The SIGRUN Show

Jason Brown is an options trader and the founder and Senior Coach at The Brown Report, an online coaching company dedicated to helping stock traders and investors improve their skills, avoid mistakes, and make smarter investing decisions. He has over a decade of experience as a stock and options trader, holds a bachelor's degree in Finance, and is the creator and facilitator of several investing courses. He is passionate about helping others unlock the financial power and potential of the stock market to create the financial freedom they deserve.

Jason joins me today to share his journey into investing in the stock market as well as the mistakes he has made and lessons he has learned along the way. He explains how he took $10,000 in student loans and turned it into six-figures by investing in the stock market. He also shares valuable tips and strategies for entrepreneurs considering investing in the stock market and share strategies to help you make smart investing decisions as a new investor.

"Once you have the education, you will find the money." - Jason Brown

In This Episode of The Sigrun Show:

• Lessons he has learned throughout his investing career.
• Growing $10,000 into six-figures.
• Understanding stock market trends, company financials, and charts.
• Identifying what companies you should invest in.
• The challenge of overcoming fear and greed as a new investor.
• The importance of investing in your education.
• What is Paper Trading?
• Finding investing strategies that work with your schedule.
• What are Index Funds?

Key Takeaways:

1. Be humble and embrace that you won't understand it - at first.
2. Invest in learning how to do it.
3. Practice what you learn before investing real money.

Connect with Jason Brown:

• The Brown Report
• The Brown Report - Stock Report Podcast
• Stock Market Secrets Webinar
• The Brown Report on YouTube

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Saskia Bussink is a real estate investor and business coach with over a decade of experience. She is the founder of Smart Money Investing and is on a mission to help others pursue financial freedom through passive income. She helps entrepreneurs grow their businesses and offers real estate programs for those wanting to grow their wealth as they invest in the UK.

Saskia joins me in this On Air Coaching episode to learn how to run and focus on two businesses at the same time. I share how you can split your schedule to accommodate two businesses and how to frame your tagline to attract the clients that need you. I also discuss how to be creative about your business framework and the importance of running each business, simultaneously, as two separate organizations.

"If you've already built a profitable business, maybe it's time for a second department." - Sigrun

In This Episode of The Sigrun Show:

• Why Saskia likes to pursue both business coaching and real estate business
• Her struggle with running two businesses
• How to balance your schedule while building multiple businesses
• How to incorporate your other business on your website
• The importance of reinvesting in your businesses for long-term growth

Key Takeaways:

1. The business needs fuel and the fuel is cash.
2. When you create a tagline around wealth creation, you can include two businesses in it without turning clients off or pushing clients away.

Resources Mentioned:

• Episode 25: 7 Stages of a Profitable Online Business

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lorraine Dallmeier is the Director of Formula Botanica, an accredited online school that offers award-winning courses on organic cosmetics. She is a biologist and an online entrepreneur with nearly a decade of experience in the organic skincare industry. Her company has helped over 3,500 students in more than 100 countries worldwide to formulate their professional natural cosmetics as they start their organic skincare or haircare business.

Lorraine shares the five different types of copycats and the 10-step plan of positivity that she created when dealing with copycats and copyright infringement. She shares lessons she has learned from years of experience in dealing with copycats as well as the different ways you can respond when faced with this kind of situation. She also explains how to identify when it's time to take legal action to address copyright issues and some common legal terms you may need to understand when addressing these matters.

"You've got to turn that negativity into positivity and just keep driving forward." - Lorraine Dallmeier

In This Episode of The Sigrun Show:

• The first time Lorraine discovered others were copying her website content
• How she found out about a copycat who translated her materials into another language
• How not to give into the victim mentality when dealing with copycats
• The two types of copycats that almost everyone is guilty of at some point
• When to start stepping in and reaching out to a copycat
• When to start seeking legal action
• The worst type of copycat
• What passing off means in legal terms
• Four main points to demonstrate passing off
• Why you need a plan when dealing with copycats
• The significance of building a strong brand
• Why you should avoid all language of victimization on social media

Key Takeaways:

1. Write to your copycat in very clear terms. Tell them what they're doing is not okay.
2. Create a standard template for what you're going to say in different situations.
3. Empower your team and delegate this task of dealing with copycats to a member of your team.
4. Trademark your brand, logo, and any assets that go with your branding.
5. Invest in brand awareness.
6. Put things in perspective; the world has not ended. Have a rant about the issue. Get it out of your system and then move on - get back to building your business.
7. Don't go to social media and rant about this problem.
8. Remember that what doesn't kill you makes you stronger.
9. Find a lawyer so that you can work with someone when things get bad.
10. Congratulate yourself that you now have a copycat.
11. The bigger your company gets, the more you have to set aside a budget for legal fees every year if you want to take the copycat issue seriously.

Connect with Lorraine Dallmeier:

• FormulaBotanica.com
• Formula Botanica Sample A Class Program

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mike Vardy is a productivity strategist, the creator of TimeCrafting, and the founder of Productivityist, a company that helps you be productive instead of merely checking things off your to-do list. He is also a contributing author at Success Magazine, Lifehacker, and 99u, and a former Managing Editor at Lifehack. He also had the privilege to speak at TEDxVictoria, South by Southwest Interactive, and NAPO as well as create successful courses for Skillshare and CreativeLIVE.

Mike shares how journaling makes you more productive and teaches you how to theme your day and funnel your focus. He explains how journaling is a way to slow down and the benefits it has on your ability to get more accomplished throughout your day. He also shares why he believes why paying attention to your intentions is the key to becoming truly productive.

"When you want to foster awareness and be more productive, look to where you've been, not just where you're going. " - Mike Vardy

In This Episode of The Sigrun Show:

• How Mike became a productivity strategist
• Where the real problem with time management lies
• Why slowing down is essential to productivity
• How to theme your days
• Confirmation bias and how to overcome it
• What is Timecrafting
• The difference between strategies and tactics
• How journaling helps you foster awareness to become more productive
• When to do low energy tasks and high energy tasks

Key Takeaways:

1. Productivity isn't about efficiency or effectiveness. It's about intention and attention.
2. Work backward from your certainties and then start to figure out the themes of your day.
3. Minutes are very quantitative. Moments are very qualitative. You need a right mix of both.
4. Take .3% or five minutes of your day just to write because you are worth it.

Resources Mentioned:

• Day One Journaling App
• Journey Journaling App
• Layout
• Evernote

Connect with Mike Vardy:

• Productivityist.com
• Productivityist Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Online business and marketing is quickly evolving and with the new GDPR laws soon to be enforced, many online entrepreneurs are becoming overwhelmed by the amount of information and fake news that is circulating the internet telling them what they need to do to become compliant with the new data privacy and protection law. This information overload and contradictory information can make it difficult to determine what steps you need to take.

In this episode, I discuss what the GDPR policies actually are, how they can affect your online business and list-building strategies, and how you can conduct your own risk assessment to protect your brand and become compliant with the new data protection law's standards. I explain why you should embrace the new law as an opportunity to clean your mailing list, how to identify if you need to ask your subscribers to renew their consent, and the steps you need to take to become GDPR compliant. I'll also share how you can continue to use freebies and offers to grow your mailing list, promote your brand, and build your business while respecting people's data.

"The important thing about GDPR is transparency." - Sigrun

In This Episode of The Sigrun Show:

• Being aware of your propensity for risk and assessing what you consider to be tolerable risks
• What the GDPR law really is and why the law was created
• Identifying what the term "personal data" means
• Conducting an audit of what personal data you collect and how you plan to use it
• Determining how long you should store personal data
• Understanding how you acquired someone's personal data
• How to identify if your software vendors and database providers are GDPR compliant
• How to ensure your team is GDPR compliant
• Updating your cookie and privacy policies to GDPR standards
• How to update your processes to consider individual rights
• Documenting the lawful reasons for processing personal data
• How to prepare for data subject requests
• How to identify if you need to renew subscriber consent
• Are double opt-ins enough to meet the GDPR standards?
• The difference between a Data Protection Officer and a Data Protection Representative
• The importance of consistently reviewing and assessing your risks
• How to promote and build your online business while remaining GDPR compliant
• Where to display your privacy policy
• How to properly use checkboxes in your list-building strategy

Resources Mentioned:

• The GDPR Pack
• Data Protection Representative Service

Key Takeaways:

1. Assess what risks you are willing to take.
2. Embrace the new GDPR laws as an opportunity to clean your list.
3. Implement a contract with your clients - and your team - that ensures everyone is compliant with GDPR standards.
4. Verify that your software and programs are GDPR compliant.
5. Be transparent. Display your privacy policy on your website and mailing list forms.
6. Conduct an audit of what personal data you collect, how you acquired it, and how you plan to use it.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Cathy Wessel is a social media strategy and marketing expert with over 20 years of experience helping clients improve their performance across multiple social media platforms. She is the founder of Socially Contented, a social media consultancy company where she offers social media strategy and management services for her clients. Additionally, she helps dozens of small local businesses improve their social media performance through workshops and training seminars.

Cathy joins me in this On Air Coaching episode to learn how to transition her business from done-for-you services to creating and providing online courses. I also explain the relevance of raising your prices, the downside of being fully booked, and the process of creating an online course that your clients would want to buy.

"When we are really good at what we do, basically there is no competition." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• How to change your mindset on competition
• How to make the shift when raising your prices
• Benefits of increasing your rates
• The advantages of outsourcing
• What seed launching is and how to determine the rate for your offer
• The best way to create an online course
• The type of clients you need for your seed launch
• What the beta round is and why it's essential when leveling up
• The danger of creating a full and complete course before testing it

Key Takeaways:

1. Map out a 9 to 12-month plan as you transition your business.
2. You don't always need to pay for every marketing strategy.
3. Do not have extremely high expectations for your soft launch since it's just a beta round.

Resources Mentioned:

• Product Launch Formula by Jeff Walker

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Melonie Dodaro is a LinkedIn expert and the founder and CEO of Top Dog Social Media, a company that helps entrepreneurs and businesses build credibility, authority, and revenue through digital sales, marketing, and social media. She is the author of the number the bestselling book The LinkedIn Code and has recently launched a new book called LinkedIn Unlock. She is also a highly sought-after speaker and trainer on topics regarding social selling and LinkedIn related services.

In this episode, Melonie shares the process of building authority on LinkedIn as well as earning people's trust online. She shares why entrepreneurs and businesses should be on LinkedIn, the essential elements of a good LinkedIn profile, and an overview of the different formulas she discusses in the book.

"You need to have a powerful and professional presence on LinkedIn before you can ever think about building authority." - Melonie Dodaro

In This Episode of The Sigrun Show:

• Why it's crucial to have an excellent LinkedIn profile
• How the five-step process called the Link Method works
• Where and when your sales pitch should happen
• How to utilize LinkedIn Publisher when building authority
• Why third-party credibility is essential
• Why recommendations will always be important
• Legitimate testimonials versus fake testimonials
• What makes a LinkedIn recommendation different from other reviews
• Why you should create a company page
• How to connect your LinkedIn company page to your personal profile
• How to have and grow your LinkedIn followers
• How to determine the difference between a LinkedIn expert from a fake
• How Melonie decides which tool is best for specific tasks

Key Takeaways:

1. LinkedIn is the premier platform to easily find the specific target audience that you want to connect with.
2. Your profile should speak to who your ideal clients are, the specific problems they have, and the solutions you offer.
3. In the digital realm, seven seconds is all you have to impress and capture your audience's attention.
4. You can duplicate your content on LinkedIn after posting it on your website.

Connect with Melonie Dodaro:

• TopDogSocialMedia.com
• LinkedIn Unlock
• The LinkedIn Code

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Florien van Basten Batenburg is the founder of De Content Academie where she helps female entrepreneurs boost their business through writing books, blogging, creating emails and newsletters -- basically anything related to writing. Florien wrote her first book Aunt! Handbook for Cool Aunts in 2011 and continues to write a weekly newsletter based on her second book The Writing Happiness Journal. After recovering from physical impairment, Florien got back on her feet and pursued her biggest passion -- writing -- by launching her mastermind group called "Create Your Bestseller Business Book."

Florien joins me on today's on-air coaching episode to learn how to reduce the overwhelm of managing and promoting her business while having more impact online and identify the different marketing strategies she can begin using. I also share how long in advance you should start promoting a live event, how you can refurbish your old content as well as the advantages and disadvantages of doing a webinar and Facebook Live as you determine which channel is the right one for your event.

"Dial down the 'busy-busy' by doing less with more impact." - Sigrun

In This Episode of The Sigrun Show:

• The challenge in online marketing that overwhelms Florien
• How she connects with her current audience
• Webinars versus Facebook Live
• How to create marketing materials from a 30-minute video
• How often you should do webinars
• Tasks to delegate to your virtual assistant
• How to get people excited about your webinars
• What "omnipresence" is and why this is discouraged when starting your business
• How to pick a topic for your Facebook Live
• What to do with previously written newsletters and blogs

Key Takeaways:

• Webinars are for promotions and launching of programs.
• Reduce the number of webinars you do. When you have one, make sure to do it properly.
• A blog is good for SEO, but it takes time.

Resources Mentioned:

• The Writing Happiness Journal Book
• The 10X Rule Book
• Ecamm
• Zoom
• Virtual Assistant
• How to Schedule a Facebook Live Video

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Suzanne Dibble is a multiple award-winning business attorney and an expert on data protection and GDPR regulation with a strong passion for helping small business owners and entrepreneurs protect and grow their online businesses. She has worked closely with many famous entrepreneurial leaders and innovators including Richard Branson and Simon Woodroffe. She is recognized as one of the few lawyers that truly understand the online business world as well as regulatory law and policy and how it affects small business.

Suzanne joins me in this episode and explains what online entrepreneurs need to do to become compliant with the GDPR laws and regulations. She talks about the difference between the GDPR's general consent requirements and freely given consent, how to encourage current subscribers to re-engage with your content while meeting the GDPR requirements, and how entrepreneurs can continue to use freebies to grow their list. She also explains the importance of conducting a Legitimate Interest Assessment, whether using a double opt-in approach to your list building strategy is enough to comply with the GDPR requirements, and how to prepare for potential complaints regarding the data privacy of your email list.

"You have got to take steps to be compliant with GDPR, but don't stress about every single, tiny detail." - Suzanne Dibble

In This Episode of The Sigrun Show:

• How the GDPR regulations may impact your online business
• How supervisory authorities are working with small businesses
• How to meet the standard requirements regarding consent to comply with GDPR standards
• How to properly - and legally - use check boxes on your newsletter forms
• The importance of keeping a record of your email subscribers consent and what information you should record
• How to encourage your current email subscribers to re-engage with your newsletter while complying with GDPR regulations
• Best practices for using free content, downloads, and webinars as lead magnets to grow your email list after May 25
• What "legitimate interest grounds" means and what it involves regarding the GDPR law
• The importance of conducting a Legitimate Interest Assessment of your email list
• How double opt-in consent impacts your ability to comply with GDPR requirements
• How to prepare for potential complaints regarding data privacy and GDPR compliance

Key Takeaways:

1. Don't panic over the new GDPR law.
2. Keep a record of how you acquired consent from each subscriber and how you are using their data.
3. Provide a link to your privacy policy.
4. Use this time as an opportunity to clean your list.

Connect with Suzanne Dibble:

• SuzanneDibble.com
• GDPR for Online Entrepreneurs Facebook Group
• The GDPR Pack

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Entrepreneurship is all about turning your dreams into a reality. It's about creating the life you've always wanted while doing the work you enjoy and feel destined to do. Many new online entrepreneurs dream of hosting a live event such as a retreat. If you dream of hosting a mastermind retreat, there are many things you need to consider in order to ensure your event is successful for your business as well as those in attendance.

In this episode, I'm sharing how I turned my dream of hosting a mastermind retreat into a reality and the steps I took early in my business to ensure its success. I explain the importance of developing proof of concept for new services or products you launch, how to budget your expenses when planning a live event, and the importance of learning from your mistakes and listening to your clients to improve the results of future events. I also explain the importance of hiring an amazing team to support you through the launch of your live event and the impact that using videos and photos in your marketing campaigns can have on your event's success.

"You want to have proof of concept with whatever you create." - Sigrun

In This Episode of The Sigrun Show:

• How sharing your business goals and dreams can help turn them into a reality.
• How the idea of my Mastermind Retreat Iceland started.
• How I began planning the event early in my business.
• Using social media and email to increase interest and promote your event.
• Strategies to develop proof of concept for your product or event.
• The importance of developing realistic goals and expectations when planning a retreat.
• Learning from your mistakes and listening to what your clients want to improve future events.
• Creating a budget to launch your retreat.
• The importance of building a team to ensure the success of your event.
• Using photos and videos in your marketing campaigns to increase awareness and excitement.

Key Takeaways:

1. Proof of concept is how you prove to yourself - and others - that your product idea can work.
2. Photos and videos taken during your live event are great marketing tools you can use for many years.
3. Build an amazing team around you to help you create your dream retreat.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.