The SIGRUN Show

In the business world, whether online or offline, there is no such thing as an overnight success. It takes time, patience, persistence - and, yes - it takes hard work. Although I do not believe you can build a successful, profitable, or sustainable online business overnight - I do believe you can build your dream business in as little as 12 months or less.

In this episode I share the essential ingredients of building your dream online business and the qualities that all my successful mastermind students have in common. I explain how getting clear on your vision and business idea can impact the success of building your dream business and the importance of planning, marketing, and launching your ideas into the market. I also share how your mindset impacts your ability to achieve your goals and dreams as well as strategies to help you stay focused on your goals and avoid shiny-object syndrome.

"It all starts with having a crystal-clear vision." - Sigrun

In This Episode of The Sigrun Show:

• The components that make up a good, clear vision for your business
• How to create a long-term vision based on the lifestyle you want
• Strategies to get clear on your business idea
• Developing revenue models that match your ideal client's expectations and perceived value
• The benefits of repeating your planning process throughout the year
• Why marketing your business idea is critical to success
• How to identify ways to stand out in your market
• The importance of consistently showing up in your market
• Why learning how to properly launch is critical to achieving success as an online entrepreneur
• Why overcoming mindset challenges is critical to building a successful dream business
• The difference between having a small mindset vs. a big mindset
• Why staying focused on your goals is important to achieving online success
• Strategies to help you stay focused on building your dream business

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What are you waiting for?

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Maria Husch is an interior designer, Feng Shui expert, and room expert from Vienna, Austria. She shows clients how to make changes to their rooms to help them reach their goals and dreams, live happier, and be more successful. She runs a blog and a successful TV show, Maria's RaumTalk, and offers online programs and consultations for companies and homes worldwide.

In this episode, Maria helps to crush the myth that the only way to be successful in online business is to be a business coach. She shares how her online business has evolved and why finding her audience and creating products they want has made her more successful. She explains the mindset shift that allowed her to let go of the notion that she needed to create premium products for high-end clients. She also offers advice for entrepreneurs interested in starting an online business and explains the importance of clarity when it comes to your long-term goals.

"When I realized that it's okay to not have everything, but to inspire a lot of people - it started to work." - Maria Husch

In This Episode of The Sigrun Show:

• How a conversation with an interior design client gave Maria the idea to start an online business
• How starting an informational blog for her clients led her to create an online course
• The mindset shift that helped her realize she did not have to sell a premium product to high-end clients
• The importance of finding your ideal client first, then creating a product that they want
• Why staying in your zone of genius and connecting to your why will help you become successful
• How she transitioned from creating products to opening her membership program
• How she decluttered her business
• What she would do differently if she were starting her business today
• Her goals for the future
• The question you need to ask yourself so you can meet your long-term goals
• Her advice for people interested in pursuing an online business

Connect with Maria Husch:

• MariaHusch.com
• Maria's Happy Home Checklist
• Facebook

Get Access to the Build Your Dream Business Video Experience

This video series is for you whether you're starting, building or scaling your successful, profitable and sustainable online business.

This is the kick in the butt you need to build your dream online business.

Sign up for the FREE 8-Part Video Series now!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Katrin Hill is one of the leading Facebook marketing experts in the German-speaking market. She began her business by helping local organizations with web development, social media, and online marketing strategies. She now focuses primarily on Facebook and offers online courses on increasing your reach, growing your Facebook audience, and using Messenger bots.

Katrin shares how she saw the birth of her two children as opportunities to restructure and baby-proof her business. She talks about the strategies she used to have her most profitable year yet despite not selling her signature program and why building a team has been essential to her success. She also shares advice on how to genuinely be of service to your audience before selling your product and how this can be beneficial.

"I saw pregnancy as an opportunity to change my business and become successful." - Katrin Hill

In This Episode of The Sigrun Show:

• Why Katrin saw her children as opportunities to restructure her business
• How she got the idea for her first business while traveling in New Zealand
• Why she knew she needed to change her business model in 2014
• How positioning herself as an expert helped her succeed
• The benefits of building a foundation and community before introducing products
• The lessons she learned from her first launch
• Why people were waiting to buy from her during her first launch
• Why building a team has been essential to her success
• How she baby-proofed her business for her second child
• The strategies she used to earn income even without selling her signature course
• Why affiliate marketing is not as easy as people think and how she treats affiliate launches as if they are her own
• The step-by-step process she is using to create her evergreen funnel
• The two webinar numbers she focuses on improving
• How her positive attitude helps create great results for her team

Connect with Katrin Hill:

• KatrinHill.com
• Facebook
• YouTube

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Many entrepreneurs dream of creating a signature product that is uniquely theirs, but this dream does not come without pressure - which is often self-inflicted. Once you have the idea for the signature product, there is still a lot of research, testing, and development to be done. The key is to listen to what your audience needs and offer them a solution to their problem.

I explain what SOMBA is, how it became my signature program, and how it has evolved over time. I share a glimpse into how I continued to build my business while searching for what would become my signature product and why you need to be patient during this process. I also share how I was able to repurpose content I had already created into a program that is unique.

"It is so interesting how suddenly a solution is right there in front of you, and you wonder why you didn't see it before." - Sigrun

In This Episode of The Sigrun Show:

• The first online course I created and how I knew I wanted to create a signature program
• Why a business course made me determined to create a program that was unique to me
• How over 100 weekly webinars led to a membership site and eventually to a Facebook group and my Lifestyle Business Library
• How I knew that the membership site was not my signature product
• How I moved forward in my business and doubled my revenue while trying to develop my unique program
• What I noticed about my peers while studying for my MBA and how it helped shape SOMBA
• How the lessons that were missing from my MBA studies influenced the creation of SOMBA
• Why I am glad I waited for the perfect idea for my signature program
• How celebrating a successful launch in my webinar encouraged people to buy my programs and products
• The top two aspects of SOMBA that entrepreneurs love
• Why you must be willing to adapt your signature program for your audience
• The importance of sharing the right content without overwhelming your audience
• Why I do not recommend people watch all the modules in SOMBA

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sarah Grear is a persuasive copywriting expert who has written for more than 300 projects for influential creatives and healers. She is a speaker and published author who teaches DIY online writing classes to entrepreneurs eager to improve their web copy. She has also been named one of "50 Must-Follow Women Entrepreneurs" by the Huffington Post.

Sarah joins me to discuss the creative ways in which she has packaged her copywriting services and how they helped her double her revenue and take four months off during the year. We discuss how to think outside the box when it comes to pricing your services and generating leads. Sarah also explains her theory behind "getting your pricing sea legs" and why building a team is crucial for you to scale your business.

"I had to learn how to say no to money to build in other areas." - Sarah Grear

In This Episode of The Sigrun Show:

• How Sarah shifted from charging market rates per hour to charging flat rates per project
• How she transitioned from local journalism work to online work
• Why she had to learn to say no to money
• How she used what her clients were asking for to build packaged offerings
• Why she charges upfront
• What she means by "getting your pricing sea legs"
• How a speaking engagement resulted in more project leads
• Why she thinks copywriters should have video meetings with their clients
• The importance of referral relationships
• Why you should invite your potential client's team members to join video meetings
• How she was able to take four months off during the year
• Why she decided to build a team
• How the lead generation from speaking events became her biggest pitfall
• The strategy she used to take back control over her lead generation
• How she pivoted to start earning a residual profit from some of her client work
• Her new personal mission

Connect with Sarah Grear:

• SarahGrear.com
• Facebook

• Unleash Your Voice: DIY Website Writing Guide for Entrepreneurs by Sarah Grear

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sonja Limone is the founder of Miracles to Go, a boutique web agency that helps clients market their services and courses to the right audience. She specializes in launch support and post-launch analysis for course creators and creates successful marketing strategies for new businesses. She's also a passionate coach and mentor and offers web design and audience growth training for online entrepreneurs.

Sonja joins me to share how she left Austria and became an online entrepreneur in a foreign country even though English is not her native language. We discuss the mindset blocks that prevented her from building the coaching business she truly wanted and how she eventually overcame them. She also offers advice for entrepreneurs who want to launch products or services in English for the first time but are nervous about the fact that they are not native English speakers.

"This inner feeling of my English not being good enough actually took a toll on how I saw my expertise as a coach." - Sonja Limone

In This Episode of The Sigrun Show:

• Why Sonja relocated to the U.S.A.
• The reasons she decided to start an online business
• Why she felt like she needed to re-learn how to coach in English
• How her insecurities about her English made her abandon coaching and start a different business
• How she started a web agency as a self-taught designer and developer
• How perfectionism prevented her from committing to what she loves to do, working with what she has and learning as she goes
• The biggest mental shift she experienced in her perfectionism
• How she transitioned her web agency to include more coaching
• The surprising advantage of English being her second language
• Why she believes there is a need for more comprehensive education on launching
• Her advice for others launching products or services in a language that is not their native language

Connect with Sonja Limone:

• MiraclestoGo.com
• Facebook
• Instagram

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

One of the great things about the world wide web is that it makes starting an online business accessible and affordable for more people. The downside is that many people jump in and start an online business without a clear plan or idea of what they want to do. Unfortunately, this means that it is fairly common for online businesses to fail but the good news is: there are steps you can take to avoid becoming another failed online entrepreneur.

On today's episode, I share the top ten reasons businesses fail and share actionable advice on how you can avoid those mistakes. I share the four criteria a business idea needs to meet before you move ahead and begin implementing your idea and explain why a business model and business plan are crucial to your success. I also explain why I believe your mindset is the most important piece of the puzzle.

"If you run a business without measuring anything, it is unlikely to be successful because what we measure, we focus on." - Sigrun

In This Episode of The Sigrun Show:

• The top ten reasons online businesses fail.
• Why I believe the failure rate of online businesses is higher than traditional businesses.
• The four criteria your business idea needs to meet.
• Why your business model needs to include the right combination of products and prices.
• How your business model should serve you.
• Why having a business plan is crucial to your success and what it should include.
• How your business plan can help you decide what to focus on.
• Why you need to know how to measure success in your business.
• The importance of knowing your unique selling proposition (USP).
• How knowing your USP makes you better at communicating with your ideal client or customer.
• Why it is important to focus on every stage of your funnel.
• The benefits of mastering your launches.
• Why you need to master launches before you begin to automate.
• Why you should invest in tools for your business.
• The difference between an investment and a cost.
• Why I believe your mindset is the most important piece of the puzzle.

4 Criteria for a Successful Business Idea:

1. You need to love what you do and be passionate about it.
2. It needs to be something you are good at (your zone of genius).
3. There has to be a need for what you are offering.
4. Someone needs to be willing to pay for it.

Resources Mentioned:

• Episode 25: 7 Stages of a Profitable Online Business

Access Your Free Plan Your Profits Success Guide

Are you avoiding making a business plan or don't know where to start? I can help you quickly and easily create a business plan that suits your needs and enables you to build a profitable business that you love. Download your free Plan Your Profits Success Guide today and get started!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Esther de Charon is the Wonderfully Weird Branding Queen and founded a powerful movement for fiercely bright, sensitive, multi-passionate, ambitious female entrepreneurs. She is passionate about helping women turn their uniqueness and authenticity into the focal point of building a profitable business and brand and creating an environment of inclusivity where everyone is seen and represented.

Esther shares how her rocky path to entrepreneurship inspired her to help other multi-passionate women overcome their fears and become successful entrepreneurs. She talks about some of the breakthrough moments that happened along her journey, from realizing that she needed a coach to a comment from someone on social media. She also explains how she came to realize that her fear that entrepreneurship would hamper her creativity was unwarranted.

"We very often think, especially when you have this creative mind, that being an entrepreneur is killing your art part or your creative part, and it's not." - Esther de Charon

In This Episode of The Sigrun Show:

• Why Esther became an entrepreneur
• The pros, cons, and vast possibilities of online entrepreneurship
• How she acquired clients when she was uncertain of what her business was
• The lightbulb moment when she realized she needed a coach
• How she realized that she was working for a very specific audience
• Creating products or services that meet your clients' needs
• How she found her "hook"
• How finding her hook helped her triple her income within weeks
• Why finding your hook can be difficult to do on your own
• Advice for multi-passionate women who are stuck in "creation mode"
• Overcoming the fear that entrepreneurship will hamper your creativity
• Why being an entrepreneur is the most spiritual thing she has ever done
• Why you need a big vision that acts as your north star
• Why multi-passionate women often overlook signs and are always looking for "the next best thing"

Connect with Esther de Charon:

• EstherdeCharon.com
• Esther's blog
• Wonderfully Weird Quiz
• Facebook
• Twitter
• Instagram
• LinkedIn

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jeanet Bathoorn is a bestselling author of five books and the creator behind the Freedom Entrepreneur Summit and Freedom Entrepreneur transatlantic cruises. She has successfully pivoted her career from a focus on social media to a focus on what it means to be a Freedom Entrepreneur. She uses what she has learned to coach and train other entrepreneurs to find freedom in their business by setting up appropriate systems and cultivating awareness of their mindset.

Jeanet and I discuss how she pivoted her business to allow her to be more location independent and how her travels ultimately led to a new idea for her business that would help other entrepreneurs. She shares the five pillars of being a successful online entrepreneur and how those pillars can be used as a business framework. She also shares how the idea came to her to take entrepreneurs with her on a transatlantic cruise and the kind of shifts these entrepreneurs make during these retreats.

"More entrepreneurs need that feeling of total disconnection from their home, total relaxation." - Jeanet Bathoorn

In This Episode of The Sigrun Show:

• How Jeanet decided to start an online business and become an entrepreneur
• Why she became less interested in social media
• Her five pillars of being a successful online entrepreneur
• Why she decided to become a Freedom Entrepreneur and what that means
• The benefits of disconnecting and traveling
• How the first transatlantic cruise she went on gave her an idea for her business
• What to expect from her cruises and why they are about much more than business
• The major shifts entrepreneurs make during and after a cruise
• Details about the Freedom Entrepreneur Summit cruise
• Advice for entrepreneurs that want more freedom

Resources Mentioned:

• Natalie Sisson

Connect with Jeanet Bathoorn:

• JeanetBathoorn.nl
• Facebook
• Freedom Entrepreneur Summit

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Building an email list is essential for building a profitable business but doing it does take some effort and is not without risks. Depending on the size of your list, you may have to manage multiple segments or sales funnels - and you might even end up sending the wrong email by mistake!

Rest assured that you are not the first person to make this mistake and most of your subscribers will be understanding.

I chat about some of the most common email mistakes entrepreneurs make when interacting with their email subscribers. I share the story of the worst email mistake I ever made, how my subscribers reacted, and how I dealt with it. I also explain how this experience gave me the confidence to know that I can deal with any email blunders that may pop up in the future.

"Even if we send it to another person on our team, we might overlook mistakes. Hey, we're just human. Like you." - Sigrun

In This Episode of The Sigrun Show:

• The two most common email errors that can be missed
• How email testing can be used to minimize mistakes
• The biggest email mistake I ever made
• How my subscribers reacted when they received the wrong email
• The steps I took to handle the situation and apologize to my email list
• How this email misstep has helped me realize that I can handle urgent issues when they arise

Resources Mentioned:

• Ontraport
• Infusionsoft
• MailChimp

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!