The SIGRUN Show

There is a famous quote that says, "No man is an island." This saying is especially true in business. Part of building your business is growing your network. Even those who don't plan to be business owners make connections. Networking is a skill you can learn, better to start today than later.

In this episode, I share how to build and grow your network especially when attending conferences and events. I also talk about the right mindset that will allow you to establish long-term relationships for your business, how to network at conventions, and how to include networking as part of your business building efforts.

"When you build a network, you have to go into it without being selfish." - Sigrun

In This Episode of The Sigrun Show:

• Why now is the time to make connections
• The wrong motivation when connecting with people
• Why Lewis Howes has a fantastic network of people
• Mistakes to learn from
• Where the actual networking happens in conferences
• Why you should prepare your online profiles and accounts
• How often you should attend events and conferences

Key Takeaways:

1. Give, give, give before you ask.
2. Networking is not about meeting lots of people.
3. Talk with people longer. Connect with them on social media. Follow up and build genuine relationships, authentic connections.

Resources Mentioned:

• Known by Mark Schaefer
• Episode 3: How to Start Your Podcast the Easy Way with Kate Erickson
• Episode 5: How to Become Known in 30 Months or Less with Mark Schaefer

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Agnieszka Gaczkowska is the founder of Oplotki, a place where you can find crocheting courses and materials for people wanting to unleash the artist in themselves. Aside from being a business owner, Agnieszka is also an architect and interior designer who discovered her passion for handmade art when she became a mother.

Agnieszka joins me on this On Air Coaching episode for the second time to learn how to step up as a leader and new entrepreneur. I share the different ways to get tasks done in your business and the difference between having a mastermind group and establishing a team for a company.

"There are some people who are better at leading, some people who are better and faster at making decisions." - Sigrun

In This Episode of The Sigrun Show:

• How the founding of a company affects the equality of the members
• Why Agnieszka is considering building her own team
• A current mindset concern she's dealing with
• Why consider paying people to work for you
• Another way to build a team if you don't have the finances to pay for them
• How to restructure your mastermind into a company
• Unlimited agreement versus limited-time agreement
• The number of people you need on your team when starting a business

Key Takeaways:

1. There should be a financial benefit for letting others use your brand.
2. People value what they pay for.
3. When you step up, you save your time and that of your team's from the back and forth discussion that could lead to nowhere.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

April Perry is the mother of four children. Together with her husband Eric, she runs LearnDoBecome.com. It's a place where people learn to leave the overwhelm and chaos behind as they start to build their lives through a three-step process: creating a command central, designing an ideal life plan, and thriving and giving back to the community.

April shares how to get out of overwhelm and build your command center. She explains what a command center is and the system that she created to put order in her life. She also shares how you can start getting rid of overwhelm as you create routines, utilize the tools available to you, and take action on the practical steps that will jumpstart transformation in your life.

"When you have overwhelm as a thing of the past, you can be very deliberate with where you spend your time; and it just brings so much joy." - April Perry

In This Episode of The Sigrun Show:

• Growing up without an organization system at home
• How chaos and overwhelm prompted April to start a business
• What a command central is
• How long it takes to create a command central
• Different types of routines
• The significance of reviewing your Routines List weekly
• The essence of separating your routines and projects
• Why people don't move forward on their projects
• How to determine the next action to take
• Categorizing action steps
• Effects of finishing projects

Key Takeaways:

1. Figure out the items on your Projects List.
2. Have seven or eight projects to work on at a time.
3. Do not fill up your calendar.

Resources Mentioned:

• Franklin Covey Planner
• Franklin Covey Seminars

• Getting Things Done by David Allen

• Asana

Connect with April Perry:

• LearnDoBecome.com
• Build Your Command Central with the Step Program
• Grab for free! Emails to Zero Video Training

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alessandra Ingrosso is the owner of COREliving, an online store offering healthy, organic foods and sustainable, eco-friendly food storage containers. She opened her store in August 2017 and despite her marketing attempts, she has been struggling to connect and engage with her target customers in an ongoing and consistent way.

Alessandra joins me for this On Air Coaching episode to learn how to market and promote her online shop through content marketing, how to stand out among her competitors, and how to increase traffic and conversions on her website. We also discuss the benefits of creating controversial content while maintaining authenticity and ways to increase engagement on Facebook posts and pages.

"Organic reach on social media is all about conversations." - Sigrun

In this episode of The Sigrun Show:

• Creating and promoting content instead of products to engage your target audience
• The benefits of focusing your marketing efforts on only one product
• The importance of using an engaging image on your blog post and social media posts
• Creating a sales funnel with your content
• How to identify topics that spark engagement and create reach
• The benefits of creating controversial content while remaining authentic
• The importance of voicing your beliefs as an entrepreneur - even when it goes against a mainstream belief
• How to increase your Facebook post reach

Key Takeaways:

1. Focus on building relationships instead of selling products.
2. The key to getting traffic - to getting people on your blog posts - is to create engaging content.
3. It's okay to ask friends to engage with your content to help get the ball rolling.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What is the difference between jealousy and envy? We often use these terms interchangeably, but whether you realize it or not, these words have very different meanings. As an entrepreneur, you have likely experienced moments of jealousy or envy of a fellow entrepreneur. How you handle and react to these feelings can have a positive - or negative - impact on your life and business.

In this episode, I explain the difference between jealousy and envy and I share my personal experiences with these powerful forces. I also explain how to identify when you're feeling jealous or envious of others, how to identify when other people are feeling this way about you and your success, and how you can use jealousy or envy as a positive force in your business and life.

"Envy leads to self-doubt and lack of focus." - Sigrun

Today on The Sigrun Show:

• The difference between jealousy and envy
• Feelings often associated with these powerful forces
• How having an abundance mindset or scarcity mindset can affect the way you react to feelings of jealousy and envy
• How envy and jealousy can manifest in others as you achieve your goals
• Negative effects of feeling envious of someone else's success
• The connection between procrastination and feeling envious and jealous of others
• The importance of using jealousy and envy as inspirational and motivational forces to help you achieve your goals

Key Takeaways:

1. Envy becomes most obvious when someone who can help you achieve your goals doesn't help you achieve them.
2. Thinking badly about others is just another form of procrastination and creating excuses for inaction.
3. Everyone has feelings of envy and jealousy from time to time. It's up to you whether you use these feelings as a force for good or to sabotage your own success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What is the difference between a mastermind program and a group coaching program? Many new entrepreneurs often use these terms interchangeably, which often results in confusing your potential clients. As the facilitator, it's important to understand the difference between a group coaching program and a mastermind so that you don't confuse or deceive your program members.

In this episode, I'm explaining the difference between a mastermind and a group coaching program. I share why you should offer group coaching programs before diving into creating a mastermind program as well as the expectations your potential clients will have for each program.

"We want to keep the word - the term - mastermind on a high level for what a mastermind actually is." - Sigrun

In this episode of The Sigrun Show:

• How group coaching programs can help you create great online courses
• How group coaching programs differ from mastermind programs
• The coach's role in a group coaching program vs a mastermind
• What entrepreneurs expect from a group coaching program
• The expectations of mastermind participants

Key Takeaways:

1. A group coaching program has content, structure, curriculum, and coaching from the person facilitating the program.
2. A mastermind has no content. The coach is a facilitator; the one who attracts the right people into the group.
3. A true mastermind is made of the people in the group.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What's the difference between having a small mindset and having a big one? The moment you decide to invest in yourself, whether you realize it or not, is often when there is a shift in your mindset. This shift is the moment you develop a big mindset because it's at that very moment that you stop thinking small and begin thinking about the bigger opportunities and possibilities for your business.

In this episode, I share the differences between a small mindset and a big mindset. I explain how making the decision to invest in yourself - even before you purchase a program or hire a coach - can help you start thinking bigger in your business. I also give tips on how to overcome small mindset habits.

"A big mindset is about being authentic, having self-confidence, and believing in yourself." - Sigrun

Today on The SIgrun Show:

• The connection between self-worth and your mindset
• How your self-worth relates to money mindset challenges
• How your mindset affects your ability to plan your future goals
• The benefits of having an "abundance mindset"
• How becoming addicted to learning can be counterproductive
• How jealousy can positively and negatively affect your mindset and business
• The importance of taking responsibility and making decisions
• The importance of taking risks in your business

Resources Mentioned:

• Blue Ocean Strategy by W. Chan Kim
• The 7 Habits of Highly Effective People by Stephen R. Covey

Key Takeaways:

1. When we think small, it has a lot to do with our self-worth.
2. The lizard brain is having fun when you are addicted to learning and not taking action.
3. Having a big mindset is about the bigger picture of abundance.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The concept of "profit first," as written in the book Profit First by Mike Michalowicz, is based on Parkinson's Law with principles derived from healthy lifestyle habits. Mike's philosophy is that business owners and entrepreneurs should deduct their profits from their revenue first, then their salary, then finally, their taxes. Anything left over after these deductions should be used toward business expenses.

In this episode, I tell you why I believe the "profit first" concept is a bad idea for entrepreneurs who want to grow their online businesses quickly. I also share the strategy I used to build a highly successful online business that broke each principle of the "profit first" concept.

"You need to invest forward as an online entrepreneur." - Sigrun

In this episode of The Sigrun Show:

• Why the "profit first" concept is not suitable for every entrepreneur
• How the "profit first" philosophy can affect your business growth
• Budgeting tips to build a big business without using the "profit first" concept
• Addressing tax concerns while growing your online business

Resources Mentioned:

• Profit First by Mike Michalowicz

Key Takeaways:

1. Money is your fuel - it's the fuel of your business.
2. As an entrepreneur, you need to be willing to invest forward.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

It's not uncommon for online entrepreneurs to want to expand their business into different language markets. If you've ever thought about transitioning your business into English-speaking countries, you may be wondering what steps you need to take to successfully launch into this new marketplace. You may be thinking that a business in a different language will be more of a challenge or not as successful as sticking with your native language.

In this episode, I talk about how starting a business in English can be easier than starting one in your native language. I also discuss the importance of overcoming negative beliefs, the challenges you may face and how to overcome them, as well as the importance of surrounding yourself with other like-minded entrepreneurs to help you achieve your goals.

"Of course, you have to be able to speak English, but your English doesn't have to be as good as you think." - Sigrun

In This Episode of The Sigrun Show:

• Overcoming mindset and self-belief challenges when starting a business as a non-native English international entrepreneur
• The challenges of expanding your already successful, native-language business into the English marketplace and how to overcome them
• Surrounding yourself with other international entrepreneurs
• Transitioning into the English language marketplace
• Sharing your plans and ideas with your community in advance
• Why it's not recommended to allow Facebook to translate your posts
• Building your email list in English
• Running Facebook ads within your own - and neighboring - countries

Key Takeaways:

1. Pick a single language for your business.
2. Consider your bilingual skills as an asset, not a drawback.
3. Redo and/or translate your best content.
4. Start an email list in English.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As an online entrepreneur, you may wonder where and how to get clients. Since Facebook is one of the most used social media tools today, you may be tempted to create an account, join some groups, and immediately send private messages to potential clients. But what are the chances that this strategy will work? How should you approach members so they will be responsive towards you and not reactive against you?

In this episode, I share strategies on how to acquire clients through Facebook groups. I discuss how to be authentic in a non-self-promoting manner, how to build authority as someone credible in your industry, and the significance of helping from a place of giving.

"When you don't try to sell, you are building up trust." - Sigrun

In This Episode of The Sigrun Show:

• Easier ways to acquire clients
• Why joining Facebook groups or paid programs to look for clients doesn't work
• What to include in your "Work with Me" page
• Managing your time in the groups you're involved in
• The kinds of questions to post
• What not to include in the responses you provide to member queries

Key Takeaways:

1. Make sure that people know where to find you -- show links on your Facebook profile.
2. People tend to click through once they see your desire to help others.
3. Search for keywords in the search bar instead of scrolling through the feed.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.