The SIGRUN Show

Speaking up and standing up for your values, beliefs, and opinions on various topics can be a little scary - especially when you're just starting your online business. Many new entrepreneurs hesitate to speak up about their strong opinions or values. This hesitation is often caused by fear - a fear of repelling clients and customers. But, what many new business owners often don't realize is by using your voice and speaking up about your strong beliefs and opinions, you're building your brand to reflect your values and beliefs, you're also laying the foundation to help you attract your ideal client.

In this episode, I share stories of when I stood up for my opinions and things that I value throughout my corporate and entrepreneurial journey and how these experiences have impacted my confidence, self-esteem, and the growth of my business. I also explain why it's important for entrepreneurs to stand up and speak out and how standing up for your values helps you attract your ideal clients while filtering out clients you may not want to work with.

"When you have strong opinions, people pay attention." - Sigrun

In This Episode of The Sigrun Show:

• My experience with standing up for my values
• How speaking up about your values, beliefs, and strong opinions can impact your self-respect - and the respect you gain from others
• How speaking your mind can impact your self-esteem and self-confidence
• Why entrepreneurs need to speak up about their values and opinions

Resources:

• Episode 145 - Why Profit First Kills Your Growth
• Episode 156 - Why Lifetime Access Is A Lie
• Episode 159 - Why Refunds Don't Work
• Episode 188 - 10 Common Lies About GDPR

Key Takeaways:

1. Speaking your mind and sharing your opinions and values can help you attract your ideal clients and filter out those you don't want to work with.
2. Standing up for your values can boost your self-confidence and self-respect as well as help you get more respect from others.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alex Navas is the founder of Amplified Results, Inc., an ad agency that is passionate about helping entrepreneurs and small businesses thrive through digital marketing. He is also a specialist and strategist who helps his clients see things from a different perspective so they are able to overcome obstacles that are holding them back from maximizing their impact and potential. He has been in the marketing industry for the last 18 years and is passionate about helping others grow financially and spiritually.

In this episode, Alex shares the crucial conversation about premium offerings and how to scale your business without you. He discusses how to get to the place where you can charge premium rates on prime programs and still have people sign up as well as what the Premium Client Experience Process is and how it works. He explains the concierge experience he provides, how he customizes the client experience, and why the environment plays a crucial role in the prime programs.

"Your prices—they are a reflection of the impact that you make on people." - Alex Navas

In This Episode of The Sigrun Show:

• The Income Through Impact concept
• Why entrepreneurs struggle with pricing
• The Premium Client Experience process
• "Cafe conversations" and their significance to the premium client experience
• Why many potential clients come to Alex
• Why your desire to want to review everything is slowing you down
• Why the premium client process starts with you
• Why he lets the conversations be about the clients and not him
• The difference between the "big offers" and the "small offers"
• Words to use during your client call
• How clients get the results they seek
• What happens after the first call
• How little touch points make a huge difference in the client experience
• How he solves the scalability of the program
• The value of having a team service your clients
• How he spots potential stars at the beginning of client relations

Key Takeaways:

1. Your clients want results. It's about getting confident in your ability to produce results.
2. When asking questions, find out your clients' motivations—the thing that matters most to them.
3. The first call is foundational in the client experience.
4. Little touch points make such a huge difference.
5. The quality of questions your clients ask determines the quality of clients they're going to become.

Resources Mentioned:

• Psycho-Cybernetics by Maxwell Maltz
• Self Belief by Jamal Edwards
• Traction by Gino Wickman
• The 80/20 Principle by Richard Koch

Connect with Alex Navas:

• AmplifiedResults.com
• AlexNavas.com
• Alex Navas on Facebook
• Alex Navas on Twitter
• Alex Navas on Instagram

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Heidi Fossali is a Lifestyle Beauty Coach who helps women between the ages 40 and 60 to revamp and reinvent themselves from the inside out. She offers an "A to Zed" package to women who are transitioning to the second phase of their lives as they set new goals and unlock their passion, potential, and purpose. She is also a Certified Life Coach, personal fitness trainer, and makeup artist who coaches women about fashion, fitness, and style.

Heidi joins me in this On-Air Coaching episode to learn how to overcome analysis paralysis and about the daunting tasks associated with starting an online business. I share why you should choose one medium when creating content and the kind of content you should create to help you attract potential clients and build your list. I also share how to create blog posts with lasting value, the role that social media plays in your business as well as strategies on how to connect with your niche audience.

"We need to understand that we can only do one thing at a time." - Sigrun

In This Episode of The Sigrun Show:

• Why Heidi is struggling with overwhelm and analysis paralysis
• The difference between a webinar and a podcast
• Why people would sign up to your list
• What upfront value is and its significance in building your list
• What an epic blog post is
• The difference between online business and offline business
• Why your blog posts should be on your website instead of Facebook
• The relevance of offering free and excellent content
• How to create a lead magnet
• How to learn to run a profitable Facebook Group

Key Takeaways:

1. Doing three of the same thing is less effective..
2. Social media is not for your content—it's to distribute your content and have discussions.
3. You can't do everything—pick your battles.
4. If something is always available, it's not attractive.
5. When you don't have clients, the more people you talk to, the closer you are to signing up your first client.
6. You need to create content because content lives on.

Resources Mentioned:

• Episode 91: How to Profit From Your Facebook Group with Caitlin Bacher

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Over the last several years, Voice-First devices have taken our society by storm. Companies like Apple, Google, and Amazon have been developing Voice-First devices for many years. With each passing year, more and more people are enjoying the benefits these devices offer. Voice-First devices and other forms of audio content, such as podcasts, have become so popular that they are frequently discussed at many large conferences around the world.

I recently attended the VoiceCon conference, which was hosted by Vaynermedia and Gary Vaynerchuk. In this episode, I share my insights from attending VoiceCon as well as some tips and strategies I have learned since creating my own Alexa Briefing. I explain what Voice-First is and the potential it has for online business as well as for our society and how you can get started in the Voice-First movement.

"Voice-First will change your life because it saves you time." - Sigrun

In This Episode of The Sigrun Show:

• What Voice-First is and how your audience engages with your Voice-First content
• How Voice First technology helps people save time while multitasking
• Where people typically listen to Voice-First enabled devices
• How accurate Voice-First devices are at understanding various language nuances
• Key takeaways from Voice Con and using Alexa to publish my briefings

Key Takeaways:

1. Start by using Siri on your computer and phone.
2. Find a micro-moment where you can be useful. Own a phrase. Invest in SEO.
3. Create a listener persona. Think about how you want your listeners to feel.
4. Optimize your content for the platform.
5. Start with a briefing.
6. Get on all devices. Don't just focus on Alexa.
7. Check out the Amazon Alexa Blueprints.
8. Check out the Amazon Alexa Routines.
9. Get your feet wet with an Alexa Skill.
10. Try to predict the future - think about science fiction.

Resources:

• Crushing It by Gary Vaynerchuk
• Alexa Blueprints
• Alexa Skill Developer
• Chompers Podcast
• Episode 185: How to Create Alexa Briefings for Your Business

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The General Data Protection Regulation (GDPR) in the EU is a controversial subject that I have discussed on my podcast several times. GDPR is a data privacy regulation that takes effect on May 25, 2018. It aims to protect the privacy of the people in the EU, but its impact is worldwide. This regulation is the start of a new beginning—it's about the protection you receive as you provide and entrust your personal information to businesses and entrepreneurs.

In this episode, I share what GDPR is and debunk the top 10 most common lies about this new regulation. I explain what small business owners and online entrepreneurs really need to know to get compliant, what you should do regarding this regulation as a business owner, and what really happens when someone complains about your data privacy policy. I also explain the difference between having a Cookie Policy vs. using a Cookie Bar plugin, how to identify whether an offer is a bundle, and how GDPR affects and impacts business owners with clients in the EU.

"Transparency and no surprises—that's the hallmark of the new regulation." - Sigrun

In This Episode of The Sigrun Show:

• What GDPR is and what areas GDPR covers
• Which cases the EU prioritize in their investigations
• The process when someone complains about you
• Asking your clients and subscribers for re-consent
• What "bundling" is
• Why you need to look at law in your own country for double opt-in
• What tickbox fatigue is and its impact on subscribers
• The difference between having a Cookie Bar plugin and a Cookie Policy
• How Facebook retargeting ads work
• When to delete your client's data

Key Takeaways:

1. Lie #1: GDPR only applies to EU citizens, so you only need to segment your list.
2. Lie #2: You'll be fined €20 million or 4% of your worldwide turnover.
3. Lie #3: You need to ask everybody on your list to opt in again.
4. Lie #4: You cannot offer any freebies to build your list.
5. Lie #5: You have to use a double opt-in.
6. Lie #6: You need to use tick boxes.
7. Lie #7: You need a cookie bar.
8. Lie #8: You cannot use Facebook retargeting ads.
9. Lie #9: You cannot use Google Analytics anymore.
10. Lie #10: If a client asks you to delete their data, you need to comply.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn More about GDPR for Free!

Want to learn more about GDPR and how you can become compliant? Learn our "no panic" strategy for becoming compliant with the new EU data privacy regulation with our FREE 90-minute GDPR Masterclass.

Click here to sign up for instant access!

Diana Gabriel is a Certified Strengths Coach who is passionate about inspiring people to go beyond their limits as they aim to create their best life—both personally and professionally. She helps others through the Strengths-Based Sustainable Leadership Coaching model that she developed, which includes vital elements such as resilience, integration, and adaptability. Throughout her career, she has received several awards for her excellent service, including the Minnesota Coach of the Year award and the Elaine Gaston Award for Distinguished Service.

Diana joins me on this episode to share what it means to find your strengths and focus on them instead of your weaknesses. She discusses why you should leverage and maximize your strengths and why you gravitate towards people with the same strengths as yours. She also shares how to use your knowledge on strength-finding when hiring people and how to take full advantage of your strengths in running your business.

"We are all hardwired to succeed." - Diana Gabriel

In This Episode of The Sigrun Show:

• How many strengths each person has and which ones are commonly used
• How strengths are divided into categories
• Why the strength-finding test is not endorsed as a hiring tool
• What to do with strengths below 15
• Why we all need one another for the larger system to be successful
• What to do to work more on your strengths
• How to determine the strength that will fulfill your vision
• What is the "sweet spot" when considering your strengths

Key Takeaways:

1. You shouldn't be too worried about what is at the bottom of your strengths list.
2. Even if you're good at something, it doesn't mean that you should do that thing.
3. Be careful not to look at one strength domain as better than others.

Connect with Diana Gabriel:

• DianaGabriel.com
• Diana Gabriel on LinkedIn

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jessica Koss is an EMDR therapist, iEMDR coach, and stress management and mindfulness coach who uses techniques and strategies based on hypnosis, aromatherapy, and yoga to help women feel more alive, energetic, and calm as they tackle their daily obstacles. She is passionate about helping women regain confidence, live life to the fullest, and achieve a sense of inner peace and calm so they can feel more satisfied, relaxed, and fulfilled.

Jessica joins me for this On Air Coaching to learn how crafting and sharing her personal story can help her attract her ideal clients. I explain why being clear and specific in your business messaging is critical to helping your clients understand what you do, how you do it, and what they can expect as a result of working with you. I provide strategies for sharing your story with your audience on social media and how sharing your personal journey in your marketing and promotional campaigns can help you resonate with your audience. I also explain the importance of focusing on building relationships with your audience and how it impacts your ability to effectively promote your services.

"If we just stop thinking about selling, it gets easy to connect with people." - Sigrun

In This Episode of The Sigrun Show:

• The importance of being clear about your purpose in your messaging and marketing
• How to resonate with your target audience
• Identifying what a tagline is and how it helps clarify your message to your audience
• The importance of simplifying your message to help your clients understand what you do
• How telling your story can impact the type of clients you attract
• Using social media to share your story and connect with your ideal clients
• Creating mission-driven offers
• How asking your network and community to share your offers can impact your results
• The importance of getting people to care about your passion and mission

Key Takeaways:

1. Be clear and specific in your messaging.
2. Identify what makes you unique.
3. Create and share your personal story - your journey - to resonate with your ideal clients.
4. Build momentum from the connections and relationships you've nurtured.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The world of audio broadcasting has significantly evolved over the last decade and with these new changes, business owners and online entrepreneurs have new, exciting avenues to explore. There are new ways to connect with their target audience, promote their products or services, and build an engaged community of followers and fans. Included in the evolution of innovation for the audio broadcasting industry are Alexa Briefings.

In this episode, I share the step-by-step process of how I created Sigrun Sparks Alexa Briefing to promote my business. I explain what Alexa Briefings and Skills are, how you can use them to redirect listeners back to your website, products, or services, and how to identify the optimal length of your Briefings. I also explain how you can reuse or repurpose other content you are creating to create Alexa Briefings, how to become registered as an Alexa developer, Amazon's requirements regarding Skill and Briefing languages and country availability, and how to use keywords to make Briefings searchable.

"The timing is perfect to jump on board with Alexa Briefings." - Sigrun

In This Episode of The Sigrun Show:

• What are Alexa Skills and Briefings?
• Why now is the time to create Alexa Briefings for your business
• Planning the content for your briefings
• Identifying the purpose and direction of your Briefings
• How often should you release new Alexa Briefings?
• Identifying the optimal Alexa Briefings length
• Using a script vs episode notes
• Turning snippets of your current podcast content into Alexa Briefings
• The pros and cons of using intros and outros
• How to create an effective Alexa Briefing outro
• The benefits of batch recording
• How to register as an Amazon developer
• The importance of encouraging your audience to review your Briefings
• Using keywords to make your Briefings searchable

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jo Dodds is the founder of Counterpoint Matters Ltd and the host of the POWER to Live More podcast. She helps leaders and business owners improve their productivity and overcome feeling overwhelmed by pursuing wellbeing through engagement and self-care. After working in Human Resources in the corporate world for 20 years, she started a business 12 years ago with the goal to work from home and raise a family. Today, she not only cares for her daughter, but she also helps her clients have better relations with their employees to ultimately achieve personal and organizational wellbeing.

Jo talks about the 5 fundamentals to overcome digital overwhelm and the two things that are pulling people in different directions that eventually result in becoming unfocused and unproductive. She also discusses why this generation is afraid to miss out and the importance of being intentional.

"It's about knowing enough to build some confidence to just do your own thing." - Jo Dodds

In This Episode of The Sigrun Show:

• What led Jo's career journey to begin focusing on general wellbeing, self-care, and productivity
• How to minimize digital distractions
• Overcoming the fear of missing out
• Steps to take when you are feeling overwhelmed
• Why she doesn't do massive goal setting
• The impact of being intentional and developing a mission-based plan
• The importance of slowing down to allow yourself to think and be creative
• How singing impacts your mind and body
• The benefits of working based on your 'body clock'
• Her definition of productivity

Key Takeaways:

1. You have to do the things that you enjoy and want to do.
2. Simplify. Systemize. Share. Self-Care. Sustain.
3. Live your days based on your body clock.
4. As a night owl, if you try to match your work schedule to everyone else's, it can be detrimental to your health.

Resources Mentioned:

• The Power of When by Michael Breus
• Slack

Connect with Jo Dodds:

• Counterpoint Matters Ltd
• POWER to Live More Podcast
• Grab the 5 Fundamentals for your Life & Business Checklist

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Barbara Bryce is a sensitive and spiritual coach whose mission is to change people's lives by reading their auras and helping them get to their "power zone." She helps people see the energy within them so they can learn who they really are and be able to reach their full potential. Additionally, she is a Yoga teacher and a former veterinarian who holds an eMBA on General International Management.

Barbara joins me on today's on-air coaching episode to learn how to market her services to reach more potential clients. While having early success is good, I share how this can be disadvantageous to your marketing strategy. I also discuss what the smart lane is in the road to success, how to expand and keep your audience through Facebook Live coaching sessions as well as practical tips on how to effectively promote and capture your audience's attention through Facebook Live.

"Success takes time, and there is no fast lane, but there's a smart lane. " - Sigrun

In This Episode of The Sigrun Show:

• Why Oprah's story is a good inspiration to the impatient entrepreneur
• What she's doing to build her business
• The impact of doing coaching live
• Tips on how to do Facebook Live properly
• What marketing is
• The benefits of doing your Facebook Live consistently

Key Takeaways:

• For people to notice you and what you're doing, you need to shock them a little bit.
• Pick your battles. Don't be all over the place when you work on your marketing.
• When you share your story, you connect with people.
• People trust people who are consistent. Inconsistency leads to distrust.

Resources Mentioned:

• Tony Robbins
• Zoom
• Facebook Live

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.