The SIGRUN Show

Tiffany Lee Bymaster is the owner of Coach Glitter and the creator of Lights Camera Branding, an online course designed to help entrepreneurs create, brand, and grow their personal brand on social media through live video. She has over 18 years of experience as a makeup artist, wardrobe stylist, and set designer for television, movies, and commercials and has worked closely with several top online marketers, authors, speakers, and entrepreneurs including fitness celebrity Chalene Johnson.

Tiffany joins me to share how she got started as a "camera confidence" coach, how she became known as Coach Glitter, and how she pivoted her offline brand and services into the online space. She explains the importance of overcoming your fears and taking small steps each day to achieve the success you desire, how confidence impacts your ability to succeed, and the importance of gaining credibility and experience by working for others. She also explains how taking imperfect actions when you are trying something new can impact the trajectory of your business and why viewing failures as opportunities to learn and grow are critical to your success as an online entrepreneur.

"Business is about stumbling to your greatness. It's not about having all your ducks in a row or the perfect blueprint." - Tiffany Lee Bymaster

In This Episode of The Sigrun Show:

• How Tiffany got started as an online entrepreneur
• The impact of putting yourself out there despite your fears as an entrepreneur
• How working behind the scenes for other people helped her develop her brand and impacted her success
• The importance of surrounding yourself with supportive people
• How confidence impacts your ability to succeed
• The cumulative effect of taking imperfect action
• Why perfectionism is the biggest obstacle to creating the life and business you want
• The importance of consistently taking small steps to achieve your big goals
• How Tiffany helps entrepreneurs build their confidence on video
• The importance of recognizing what other people need and the impact of leading from a place of service
• How being an affiliate marketer helped Tiffany successfully launch her online course

Key Takeaways:

1. You don't have to have a perfectly orchestrated plan to begin or execute.
2. There's nothing that can replace hands-on experience.
3. The possibilities are endless - you just have to put yourself out there.

Connect with Tiffany Lee Bymaster:

• CoachGlitter.com
• Coach Glitter on Facebook
• Coach Glitter on Instagram
• Coach Glitter on Twitter
• Coach Glitter on Pinterest

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joanne Sweeney-Burke is a former broadcast journalist and PR lecturer who has pivoted her career to becoming a highly sought-after digital marketing expert and consultant in Ireland. She is the founder of the Digital Training Institute, a full-service digital marketing agency dedicated to helping entrepreneurs achieve greater success by mastering the skills of digital and social media marketing. Additionally, she is the author of Social Media Under Investigation: Law Enforcement and the Social Web and the host of the JSB Talks Digital Podcast.

Joanne joins me to discuss the current scandal around Facebook, the CEO's approach to doing business and the sharing of data, and the impact that this scandal has had on the company from a business and PR perspective. She explains what Mark Zuckerberg should have done in the beginning phases of the data breach scandal breaking international news, how the approach he decided to take impacted the trust of his Facebook users, and the impact that legislative changes can have on the future of the company. She also shares tips on what small business owners can do to protect themselves from potential PR crises and best practice strategies you should use when faced with a PR crisis.

"When the chips are down - you need to rise up." - Joanne Sweeney-Burke

In This Episode of The Sigrun Show:

• How the Facebook data breach scandal has impacted the company
• How the scandal regarding the alleged data breach initially developed
• Concerns regarding trusting Facebook after the data breach scandal
• Why working behind the scenes to fix the problem was a massive mistake
• Potential reasons why Facebook did not announce the alleged breach sooner
• Predictions for the safety of Facebook user's data in the future
• The impact that this scandal may have on the future of Facebook ad targeting
• Keeping trust and transparency top of mind when creating Facebook ads
• The best approach to handling a PR crisis
• How small business owners can protect themselves before and during a PR crisis
• How to rebuild trust once it is lost

Resources Mentioned:

• Google Alerts
• Talkwalker Alerts
• If You Had One Hour With Mark Zuckerberg, What Would You Ask? Here's What I Learned About The State And Futrue Of Facebook, Data, Politics And Bad Actors - article by Brian Solis

Key Takeaways:

1. Track online mentions for your brand.
2. Establish what the crisis is once it breaks.
3. Establish who is involved.
4. Establish who you need to inform.
5. Establish the facts.
6. Establish what facts you still need to find out.

Connect with Joanne Sweeney-Burke:

• Digital Training Institute
• JBS Talks Digital Podcast
• Twitter

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Osmaan Sharif of Rapid Transformation is a performance coach who trains entrepreneurs and small business owners to discover and use their superpowers in their business. After leaving the corporate world more than a decade ago, Osmaan helps his clients deal with obstacles regarding their mindset that cause overwhelm and professional stagnation while helping them thrive and embrace their natural talents.

Osmaan shares the steps to avoid getting overwhelmed in your business and how you can recognize your superpowers. He talks about the sources of entrepreneur overwhelm, how to create rapid transformation so you can grow your business as well as the different entrepreneur profiles and personalities that will help you determine your strengths and weaknesses.

"For every business owner or entrepreneur, we need to have the right design, the right mindset, and the right strategies." - Osmaan Sharif

In This Episode of The Sigrun Show:

• What the Rapid Transformation formula is
• What gets you motivated aside from your goals
• The definition of success
• The benefit of working on 90-day goals
• How to make tasks manageable
• How your internal dialogue affect your actions and the outcome of your efforts
• The eight different types of entrepreneur and superpowers

Key Takeaways:

1. Look at what you need in your business and think about how you can plug the gaps.
2. Be mindful of what you say to yourself.
3. Know your personality to figure out which tasks work and which ones don't work for you.
4. Give yourself permission to do what's natural and easy.
5. Do yourself a favor—figure out what your superpower is and make sure that you include it in part of your design, your mindset, and your strategies.

Connect with Osmaan Sharif:

• RapidTransformation.co.uk
• Free quiz to know your Entrepreneurial Superpower

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Annemarie Singer is an artist—a writer and painter—who promotes self-discovery through novels and artistic programs at Make Your Life Sexy. She believes that creative expression is a powerful force you can use to discover who you are. She has earned several certificates in business and is a proud mother to two adult children.

Annemarie joins me in this On Air Coaching segment to learn how to filter many ideas to come up with a specific marketable business. I also share when new ideas become the problem in your business and how to market your business effectively so you don't confuse your audience.

"The problem is if you constantly act on new ideas, no idea is going to be a masterpiece." - Sigrun

In This Episode of The Sigrun Show:

• What creative expression is for Annemarie
• Put your new ideas out of your head when you first have them
• The language to use when talking to your audience
• The importance of making an inventory of products and ideas you want for your business
• Why you need to look at the market like a six year old
• The 30-second challenge of telling 100 people what you do

Key Takeaways:

1. Know the one thing you want to be known for.
2. When marketing your business, use short sentences with simple language instead of using the language of an "expert."

Resources Mentioned:

• Evernote
• Michael Hyatt
• Yoast SEO Plugin

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Martin Steiger is an attorney and the founder of Steiger Legal, a law firm dedicated to offering legal advice to individuals, organizations, and entrepreneurs regarding intellectual property laws, IT laws, media laws, and data protection laws - particularly with the General Data Protection Regulations (GDPR). He is the spokesperson of Digital Society Switzerland and the co-founder of Papiertiger and VGS Datenschutzpartner —legal tech startups located in Switzerland and Germany respectively.

Martin joins me today to share what GDPR is and the essential details that business owners need to know about it. He also talks about data privacy in Europe, the new laws that are coming into effect in the European Union, and how these laws affect small business owners and entrepreneurs.

"You should be aware of your risks so you can make informed decisions." - Martin Steiger

In This Episode of The Sigrun Show:

• How Martin got into data privacy
• What people should do about the Facebook crisis
• What GDPR is
• Where to get information about GDPR
• What to do with online offers and freebies
• How to know whether the law applies to you
• How to show transparency when writing your data privacy policy
• How to present the necessary information on your website
• How to get proof of consent
• Why using social media buttons can be tricky
• How to deal with the cookie policy
• What a privacy shield is
• What to do with companies who are noncompliant to GDPR
• Why you should write your policies for a 12-year-old child
• The one visible obligation of business owners outside the EU
• Where to find a guide when preparing lists and documents
• What to do with your existing data
• What a risk-based approach is
• What to do when you feel overwhelmed with the new data privacy law
• How to make your life easier

Key Takeaways:

1. Don't panic.
2. Don't do IQ tests and quizzes on Facebook.
3. Check your privacy settings on Facebook and go through them one by one.
4. Privacy data policies are required to be more readable.
5. You don't need to put all the information about privacy in one place.
6. If you're located outside the EU, you need data privacy representation in an EU country and mention it in your privacy policy.
7. Prepare your documents so you won't get caught by surprise with requests and inspections.
8. Start creating your list of processing activities.

Resources Mentioned:

• Information Commissioner's Office
• What is GDPR? By Datapro Tools

Connect with Martin Steiger:

• SteigerLegal.ch
• Martin Steiger on Twitter
• Need a Data Protection Representative? (Use voucher code: sigrun)

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Shaa Wasmund MBE is one of the highly respected female entrepreneurs in the United Kingdom, an internationally acclaimed author, and an international speaker. The Sunday Times named her as one of the Top 20 Most Influential Entrepreneurs in the UK. Her first book Stop Talking, Start Doing is a record breaker — ranking first as the Best Selling Business Book in the UK for 14 consecutive months. Shaa previously worked as the first female promoter of boxing and around the kitchen table of Sir James Dyson.

Shaa joins me in this episode to share her definition of luck and how you can create your own opportunities to impact your success. She also shares how she rebuilt her courage following various tragedies in her life, what to do with your limiting beliefs, and a message to single mothers who think they can't create what she's created.

"We can create our own luck by working hard and being kind." - Shaa Wasmund

In This Episode of The Sigrun Show:

• How Shaa became an assistant to a boxer
• How she helped build the Dyson brand
• Why you should work harder when you're younger
• The importance of creating lifelong relationships over making money
• The tragedies in her life that affected the way she sees herself
• The turning point that led her to start over
• How being nice paid off in her career
• The significance of mirroring and modeling

Key Takeaways:

1. Grab opportunity with both hands.
2. If there is no Plan B, you will make Plan A work.
3. You have to first figure out the "why" elements of your business.

Resources Mentioned:

• Savvy and Sassy, Shaa Wasmund has a Gift for Promotion Independent article by Emma Lindsey
• What Is Mindfulness? Get More Done… By Doing Less blog post

Connect with Shaa Wasmund:

• Shaa.com
• Stop Talking, Start Doing by Francis Hare and Shaa Wasmund
• The Freedom Collective Facebook group

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Wiebke Wagner is an equine assisted sales coach based in Klagenfurt, Austria. Equipped with a degree in business, she recently started her coaching business by combining her passion for horses with her love and knowledge of the sales industry to help female entrepreneurs grow their businesses and increase their revenue through authentic sales strategies.

Wiebke joins me in this On Air Coaching segment to learn strategies for getting booked as a featured guest on podcasts. We discuss the importance of crafting an interesting and exciting story about your business or career, how to pitch to podcast hosts, and why you should consider creating a freebie to offer to podcast audiences.

"There is always a story." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• Developing your core message and crafting your business story
• How to pitch your story to podcast hosts
• The importance of being consistent when pitching
• Why you should offer a freebie to podcast audiences
• Tracking strategies to help you learn which podcasts drove the most traffic to your website

Key Takeaways:

1. Craft your business story. Refine your core message so you can deliver it authentically and confidently.
2. Offer a freebie to podcast listeners to help you grow your list and track your interview progress.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Entrepreneurship can be an emotional rollercoaster. Some days are filled with joy, happiness, excitement, and enthusiasm. Others can be filled with worry, fear, or a lack of motivation. Sometimes, we can experience all of these feelings and emotions from one hour to the next! Many new entrepreneurs resist getting started or launching their great idea out of fear of failing. This fear can paralyze you - stop you in your tracks and fill your mind with negativity, self-doubt, and limiting beliefs. It can prevent you from stepping out of your comfort zone and achieving the success you desire.

In this episode, I share how I gain inspiration and motivation from Erin Hanson's poem, "What If I Fall?". I explain how fear and the "lizard brain" prevent you from growing as an entrepreneur, the importance of facing your fear of failure, and how facing your fears can help build your self-confidence. l also share the steps you can take to make daily progress to overcome your fears and how to use your mistakes and failures as an opportunity to learn and grow professionally and personally.

"Failure is ultimately part of entrepreneurship." - SIgrun

In This Episode of The Sigrun Show:

• Why Erin Hanson's poem "What If I Fall?" is one of my favorites and how it has helped me overcome fear
• What causes the fear of failure?
• How to build your self-confidence and why it's important
• How self-doubt, fear, and the "lizard brain" impacts your personal growth and prevents you from achieving success
• Steps to help you get out of your comfort zone and overcome your fears
• How taking small steps each day can impact your life, business, or career
• Using mistakes and failures as a learning tool
• How your support system can help you learn from your mistakes

Key Takeaways:

1. Being an entrepreneur is the biggest personal development journey you'll ever go on.
2. Confidence comes from pushing through the fear - pushing past your comfort zone.
3. Take small steps out of your comfort zone each day.
4. Learn from your mistakes and failures.
5. Find support.
6. Remember - with the right support system in place, no successful entrepreneur always succeeds, and no entrepreneur always fails.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Rick Mulready is a Facebook ads expert, the creator of The Facebook Advantage and The Facebook Advantage Local training courses, and the host of the podcasts Art of Paid Traffic and Inside Social Media. He helps entrepreneurs and small businesses with their online marketing. He has over 18 years of experience working in the online marketing and advertising field which allows him to base his Facebook ad programs on years of testing and case studies from his personal experience and those of his clients'.

In this episode, Rick joins me to share how you can maximize your impact on Facebook through Facebook video ads. He shares the importance of a video series in the customer journey, how to have an excellent user experience and good engagement during a Facebook live event, and the different tools you can use to create ads on Facebook.

"Have a strategy. Be aware of why you're doing a video in the first place." - Rick Mulready

In This Episode of The Sigrun Show:

• How Facebook videos connect more with the audience compared to an image
• How you can lead the customer journey through videos
• The advantage of doing Facebook live vs. a simple video ad
• How to set expectations for sharing content
• The pros and cons of answering questions during a Facebook live
• How to re-target your audience
• Why some Facebook ads keep showing up
• What the relevant score is and why it's significant in your marketing
• What negative feedback is and how it's different from the relevant score
• The different ways to advertise on Facebook
• The advantage of using messenger for marketing
• What earnings per lead is and how to calculate it

Key Takeaways:

1. What Facebook wants to be doing with the algorithm is creating a good user experience because without its users, there's no advertising.
2. Let the stats dictate what your next actions are. Let the results dictate what's going on.
3. When the ads are more useful and more relevant, they are going to get higher priority in the news feed versus the ones with a low relevance score.

Resources Mentioned:

• Facebook
• Facebook Messenger
• Zoom
• ManyChat
• Opesta

Connect with Rick Mulready:

• RickMulready.com
• The Art of Paid Traffic Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Stephanie Fiteni is a Content Marketing Coach, writer, and the co-owner of Defined Branding Ltd. She helps business owners and entrepreneurs deliver engaging, high-quality tech articles and blog posts as well as create a content strategy suitable for their businesses and audience. Additionally, Stephanie offers one-on-one coaching packages as well as a 6-week online mastermind with the intention of launching a second mastermind program in April.

Stephanie joins me on today's on air coaching session to learn how to improve the results of her webinar launch. We discuss how to scale the success of your webinars, the importance of monitoring the sign-up and conversion rates of your landing pages, and how to improve the "show up" of your webinars. We also discuss the benefits of "above-the-fold" and "below-the-fold" call-to-action buttons and the importance of continuing to set and increase your sign-up goals with each new webinar you produce.

"It's a numbers game." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• How to scale your webinar success.
• The importance of monitoring the conversion rate of your webinar landing page.
• How to encourage higher conversion rates on your landing page.
• What are above-the-fold and below-the-fold call-to-action buttons.
• The benefits of above-the-fold and below-the-fold buttons.
• How to improve the "show up" rate of your webinars.
• Setting and increasing your goals related to your webinar numbers.
• The benefits and drawbacks of hosting "surprise" second webinars.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.