The SIGRUN Show

Judy Rafat is a passionate jazz singer and a dedicated vocal coach. She teaches in universities and offers online courses. These areas of expertise have been her bread and butter for 20 years. Excited about the release of her album next year, Judy shares a glimpse of what to expect in her upcoming collection through a finished song Let It Snow, which is available on her website.

Judy joins me in this On Air Coaching episode to learn how she can overcome shiny-object syndrome and begin focusing on one thing so that she can strategically promote her business. Additionally, I explain the significance of building a community to grow your business and why now is the right time to go all in and do online marketing. I also share simple and practical advice on how you can effectively market on Facebook.

"If you want to get more done, focus on less." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• Judy's struggle to find a balance between being a singer and a vocal coach
• The technical challenges she encounters
• Going all in on marketing her career through social media
• What she wants to achieve when she looks back on her career
• Definition of a "raving fan" and how their loyalty impacts you
• The challenge of creating a fan-based community
• Learning versus taking action

Key Takeaways:

1. You have to concentrate and focus on one thing.
2. The time to go all in is now.
3. Be very picky and strategic about the things you're going to do.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

12 Days of Webinars!

I'm sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there.

You'll get your first webinar on December 25th. Click here to sign up.

Deciding to raise your prices as an online entrepreneur can be a challenge. Many entrepreneurs know they can earn more and are worth more than what they're currently charging, but struggle to raise their prices with confidence. In this episode, I share how I raised my prices with confidence during my first year of business. I also share tips and strategies you can use to determine how to raise your prices, why understanding your worth is critical, and the importance of listening to your clients when raising your rates. "Confidence is key in raising your prices and knowing your worth." - Sigrun In This Episode of The Sigrun Show: The importance of listening to your clients when determining when to raise your rates - and by how much Testing your price points to see what works and what doesn't The misconception of "if your rates are too low, nobody will buy from you." Slowly raising your rates to reduce risk and test your prices The benefits of offering extended group coaching packages The importance of knowing your worth and the value you deliver Basing your prices on the value you deliver to your clients Key Takeaways: You can only charge what you are willing to pay yourself. Raise your prices when enough people have booked with you at your first rate. Start offering longer coaching packages when your shorter ones fill up. Know and recognize your own value. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! 12 Days of Webinars! I'm sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

Viveka von Rosen is a LinkedIn expert with a network of 42 million people on LinkedIn. She quit her day job in 2007 and started her company Linked Into Business. She has personally worked with executives of Fortune 500 Companies and continues to teach and train people about LinkedIn. Viveka is also a speaker and the author of the books LinkedIn Marketing: An Hour a Day and LinkedIn Security: Who's Watching You.

Viveka clarifies some misconceptions about the LinkedIn platform and shares tips on how to leverage the platform to improve your content marketing. She also explains the purpose and focus of LinkedIn, how you can build a community there, and she goes over a step-by-step guide in transforming your LinkedIn profile from a resume into a good resource, making it beneficial for your business growth.

"If building a community is important to your business, LinkedIn publisher is a good place to do that." - Viveka von Rosen

In This Episode of The Sigrun Show:

• How Viveka ran into LinkedIn
• Establishing how people see you through LinkedIn
• The significance of knowing who your audience is
• Practical tips for the use of media on your profile
• How to build trust through your branding
• LinkedIn tools that help repurpose content
• The probability of your LinkedIn content appearing on Google
• Building a community on LinkedIn
• How you can be proactive in finding good prospects and connecting with them
• Strategies for approaching new prospects
• How you can get people excited about your LinkedIn videos
• Why it's beneficial to set up a company page
• What to look forward to on LinkedIn in 2018

Key Takeaways:

1. LinkedIn is not a recruitment tool.
2. Use LinkedIn to establish solid branding and build the know-like-trust factor.
3. You can repurpose your blog and put the exact content on LinkedIn publisher.
4. Always personalize your invitation to connect.
5. Lead with "give" as opposed to "take."

Connect with Viveka von Rosen:

• LinkedIntoBusiness.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Tina Gärtner is the creator of a membership program called Hundeunternehmer Gut Beraten where she caters to dog entrepreneurs such as dog walkers, dog dieticians, dog physiotherapists, and other dog-related professionals. She also provides consulting services through the membership site.

Tina joins me for On Air Coaching to learn how she can market her open membership site. I share the different strategies that other entrepreneurs use to market their membership sites effectively, the advantages of those methods, and a step-by-step guide on how you can efficiently carry out the sales funnel approach.

"The less I have to think, the more likely I am to make a decision." - Sigrun

In this On Air Coaching Episode of The Sigrun Show:

• Why membership site owners use the Launch Method
• How to create a sense of urgency using limited-time offers
• Business advantages of having an exceptional freebie
• How to determine which freebie to offer
• How Google analytics and client surveys verify the most in-demand content
• Connecting the freebie and the limited-time paid offer
• Factors that make it easy for clients to decide to sign up
• Applying affiliate marketing to loyal members only

Key Takeaways:

1. When you compare two offers, it has to be an absolute no-brainer to go for the membership.
2. You can do the Launch Method and the Funnel Method together.
3. Offer affiliate marketing individually.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever wondered how some people seem to get so much done throughout their day while others feel like there aren't enough hours in the day to get everything they want done accomplished? It's all about time management and setting boundaries.

In this episode, I explain how you can find time for anything you want to do. I break down what our days typically look like, consider all of the tasks that everyone must accomplish each day, and identify how we can all make time to accomplish everything we want to accomplish - once we make those things a priority.

"We all have time. You have to create blocks of time to be effective." - Sigrun

In This Episode of The Sigrun Show:

• Calculating how many hours of sleep you need
• The importance of allowing yourself time to unwind each night
• Calculating the number of hours you spend preparing and eating a healthy meal each day
• Allowing time to take care of yourself and your health through activity
• Taking time for personal and professional growth
• Identifying when you need to hire help
• Time management strategies to work around your children's schedule
• The Pomodoro technique and how to use it effectively
• Setting priorities

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Janet Murray, founder of Soulful PR, is a public relations expert with a background in journalism and 17 years of experience in writing for popular online and offline publications. She specializes in helping entrepreneurs of small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an author who has been invited on radio, TV, magazines, and newspapers.

Janet shares the turning point that made her want to help entrepreneurs with PR and the reason why she pursued being an entrepreneur while working in journalism. She also tells us the four things you need to do to advertise your company and generate leads as well as the simple and advanced methods of getting free PR for online business.

"It's about being creative and think, 'How can I make that story relevant to my business where possible?'" - Janet Murray

In This Episode of The Sigrun Show:

• How Janet started her business with a blog
• Advantages of writing press releases
• Using Twitter to reach out to journalists
• Why sign up for media inquiry services
• What newsjacking is and how it works
• The kind of content journalists are interested in
• How credibility plays in marketing your business

Key Takeaways:

1. Focus on content marketing, email, social media, and press releases.
2. Journalists are hungry for content.

Resources Mentioned:

• HuffPost
• Entrepreneur

Connect with Janet Murray:

• Soulful PR with Janet Murray
• Soulful PR with Janet Murray Membership

• Janet's book: Your Press Release is Breaking My Heart

• Janet on Instagram

• Janet on Twitter

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Romana Handler is a graphic designer based in Austria. She is the owner of the company She's on Fire Personal Branding and Life Design where she helps female entrepreneurs have an impactful online presence by providing them with spectacular logo designs and consistent remarkable online branding.

Romana joins me in this On Air Coaching session to learn how to overcome perfectionism, especially the strong desire she has to perfect her work. I share different perspectives on perfectionism relating to ego and procrastination, the proven effective ratio between effort and output, and some practical steps to avoid wasting time trying to make your work perfect.

"The key is to make the clients happy and think less about the output being perfect to you." - Sigrun

In This On Air Coaching Episode on The Sigrun Show:

• How perfectionism prevents Romana from being efficient
• The relationship between procrastination and perfectionism
• Setting specific hours for tasks
• The relationship between your ego and perfectionism
• Asking clients for feedback on revisions
• The root of Romana's perfectionism issue

Key Takeaways:

1. Twenty percent of your effort is responsible for 80% of the outcome.
2. If you're shipping a perfect product, you're sending it too late.
3. Often, people don't know what they want until they see the output.
4. We are imperfect beings, so stop trying to be perfect.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!

Originally from Nigeria, Nnenna Kalu Makanjuola is the founder and editor-in-chief of the globally-distributed Radiant Health Magazine, a publication that started as the first health magazine for women in Nigeria. It currently prints twice a year with a digital counterpart. Because of her vision to promote health and wellness of African women through this magazine, the Lionesses of Africa (an association of African women entrepreneurs) named Nnenna as one of the 41 Nigerian Women Entrepreneurs putting the country on the global business map.

Nnenna shares how she persevered to see her big dream become a reality. She also talks about the tactics she used to promote her business, why creating her business is both a financial and emotional investment, and the life-changing effect that she desires for those who would open or subscribe to her magazine.

" You have to be ready and willing to evolve." - Nnenna Kalu Makanjuola

In This Episode of The Sigrun Show:

• Nnenna's vision for her business
• The trigger for her business idea
• Radiant's progression from online magazine to global print distribution
• How she got people excited about this idea
• Why she shifted her branding from a niche to a global market
• Why she looks forward to a world-class research facility focused on African people
• Challenges with African health

Key Takeaways:

1. You have to be ready and willing to evolve.
2. You never know until you do it.
3. When you let go of all expectations, that's when the magic begins.

Connect with Nnenna Kalu Makanjuola:

• Radiant Health Magazine
• Radiant Health Magazine Shop

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Susanne Claussen is a coach and health practitioner who focuses on the method emotional freedom techniques, or EFT, when dealing with clients. In her business, Naturheilpraxis Susanne Claussen, she works with people with physical and emotional struggles and concerns where she combines and draws from different healing methods, depending on the client's needs.

Susanne joins me on this On Air Coaching episode to learn how she can bring her offline business online. I explain why you shouldn't create an entirely new online business that is not aligned to what you currently do offline, how you can brand and package your company, and how to take your online business in the direction you want it to go.

"Narrow down your topics to the one you're most called to solve." - Sigrun

In This On Air Coaching Episode on The Sigrun Show:

• Susanne's offline practice
• The challenge and goal of going online
• The relationship between boundaries and creativity
• Problem to be solved versus marketing the outcome
• How to determine what online courses to create

Key Takeaways:

1. Take bits and pieces of your offline practice and repackage it into something different for your online business.
2. When you are forced to find a way, you find a way.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!