The SIGRUN Show

Many people have big dreams, but it's fascinating how few take the necessary action to turn those dreams into reality. They may talk about their dreams with others, but somewhere along the line, they get less inspired to realize those dreams.

In this episode, I share the strategies I use to spur me to take action on my big dreams. Focusing on the details and logistics of achieving your dreams can often lead to analysis paralysis and procrastination. Surrounding yourself with like-minded people, taking action, and committing to a specific date to achieve your dreams can help you turn your dream into a reality.

"A dream doesn't become a reality until you fix a date." - Sigrun

In This Episode of The Sigrun Show:

• How I gained inspiration to start my business
• How focusing on details and execution can encourage procrastination and analysis paralysis - ultimately killing your big dream
• Taking baby steps and looking for opportunities to help you realize your big dream
• Finding inspiration from other entrepreneurs
• Finding ways to constantly remind yourself of your big dreams
• How committing to a fixed date can help you stay inspired and motivated to take action to realize your dreams
• Identifying and overcoming fears and obstacles holding you back from achieving your dreams
• Surrounding yourself with like-minded people to stay inspired and take action

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Silke Wolf is a travel curator, matchmaker, and the founder of Local Insider. Her company specializes in helping tourists and travelers around the world create memorable and authentic travel experiences by connecting with like-minded local businesses, artists, and creatives. As a passionate travel enthusiast, she has traveled around the world meeting and connecting with thousands of amazing, highly successful creatives.

Silke joins me for On Air Coaching to learn how to overcome her money mindset challenges so she can begin to charge what she's worth. We discuss how your money mindset impacts your pricing decisions, how to handle client objectives regarding higher prices, and how to weed out non-serious clients. I also explain the importance of viewing your business as a business and how the prices you set for your services can reflect your self-confidence and self-worth.

"By not charging, not charging enough, or not doing research - for the right customer - it is the opposite of what they want." - Sigrun

In This Episode of The Sigrun Show:

• How your money mindset impacts how you set your prices
• How creating a pricing system can help you overcome your money mindset challenges
• How to handle price objections
• Creating rules for yourself and sticking to them
• Getting comfortable with higher prices that consumers are willing to pay
• How creating non-refundable booking fees can help you weed out non-serious clients
• Using your email list to ask for testimonials and referrals
• Considering the use of discounts and coupon codes to encourage referrals
• How videos and testimonials impact the customer buying decisions
• The importance of sharing your service fees on your website
• How your prices reflect your self-confidence and self-worth to a potential customer

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

If you want to learn how to build a successful online business, it is critical to learn how to overcome your upper limit problems. Every entrepreneur, regardless of how successful they are, experience upper limit challenges as they grow their businesses. The key to achieving your dreams of building a successful 6 or 7 figure business is identifying those challenges and learning how to overcome them.

I explain what an upper limit problem is, how it manifests, and how it impacts your success. I share some of the upper limit problems I have faced throughout my journey as an online entrepreneur and the strategies I used to overcome them. I also explain how participating in mastermind groups and coaching programs can help you detect upper limit problems as well as how sharing these challenges with others can help you develop a strategy to work through them.

"With every new level, there's a new devil." - Sigrun

In This Episode of The Sigrun Show:

• Understanding what upper limit problems are
• Upper limit challenges I have faced throughout my journey in online business
• Why giving into your upper limit challenges is a form of self-sabotaging behaviors
• How participating in mastermind groups and coaching programs can help you overcome upper limit problems
• Lessons I have learned by realizing my upper limit problems
• The four barriers that prevent entrepreneurs from detecting their upper limit challenges
• Strategies to overcome your upper limit problems

4 Steps to Work Through Your Upper Limits:

1. Acknowledge the upper limit problem.
2. Breathe when you feel fear.
3. Turn worry into a positive idea.
4. Expand positive feelings, thoughts, and ideas.

Resources:

• The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lilli Koisser is a freelance copywriter and blogger for self-employed business owners, entrepreneurs, and mid-size companies. As a freelance writer with over 5 years of experience, she has developed the skills to help her clients unlock the power of SEO and content marketing to promote their businesses, gain traction on search engines, and attract new customers through their websites and blog posts. From the skills she has acquired throughout her journey, she created her first online course to help entrepreneurs and small business owners learn how to structure their websites and create website copy that attracts their dream clients.

Lilli joins me for this On Air Coaching episode to learn strategies to take her copywriting business to the next level by promoting her online course and replacing her freelance writing income with online products. We discuss the importance of focusing on a single launch strategy and staying consistent to scale your online course and the impact of trying too many launch strategies. We also discuss the importance of segmenting your email list as well as how to calculate your launch conversion rate and automating your launch process.

"Build your list around your launches and focus on a launch list." - Sigrun

In This Episode of The Sigrun Show:

• Building a community to scale your online course
• How a launch list can impact the scalability of your course launches
• Choosing a launch method that works best for you
• Staying consistent in your launch strategy
• Creating content to create interest and attract new clients
• Using Facebook ads to build brand awareness
• How to calculate your course launch conversion rates
• Automating processes for launching your products
• Offering higher end, 1:1 VIP packages
• Why you should always end a 5-day challenge with a webinar

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jadah Sellner is a serial entrepreneur, the co-founder of Simple Green Smoothies, and the creator of the Love Over Metrics Incubator, a 9-month mastermind program that focuses on business growth strategies and techniques for female entrepreneurs. She is a TEDx speaker, bestselling author, and host of the Lead With Love Podcast. As an online community growth strategist and business mentor, she is passionate about helping businesses and personal brands build and grow their online communities through love, service, and impact.

Jadah shares how creating a 30-day green smoothie challenge helped her attract over 1 million email subscribers while building a 6-figure business. She explains why she believes the key to creating a successful challenge is to leverage the human-connection aspect of building a community and avoiding shiny object syndrome. She also explains why she decided to exit Simple Green Smoothies to follow her passion for helping highly-motivated female entrepreneurs and the mindset obstacles and fears she had to overcome during that transition as well as the obstacles she faced while preparing for her TEDx talk.

"The quickest path to your first 6 or 7 figures is to have one core audience show up on one platform, and one core problem that you're solving." - Jadah Sellner

In This Episode of The Sigrun Show:

• Leveraging the human-connection aspect to help your brand resonate with your audience
• Why Jadah believes entrepreneurs should make their freebies better than someone else's paid product
• How she organically grew her email list from 2,000 to 30,000 subscribers
• The importance of building an authentic community - and courting them
• What inspired her to use a 30-day challenge to grow her email list
• The importance of sticking with one signature challenge and avoiding shiny object syndrome
• Building trust with your audience before upselling your products
• Repackaging your free challenges to create a sellable product
• The impact of hiring a team and creating systems
• How she incorporated affiliate marketing into her business strategy
• Giving yourself permission to test your prices
• The importance of building your business to align with your values
• Why she decided to exit from Simple Green Smoothies
• How she became a TEDx speaker

Resources:

• 1000 True Fans by Kevin Kelly

Connect with Jadah Sellner:

• JadahSellner.com
• Lead with love in business and life - TEDx Talk
• FREE 5 Step Challenge Roadmap
• Facebook

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Carpenter, author of Let's E.A.T, is a sought-after speaker, coach and educator. Through her work and writing, she helps high-achieving entrepreneurs to unleash their personal power, establish boundaries and find spiritual enlightenment through Full Frontal Living. She speaks about the importance of 'showing up' in our own lives and writes about a variety of related topics, including diet and body shaming.

Lisa joins me to discuss her own journey to enlightenment and wellness, how those practices can be relevant to entrepreneurs and how to instill a mantra of 'excellence over perfection'. We discuss how many entrepreneurs come to a place of misdirection, and how she helps entrepreneurs with finding their core values and master their self-worth. She also shares some great tips for success, as well a free resource for listeners.

"The relationship we have with ourselves is the most important relationship we'll have in our entire lives." - Lisa Carpenter

In This Episode of The Sigrun Show:

• Lisa's previous career history and life experiences
• How she began coaching and advocating wellness
• Why people seek out coaching
• The problem with perfectionism
• What perfectionism could be masking
• How to strive for excellence over 'perfect'
• How she helps her clients and figures out what they need
• Why women struggle with self-worth and how it impacts their business
• The danger of measuring ourselves against others
• How to ask ourselves better questions

Key Takeaways:

1. Who you are impacts your business.
2. Taking responsibility for our own actions and thoughts is the first step to success.
3. Release victim mentally and hold yourself accountable.
4. Ask yourself how you're feeling, and deal with it positively.

Connect with Lisa Carpenter:

• www.lisacarpenter.ca/sigrun
• Twitter
• Facebook
• Instagram

• Freebie - Avoiding Burn Out

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Only 18 months ago, I had the idea of hosting a live event. Within a few short months, my team and I developed the framework to turn this idea into a reality. By September 2017, I held my first ever Sigrun Live event.

Last weekend, we wrapped up our third live event in only 12 months. At this event, we had over 200 guests travel to Zurich, Switzerland to participate in Sigrun Live.

In this episode, I tell you how we created an amazing live event that gets rave reviews and leaves the audience excited to attend future events. I share the strategy and process we use to develop the framework for an outstanding live event. I also talk about how I overcame moments when the "lizard brain" tried to take over with self-doubt and limiting beliefs, how I identified the perfect time to upsell my mastermind programs, and how hosting Sigrun Live has impacted the growth of my business.

"When planning a live event with hundreds of people, there are many micro-decisions you make that give you the self-confidence that you can actually pull it off." - Sigrun

In This Episode of The Sigrun Show:

• w the seed for Sigrun Live was planted
• How I overcame the "lizard brain," self-doubt, and limiting beliefs
• How hosting my Mastermind & Makeover Day events inspired me to host bigger events
• How to build your self-confidence to host a live event
• The benefits of including tickets for your live event as a bonus in the programs you offer
• Creating a financial plan and budget for your first live event
• The format I use to create Sigrun Live
• Why I include a mastermind day and mastermind sessions in my live event
• How I identified the perfect moment to announce my mastermind group programs during my first Sigrun Live
• How hosting a live event can impact your business - and revenue
• The importance of being open to make changes and improve your live events

Resources:

• Episode 57: How to Sell in an Engaging Way on Stage with Colin Boyd

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Caroline Balinska is a serial entrepreneur and the creator of eCommerce Marketing Lab where she helps entrepreneurs grow their e-commerce business while increasing their sales and profits through effective automation and marketing strategies. She started her career in e-commerce in 2006 - long before automation and online marketing became widely used in the business world. Over the last 12 years, she has mastered the skills needed to become a successful e-commerce seller, with a special focus on Shopify and automation, and passionately shares her knowledge with others.

Caroline joins me on this episode to share how she became an e-commerce expert and enthusiast and how creating simple and effective e-commerce sites has become easier than ever. She explains how to strategize your marketing plans, increase your social presence and get involved with influencers and micro-influencers. She shares the biggest mistakes she's come across and how to avoid them as well as some tips and tricks for those who've started or are getting into e-commerce.

"It's really easy to have 5000 products. That's the easy part - but WHO are you targeting?" - Caroline Balinska

In This Episode of The Sigrun Show:

• Caroline's background and how she became an entrepreneur
• The key criteria of a successful e-commerce site
• How strategic marketing can improve your sales
• How to grow your social presence for your e-commerce site
• Influencer marketing and how it works
• How to market an expensive product
• Biggest mistakes new e-commerce sites make - and how to avoid them
• Video in e-commerce

Key Takeaways:

1. A marketing plan is king - no matter your marketing budget
2. Know your audience and target them!
3. A video is the best tool in your e-commerce arsenal - if the quality is good.
4. Don't be scared of ads!
5. The next 12 months are the perfect time to start an e-commerce site.

Connect with Caroline Balinska:

• Ecommerce Marketing Lab
• CarolineBaslinska.com
• Twitter
• Facebook

• Freebie - 8 Apps Every Shopify Store Owner Needs

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jasmine Schmalhaus, also known as Jazzy Things, is the creator of Your Dinner Is Planned, a membership site designed to help busy female entrepreneurs create delicious, healthy meals their families will love. She is a food and health enthusiast, adventure seeker, and the host of the Dinner Table Talk podcast, where she shares strategies to help busy entrepreneurs develop healthy habits they can easily implement in their hectic daily schedules. She has developed 10 cookbooks and held over 40 cooking workshops across the country to help families live a healthy, sustainable life.

Jasmine shares how she became a food and health enthusiast and how creating easy and healthy dinner plans has impacted her life and inspired her to build her business. She explains how being authentic helped her attract her ideal audience and how healthy food and exercise impacts your energy level, creativity, and clarity. She also shares why she views "healthy eating" differently from those within the health community and why it's important to find a balance between your food choices and your values as well as being consistent in achieving your goals.

"Food is a choice we make every single day, so why shouldn't it align with what our values are?" - Jasmine Schmalhaus

In This Episode of The Sigrun Show:

• How Jasmine became known as Jazzy Things
• Her journey into healthy eating, fitness and starting her business
• How she used Instagram to build her audience
• How being authentic helped attract her ideal audience
• How food and exercise impact your energy level, creativity, and clarity
• Her definition of "healthy" and how it connects to your values
• Key motivators for people wanting to eat healthier
• How consistency impacts your ability to achieve your goals - whether health-related or otherwise
• Her biggest transformation from eating healthy
• How meal planning and being consistent with eating healthy impacted her mental clarity, evolved her business and impacted her relationships

Connect with Jasmine Schmalhaus:

• Your Dinner Is Planned
• JazzyThings.com
• Dinner Table Talk Podcast

• Grab your FREE e-Book: Healthy Snack Recipes

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Rachel Perry and Amanda Holland began their entrepreneurial careers as party planning direct sales consultants selling jewelry through catalog parties, in-home parties, and online parties. They began selling their products online via Facebook and virtual parties long before online sales became a "thing" in the direct sales industry. Since then, they have worked, reworked, and perfected their formula for success and created an online platform to teach other direct sellers how to grow their businesses, make more money, and realize their dreams using their spam-free formula as their foundation. They became widely known as The Tag Team throughout the direct sales community.

Rachel and Amanda join me to talk about how they inject fun and margaritas into their business and how it has impacted their sales and business growth. They explain their process for consistently creating video content for their online audience and why they can sometimes be found dressed in costumes in their videos. They also share how Margarita Moments got started and how margaritas eventually became part of their brand.

"Every business should have something - a mascot if you will - that makes people think of them." - Rachel Perry

In This Episode of The Sigrun Show:

• How Rachel and Amanda got started in the direct sales industry
• How Facebook jewelry parties doubled their sales
• How The Tag Team business got started
• How they built their audience through content creation
• The process they use for consistently creating video content while living in different states
• Why they include bloopers in their video content
• Why they occasionally dress in costumes for their videos
• How Jazzeline Party Queen made her debut and impacted their business
• Using humor as a way to increase engagement and be more relatable to your audience
• How long it takes them - from start to finish - to complete their video content process
• How their video strategy has impacted the growth of their social media platforms
• How using Facebook ads have impacted their business
• Their most popular video
• The connection between their video marketing strategy and their business growth
• Why it's important to identify your niche instead of trying to serve the masses
• How they incorporated margaritas into their brand and how it impacted their business

Resources Mentioned:

• How to Sell Without Being Salesy Video

Connect with The Tag Team:

• TheTagTeamPartyPeeps.com
• Facebook
• Pinterest
• YouTube
• Instagram

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!