The SIGRUN Show

Isabelle Hiemann is an NLP Master Practitioner and Hypnosis Coach based in Hamburg, Germany. She is passionate about helping others rediscover work-life balance, defeat professional overwhelm, and overcome stress in their careers through "speed support" 1-on-1 coaching and her 6-week program, the Easy Way©.

Isabelle joins me for this On Air Coaching episode to learn about niching down her services to serve a smaller group of professionals, how to identify who her ideal client is, and how to attract the right clients into her business. I share why niching down too much could be the wrong decision for your online business, the importance of identifying the keywords your ideal client would use in Google, and how collaborating with local businesses and organizations can help you attract your ideal clients on a larger scale. I also discuss the importance of creating and optimizing your content to attract new clients to your website, how to identify the type of content your clients want, and how to create a powerful, solution-driven freebie to grow your email list.

"Focus on being known for a combination of two words." - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

• How to identify if your niche is too narrow
• Identifying the keywords your target audience would use to find your website
• How sharing stories creates inspiration and resonates with your target audience
• Creating and optimizing your content to rank well in Google
• Identifying if Facebook challenges are right for your ideal audience
• Collaborating with businesses to help more people and attract new clients
• Becoming known as an expert in your niche
• Using statistics in your marketing strategy
• The importance of creating content to promote your products or services
• Identifying your ideal client's pain points to create solution-driven freebies

Key Takeaways:

1. Narrowing your niche too much can be harmful to your business.
2. Identify the keywords your ideal client would use to find you. Use them in your content.
3. Identify the type of content that is most beneficial to your ideal client.
4. Create solution-driven freebies.

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

For 30 years, I have enjoyed the dark, fizzy, sugar-filled drink - Coca-Cola. In fact, I remember drinking it as a child during special occasions. As I grew older, my enjoyment for the dark drink began to grow. When I was 20 and I moved to Germany to attend university, I clearly remember enjoying a cold bottle of Coca-Cola every day during my lunch breaks.

The funny thing about addictions, though, is that you don't see it as an addiction while you are addicted.

It wasn't until recently that I decided to finally break my 30 year addiction to Coca-Cola, and although it's only been two weeks since I've quit, I want to share my journey with this addiction and how I plan to finally break this habit once and for all.

In this episode, I talk about how my addiction began, and how addictions can impact your ability to think rationally. I also explain how the lizard brain impacts your decision to break addictions and the strategies I'm using to stay accountable in achieving my goal.

"An addiction is doing something again and again - even if you know it is not good for you." - Sigrun

In This Episode of The Sigrun Show:

• How my addiction to Coca-Cola began
• How my addiction eventually led to weight gain
• Withdrawal symptoms I experienced 10 years ago when I tried to overcome my addiction
• Why I believe my first attempt at overcoming my addiction didn't work
• How I realized my addiction to Coca-Cola was getting out of hand
• How addictions impact your ability to think rationally
• Why I finally decided to break free of my addiction to Coca-Cola
• Strategies I'm using to achieve my goal
• How your mindset impacts your ability to break an addiction

Key Takeaways:

1. Breaking free from an addiction is all about mindset.
2. The decision to break an addiction takes only a second, but the time it takes to be willing to make that decision can take years.
3. It's in your hands to make the decision to break an addiction.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Claudia Homberg is a Life Balance coach and Yoga instructor based in Frankfurt, Germany. She is passionate about helping others find their balance, defeat overwhelm, and rediscover peace and happiness through workshops and online courses as well as 1-on-1 and group trainings.

Claudia joins me in this On Air Coaching session to learn how to identify her ideal client and how it impacts her marketing strategy. I discuss the importance of getting clear on who you want to serve, how you resonate with your clients, and how to create compelling copy to attract your ideal client for your website and marketing strategy. I also explain how identifying your ideal client can help you create product and service packages that suit their needs and which pricing strategies you can use when launching new products or services that enable you to scale your online business.

"There are a lot of people who need your services, but they are still not your ideal client." - Sigrun

In This Episode of The Sigrun Show:

• How to identify your ideal client
• How getting clear on your ideal client impacts your marketing strategy
• How to create copy that resonates with your ideal client
• How to develop service packages that meet a wide variety of client needs
• Strategies for pricing your products and services that allow you to scale your online business

Key Takeaways:

1. Identify the people you want to serve, and those who will benefit the most from your services.
2. Sometimes, you will feel called to help someone, perhaps someone like your previous self.
3. For your marketing, you need to pick an ideal client that meets a specific gender - but it doesn't mean you need to exclude the other. It really just comes down to your language.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Amanda Bond is a Facebook Ads strategist, creator of the StrADegy System, and the owner of The Ad Strategist. SHe has been recognized as a "Facebook advertising genius" by Entrepreneur Magazine and "the brightest mind in Facebook advertising today" by Social Media Examiner. With a bachelor's degree in Commerce and Marketing Management, she has extensive experience helping thousands of online entrepreneurs master the art of creating Facebook ads that convert.

Amanda joins me today to share her entrepreneurial journey and some of the most common mistakes many online entrepreneurs make when advertising on Facebook,. She explains the importance of nurturing your audience and how it can impact the success of your Facebook ads, why being realistic and knowing your numbers is critical to reducing your advertising cost, and how taking your audience through a customer journey can impact your ad spend. She also shares her "stealth ad" strategy and explains how taking advantage of underutilized advertising platforms can be a cost-effective solution to growing and promoting your online business.

"When you nurture your audience, when you create a strategy that moves them through all three phases of the customer journey, the cost to acquire a new customer drastically drops." - Amanda Bond

In This Episode of The Sigrun Show:

• How she became known as a Facebook advertising guru.
• The importance of networking, building relationships, and investing in your business as a new entrepreneur.
• Lessons we can learn from successful online entrepreneurs running Facebook ad campaigns.
• What is "the organic hustle?"
• How to identify when you are ready to invest in Facebook ads.
• The importance of understanding how Facebook ads work before hiring an ad manager.
• The importance of nurturing your audience.
• The importance of being realistic about what your leads are worth to your business instead of comparing your cost per lead with your competitors.
• Her opinion on using tripwires to liquidate your advertising cost.
• The importance of tracking ads and analyzing their results.
• What are "stealth ads" and how they can help you nurture your audience.
• The three phases of a customer's journey.
• The importance of having multiple touch-points with your audience while nurturing them toward a sale.
• How the customer journey impacts your ad spend.
• Taking advantage of undervalued ad elements, such as Instagram ads.

Key Takeaways:

1. Slow down. Ask yourself if Facebook ads is the right decision for you right now.
2. Don't forget to do the audience growth aspects behind-the-scenes.
3. Know your numbers - understand how much revenue you are making per person entering your sales funnel.
4. Understand what you want your customer journey to look like.

Connect with Amanda Bond:

• The Ad Strategist
• The StrADegy System

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Agnieszka Gaczkowska is an interior designer with a passion for handmade crafts. She is passionate about helping homeowners create beautiful handicrafts to personalize the interior of their homes. She is the creator of Oplotki, an online business offering creative handicraft workshops, courses, and popup events to teach others how to hone their creative skills through crocheting and knitting.

Agnieszka joins me for this On Air Coaching episode to learn how to start building a team to scale her business and how automation tools can help her complete various tasks without hiring a professional. I share tips on how to identify which tasks you should consider delegating and the importance of creating systems and processes that support your growing team. I also explain how outsourcing impacts the local and global economy and the limiting beliefs that prevent many online entrepreneurs from hiring a team to scale their business.

"A 5 minute task is a 5 minute distraction." - Sigrun

In This Episode of The Sigrun Show:

• The benefits of automating repetitive tasks
• Overcoming limiting beliefs that prevent you from hiring a team
• The importance of hiring specialists
• How to assess and vet a person's skills and integrity before hiring
• What to consider when negotiating rates with a potential new hire
• Identifying tasks you should be doing versus those you should outsource
• Why female entrepreneurs need to hire someone to clean their homes
• The benefits of hiring an email manager and copywriter
• Creating systems to support your business growth
• How an "integrator" can help you grow your business
• How hiring a team helps the local and global economy

Key Takeaways:

1. Make a list of everything you need to do in your business.
2. Automate what you can.
3. Delegate everything else.

Resources:

• Zapier
• IFTTT
• Planoly

• Rocket Fuel: One Essential Combination That Will Get You More of What You Want from Your Business

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Nicole Holland is a podcast guesting authority, New Media expert, Founder of Interviews That Convert, and the host of the Business Building Rockstars Show. She has been featured on several podcasts, virtual productions, and print publications including Forbes, Entrepreneur Magazine, and HuffPost. She has helped countless entrepreneurs and business owners leverage modern marketing strategies, such as being a featured podcast guest, to increase their visibility, likeability, and credibility.

Nicole joins me to share how online entrepreneurs can become a great podcast guest and how to find great guests for their show. We talk about her journey into leveraging the podcast medium, how her podcast has grown, and the lessons she has learned throughout her journey. She also shares tips on how to land featured guest spots on podcasts in your niche, explains the importance of building relationships with podcasters instead of simply pitching to them, and the importance of being clear on the type of guests you want on your show when you're just starting out.

"A podcast interview is a conversation. It's a deepening of a relationship." - Nicole Holland

In This Episode of The Sigrun Show:

• How Nicole achieved "New and Noteworthy" on iTunes
• Her entrepreneurial and podcasting journey
• Why curiosity and authenticity are key to being a good podcast interviewer
• How she chooses her guests for her show
• Why she wants to rebrand her podcast
• How building relationships can help you get booked as a featured guest
• Her cold-pitch approach to getting featured as a podcast guest
• The difference between a great guest and a not-so-great guest
• The inspiration behind her Interviews That Convert course
• The importance of pre-planning and knowing your why before pitching to be featured as a podcast guest
• How attending conferences can help you get guests for your podcast
• Podcast Guest Etiquette: What's appropriate...and what's not
• The benefits of accepting sponsored interviews

Key Takeaway:

1. Just like any marketing you do, podcast pitching should be permission based. Otherwise, it's spam.
2. Instead of cold-pitching, build relationships with podcast hosts.
3. Invest in your network.

Connect with Nicole Holland:

• Interviews That Convert
• Business Building Rockstars Show
• Get Guest Ready

• Free Download! How to Get Booked As The Featured Expert On Any Podcast You Want! 6-Point Checklist

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Shazzie was one of our first guests on The Sigrun Show. She is a business and life mastery mentor, recording artist of guided meditations, and the author of five revolutionary books. She is the host of Sky TV's Raw Kitchen and has been featured in countless print and online media publications including Cambridge Evening News, Eastern Daily Press, The Green Parent Magazine, Yoga Magazine, and Healthy Living Magazine.

Shazzie and I talk about how new health coaches can earn their first $30,000 in revenue in their first six months of online business. She explains the importance of being consistent in your content marketing strategy and the difference between content marketing and social media marketing. She also shares her five steps to successfully building an online health coaching business and how to transition from 1-to-1 coaching to 1-to-many.

"You don't have to work hard - you just have to be consistent." - Shazzie

In This Episode of The Sigrun Show:

• The importance of setting practical financial goals
• Using Facebook ads and Google Adwords to attract new clients and grow your email list
• The importance of being willing to invest in your business
• Alternative marketing options you can use to promote your business
• How to create client packages that sell
• The "Decoy Marketing" technique
• The "Clarity Call" and how it helps you gain new clients
• Developing a strategy to upsell your packages to increase revenue
• The importance of creating a customer journey to encourage sales
• Using a learning management system to create your online courses and packages
• Transitioning from 1-to-1 client coaching to 1-to-many
• How content marketing helps you connect with your ideal clients, improve your authority, and grow your online business
• The importance of deciding which type of content marketing strategy works best for you and your business
• The difference between content marketing and social media marketing
• The importance of nurturing your email list as a service-based business
• Using testimonials to build social proof

Key Takeaways:

1. Get clear on your revenue goals, profit goals, and what you are willing to invest.
2. Create your client packages.
3. Develop a presence.
4. Start running Facebook ads to a free offer.
5. Get ready for the big time!

Resources Mentioned:

• Thinkific

Connect with Shazzie:

• Shazzie.com
• Facebook
• Twitter
• Instagram

• Grab your free download: How to Make Your First $30K in Six Months As A Health Coach Workbook

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alexandra Schaef is so passionate about freediving that she wants to educate as many people as possible. She is a freediver and a freediving instructor who teaches students of all levels how to safely enjoy freediving. Turning her passion into a business, Alexandra shares her fascination with being underwater as she helps her clients discover and appreciate the fantastic underwater world.

Alexandra joins me in this On Air Coaching episode to learn how to sell offline events such as classes, courses, and retreats. I share marketing strategies you can use to properly launch an offline event and strategies for pricing your offline events to encourage more signups. I also discuss the two most popular reasons potential clients don't take action as well as how you can retarget people who are watching your videos.

"The key is to start early with offline events." - Sigrun

In This Episode of The Sigrun Show:

• The difference between a webinar and an information call
• How to price your offline events so customers want to sign up early
• How to bundle events to give your customers a deal they can't resist
• Why you should invest in a videographer during your launch
• Why the branding video should be the first thing to see on your Facebook page
• How to tell if viewers of your video are potential clients
• Why it's essential to create events on Facebook
• How to sell the same course with different dates

Key Takeaways:

1. If you want to run your video again and again, independent of the year and event, you have to be smart with the copy you write so you can reuse it.
2. Create events on your Facebook page.
3. You can embed a Facebook video on your sales page.

Resources Mentioned:

• Facebook Live
• Zoom
• WhatsApp

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Launching a podcast is a big project. It takes time, dedication, and commitment to decide why you want to start a podcast and figure out your content strategy and schedule so you can consistently deliver high-value content to your audience.

By the time you launch your show and reach 200 episodes, you often have a lot of experience under your belt and lessons you can share with others who are considering launching their own podcast.

In this episode, I share some of the key takeaways from recording 200 episodes in 10 months. I explain why planning your podcast content strategy and release schedule is critical to successfully launching a podcast, how hiring a team can help you focus more on creating high-value content your listeners will love, and how you can repurpose your podcast content to share on social media platforms. I also explain the importance of promoting your show to expand your audience, how podcasting has helped me grow and nurture my email list, as well as how it has impacted my business and helped me reach my goals.

"Podcasting is the single best thing I've done to market my business." - Sigrun

In This Episode of The Sigrun Show:

• The importance of planning your podcast content and release schedule
• Why you should hire a podcast team
• How to repurpose old blog posts, newsletters, and webinars
• The importance of promoting your podcast to grow your audience
• How a podcast can help you build relationships and nurture your email list
• How a podcast helps you build relationships with influential experts in your field
• How to get the most value from each episode you record by repurposing your podcast content

Key Takeaways From Recording 200 Podcast Episodes:

1. Good things take time.
2. Hire a team.
3. Repurpose previous content.
4. Remember to market your podcast.
5. A podcast launch can fuel your program launches.
6. Treat your podcast as a nurturing tool to build relationships.
7. Think of your podcast as a networking tool.
8. Conferences are a great way to find new guest speakers for your show.
9. Repurpose your podcast content.
10. Podcasting is a great way to market your business.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Ben Amos is the creative director of Innovate Media, one of the leading online video strategy agencies in Australia. He is a passionate video producer, speaker, and educator helping brands around the world improve their video storytelling skills and uplevel their video marketing strategy. The transition of Ben's company from a simple video production company to a video strategy agency was triggered by his desire to produce results for his clients and teach them how to be effective and strategic storytellers.

Ben joins me to share why every online business owner needs a video strategy. He shares the common mistake business owners make when they create video content and why overwhelm is the biggest problem when planning to execute video strategy. He also explains the different types of videos you should create for clients in different parts of the funnel as well as why he recommends vlogging and how to be consistent in doing it as part of your video strategy.

"Video, when done authentically, can connect with a problem and a pain that someone's feeling without it seeming too salesy." - Ben Amos

In This Episode of The Sigrun Show:

• What Ben learned from his previous experience that made him realize video strategy is a must-have for business owners
• How he saw the need to upscale his skills in marketing strategies and digital marketing
• How his company transitioned from a video production company to a video strategy agency
• What full funnel video content is
• Where the client decision-making starts
• Why videos are the best platforms to use at the top of your sales funnel
• Why you need to understand your audience before deciding which platform to use
• Why you need to understand the "language" of each platform
• What a Brand Story Video is and the best way to approach this
• Who the hero of your brand story should be
• What to keep in mind before doing Facebook Live
• What the core of content marketing is
• Two strategies to be consistent in vlogging
• What a vlog kit consists of
• What's preventing people from vlogging

Key Takeaways:

1. The first element of any marketing strategy is understanding your audience.
2. It doesn't hurt to repurpose your content across different platforms, but know what your primary platform is for any piece of video content.
3. When done right, vlogging can help people feel connected with you on a more human level - build that relationship with you, and feel like they're your friend.

Connect with Ben Amos:

• Innovate Media Website
• Free eBook! How to Create Your Own Video Strategy

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.