especially about communication and overcoming mindset challenges.

In this episode, I share some of the lessons I learned from Oprah and the many keynote speakers at her SuperSoul Session event and how learning these lessons can help us improve our businesses - and our lives.

"We are here to raise the consciousness of the universe." - Sigrun

In Today's Episode of The Sigrun Show:

• Being open and authentic about your struggles can be an inspiration to others
• The power of forgiveness
• Being true to your intentions
• Why believing that "you are the exception" is one of the most painful things you can tell yourself
• Saying true to yourself and being authentic
• Dealing with issues and emotions as they happen
• Believing that you are worthy
• Being a conscious parent - or aunt, uncle, or grandparent
• Understanding that you cannot be sure of anything going on around you
• Overcoming insecurities and self-worth challenges

Key Takeaways:

1. Ask yourself: How am I enough?
2. Ask yourself: What do I know for sure?
3. Ask yourself: How can I be a conscious parent?
4. Ask yourself: How can I be worthy?
5. Ask yourself: How can I be aware and present?
6. Ask yourself: How can I live my crazy sexy life?
7. Ask yourself: How can I be authentic?
8. Ask yourself: How is my soul my personal band-aid?
9. Ask yourself: How can I be true to my intentions?
10. Remember: Nothing is impossible.
11. Remember: Forgiveness is pure love.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Patty Palmer, founder of Deep Space Sparkle, is the creator of The Sparkle Club, an online community of over 3,000 teachers around the world. She is devoted to helping teachers educate their students on art. Patty, her husband Neil, and their team consistently create content, courses, and workshops for their growing audience.

Patty shares how she created her membership site and the pros and cons associated with running a membership program. She explains how her business has evolved from selling 200 digital products to launching her membership program, the challenges she faced early on, and the lessons she has learned throughout her journey.

"It's not a short-term win. It's a long-term game." - Patty Palmer

In This Episode of The Sigrun Show:

• How Patty transformed her business from selling art lesson plans online to creating her membership site
• How starting a membership site allowed her to scale her business
• Bundling products to offer exclusively to your members
• How she structured her sales funnel to grow her membership program
• Setting price points
• Types of membership programs
• How much time you should expect to commit to communicating and engaging with your members
• Creating content for your program
• Strategies for marketing your membership site
• Why Patty prefers the "closed launch model"

Resources Mentioned:

• TRIBE online course by Stu McClarin
• The Product Launch Formula by Jeff Walker

Connect with Patty Palmer:

• Deep Space Sparkle
• Instagram

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What are self-sabotaging behaviors? According to many psychology experts, sabotaging behaviors are those that create problems and interfere with your ability to achieve your long-standing goals. For many business owners, self-sabotaging behavior often manifests as procrastination and blaming others.

I discuss the various ways that many entrepreneurs sabotage their success. I share some of the excuses we use to place the blame of our lack of success on others and how to identify - and overcome - self-sabotaging behaviors.

"When you self-sabotage, you are confirming to yourself what you already believed was true." - Sigrun

In This Episode of The Sigrun Show:

• Common complaints and excuses that sabotage your success
• The effects of comparing your success to others
• The importance of identifying when you are unconsciously pulling back in your business
• Why it's critical to get help when you realize you're sabotaging your success
• How mastermind groups can help you identify and overcome self-sabotaging behaviors

Resources Mentioned:

• Get Rich Lucky Bitch by Denise Duffield-Thomas

• Big Leap by Gay Hendricks

Key Takeaways:

1. Be patient. Learn the skills and strategies you need to achieve success.
2. Stop comparing yourself to others.
3. Seek help. Ask questions. Join a mastermind.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Maybe you are employed, and you want to work fewer hours while earning more. Or you may be an entrepreneur who is thinking of making passive income or upgrading your services from one-on-one to group mentoring. If this is you, consider mapping out your content and designing an online course.

In this episode, I cover the fundamental questions you should ask yourself before you create your online course. I also explain how to identify the program you should create, what a beta round is and how to do it, and how you can benefit from doing a beta before creating and launching your online course.

"The best way to know if somebody wants a course that you're thinking about is to talk with your ideal client." - Sigrun

In This Episode of The Sigrun Show:

• What to do before creating an online course
• How to know if your course will sell
• Why a survey is not the best tool for data gathering
• Why one-on-one discussion with your ideal client is effective
• Practical examples of beta testing

Key Takeaways:

1. Having group calls is one way of creating your course.
2. Create a focus group and guide them through your framework.
3. Get instant feedback and record your sessions.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

TEDx is known for the vast array of topics and ideas they share with the world. Due to the impact that they make in small communities and globally, people have high expectations for TEDx speakers. If you want to make a difference by sharing your excellent ideas as a TEDx speaker, then you'll want to know how to increase your chances of being selected to speak and how to proceed once you've been given the opportunity.

In this episode, I go over the steps to take when applying to be a TEDx speaker. I explain how you can land a TEDx talk and how you can rock it with your content and other factors, such as nonverbal language, delivery and stage presence, to make your presentation impactful.

"Any signature talk is about you knowing your talk." - Sigrun

In This Episode of The Sigrun Show:

• Difference between open application versus closed application
• How to assess if your idea is worth spreading
• When and how to start preparing your presentation
• An effective memorization technique
• Why you should work with a coach
• Significance of using breaks and pauses
• What to do once your talk is over
• How to promote your TEDx talk
• How to think of a good title for your presentation

Key Takeaways:

1. Let the TEDx staff know why they should care.
2. First-time speakers are welcome.
3. Check your script for quotables.
4. Start your talk in the middle of the action.
5. Consider hiring a coach.
6. Consider SEO when picking a good name for your talk.

Resources Mentioned:

• TEDx
• Talk Like TED by Carmine Gallo
• Dale Carnegie's Leadership Training

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

There are many ways to write emails as you reach out and try to connect with your audience. I have determined that the best strategy —among the different email writing styles and techniques— is storytelling. Storytelling has been a powerful way for me to make an impact and connect with people.

In this episode, I share how you can find ideas for stories to include in your emails that will inspire and convert to leads and sales. I also go over how to connect your story to what you're selling, how you can effectively tell a story in two minutes, and the benefits of imagining you're talking to a friend when telling your story.

"Storytelling builds amazing connections and relationships, and makes sales so much easier." - Sigrun

In This Episode of The Sigrun Show:

• Benefits of storytelling
• Which stories are worth sharing
• What's happening to your audience while you're sharing your story
• Why and where you should practice telling a story
• How to get started with storytelling
• Options for email subject lines
• Nurturing emails versus sales emails

Key Takeaways:

1. See everything that happens as a potential story.
2. Stories need to be memorable.
3. Use visual language.
4. Remember the point of telling the story.
5. Start strong and finish strong.
6. Have your audience feel that they are with you in the journey.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.