The SIGRUN Show

Regina Diez currently works as a Key-Account Manager for a US-based company in Germany. Her passion for the fashion and style industry initially began as a young girl while helping her family on the farm. Over the years, that passion has grown and has led her to take a course to become a personal style coach.

Regina joins me for this On Air Coaching episode to learn how to turn her passion into a profitable personal style coaching business. We discuss how to find test clients to validate her business idea and the ideal length for her beta program. We also discuss the importance of treating your test clients as though they were paying clients, the importance of identifying your ideal clients, the benefits of working with more than three beta clients as well as the ultimate goal of testing your business idea with beta programs.

"The test client has to experience your service." - Sigrun

In This Episode of The Sigrun Show:

• How to find your first three test clients to test your new business idea
• Identifying the outcome goals for your test clients
• The ideal length of a beta program for your business
• Condensing your program modules to prevent overwhelming your clients
• Treating your test clients the same as you would a paying client
• How identifying your ideal client can help you vet test clients
• Incorporating online and offline experiences into your programs
• How to effectively receive feedback from your test clients
• The benefits of working with more than three beta clients
• Focusing on the present instead of worrying about the future

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Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Launching a podcast can be a lot of work. From developing a content strategy that will resonate with your ideal audience to finding the right software and equipment and building a team to support your endeavor - there is a lot that goes into creating content for this growing medium.

And once you've launched your podcast, your work isn't done. Podcasting is an advanced content marketing strategy. And as many podcast hosts will say, it's a marathon, not a sprint.

I take you behind-the-scenes of launching my podcast with 100 episodes in 100 days, releasing three episodes each week, and I share strategies on how to improve your productivity as a podcast host. I explain why having a vision and a 'why' for your show is critical for a successful podcast, the type of equipment and software I use to record my episodes, and tips on how to create a name and description for your podcast. I also discuss how you can automate various processes when preparing each episode and how you can repurpose your podcast content.

"Podcasting is not the best lead-generation strategy - but it is fantastic to build your authority and nurture your existing email list - especially your clients." - Sigrun

In This Episode of The Sigrun Show:

• Getting clear on why you want to launch a podcast
• The biggest advantage of podcasting over other content mediums
• Why you need a vision and solid reason for starting a podcast
• Understanding that podcasting is a long-term content strategy
• How picking a niche can impact the success of your podcast
• Developing content ideas
• Equipment and software necessary to record and launch your show
• Why I set aside a full day for podcasting
• How to create an authoritative podcast description
• The importance of getting your podcast accepted by iTunes
• Challenges associated with marketing a podcast named after you
• Creating an intro and outro for your show
• The difference between a podcast hosting service and a podcast distribution channel
• Choosing the right podcast hosting service
• Setting up your podcast on iTunes
• The minimum number of episodes you should release on launch day
• Creating a process to stay productive
• Researching your podcast guests before inviting them on your show
• The benefits of batch recording and building a podcast team
• How to effectively use podcast transcripts to promote your show
• Strategies for repurposing your podcast episodes
• Using automation tools and strategies to increase your productivity and team collaboration

Resources Mentioned:

• My Podcasting Kit

• How to Repurpose 1 Podcast Episode into 11 Different Pieces of Content in Just 3 Hours

• Google Podcasts for Android now lets you share episodes and shows

• Audacity

• Adobe Audition
• Garageband (for Mac users)
• Zencastr
• Zoom
• Libsyn
• DropBox
• Slack
• ScheduleOnce
• Zapier
• Typeform

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Steve Dotto is Canada's most respected geek. He is the host and Executive Producer of Dotto Tech, a nationally syndicated TV show that teaches millions of Canadians the various aspects of technology. As an entertaining, yet informative keynote speaker, he has presented on stages like Social Media Marketing World, MacWorld, Canadian Independent Marketing Conference, and Agents of Change. His mission is to help others understand and master technology - at home, at school, and at work. He is passionate about helping others take charge of technology and discover their "inner geek."

Steve and I discuss the surprising advantages of niching down your audience focus on YouTube. He explains the value of building and listening to your audience and community and how they can help you discover the direction you need to take with your YouTube channel. He also shares his thoughts on repurposing content on YouTube, the importance of being consistent in your publishing schedule, and the lessons he learned by splitting his channel into multiple channels to hyperfocus on a specific niche audience.

"The more you niche, the better you are." - Steve Dotto

In This Episode of The Sigrun Show:

• How Steve got started on YouTube and content marketing
• How YouTube celebrates milestones with creators
• The value of building and listening to your audience and community
• Not focusing on subscriber numbers - and what to focus on instead.
• How YouTube can help you build authority in your industry
• What to consider when creating YouTube content
• Consistently publishing content on YouTube
• Having clarity around the content you produce
• How to effectively repurpose content on YouTube
• Respecting your audience's time - as well as your content
• Lessons he learned from niching down on YouTube
• How niching down impacted his subscriber numbers
• Why he split his YouTube channel into two separate channels - and how it impacted the growth of both channels
• Setting strategic goals for your channel
• Identifying the right platform for your content - and your audience
• Dealing with negative comments and feedback on YouTube

Connect with Steve Dotto:

• DottoTech.com
• Dotto Tech YouTube Channel

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Angelika Schlinger is a natural healing practitioner focused on helping female entrepreneurs live their most fulfilled lives through quantum medicine, aura surgery, and homeopathic treatment as well as Successful Mind Coaching programs. She holds a degree in economics and is a Certified Naturopath. She has created the Successful Mind System which helps her clients seamlessly integrate their health and success into their lives and business.

Angelika joins me on this On Air Coaching episode to learn how to create an attention-grabbing name and tagline for her new program. We discuss the difference between a program title and tagline and how identifying the problem your program solves can help you create a name that will attract your ideal clients. I also explain the characteristics of a great tagline and the importance of infusing words that describe what you do into your tagline.

If you can infuse what you do into the sub-title of your program without long sentences - that is great!" - Sigrun

In This Episode of The Sigrun Show:

• How identifying the tangible outcome of your program can help you create an attention-grabbing title
• The purpose your tagline serves for your program
• The difference between a program title and program tagline
• Characteristics of a great tagline
• The importance of infusing words that explain what you do into your tagline

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Natalie Sisson is a New Zealand entrepreneur, a highly sought-after speaker, and the author of two books: The Suitcase Entrepreneur and - her latest - The Freedom Plan. She has presented keynote speeches and presentations on stages such as Social Media Marketing World, TEDx Royal Tunbridge Wells, Problogger, and SociaLight. Through her online courses like the Entrepreneurial Superpower Masterclass, Outsource Like a Rockstar, and Plan Your Ideal Freedom Year, she has helped countless online entrepreneurs successfully scale their business and redefine their definition of running a lifestyle business.

Natalie joins me to share why she decided to turn her online course into a book and why she believes it's important for other entrepreneurs to consider converting their online courses into books. She explains the difference between working with a traditional publisher, self-publishing, and working with a hybrid publisher and how she used crowdfunding to raise money to publish The Freedom Plan. She also explains why it's important to treat your upcoming book as a "light version" of your course in order to encourage new readers to purchase your online course.

"Everyone has a different medium in which they like to learn." - Natalie Sisson

In This Episode of The Sigrun Show:

• Why Natalie decided to write The Freedom Plan
• How she used crowdfunding to write and publish her book
• The difference between working with a publisher, self-publishing, and working with a hybrid publisher
• How the idea for The Freedom Plan course got started
• The importance of including clickable links in your ebook to gain new online course participants
• Building the know-like-trust factor
• How to convert your online course into a book
• Treating your book as a "light version" of your online course
• How she rediscovered her definition of freedom after a major lifestyle shift
• How her lifestyle shift helped her resonate with a new audience
• Insight into what her next book will be about

Connect with Natalie Sisson:

• NatalieSisson.com
• The Freedom Plan: Redesign your business to work less, earn more, and be free

• The Suitcase Entrepreneur: Create Freedom in Business and Adventure in Life

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Mirjam van der Zee, a.k.a. The Moon Lady, is the owner of a tarot card reading and moon-based coaching business where she helps individuals and entrepreneurs gain insight and clarity and make better decisions through moon-based coaching programs, courses, and tarot reading services. With a previous professional background as a P.A. at international law and consultancy firms as well as a massage therapy practitioner and a keen interest and love for poetry, art, mythology, and nature, she has combined her professional experience and personal interests to successfully turn her passion into profits.

Mirjam joins me for this On Air Coaching episode to learn how to structure her business ideas in an exciting - and doable - way to grow her business and attract her ideal client. We discuss how to stand out and increase your authority in your industry and how to align yourself and your business with the industry leaders you admire. We also discuss how to create content to attract your ideal clients and the value of asking for client testimonials and referrals.

"It is often undervalued in online business that word of mouth is quite strong." - Sigrun

In This Episode of The Sigrun Show:

• Identifying and understanding your ideal client
• How to create content to attract your ideal client
• How to build your industry authority
• The importance of creating consistent content
• The benefits of interviewing industry leaders
• The importance of asking for recommendations and testimonials
• Using coupon codes and vouchers to encourage client testimonials and referrals

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

As online entrepreneurs, learning from our mistakes and failures is a critical part of building a successful online business. As you begin to launch new products, services, and programs, paying attention and reviewing certain metrics can help you learn, grow, and improve your business.

Whether your launch was as successful as you hoped or not, you need to learn from it. And to do that, you need to review your launch as quickly as possible - ideally within the first seven days.

In this episode, I share the exact strategy I use to evaluate and measure my launches and how reviewing these metrics can help you learn what worked - and what didn't - so you can apply these lessons to your next launch. I explain what a launch summary is and how it can provide insights on the factors that impact the success of your launch. I also discuss how understanding your earnings per lead is critical, how to calculate your launch conversion rate, and how to evaluate your launch strategy to apply changes that will impact the success of your next launch.

"The value of launch reviews is really underrated." - Sigrun

In This Episode of The Sigrun Show:

• The importance of reviewing your launch
• Creating a launch summary and what to consider when reviewing it
• Why your Earnings Per Lead (EPL) is one of the most critical factors in your launch review
• How to increase your launch EPL
• Why your launch list is different from your entire email list
• How to calculate your launch conversion rate and how it can help you identify when to raise your prices
• Evaluating your affiliate sales
• Creating a sales timeline
• The importance of manually tracking your launch sales
• Reviewing Facebook ad campaigns and what metrics to consider
• Reviewing the open rates and click-through rates of your email campaigns
• Evaluating chatbot metrics
• Evaluating post-launch survey responses
• Evaluating your launch strategy to identify what worked and what could have gone better

Metrics to Consider When Reviewing Your Launch:

• Total Sales
• Total Customers
• Launch List Size
• EPL
• Conversion
• Affiliates
• Sales Timeline
• Facebook Ads
• Emails
• Launch Strategy

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ann-Katrin Kossendey-Kosh is a health coach, pharmacist and herbal therapy specialist, and certified pediatric nutritionist. She is a Certified MetaCheck consultant, allergy consultant, freelance speaker, author, and Systemic coach. Currently, she runs an offline coaching practice as well as an online business where she offers a wide range of herbal supplements for improved health and wellness. After the birth of her youngest child, she decided to focus more exclusively on running an online business.

Ann-Katrin joins me in this On Air Coaching episode to get clear on her ideal client and learn how to pivot her business to focus on a more specific, niche market. I explain how to identify and attract your ideal client and the marketing mistakes many new entrepreneurs make while starting their journey. I also explain how to change your business focus to attract your ideal client and strategies to create new products more suitable for your new audience.

"Ideal clients show themselves to us sometimes through our own experiences. So, we are our previous ideal client." - Sigrun

In This Episode of The Sigrun Show:

• Combining your professional background and education with your previous life experiences to identify your ideal client
• The effects of sharing your methods in your marketing campaigns
• How to attract your ideal client
• Identifying the overlap in your audience
• Overcoming the fear of leaving people behind when pivoting your business
• How to develop programs and products for your new ideal clients

Resources:

• Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Thousands of entrepreneurs around the world are plagued by the disease, comparisonitis. This disease is often one of the biggest playgrounds for your lizard brain to play - filling you with negative thoughts, ideas, and self-doubt. It demotivates you from taking action, realizing your dreams, and turning your passion into profits.

Every entrepreneur faces comparisonitis at some point in their journey. Some may even experience it multiple times - regardless of how successful they've become.

I share my journey with comparisonitis and why it often holds back many online entrepreneurs from achieving their dreams. I also discuss strategies to help you overcome comparisonitis so you can begin taking inspired action to realize your dreams.

"Anything that doesn't doesn't bring you a positive message and help you take action is bringing out the comparisonitis." - Sigrun

In This Episode of The Sigrun Show:

• What is comparisonitis?
• How comparisonitis impacts your motivation to realize your dreams
• The signs and symptoms of comparisonitis and why it often affects new entrepreneurs
• The importance of taking inspired action
• Why consuming more content does not provide more clarity around your ideas
• How to regain the motivation to take action while suffering with comparisonitis
• How going on a "content strike" can help you overcome comparisonitis
• Why comparisonitis doesn't only affect new entrepreneurs

Resource Mentioned:

• Episode 148 - Jealousy and Envy Can Be a Positive or a Negative Force in Your Business

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ingrid Huttary is a full-time communication, leadership, and self-management trainer for organizations and public administration professionals. She holds a graduate degree in Naturopath Psychotherapy and is an NLP instructor and trainer as well as a Master DVNLP Coach. She has a goal to leave her corporate career to become a full-time online coach and develop her own training courses.

Ingrid joins me on this On Air Coaching episode to learn why identifying her ideal client is critical to successfully mapping out her customer journey. We discuss why it's crucial to get clear on your ideal client, why you should start by solving a single problem for your customer, and how your marketing and messaging impacts your ability to attract your ideal client. I also share how to properly mix online and offline events and how to use breakthrough sessions to kickstart your customer relationship.

"Your customer journey will reveal itself, but it's the clarity and ideal clients that are more important." - Sigrun

In This Episode of The Sigrun Show:

• Getting clear on your ideal client
• Why your customer journey should start by solving a single problem
• How to use a pyramid system to develop your customer journey and products
• How to properly mix online and offline events in your customer journey
• How your messaging and marketing impacts your ability to attract your ideal client
• Focusing on customers that are ready for your products and services
• How to use breakthrough sessions in your customer journey

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!