The SIGRUN Show

As an entrepreneurs, it is critical to plan your profits to help you achieve your goals. And yet, many entrepreneurs put this critical task aside and jump to their next big idea with little more than a leap of faith. Proper planning is the foundation of achieving your goals. It is what sets us on the path to success.

In this episode, I share the process I use to plan for my business each year. This is the same process I've used since my first year in business as well as the process that many of my clients have used to achieve multiple six and seven-figure results.

"It's common sense that when you make a plan, it's much more likely that you achieve your goals." - Sigrun

In this episode of The Sigrun Show:

• Taking time to reflect on what worked and what didn't work
• The "Wheel of Life" exercise
• Finding clarity in your business
• The importance of having a framework that is unique to your business
• Finding your "why" every year
• Getting clear on your customer journey
• Deciding which metrics to measure
• Creating long-term goals
• Creating a marketing strategy
• Creating realistic revenue goals

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Are you ready to take your business to the next level in 2018? Grab my free success guide to learn how you can properly plan your profits and achieve your revenue goals in 2018! Click here to grab yours today!

Kimra Luna is the founder of Freedom Hackers where she helps entrepreneurs attract their audience and monetize their brands as they share their message to make a difference in the world. Kimra specializes in personal branding and creating online business strategies, and launched her signature program Be True, Brand You in 2014. In addition to her businesses, she is a hands-on, homeschooling mother and looks forward to her new venture Sacred Mama.

Kimra shares how her Facebook group impacted the success of her business. She talks about where her passion for helping others comes from and emphasizes the significance and timeliness of her new business Sacred Mama, including the critical role parents play concerning controversial issues such as single-parenthood, bullying, trauma, and abuse.

"I want to be able to create a safe place where people can share their pain. " - Kimra Luna

In This Episode of The Sigrun Show:

• How Kimra came up with her signature program
• Why she's a big risk taker
• The significance of mastering skills
• The easiest way to make yourself stand out
• How personal development impacted her message and journey to healing
• The real source of happiness for her
• What her new business, Sacred Mama, is about
• How she balances family life and entrepreneurship
• Peaceful parenting and why it's important
• How to raise kids who have a good relationship with their parents
• Her most significant and only goal for her children
• How she plans to avoid bullying on social media
• Bullying, parenting, and child rebellion

Key Takeaways:

1. To start impacting the world, just do things, even if you have to do them imperfectly.
2. Be the master of your craft.
3. Trauma only gets resolved when there's actual resolution.

Connect with Kimra Luna:

• FreedomHackers.com
• Sacred Mama Blog
• Sacred Mama on Facebook

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Marian Nielsen Joos is a Chinese Medicine and Shamanic Practitioner with nearly 15 years of experience in the Chinese medicine industry. In 2005, Marian participated in the International Traditional Chinese Medicine Congress and by 2007, she began teaching Chinese medicine at her local congress - the Rothenburg TCM Congress in Denmark.

Marian is currently preparing for her second Chinese Medicine Summit for Practitioners, building her first 6-week online course, and running her first webinar, Heart to Heart Conversations, with four other experts. She joins me in this On Air Coaching session to talk about how to claim her expertise as a Shamanic practitioner and how to announce her new skills to her audience.

The more conviction you put into your words when you say them, the more other people are attracted to you, what you do, and your teachings." - Sigrun

In This On Air Coaching Episode on The Sigrun Show:

• How Marian transitioned from being a Chinese medicine practitioner to practicing Shamanism
• Confronting your deepest fears to claim your authenticity
• Overcoming mindset challenges to claim your expertise
• What's preventing her from creating her online course for shamanism
• Announcing new skills, services, products, and expertise to your audience
• The importance of saying what you do - or what you want to do - out loud

Key Takeaways:

1. Confront your deepest fears.
2. Claim your authenticity - who you are and what you want to do.
3. Share what you do, or want to do, with others. Do it on video. Say it out loud. Internalize it.
4. You have permission to claim your expertise.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!

Team Red first began at the Social Media Marketing World conference earlier this year, where several of my clients who also attended the conference decided to wear red in honor of me. Recently, Team Red made an appearance and attended the first Youpreneur Summit in the beautiful city of London. The event was hosted by Chris Ducker, founder of Youpreneur, and featured several amazing keynote speakers including Pat Flynn, John Lee Dumas, and The Podcast Host's Colin Gray. In this episode I share my insights and takeaways from the Youpreneur Summit. I also talk about some of the benefits and drawbacks of masterminding with strangers as well as the benefits of attending small, intimate conferences. "I would definitely recommend this to anyone living in Europe." - Sigrun In this episode of The Sigrun Show: The small, intimate setting and atmosphere at the Youpreneur Summit How the sessions and networking events were structured The unique combination of presentations and mastermind sessions Various keynote speakers that presented at the Youpreneur Summit The benefits and drawbacks of masterminding with strangers How to approach mastermind events with strangers The benefits of attending small, intimate conferences Resources Mentioned: Youpreneur Membership Program Chris Ducker of Youpreneur Mark Asquith of Excellence Expected John Lee Dumas of EOFire Joanna Penn of The Creative Penn Amy Schmittauer of Savvy Sexy Social Colin Gray of The Podcast Host Matthew Kimberley Duct Tape Marketing by John Jantsch Janet Murray of Soulful PR She Means Business by Carry Green Mike Morrison of The Membership Guys Russell James of The Raw Chef Pat Flynn of Smart Passive Income Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Let's Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis. Don't put your success on the back burner! Apply today!

Sarah Boyd has a Master's Degree in Educational Psychology, as well as a diploma in Neuroscience of Leadership. She was diagnosed with an aggressive form of thyroid cancer, effectively turning her whole world upside down. Today, she considers her cancer diagnosis a gift that has allowed her to be free of her fears and live a fuller, more purposeful life. She currently plays a vital international role as an authority on Leadership & Emotional Resilience and is the creator of E-School, a 6-week online transformational course for leaders and influencers and based on neuroscience research.

Sarah talks about how she coped with life-changing circumstances and how she faced these challenges head-on. She shares what she did to make her big dreams a reality despite the physical, emotional, and psychological pain she was experiencing. Sarah also explains how you, as an entrepreneur, can cope with stress using practical skills you can learn and apply during trying times.

"Resilience is the ability to adapt and transform your stress into positive power and purpose to move forward." - Sarah Boyd

In This Episode of The Sigrun Show:

• Sarah's battle with cancer and realizing her life's purpose
• How she made the shift as she coped with her health challenges
• Overcoming analysis paralysis
• How she overcame life hurdles
• How entrepreneurs can deal with business-related stress
• The significance of being part of a community
• Sources of stress for businesspeople and how to release it
• Understanding the stress system in your body

Key Takeaways:

1. Being an entrepreneur is not a typical job - it's a calling.
2. Create a plan to help you switch off and calm the stress.

Connect with Sarah Boyd:

• SarahBoyd.co

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

You may be an entrepreneur who's starting a business or thinking of renaming your existing business. Remember that choosing a name for your business is as important as the products you sell or the services you offer. It's an important part of your company's branding and reflects what your business is all about.

In this episode, I help you figure out how to pick a name for your business and discuss the advantages and disadvantages of using your own name for branding or a name that indicates what you do or offer. I also talk about how branding helps you rank on Google and share some business-naming stories and the factors these business owners considered in finalizing their business name.

"Pick a business name that resonates with you and your market." - Sigrun

In This Episode of The Sigrun Show:

• Questions to ask when picking a name
• Branding under your name versus a name that reflects what you do
• When not to use your name
• Why it is cheaper to run Facebook ads under your name
• Selling a program in your business

Key Takeaways:

1. If you're a coach, consultant, or trainer, pick your name (first and last) as a business name.
2. If you intend to sell your business, don't use your name for branding.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Companies big and small use Facebook in advertising and promoting their businesses. The connections people and businesses make on Facebook, have made it one of the most popular platforms for targeting new clients and retaining current ones. As an entrepreneur, you may be thinking about whether having a Facebook page is enough to reach your market or whether you need to create a Facebook group for your business.

In this episode, I discuss the differences between Facebook groups and pages and how to use them, including the benefits and limitations of using both for your business. I also talk about the importance of using a benchmarking tool to assess your Facebook performance and share some practical changes you can make to improve your performance and increase your organic reach.

"Facebook is the cheapest way to build your online business." - Sigrun

In This Episode of The Sigrun Show:

• How a Facebook page is like an online storefront
• How Facebook groups are like the inside of the store
• The Know-Like-Trust strategy
• What to spend your Facebook ads on
• Why people close their Facebook groups
• Questions to ask before committing to creating and maintaining a Facebook group
• Effects of linking your Facebook page to your group
• Posting as a page versus posting using your personal account
• Benefits and limitations of Facebook ads

Key Takeaways:

1. Follow someone else's example on Facebook, someone who is doing better than you in terms of reach.
2. Turn your Facebook videos into ads.
3. You need a page. You can build a group, depending on your strategy.

Resources Mentioned:

• Fanpage Karma

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Peg Fitzpatrick is a social media expert who follows fascinating people on social media regardless of the number of their followers. Peg specializes in visual marketing and creating content on Instagram and Pinterest. She is also the author of the best-selling book The Art of Social Media.

Peg joins me to share the advantages and drawbacks of using three of the most popular social media platforms - Facebook, Instagram, and Pinterest. She compares them and shares what small businesses can do to take advantage of these social media channels as they build and promote their business.

"People are building a community, and they want to talk to people they're interested in." - Peg Fitzpatrick

In This Episode of The Sigrun Show:

• Reasons for quickly unfollowing someone
• The beginning of Peg's journey as a social media expert
• The challenges Peg faced in learning and using the different social media platforms
• Why Peg always posts how-to blogs for beginners
• Why Instagram is the natural segue after establishing your Facebook account
• Why you, as a local business owner, have a significant growth opportunity on Instagram
• The go-to platform to reach more and new people
• How you can keep your branding on Instagram
• The number one traffic generator among all social media platforms
• Creating templates for varying posts on Pinterest
• Advertising programs of Pinterest
• Why Peg turns social media notifications off

Key Takeaways:

1. Continue educating yourself because there is always something new on social media.
2. Most Instagrammers like it when you share their content as long as you tag them and give them credit.
3. Post on Pinterest consistently by scheduling your pins.

Resources Mentioned:

• Regram
• Planoly
• Tailwind
• Canva
• Photoshop

Connect with Peg Fitzpatrick:

• PegFitzpatrick.com
• Peg on Instagram
• Peg on Pinterest
• Peg on Twitter
• Peg on Facebook

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Insa Künkel is the founder of Text and Training. She has been a freelancer, working as an editor and business trainer, for more than ten years. She has acquired a law degree and is currently a workshop facilitator and a professional content creator, writing corporate blogs, newsletters, and other types of online content.

Insa joins me in this On Air Coaching episode to learn how to discover who her ideal client is. I also explain the types of questions you should ask your potential client so you can understand them more, recognize their needs, and determine how to create your sales pitch to attract the right clients.

"Your potential client can be someone similar to you or someone you're already networking with." - Sigrun

In This On Air Coaching Episode on The Sigrun Show:

• The new career direction Insa wants to pursue
• The initial steps she took to determine her ideal client
• Where to look for the right client
• The next step after you've identified your ideal client
• Crafting your "Work with Me" page
• Writing your "About Me" page
• Strategic approach in distinguishing your clients' needs

Key Takeaways:

1. Do not publish about who your ideal client is. Write a blog post with their perspective in mind.
2. Talk to at least three people to confirm the description of your ideal client.
3. Skip price discussions in your interview with them.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!

Have you ever wondered what it's like to go on a cruise? I used to think that only old people go on a cruise - older adults who like to stay in one place while the ship takes them on a trip around the different parts of the world. Not knowing what to expect when I went on an Abraham-Hicks Cruise in Alaska, I am thankful that I accepted the invitation and am now a big fan of cruising.

I share my experience from when I went on an Abraham Hicks Cruise a few years back. I talk about why I'm so fascinated with the business model of cruise ships and how they continue to create revenue while on the sea. I also explain how the Abraham-Hicks seminar works and share what I learned from the seminar's fantastic life coach, Esther Hicks.

"We have this tendency of wanting to go back in time to fix things. What is the point of that?" - Sigrun

In This Episode of The Sigrun Show:

• My preconceived notion about who goes on a cruise
• My experience on the Abraham-Hicks Cruise to Alaska
• My thoughts on why a female life coach would use a male name
• What makes Esther Hicks an excellent life coach
• The importance of leaving the past in the past

Key Takeaways:

• If you are stuck in the past, it's time to leave the "snake" and move on.

Resources Mentioned:

• Abraham-Hicks Cruise

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.