The SIGRUN Show

Selina Kempf currently works in a full-time job outside her home but has a burning desire to turn her passion into profits by starting an online business. After a period of time where she wasn't well, feeling stuck on the hamster-wheel of life, she turned her life around and found joy. Now she dreams of becoming a mindfulness coach and helping clients find joy and happiness in their personal and professional lives the same way she rekindled joy and happiness in her own life.

Selina joins me in this On Air Coaching episode to learn the steps she needs to take to turn her business idea into a profitable online business. I discuss the importance of testing your idea to determine what your clients truly want from your services and how to develop a framework around your idea. I also share how to create compelling, authentic sales copy that resonates with your future ideal clients and how to gain feedback and testimonials from your test clients.

"When you have a business idea, the next step is to test if it is really a good business idea." - Sigrun

In This Episode of The Sigrun Show:

• The importance of testing your business ideas to ensure success
• How to identify your ideal clients
• How to create a tagline
• How to articulate the problem you solve for your clients
• How to create sales copy that resonates with your ideal clients
• Using the testing period to figure out your framework
• The importance of getting feedback and testimonials from your test clients

Key Takeaways:

1. You'll often discover the framework of your business idea by testing it on "test clients."
2. Reach out to your network and friends to ask for referrals for test clients.
3. Share your story in your sales copy and how it relates to how you help your clients.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Erin Sanderson, a.k.a. The Fit Rocker Chick believes that the essence of a "rock chick" is a woman who is living life on her own terms. She is an internationally recognized thyroid health advocate, social influencer, certified health coach, and skilled musician with a passion for helping women around the world rediscover their "inner rock chick" by embracing their flaws, crushing their excuses, and building their self-esteem while improving their health and wellbeing.

Erin joins me today to share how being diagnosed with hypothyroidism led her to discover a new passion, purpose, and business idea. She shares why she initially decided to hide her diagnosis from her clients and followers, when she decided to finally share her story, and how her community reacted. She also shares why she decided to turn her thyroid diagnosis into one of the biggest blessings of her life and how she helps other women overcome mindset and health challenges to live life on their terms.

"Things don't happen to you. They happen for you - to help you become the person that you are supposed to be." - Erin Sanderson

In This Episode of The Sigrun Show:

• How she was diagnosed with hypothyroidism.
• Why she decided to treat her condition through lifestyle changes.
• Why she initially hid her condition from her clients and followers.
• How she discovered her purpose.
• Why she turned her new purpose into a successful business.
• How she turned her treatment methods and strategies into an online course to help more people with hypothyroidism and Hashimoto's disease.
• Why she believes women make excuses that limit their accomplishments and how to overcome them.
• How the way we respond to challenges and obstacles impacts our future.
• The importance of prioritizing yourself and your health.
• The importance of mental toughness while managing a chronic condition.
• The connection between your physical health and mental health.
• How to stay mentally strong while building a business and living with a chronic health issue.
• How being authentic and sharing her story impacted her social media growth.
• Why she believes sharing her diagnosis story and the challenges she has faced has become one of the most rewarding aspects of her life.

Key Takeaways:

1. You can do hard things.
2. You have to give yourself the grace to practice self-care
3. Your biggest burdens can turn into your biggest blessings in life.

Connect with Erin Sanderson:

• Fit Rocker Chick
• Facebook
• YouTube
• Instagram

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Throughout my entrepreneurial journey, I have met many smart, savvy, and inspirational online entrepreneurs. These powerhouse online business owners have truly motivated me and made a significant impact on my life and journey in entrepreneurship.

To celebrate our 200th episode of The Sigrun Show - as well as achieving 100,000 organic downloads without paid promotion, I reached out to some of my favorite guests to share their best business advice for new online entrepreneurs.

I asked them to think back to where their life and business was five years ago to gain inspiration and ideas about what advice they would give to a new online business owner.

Here's what they said…

Step Outside Your Comfort Zone

Kate Erickson, the host of Kate's Take podcast and Implementer at Entrepreneurs On Fire, was the first guest on the show. After seeing her keynote talk at Social Media Marketing World in 2017 - where she shared how she started her podcast with simple equipment and reading her blog posts - Her speech created a lightbulb moment for me and I was inspired to finally take the leap and start The Sigrun Show.

For our 200th episode celebration, Kate shares how stepping out of her comfort zone has been the key to creating the success she desired to advance her career and business.

Kate Erickson's Advice for Online Entrepreneurs: "Step outside of your comfort zone."

Surround Yourself with the Right People

Mark Schaefer was also a significant inspiration in my podcasting journey after I saw him speak at Social Media Marketing World in 2017. His speech inspired another lightbulb moment… to launch my podcast with 100 episodes in 100 days and, of course, I wanted him to be one of the amazing guests on my show!

In episode 5, he talked about how to become known in your industry in as little as 30 months or less and covered some of the topics that he wrote about in his book Known, which launched last year.

In this episode, he shares an important piece of advice on how to build a successful business that he learned from one of his past mentors.

Mark Schaefer's Advice for Online Entrepreneurs: "Surround yourself with the right people. Have the courage to rely on people other than yourself and be smart enough to know the possibilities to ask the right questions."

Don't Wait! Take Inspired Action.

My third guest on the show was Elena Herdieckerhoff in episode 7 and she discussed how she achieved an unbelievable 1 million views on her TEDx Talk. Elena is a dear friend of mine as well as a mastermind buddy in a mastermind group I've been a part of for over four years. She has successfully built and sold a skincare brand, and is currently the founder of Red Dot Stage.

In this episode, she shares how she learned that believing that you are good enough and taking inspired action is the key to building a successful, profitable, and sellable online business.

Elena Herdieckerhoff's Advice for Online Entrepreneurs: "If you know there is one big game-changer that will put your business on the map, decide today that you are good enough and are able to make it happen. Don't wait for the ideal time or opportunity. Simply make your game changer your priority. Take inspired action and you will make it happen sooner than you think."

Keep Learning & Implementing

In episode 9, I interviewed Natalie Sisson, who was the fourth powerhouse entrepreneur on The Sigrun Show, where she explained why after seven years of running her business, the Suitcase Entrepreneur, she decided to take a sabbatical. Natalie was one of the first online entrepreneurs I started following five or six years ago and was a huge inspiration to me while starting my online business.

Since her sabbatical, she has rebranded her business under her own name and has a book coming out soon!

Natalie Sisson's Advice for Online Entrepreneurs: "Keep learning. Keep implementing and continue to be a leading learner."

Stop Trying to Be Perfect

While I was preparing to launch my show, I reached out to my community and asked who they would like to hear as a guest on the show. Zach Spuckler was one of the first - and most requested - names that people asked for.

Zach is best known as the creator of the 5-Day Challenge course and the host of the Heart, Soul, Hustle podcast. On episode 15, he shared how to use a challenge to sell your high-end program.

He is a wizard when it comes to implementing launch and funnel strategies and creative marketing ideas, and he continues to inspire me and others to try new things and keep innovating.

Zach Spuckler's Advice for Online Entrepreneurs: "Stop trying to be perfect. Stop thinking that the first draft is going to be everything and more. Get something out there! If you don't put an offer out into the world, people can't pay you and if you don't get paid - you can't run a business."

Write an Exit Strategy Today!

My dear friend and mastermind buddy, Shazzie, has successfully built a multiple 7-figure business that she later sold. Since one of my 2017 business goals was to grow my business to become a 7-figure business, I decided to feature her on my podcast.

On episode 19, she shares how she turned her passion and business idea into a million-dollar company and today, she explains why it's important for online entrepreneurs to create an exit strategy sooner rather than later.

Shazzie's Advice for Online Entrepreneurs: "Write an exit strategy today. Now. It's a magical spell that creates the brightest possible future for yourself and your loved ones."

Attention is the Online Currency

Jill Stanton and her husband Josh are the founders and creators of the Screw the Nine To Five Facebook community and membership site where they help unsatisfied and aspiring entrepreneurs build the life and business of their dreams through actionable strategies, simple how-to, resources and tools, and so much more.

Jill previously joined me on episode 29 where she shared the secret behind gaining raving fans and high retention rates. Her top business advice is for entrepreneurs to truly understand why building your reputation and putting yourself out there is critical to building a successful online business.

Jill Stanton's Advice for Online Entrepreneurs: "Attention is the currency online. When you have it - everything becomes so much easier. So put yourself out there. Spread the word!"

Look at Your Big Picture Goals

Sarah Grear is a phenomenal copywriter, copy conversion expert, and the creative director and owner of Creative Custom Writing, Inc. I have been friends with Sarah for several years so when I was preparing to launch SOMBA for the first time, it was a no-brainer that I should work with her to create a compelling sales page.

After I launched The Sigrun Show, I reached out to Sarah to be a guest on the show to share her insight and tips for online entrepreneurs on how to grow their businesses from six to seven figures by honing their copywriting skills.

To celebrate our 200th episode, Sarah explains why new entrepreneurs need to look at the bigger picture goals when creating their online packages and setting their prices instead of simply settling with lower priced projects.

Sarah Grear's Advice for Online Entrepreneurs: "Look at the big picture goals when you make decisions about the packaging or what you are offering to your clients so you can make those decisions to grow in your business."

Success Lies in Consistency

Over the last 200 episodes, I have rarely featured any single guest more than once - Lorraine Dallmeier has officially broken a new record for The Sigrun Show. Including today's episode, she has been featured as a guest expert in three episodes.

Lorraine first joined me on the show in episode 81, where she discussed how she bought an online business four years ago and grew it from earning low five figures to over seven figures per year. In episode 180, she shared the 5 types of copycats and a 10 step action plan on how to deal with copycats.

In this episode, she shares why the key to building a highly successful and profitable business lies in taking consistent action each day.

Lorraine Dallmeier's Advice for Online Entrepreneurs: "The key to success lies in consistency. Don't ever stop what you are doing; just keep going every day because you'll constantly build up your business further."

Start Small and Scale Up

When I attended Chris Ducker's Youpreneur Summit in London last November, I had the opportunity to see Janet Murray speak on the power of PR. Janet is the host of The Janet Murray Show and the founder of Soulful PR.

I had the pleasure of interviewing her in episode 117 where she shares how entrepreneurs can get free PR for their online business as well as how they can use stories unrelated to their business to promote their brand. So, it's not a surprise that her key piece of advice for online entrepreneurs is related to building and growing your audience.

Janet Murray's Advice for Online Entrepreneurs: "Start small and scale up as you're building your audience."

Focus Your Message

April Perry is the owner of LearnDoBecome.com where she teaches thousands of entrepreneurs, companies, and individuals around the world the system she created to overcome the feeling of being overwhelmed.

In episode 150, she shared how she used to feel overwhelmed and how she overcame that feeling by creating systems, routines, and building what she calls a "command center." As many entrepreneurs often feel overwhelmed in running their businesses while taking care of their families, that episode has been one of the most popular episodes of the show.

Now, she shares how she learned the power behind having a focused message in your sales copy and marketing strategy can significantly impact the growth of your business.

April Perry's Advice for Online Entrepreneurs: "When you have a focused message and a clear way people can hire you to solve a pain point, you can grow a business and really help a lot of people in the process."

Be Open to New Opportunities

Tiffany Lee Bymaster had a fascinating career as a makeup artist and stylist, working with some amazing actors on the set of television shows and movies. She was also a talented lifestyle blogger and today is widely recognized as Coach Glitter.

Tiffany joined me in episode 172 where she talked about how entrepreneurs should become comfortable with taking imperfect actions to achieve their business goals. She is one of the best affiliate marketers I know and is a true inspiration for thousands of online entrepreneurs.

In this episode, she shares why it's important for entrepreneurs to be open to new possibilities and opportunities that life presents to us on a daily basis.

Tiffany Lee Bymaster's Advice for Online Entrepreneurs: "Be open to the possibilities of things. You can't even predict where your life may take you next. Keep your mind, heart, and soul open to all of the opportunities that life will present to you on a daily basis."

Be a Leading Learner

When I started my journey into building an online business, Nathalie Lussier was one of the first online entrepreneurs I noticed and began following, so when I met up with her at Social Media Marketing World 2018 - I asked her to be a guest on my show to share her story. Nathalie is the creator of the 30-Day List Building Challenge.

In episode 194, she shares how this well-known challenge has impacted her business and how creating the ultimate challenge can help you build your online business.

When I reached out to her to participate in our 200th episode celebration and share one piece of key advice she would tell a new entrepreneur - she did not hesitate, nor disappoint.

Nathalie Lussier's Advice for Online Entrepreneurs: "Keep learning. Keep implementing and continue to be a leading learner."

Let's Celebrate!

Launching The Sigrun Show in August 2017 was a dream come true and now reaching 200 episodes is a very proud moment. I am grateful to all of the guests that have come on the show - and a special thanks to those who have contributed to episode 200.

I'd love to celebrate this milestone with you too - with a GIVEAWAY!

Go to sigrun.com/200 now for all the details!

Jason Brown is a stock market coach and trader with a passion for helping others unlock their financial power. He educates others about trading and the stock market through The Brown Report YouTube Channel and his investing courses to help people from around the world make smart decisions about trading and investing.

Jason Brown joins me to share how to automate your sales funnel through YouTube. He explains the various types of ads you can use and when and why to use them. He also talks about how he sells his programs on auto-pilot without asking for email addresses and explains how to retarget your audience based on video use on YouTube.

"Take action and get the video up there." - Jason Brown

In This Episode of The Sigrun Show:

• How Jason developed the idea of automating his sales funnel
• The elements of his videos and how he creates the call-to-action
• Why entrepreneurs should stop trying to control when clients buy
• When ads become annoying
• The difference between interest targeting and targeting people who are searching for specific keywords
• What a search ad is
• Why he rarely runs discovery ads
• Identifying people who are ready to watch videos right now and how it can be game changing for your sales funnel
• How he makes tweaks to his pricing and products according to the perceived needs of the market

Key Takeaways:

1. Weigh the pros with the cons especially when mentioning pricing on your videos.
2. You have to think outside the box when you're running ads.
3. It's best not to trick people.
4. People will only be willing to pay a higher price if the trust level is also higher.

Connect with Jason Brown:

• TheBrownReport.com
• The Brown Report on YouTube
• How to Trade Stock Options for Beginners

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you're just starting your business, hiring experts can often seem a little scary - and expensive. Many online entrepreneurs believe the misconceptions and myths that they can do everything themselves in their business - from helping their clients to creating content and managing administrative tasks. But, what many entrepreneurs often fail to realize is that their time is valuable, and if they are focusing on too many tasks - or tasks they should delegate - then they are not giving themselves enough quality time to move their business forward.

In this episode I share how hiring experts can elevate your business and free up your time to focus on more important tasks that will move the needle. I explain the difference between a lean "core" team and an extended team and share my experience with building my lean and extended teams. I also share the mindset challenges I needed to overcome while investing in experts, how building a team not only impacts your growing business but also your local and global economy, and how to identify when it's time to uplevel your team to help you reach your business goals.

"Hiring an expert is not a cost, it's actually an investment." - Sigrun

In This Episode of The Sigrun Show:

• The benefits of working with a lean team
• How hiring a housekeeper impacts your business
• How hiring a virtual assistant benefits your business
• How hiring a photographer helps you level up your online presence
• The difference between a lean team and an extended team
• Overcoming mindset challenges while investing in experts
• The benefits of hiring a copywriter
• The benefits of working with a podcast editor
• How hiring a show note writer can impact your podcast process
• The importance of hiring an accountant and bookkeeper
• How hiring a facebook ad expert can grow your business
• Identifying when it's time to uplevel your team
• A sneak peek into how I'm upleveling my team to grow my business

Key Takeaways:

1. In order to get where you want to go, you need advice and implementation.
2. Look at hiring experts as an investment - not a cost.
3. Understand it's normal to uplevel your team as your business grows.

Resources Mentioned:

• WP Curve

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Kiki van der Harst is a resilience expert who wants to help people who are suffering from a loss or devastating circumstances in their lives. After significant research as well as personal experience, she created her own framework to help people reframe their thought processes to bounce back more quickly. A former management consultant, she is currently based in the Netherlands with her 3-year-old son and is on a mission to make the world more resilient.

Kiki joins me for this On-Air Coaching episode to learn how to attract the right people in her program through video storytelling. I discuss how to find clients as well as how to determine the platform to use when sharing your story, the significance of telling your story and the steps on how to record your video as you share on social media.

"How do you find your ideal client? Especially if you are the ideal client yourself, the best way is to tell your story again and again." - Sigrun

In This Episode of The Sigrun Show:

• Why resilience is a positive word
• The importance of sharing your story
• How to choose the words and content to capture your audience
• How often you should share your story
• The best platforms to use to share your story
• The importance of staying grounded with your story as you build your online business
• How your story helps you attract your ideal client
• How to identify keywords to use in your content
• How to use video to share your story
• The significance of collecting quotes
• What are "light at the end of the tunnel" videos and how to create them

Key Takeaways:

1. From miles away, people smell those who are not authentic.
2. Put captions on the video when you share your story on Facebook.
3. Stay grounded with your story.
4. Use plain language when doing your marketing.

Resources Mentioned:

• Book Yourself Solid by Michael Port

• Winter Bear song by Coby Grant
• LUMEN5
• Adobe Spark

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Andrew Pickering and Pete Gartland are a content marketing duo whose mission is to help companies and brands market their business by creating fun, high-quality content. They also host a YouTube Channel, a podcast, and have a membership site called Atomic. They are keynote speakers in international conferences and have been seen on Inc., HuffPost, Entrepreneur on Fire, and Social Media Examiner.

Andrew and Pete join me to share how they got started in the marketing industry, how they achieved success, and why they are doing the business together. They also share tips for those who want to make the transition in their business from unknown to visible as well as how to create the kind of content that gets found and shared.

"If you use a little bit of humor and make your content just a little bit more engaging, people actually listen, and then they can learn." - Andrew & Pete

In This Episode of The Sigrun Show:

• How to make your audience listen and pay attention to your content
• How Andrew & Pete started working together
• How they found their niche
• What Content Crickets are
• What happens when you pay attention to the "passionate response"
• The effects of "safe" content
• How long it takes to create great content
• How they came up with their show

Key Takeaways:

1. Stop trying to please everybody with your content.
2. When you want to cut through the noise online, then it can't be for everybody.
3. Find a way to enjoy creating content.
4. Don't compare yourself to other companies that are bigger and were started way before you.
5. Don't just look at your own industry when getting inspiration for your branding.

Connect with Andrew & Pete:

• AndrewandPete.com
• Andrew and Pete TV
• The Hippo Campus
• Content Mavericks

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alannah Moore is a Do-It-Yourself website specialist whose mission is to help online entrepreneurs create their own website. This business idea came from a typical client need she encountered as a former web designer. Today, she offers a variety of online courses designed to help online business owners learn how to create a website and has written several books including the 2013 Amazon bestseller Create Your Own Website Using WordPress in a Weekend.

Alannah joins me on this On Air Coaching episode to learn how to raise her prices to level up her business while helping creative entrepreneurs build beautiful websites. I share why your pricing should have levels based on a pyramid as well as strategies on how to package and price your products. I also discuss why people sign up for courses even if they can watch things for free on YouTube as well as how to keep the buzz going as you and your clients look forward to a product launch.

"You need to value your time and expertise." - Sigrun

In This Episode of The Sigrun Show:

• Pricing your products and services based on value and perception
• Creating a price pyramid
• Using lower price points when testing the proof of concept on a new product or service
• The importance of the customer journey when pricing your products
• How raising your prices can help your customers be more committed
• How underpricing your services is a disservice to your clients - as well as yourself and your family
• Using early-bird pricing to create buzz about new products and courses
• How to raise your course prices following a launch
• How to use webinars to promote a new course launch
• How to leverage scarcity to create a successful course launch

Key Takeaways:

1. Create a few key package options with varying prices based on value.
2. People are not as committed when they pay low prices.
3. Build scarcity and buzz when launching new products, courses, and services.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Nathalie Lussier is an award-winning entrepreneur, keynote speaker, and the creator of the 30-Day List Building Challenge. She created her first website at the age of 12 and, later, graduated from college with a Software Engineering degree. She refused a job offer from Wall Street to start her own business. Together with her husband, Nathalie currently runs her online software business, and has been featured in Inc. Magazine, FastCompany, Success Magazine, Entrepreneur, and Business Insider.

Nathalie joins me to share how to create the ultimate challenge to build your business. She shares how she developed her idea for the 30-Day List Building Challenge as well as the strategies she uses to motivate people to finish the challenge. She also explains how to include tripwires in your marketing strategy as well as the lessons she has learned throughout her journey as an online entrepreneur.

"Getting people engaged and getting them the results you promised is really what it's all about." - Nathalie Lussier

In This Episode of The Sigrun Show:

• How Nathalie got into online business
• How the 30-Day List Building Challenge helps her current online software business
• What is a tripwire and how it works
• How PopupAlly and AccessAlly have prepared for the GDPR regulation changes
• How to create free content to encourage your audience to complete your challenge
• What gamification is, how it works, and ways to implement it

Key Takeaways:

1. The natural progression from list building is to launch something.
2. Think about putting yourself in the shoes of the person taking this course or this program. Think about how busy their life is and how they're trying to fit this into their schedules.
3. When creating content for your free course, do shorter videos and easy-to-digest type of content.
4. Use psychology and motivation to encourage challenge-takers to complete your course.
5. Think about prizes that complement the kind of content you are creating.

Resources Mentioned:

• Coursera

Connect with Nathalie Lussier:

• AmbitionAlly
• PopupAlly Pro
• AccessAlly
• 30-Day List Building Challenge

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Ivana Drobek is a Personal Development Coach focused on supporting women who are in the second phase of their lives. After working in various HR departments while working in the corporate world, she now helps women rediscover their purpose when they are stuck and uncertain about how to move forward. She also helps them rediscover their purpose so they can lead joyful and fulfilling lives.

Ivana joins me in this On Air Coaching episode to learn how to attract action-takers - clients willing to engage and act on the services she offers. I share the difference between action-takers and freebie-hunters as well as strategies on how to attract action-takers to grow your online business. I also explain the different benefits clients receive or experience when they decide to purchase a product or service as well as the reason why people settle for the freebies you share over the services you offer.

"Give people something they think they need, then deliver what they ACTUALLY need." - Sigrun

In This Episode of The Sigrun Show:

• The key focus of Ivana's business
• How her clients feel after rediscovering their purpose
• What she saw in women that led her to start her online coaching business
• Why clients buy one product over another
• The kind of client she should attract
• The relevance of images and wording in the type of client you attract
• Why the people in her group are settling for the freebies
• How she determined whether to continue her Facebook Group

Key Takeaways:

1. A benefit doesn't always have to be measured by money.
2. Wanting to help, we may sometimes attract the freebie hunters—the people who sign up for all kinds of free stuff, but they are not the action-takers.
3. It's better to attract people who are ready to take action right away.
4. Whatever problem you were solving, find the opposite—which is the solution. Figure out how to bring out your expertise.

Resources Mentioned:

• I Am Not Your Guru Tony Robbins film

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.