The SIGRUN Show

Insa Künkel used to work for a public relations company, where she wrote content such as blog posts, press releases, and newsletters for corporations and businesses. She has now decided to follow her passion of helping overcome fear of public as professional speaker-trainer. In addition to helping people improve their public speaking skills, she also conducts "How-to" online workshops.

In this client case study episode, Insa shares the business breakthroughs she had in less than six months after joining a curriculum-based mastermind. She also shares how she went from being a writer-editor to a speaker-trainer, how she discovered her passion that led her to the right business idea to pursue, and how she landed her first client in her new role.

"What's more valuable than money is that your mindset has changed." - Sigrun

In this Client Case Study Episode of The Sigrun Show:

• What Insa's business was like before she joined a mastermind group
• Some of the activities she participated in during the mastermind
• How she realized the business idea for her new online business
• Business milestones and accomplishments she achieved after joining a mastermind
• How she connects her old business to her new business

Key Takeaways:

1. Committing to do the tasks required of an online curriculum can reap great rewards.
2. You can sell yourself without really selling.
3. Take your time, but continue moving forward.

Connect with Insa Künkel:

• Insa Künkel - Text & Training Website

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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If you're ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Susan McDonald is the founder of The Website Critique where she helps online entrepreneurs with website makeovers, making it easier for visitors to navigate their sites, join their email lists, and buy their products. While she currently has a full-time job, Susan aims to eventually quit the corporate world to focus on growing her online business.

Susan joins me in this episode of On Air Coaching to learn how to work on the mindset issues that are preventing her from committing to herself as well as how to stop self-sabotage. I discuss some of the blocks that keep online entrepreneurs from moving forward, identify the cause of paralysis in online businesses, and share effective strategies to overcome these hurdles.

"You show up for yourself and, at the same time, the level of trust builds up for the client." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• Why time management is Susan's biggest challenge
• Being reactionary versus being intentional
• How to effectively build your list
• What causes paralysis in online businesses
• Why being a published author provides so much credibility
• The key to creating massive content
• The significance of understanding why you do what you do
• A strategy for consistency

Key Takeaways:

1. It's better to build up confidence and trust without throwing around numbers.
2. Commit to yourself the same way you fully commit to other tasks and other people.
3. We are all enough. We just need to get out there.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot!

Kicki Westerberg is the author of Build the Business of Your Dreams and co-host of the Swedish podcast Entrepreneurial Life. When Kicki started working online a few years ago, she explored working with clients one-on-one and with a group. Having a lot of ideas to share, Kicki's greatest challenge was deciding which project to focus on.

Kicki joins me for this Client Case Study to share how focusing on one thing drastically changed the growth and trajectory of her business. Having an improved online presence, being a published author, and having accountability through mastermind groups has helped her realize her potential. And that has changed everything for the better.

"We already have too much information. What we need is a step-by-step process, create our framework, and take action." - Sigrun

In This Episode of The Sigrun Show:

• The biggest challenge Kicki is facing at the moment
• The impact of Facebook Live on her business
• The most significant mindset shift she has to go through
• How she realized she needed structure in her business
• How her book has greatly benefited her business

Key Takeaways:

1. You don't need another course. You need structure.
2. It's difficult to do something else when your mind is preoccupied with writing a book.
3. It's all about taking action.

Connect with Kicki Westerberg:

• Entrepreneurial Life Podcast
• Build the Business of Your Dreams

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot.

Sonja Simone is the founder and CEO of Miracles To Go and the co-founder of Starte Dein Online Business. Originally from Austria, Sonja started as a graphic and web designer where she realized that some of her strengths are in creative strategy and tech. Unsatisfied with what she is doing, Sonja's desire to help people with their online presence is helping her to grow, evolve, and expand. She has decided to pivot her business and become an online business strategist.

Sonja shares why a five-day launch is her favorite form of promoting new products and services. She also talks about how being in a mastermind helped her change how she sees herself, how she communicates this change to her clients, and how she reached her first five-figure month in 2017 as a result of this shift.

"You can only grow as much in your business as you grow as a person." - Sonja Limone

In This Episode of The Sigrun Show:

• How Sonja resolved her concern about launching her digital course for web design
• Her first step in offering a scalable product that resulted in passive income
• How she started her group program in German
• How your environment affects your success
• Factors that contributed to a spike in revenue
• Her plans to focus on her zone of genius

Key Takeaway:

• It's impressive what's possible if you have the support and knowledge of a group of people who all have different backgrounds, with each one contributing to your success because everyone has something valuable to share.

Connect with Sonja Limone:

• MiraclesToGo.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot.

Pepa Cobos created her first podcasting adventure with Mac para Todos (which means Mac for Everybody in Spanish) in 2009 where she teaches about Apple computers. Due to the success of her first podcast, which ranked first in Spain six months ago, people kept asking her how she started her successful online business. This led Pepa to create her second "baby," Pepa Cobos, where she talks about how to create a profitable online business.

Pepa joins me in this episode to share how she discovered her zone of genius that led to five-figure profits. She shares how she solved her dilemma to monetize something that started as a hobby and the significant effects of realizing her potential.

"Isn't it interesting how something might be right in front of us, and we don't see it ourselves?" - Sigrun

In This Episode of The Sigrun Show:

• What made her second podcast a massive success
• How long it took her to rank number one
• How she figured out her zone of genius
• A recent successful development in her business
• How to position yourself as an expert
• The aftermath of being sought after

Key Takeaways:

1. It's a different experience when you teach something you really, really know about.
2. Find someone who can help you see clearly regarding your business.
3. When something comes so natural to you, you may not see it as something you can make money from.

Connect with Pepa Cobos:

• MacparaTodos.es
• PepaCobos.es
• The Podcast Club

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot.

Starting an online business can be exciting, challenging, and a little scary. Starting out with zero subscribers, zero followers, and just an idea and a passion can feel a little intimidating. We often hear about businesses becoming an 'overnight success,' but what we often don't stop to think about is that, in reality, there is really no such thing as being an 'overnight success' in business.

Four years ago, when I started my online business journey, I started from zero - zero subscribers and zero revenue. In this episode, I share how I took my business from zero to 7 figures in four years, the key strategies I used to grow my online business to where it is today, and hard lessons I've learned about growing an online business.

"What helped me the most was to have a clear goal, and focus everything on my goal." - Sigrun

In This Episode of The Sigrun Show:

• A month-by-month breakdown of how I grew my list from zero subscribers to over 13,000
• How launching a free online course helped me grow my list and led to my first sale
• How running weekly webinars helped me grow my list and revenue
• Overcoming limiting beliefs, self-sabotaging thoughts, and money mindset challenges
• The importance of consistently investing in Facebook ads
• The importance of attending events and connecting with people in person
• How creating workshops, live events, and retreats impacted my business
• The impact of 90 intro calls on my business
• How I earned my first $100,000 in one month
• The importance of building your list every single day
• How launching my podcast impacted my business, my email list, and my revenue
• How word-of-mouth marketing can impact your business

Resources Mentioned:

• WebinarJam
• Episode #49: How I Found My Money Mindset Story and Created a New One
• MailChimp
• Ontraport
• Infusionsoft
• OptimizePress
• AccessAlly

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot!

Dorie Clark is a former newspaper reporter and presidential campaign spokesperson and is now the author of the books Reinventing You and Stand Out, with the latter ranking first in Inc. Magazine's Leadership Book of 2015. A frequent contributor at Harvard Business Review, Dorie has launched her third book Entrepreneurial You where she simplified high-level concepts to make them available to others who want to incorporate these ideas in their lives.

Dorie shares some practical advice on how to stand out and become an authority in your niche so that people seek you out to work with you. She talks about how her books came to be, how she persisted and held on when everyone else was rejecting and ignoring her, and the risks she took to invest in her future.

"To thrive, we have to distinguish ourselves enough so that people want to specifically seek us out." - Dorie Clark

In This Episode of The Sigrun Show:

• Where Dorie drew inspiration from on her third book Entrepreneurial You
• The three-step process of spreading your ideas
• The significance of a board of mentors
• What to do after attracting your audience
• How you can grow a movement
• How long it usually takes to see substantial results in platform-building
• Why she started blogging
• Why she uses guest blogging as a critical marketing strategy
• The most significant takeaway of Entrepreneurial You
• How to de-risk strategic risks
• Possibilities for diversification and earning
• How she tested the effectiveness of the techniques in her book
• The effect of writing and publishing a book on your social proof

Key Takeaways:

1. Create a group who can help evaluate your ideas and support you in your endeavors.
2. Shift from you talking to these people, to them talking to each other.
3. Calibrate expectations. Growth takes time.
4. Persistence pays off.

Connect with Dorie Clark:

• DorieClark.com
• Entrepreneurial You Book

• Stand Out Book

• Reinventing You Book

• Free! Entrepreneurial You Self-Assessment

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Save Your Spot for My Exclusive 100K Framework Free Live Webinar!

Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don't miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You'll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!

Visit Sigrun.com/100K to register for your spot!

Agnieszka Gaczkowska is an architect and an interior designer who realized her real passion when she became a mother. She was drawn to handmade art through painting and sculpting. This love for the handmade crafts led her to create her company Oplotki where she offers crocheting courses, materials, and support to those who want to discover the artist within.

Agnieszka joins me for this On Air Coaching episode to learn how to facilitate a mastermind group successfully. I share tips on how to start and run a mastermind that works with healthy boundaries and whose members genuinely care for one another. I also explain some of the responsibilities of the facilitator and the members and talk about what makes paid groups worthwhile for you as well as your members.

"We've got to commit to our own success in order to help others be successful." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• What a successful mastermind is about
• What can hurt the mastermind group
• How to establish connection between masterminders
• The relationship between the facilitator and the rest of the team
• The role of the facilitator and the members
• What to do when members don't show up
• Effects of having a paid mastermind group
• Why your mastermind should have a specific timeframe
• Why having a non-disclosure agreement (NDA) is crucial

Key Takeaways:

1. Connect with everyone individually.
2. A successful mastermind group cares about everyone.
3. You start to care about the people when you get to know them.
4. Be an example of success and be there consistently for your group.
5. Lead by example as you show independence and keep your boundaries.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

12 Days of Webinars!

I'm sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there.

You'll get your first webinar on December 25th. Click here to sign up.

Merry Christmas! Now is the perfect time to share why Christmas is one of the most awaited seasons of the year in Iceland. People prepare for Iceland's wonderfully weird traditions that many get excited about as they look forward to good food, a festive mood, and both quality and quantity time spent with loved ones.

In this episode, I share the wonderfully weird traditions of Christmas in Iceland like the Book Flood of Christmas, the story of Iceland's "Santa Claus" -- the Yule Lads, and the strange delicacies we prepare during this time of the year. I'm going to talk about the activities you can do and the reasons why Icelanders celebrate such customs and practices during this special time of the year.

"On January third, if anyone asks me, 'How WAS your Christmas?" I say, 'Christmas is not over yet.'" - Sigrun

In This Episode of The Sigrun Show:

• How I came to appreciate Christmas in Iceland
• What the Book Flood of Christmas is about
• Knowing the Yule Lads as Iceland's Santa Claus
• The famous lunch -- a strange smelling fish
• Taking a stroll on Shopping Street as a tradition
• The date and time when Christmas officially starts
• Eating the traditional Hangikjöt, or Icelandic smoked lamb
• What happens on the "second" and "third" day of Christmas
• Operating hours of shops in Iceland in December
• Why there is the tradition to give people time off during the three-day Christmas celebration
• Why Rescue Teams sell fireworks
• The point of going to a bonfire on New Year's Eve
• The significance of watching the yearly Annual Sketch
• When Christmas officially ends

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

12 Days of Webinars!

I'm sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there.

You'll get your first webinar on December 25th. Click here to sign up.

Tom Martin is a Certified YouTube Expert in audience growth and digital rights. He worked with big giants in the media industry to boost their YouTube viewing results. These giants include BBC Worldwide, Fortune 500 companies, and the world's largest independent television company. Tom desires to help anyone who wants to get started on YouTube through his business FAQ Tube.

Tom joins me in this episode to share tips on how to grow your online business and get a headstart on YouTube. He explains how to get the maximum click-through rate and the perks of reaching a certain subscriber level. He also talks about the significance of setting realistic goals regarding subscriber level as well as some practical guidelines in setting up your YouTube channel to make it visually appealing and establish credibility.

"Optimize everything for the platform as much as possible to get discovered and get watched." - Tom Martin

In This Episode of The Sigrun Show:

• How Tom became a YouTube expert
• Why paid media is considered a quick win on YouTube
• His recommendations for YouTube ads
• How the YouTube reward/punish system works
• Several approaches when retargeting your audience using YouTube
• Why you shouldn't copy-paste videos from YouTube to Facebook
• The differences between YouTube video posts and Facebook video posts
• What people usually do before subscribing to a YouTube channel

Key Takeaways:

1. Create videos based on your keywords.
2. YouTube is a long-term play so be patient and be prepared to work persistently.
3. Timing is vital in the increased view rate.

Connect with Tom Martin:

• FAQTube.tv
• FAQ Tube on Twitter
• YouTube Optimization eBook
• Free guide for beginners! Go to FAQTube.tv/star

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

12 Days of Webinars!

I'm sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there.

You'll get your first webinar on December 25th. Click here to sign up.